TikTok Is Changing Country Music (for Better and for Worse)

Ойын-сауық

Whether its Luke Combs and Morgan Wallen breaking streaming records, small artists like Priscilla Block and Andrew Jannakos scoring surprise #1 songs and getting record deals, or influencers coming together to form The 615 House, it's clear that TikTok is having a profound effect on the country music industry. This video is my attempt to make sense of how those shifts are happening-and what it means for the future of music. And yes, "D*cked Down in Dallas" is included.
00:00 - Introduction + The Evolution of TikTok
02:28 - The Morgan Wallen/Luke Combs Strategy
05:02 - Independent Artists Using TikTok To Launch
09:20 - Skepticism About "Hacking the System"
10:43 - What Artists Can Learn From TikTokkers
13:24 - A Few TikTok Singers I Like
Merch (what's left of it in 2020, at least): gradywsmith.bigcartel.com
Find Grady:
Website: gradywsmith.com
Patreon: / gradywsmith
Subreddit: / countrymusicstuff
TikTok: / gradywsmith
Twitter: / gradywsmith
Instagram: / gradywsmith
Facebook: / gradysmithwriter
Spotify: open.spotify.com/playlist/5SB...

Пікірлер: 359

  • @GradySmith
    @GradySmith3 жыл бұрын

    This is a different kind of video for me. I get into the business side of country music and look at how independent artists are using TikTok, and how the industry is adapting! Let me know what y'all think!

  • @karenstarringveatrice9800

    @karenstarringveatrice9800

    3 жыл бұрын

    I think it was a good idea because tik tok has really grown and now there's many different kinds of communtys on there

  • @TheSnazzyMacGuy

    @TheSnazzyMacGuy

    3 жыл бұрын

    Very great video! I pay attention to all your videos as I live right outside of Nashville and listen country music a lot. Could you do a video or clip about The Bobby Bones Show and Bobby himself inviting a couple of tiktok stars on his morning country show? Also about his BobbyCast podcast having new or rising stars on it, like Morgan Wallen's podcast with him recently. I feel like when he has them on his show, and once that happens the record label's "might" look at them more, meaning that they become interested in them and look into them just like what happened with Priscilla Block. Not giving Bobby all the credit with her getting her record label, but since he is a very big radio host they pay attention to who he has on his show.

  • @HotChiliCheeseFries

    @HotChiliCheeseFries

    3 жыл бұрын

    I like it, you need to check out Ben Fugate.

  • @GriswoldFarms

    @GriswoldFarms

    3 жыл бұрын

    I think In some.cases it can be good and it can be bad like you said

  • @TheSnazzyMacGuy

    @TheSnazzyMacGuy

    3 жыл бұрын

    @@GriswoldFarms ​@UCGlVhMR3KF5beZ5gtzus90Q I agree with that. I would love to see Grady make a video about how he feels/thinks that certain country radio station host's have influence on the Nashville scene. Also on what/who the stations, not the host, pushes them to play the most of and make the artist a "big or legendary artist'. I really only say Bobby Bones since he is the biggest country music radio host around the country and the biggest in our area(Nashville area). I would truly like to see a video on him talking about and comparing the radio host.

  • @treylewismusic
    @treylewismusic3 жыл бұрын

    Huge complement for me and my team. Definitely don’t have a deal. Just been grinding for years. Thanks for the mention. I still can’t believe this.

  • @GradySmith

    @GradySmith

    3 жыл бұрын

    Haha well then way to hustle and launch this thing right!

  • @treylewismusic

    @treylewismusic

    3 жыл бұрын

    @LB 48 thank you!

  • @fordtechchris

    @fordtechchris

    3 жыл бұрын

    Zane Williams- they call you an overnight success!

  • @drewleevy5420

    @drewleevy5420

    3 жыл бұрын

    Love the song. Being from the DFW area it's awesome!

  • @Copyrightbreaker22
    @Copyrightbreaker223 жыл бұрын

    That randy Travis is honestly really sweet and heart breaking.

  • @kyles9320

    @kyles9320

    3 жыл бұрын

    Probably the most wholesome part of this video

  • @kubby6129

    @kubby6129

    3 жыл бұрын

    Right

  • @OutsideGalaxy

    @OutsideGalaxy

    3 жыл бұрын

    Okay that made me tear up I'm not going to lie

  • @willrowe6088

    @willrowe6088

    3 жыл бұрын

    Time takes it's toll on a body

  • @dragonflyy000

    @dragonflyy000

    3 жыл бұрын

    Oh that ripped my heart out.... Bless his heart. It must be so frustrating to know inside you're still the Randy Travis everyone loves, but because of a stroke, you can now barely sing the word Amen. Its so very sad to happen to such a good man. Man I feel so bad for him!

  • @gabingston3430
    @gabingston34303 жыл бұрын

    Wake up in the morning feeling like P. Did- Wait, wrong TikTok.

  • @Epok97

    @Epok97

    3 жыл бұрын

    Wake up in the morning feeling like Conway Twitty.

  • @gabingston3430

    @gabingston3430

    3 жыл бұрын

    @@Epok97 C. Twitty

  • @AndrewJannakos
    @AndrewJannakos3 жыл бұрын

    I’m thrilled you said my last name right 😂😂

  • @GradySmith

    @GradySmith

    3 жыл бұрын

    I texted Andrew Cohen before filming.

  • @madalynmikkelsen1045
    @madalynmikkelsen10453 жыл бұрын

    Me: liking and commenting bc Grady said on insta this video wasn’t going to do well and I don’t want him to feel that way

  • @JeremyAlarie

    @JeremyAlarie

    3 жыл бұрын

    He got us with that reverse psychology xD

  • @nikkigaudon7774

    @nikkigaudon7774

    3 жыл бұрын

    Same haha I don’t even understand TikTok

  • @karenstarringveatrice9800
    @karenstarringveatrice98003 жыл бұрын

    Your like my country music teacher. If only it was a subject I would take that class I love country music

  • @MrNiccholas

    @MrNiccholas

    3 жыл бұрын

    He is so knowledgeable and obviously spends a lot of time and effort to bring us quality insight! His passion for County music is so refreshing!

  • @Joshua-qc4vl
    @Joshua-qc4vl3 жыл бұрын

    Randy's AAAAAAAAMEN was sooo sweet and heart warming

  • @jamesr620
    @jamesr6203 жыл бұрын

    people forget luke combs started blowing up on vine before it got deleted

  • @hockeyislife2

    @hockeyislife2

    3 жыл бұрын

    Really?

  • @VideoGamesInTheAM

    @VideoGamesInTheAM

    3 жыл бұрын

    @@hockeyislife2 kzread.info/dash/bejne/nXqMrdyso7W8Zqg.html

  • @darinvanhorn9415
    @darinvanhorn94153 жыл бұрын

    Dicked Down in Dallas has been my ringtone on my phone since a few days after it got released, I had to wait till someone made it a download able ringtone before I could get it

  • @ladybocknite5120
    @ladybocknite51203 жыл бұрын

    Ugh randy Travis had me tearing up. I grew up loving his music.

  • @minervamariekirk5832

    @minervamariekirk5832

    3 жыл бұрын

    Ik me too. ❤

  • @Whocaresabouthandlesonyoutube
    @Whocaresabouthandlesonyoutube3 жыл бұрын

    Even seeing randy for a few seconds made me smile.

  • @Awright121_
    @Awright121_3 жыл бұрын

    I don’t do tik tok but I listened to dicked down in Dallas after watching this video and now it’s stuck in my head

  • @kaylinherren
    @kaylinherren3 жыл бұрын

    As soon as i saw the notification i stopped listening to DDID and clicked hoping to hear you mention it lmao

  • @michaels5917
    @michaels59173 жыл бұрын

    Zack Bryan did something similar to this without TikTok if you think about it. Especially with the part about using a cell phone lmao

  • @leeman5578
    @leeman55783 жыл бұрын

    I have been listening to Dicked Down in Dallas all day

  • @laurelpais
    @laurelpais3 жыл бұрын

    *me sitting here still having yet to download tiktok*

  • @kadenjames177
    @kadenjames1773 жыл бұрын

    Dude I am saying this right now you're changing the country music community and we are noticing these new and alternative artists we would never hear on "country radio" and Nashville is starting to listen and man you should be proud and keep putting out more content!

  • @comandermcgarrett7795
    @comandermcgarrett77953 жыл бұрын

    The problem also with prerelease versions of songs like MW's, is that the official version is always different which is sad. I do love a lot of the songs I hear on tik tok. DDID is awesome lol. Tiktok also is helping Tyler Childers and Parker McCollum and Koe Wetzel become very popular. Also you need a specific video on your thoughts of Kidd G's Dirt road and Teenage Dreams.

  • @cooperalan6398
    @cooperalan63983 жыл бұрын

    Thanks for the mention man! Awesome video!

  • @kyledespain5247
    @kyledespain52473 жыл бұрын

    One tik tok “country” artist that I’m kind of relieved isn’t blowing up is Spencer Crandall. His music sounds nothing like country music

  • @rcola8242

    @rcola8242

    3 жыл бұрын

    Spencer is big on tik tok. He’s good pop country tho

  • @dragonkfg
    @dragonkfg3 жыл бұрын

    Immediately clicked and liked! Less than 2 minutes in, and I recognize lots of the musicians!

  • @bradleymartinez272
    @bradleymartinez2723 жыл бұрын

    Please do a top 10 George Strait songs list.

  • @jaimehernandez3104
    @jaimehernandez31043 жыл бұрын

    Love this video! So intrigued by the insider business/marketing side of country music. It's all fascinating to me!

  • @theginganinja-_-7695
    @theginganinja-_-76953 жыл бұрын

    Thank you. I’ve been waiting for this one!

  • @JamesDalpe
    @JamesDalpe3 жыл бұрын

    Honestly you’ve got me hooked on your videos man. Even though I don’t always agree with you I love hearing people talk about music with passion and love and you are killing it. Thanks for your hard work

  • @lukewilsonhere
    @lukewilsonhere3 жыл бұрын

    Dang it, I was 💯 waiting for you to add “...and whatever else I want to” at the end there!

  • @kellyowen8630
    @kellyowen86303 жыл бұрын

    Grady I LOVED THIS VIDEO!! I absolutely love finding and supporting independent artist! I follow the 615 house because of Percilla Block. This was an awesome video! Keep them coming!

  • @jamesonmantzel9039
    @jamesonmantzel90393 жыл бұрын

    Yo, I'm a relatively new convert to country, just started listening this past year thanks to my grandparents. Really interesting to see how their generation and mine come together around the genre sometimes. Thanks for helping to open up this great new world of country music for me, it's been a blast.

  • @victoriaogle9625
    @victoriaogle9625Ай бұрын

    I'd be interested to see a video about how Grady's predictions have turned out, & also how he thinks the current threat to TikTok will impact things.

  • @Treyton1212
    @Treyton12123 жыл бұрын

    Gone too Soon - Andrew J. Is one of my guilty pleasures

  • @chikenydee
    @chikenydee3 жыл бұрын

    I’ve been waiting for this video!!!

  • @angelinacurtis2129
    @angelinacurtis21293 жыл бұрын

    My favorite country artists are coming off of tik tok! DDID is so much fun and i you can’t help but dance and sing along.

  • @coltonpouch2653
    @coltonpouch26533 жыл бұрын

    This Past Weekend is one of my favorite podcasts too! I just really enjoy Theo's unique ways to describe things or his own euphemisms

  • @darrenwildeman5276
    @darrenwildeman52763 жыл бұрын

    This video probably took me twice as long as the length to watch because I had to check out every artist you mentioned that I hadn't heard of and see how much I like them and if I want them in my rotation. LOL

  • @hunterhanna3953
    @hunterhanna39533 жыл бұрын

    Great video man! Really like how in depth you go!

  • @jennifergoetz4716
    @jennifergoetz47163 жыл бұрын

    I have been putting off getting tiktok for so long, think I finally have to bite the bullet. Thanks for the recs!

  • @Spitfirethedragon
    @Spitfirethedragon3 жыл бұрын

    Andrew Jannakos was on the Voice last year. He already had the name.

  • @AndrewJannakos

    @AndrewJannakos

    3 жыл бұрын

    Eh

  • @dillbob98
    @dillbob983 жыл бұрын

    Great video Grady! Well thought out.

  • @hollymobley1284
    @hollymobley12843 жыл бұрын

    I wondered when you were gonna make an in depth video about this.. super interesting stuff and I knew you’d make some sense of it

  • @ourdesirevevo5746
    @ourdesirevevo57463 жыл бұрын

    thanks for this video I love learning about new music

  • @katelendley128
    @katelendley1283 жыл бұрын

    I don't have TikTok so I enjoyed seeing some of the country scene artists who are "scrappy and hustling" on the app. Also, Dicked down in Dallas is very twangy and catchy. Definitely not appropriate for radio but certainly catchy and I didn't hate it.

  • @maggie_monroe
    @maggie_monroe3 жыл бұрын

    I really appreciated this video. I am a gen z singer-songwriter who is horrible at social media, so your analysis was really helpful. I’m starting to set up small goals for myself based off of your tips for new artists. Your videos have truly inspired my songwriting. I’ll occasionally find myself writing a song and hearing your voice in my head telling me to change a lyric because it’s too generic. I also am very grateful that you pointed me in the direction of a lot of my favorite artists to date including Lori Mckenna, Jason Isbell, and Gabe Lee. Your love of music shows in your critiques and I think that really separates you from other music reviewers. I don’t know if you’ll read this, but none the less your channel has made a meaningful impact on me. Keep up the great work!

  • @GradySmith

    @GradySmith

    3 жыл бұрын

    Hey this comment means a lot to me. Thanks for saying it!

  • @lukehall3486
    @lukehall34863 жыл бұрын

    Enjoyed the video, like always, Grady. I enjoy making country music videos for TikTok

  • @robwasnj
    @robwasnj3 жыл бұрын

    I love this presentation and I love your open mindedness to new platforms. This video has made me aware that tiktok might actually have content worth watching and another way to find more artists I will enjoy. Thanks for making these videos.

  • @annikajohnson2100
    @annikajohnson21003 жыл бұрын

    i actually appreciate the hearing a bit about the business side, and i think your right theres definitely gonna be both really good stuff and a lota shit coming out of any platform at any time

  • @annaprince4637
    @annaprince46373 жыл бұрын

    Riley Thompson was on American Idol and was definitely one of my favorites!!

  • @dk60ish
    @dk60ish3 жыл бұрын

    This is a real help, thanks!

  • @PatrickBowmanRuns
    @PatrickBowmanRuns3 жыл бұрын

    This is an interesting topic for sure, great video!

  • @RobertWestonNL
    @RobertWestonNL3 жыл бұрын

    Great video!!!!!

  • @courtneykramer4679
    @courtneykramer46793 жыл бұрын

    Love this video! I think it would be interesting if you did a deep dive into mainstream artists’ (both “older” and “younger”) social media accounts, particularly Instagram and Twitter, with an assessment of who is using it effectively and maybe who isn’t

  • @josephsecker402
    @josephsecker4023 жыл бұрын

    Thank you. Love your videos. I get a lot of music from TikTok . Thanks for more choices!

  • @RoryEllisMusic
    @RoryEllisMusic3 жыл бұрын

    Loved it dude! Great video.

  • @jonjpbm
    @jonjpbm3 жыл бұрын

    Mr. Smith, this.was.great. Thoughtful, entertaining, and well made. I've been following you for what feels like quite some time and it's these kinds of vids that I follow you for. Very not what you would get from some mainstream country news publication. Cheers sir. I hope you're doing better mentally also, sir. Keep on keeping on.

  • @bford71
    @bford713 жыл бұрын

    Great video. Funny, as soon as you started talking about established country artists adapting to new things, I thought Dolly Parton. And then you said Dolly Parton. 😂 She is amazing.

  • @alec7930
    @alec79303 жыл бұрын

    Great insight. Spot on! You might also like David Lewis and Spencer Hatcher. As well as many others, but those two came to mind right away.

  • @blakleyjones7512
    @blakleyjones75123 жыл бұрын

    This is fascinating! I don’t have tiktok but I may have to check these people out.

  • @maddykim9348
    @maddykim93483 жыл бұрын

    I’m not on tik tok but I really think it’s so cool how these artists who might not have been recognized otherwise get a platform. I think that’s such a huge plus to the modern world where anyone can create content. I also thought it was super cool how you said some good artists to follow on tik tok. :)

  • @yourfriendlyneighborhoodsm4708
    @yourfriendlyneighborhoodsm47083 жыл бұрын

    The iTunes charts, though yes is an outdated metric in most cases, is good at gauging which artists are on the rise or have potential. And I'm really glad TikTok is shaking up the genre. I just wish they were artists that I would be more into but still. All the power to them. Stick it to Nashville

  • @davidalanbell
    @davidalanbell3 жыл бұрын

    Great video!

  • @michellegoble9323
    @michellegoble93233 жыл бұрын

    Great video Grady. A must watch for all new and developing artists. Results are in the “hustle.” Best, Michelle (25+years music industry executive)

  • @TerraHerr11
    @TerraHerr113 жыл бұрын

    I have found so many songs I love on that app .. I immediately go to Spotify and search for it to add to my playlist .

  • @mommad9863
    @mommad98633 жыл бұрын

    I was waiting for you you to mention Dicked Down in Dallas! 🤣

  • @kalebpolly5141
    @kalebpolly51413 жыл бұрын

    I don’t use tiktok and I’ve found some of these on Spotify and love them (such as dicked down in Dallas)

  • @ryanvirgens
    @ryanvirgens3 жыл бұрын

    Great video Grady, really insightful for people like me who don't have a Tik Tok...if you could score an interview with one or multiple of these people, that'd be really interesting!

  • @sayomi23
    @sayomi233 жыл бұрын

    Literally just put dicked down in dallad into my playlist moments before you mentioned it 🤣

  • @lenacloos7668

    @lenacloos7668

    3 жыл бұрын

    It’s so damn catchy! 😂

  • @ktthethrifty9425
    @ktthethrifty94253 жыл бұрын

    The business side of country music is almost as fascinating as the actual music itself it would be really cool to get a kind of behind the scenes look at the production of a popular country song!

  • @AndrewJannakos
    @AndrewJannakos3 жыл бұрын

    Thank you so much 🙏🏻

  • @mbrownie22
    @mbrownie223 жыл бұрын

    Great video, seems like you got your mojo back and you’re back to enjoying your work again, keep it up we’re here to support you.

  • @GradySmith

    @GradySmith

    3 жыл бұрын

    I think being sober has been good for me. And I appreciate the support!

  • @mopar3078
    @mopar30783 жыл бұрын

    I was wondering what tigirlily was up to. From a small town near me here in North Dakota. I knew they left but never knew where they went. Now I know! Keep up the good work!

  • @michaelmason6386
    @michaelmason63863 жыл бұрын

    Ayyyy Riley Thompson from American Idol.

  • @Mason-uv1qe
    @Mason-uv1qe3 жыл бұрын

    love the videos

  • @annaprince4637
    @annaprince46373 жыл бұрын

    Riley Thompson did a duet with Brett Young on American Idol and it was SO good!

  • @alisa9040
    @alisa90403 жыл бұрын

    Cool analysis!

  • @travisburton164
    @travisburton1643 жыл бұрын

    Good video Brodie

  • @maximotorres4100
    @maximotorres41003 жыл бұрын

    I’d take a country music tiktok house over any of those other houses that just twerk all day.

  • @Me20241
    @Me202413 жыл бұрын

    educational...thanks Grady

  • @MrNiccholas
    @MrNiccholas3 жыл бұрын

    I really appreciated the comment about fans wanting to have direct contact with the artists. I know that I am in that category. when I got into country music, I leaned towards Blake Shelton as my favorite artist because of his work on the Voice. I felt like I had a greater connection to him over other artists because I got to see him for more than just a music video or advertisement. Then Granger Smith was on Demolition Ranch and I was like who is this guy and went and listened to his music. I wasn't a die hard fan or anything, but seeing him be more than just a music singer drew me. Once Granger started his podcast and KZread Channel I really fell in love with his music and would definitely consider him my favorite artist

  • @johnbumgardner3263
    @johnbumgardner32633 жыл бұрын

    Amazing video. Really appreciate the insight and analysis that you bring to the business side of things the same way you do to the actual music! #aheartbreaksslow

  • @amandaperkins4210
    @amandaperkins42103 жыл бұрын

    Hi Grady! I love your channel! You have a super knowledgeable point of view and I enjoy watching your videos! Also, I Kinda Don’t by Alexandra Kay is a great song. Reminds me of mid 2000s country, and she has such a pretty voice! Hopefully she gets signed soon. 🖤

  • @benijos1
    @benijos13 жыл бұрын

    Grady! You a country music underground HITTER bbbbooyyy!

  • @williamgallant5147
    @williamgallant51473 жыл бұрын

    Jon Wayne hatfeild is so under rated for “what a truck for” like this so that he can see this great artist if haven’t listened to it highly recommend it for high school and college people

  • @cailinbary7806
    @cailinbary78063 жыл бұрын

    Love this kind of stuff

  • @jacobearnest2187
    @jacobearnest21873 жыл бұрын

    Grady you have done it again

  • @skylerbeluk8835
    @skylerbeluk88353 жыл бұрын

    This is the earliest I’ve been. Do I have school. Yep. But that can wait

  • @CloroxBleach-cq7tj
    @CloroxBleach-cq7tj3 жыл бұрын

    Yeah I still use iTunes - couldn't be bothered changing to Spotify now...

  • @Treyton1212
    @Treyton12123 жыл бұрын

    Hey Grady, i was the one who shared that video with you about the dude who reviewed country singers

  • @GradySmith

    @GradySmith

    3 жыл бұрын

    Oh nice! Thanks -- I love seeing all the random crap ppl tag me in on TikTok.

  • @Treyton1212

    @Treyton1212

    3 жыл бұрын

    @@GradySmith haha. Yup. I gotchu

  • @baileycorwine3736
    @baileycorwine37363 жыл бұрын

    I downloaded TikTok after seeing Priscilla Block’s song go #1 and it seemed like everyone else knew who she was but me. TikTok has been awesome for discovering new music since concerts have shut down!

  • @Crashme222
    @Crashme2223 жыл бұрын

    This is an interesting video!

  • @Utoober67
    @Utoober673 жыл бұрын

    Hey, Grady. Hit the nail on the head there at 11:47 . At least from my perspective. I just can’t do it. It does feel kinda dirty and wrong. And I don’t know why, but there it is haha. Interesting video. Take care, Grady.

  • @AsylumRiot
    @AsylumRiot3 жыл бұрын

    Great video

  • @ryanblosser7681
    @ryanblosser76813 жыл бұрын

    Cooper Alan, Thomas Mac, Alexandria Kay, & Cooper James are all awesome and I’m glad I found them on TikTok!

  • @SaltyDylan
    @SaltyDylan3 жыл бұрын

    Guess i gotta check out This Past Weekend

  • @bigplay0840
    @bigplay08403 жыл бұрын

    NO WAY HE SHOUTED OUT THEO!!!!!!!! What a G

  • @aleighasmith7420
    @aleighasmith74203 жыл бұрын

    As someone whose media is more geared away from country music, I saw a lot of interest in Cam's new album from what could be labeled as the One Direction and Harry Styles "side" of tiktok. Harry wrote on Changes (and his whistles from the demo were the ones chosen for the final track) and his lead guitarist Mitch Rowland wrote on Forgetting You and Happier For You. It was really interesting to see that demographic run with that song and Cam's music because of it. It also feels like there is also still a big interest in Kacey Musgraves from that group as well and it is cool to see my interests in musics combined in that way.

  • @gabe_68
    @gabe_683 жыл бұрын

    I work in strategic marketing and this video was fascinating! Many markets are changing and those who don't adapt or lead the change, get left behind. Talk business to me 🤓

  • @puggedmind13
    @puggedmind133 жыл бұрын

    One TikTok country singer I love and think others should check out is Robyn Ottolini! Especially her songs “Trust Issues” and “F-150” ❤️❤️

  • @anastasiag9759
    @anastasiag97593 жыл бұрын

    Hey Grady! It would be really entertaining for you to react to / give your opinions on the 3 songs Morgan Wallen released Friday and the entire album, when it comes out

  • @Cdyoung15
    @Cdyoung153 жыл бұрын

    I agree 100% about fans wanting to feel connected with their favorite artists. Muscadine Bloodline does a really good job of connecting with fans and being present in today’s new world

  • @michellestratford9753
    @michellestratford97533 жыл бұрын

    At 55 I'm old enough to have seen quite a few technological fails and successes. (Yes I come from before VHS and remember listening to 8 track tapes in my parent's car). Once you've witnessed that many evolutions of the medium you gain a fair bit of perspective, and I say, "More power to them!". If they have the smarts and the gumption to embrace a new technology and get a career from it, good for them! Gives me hope for the future, actually 😊

  • @GradySmith

    @GradySmith

    3 жыл бұрын

    Great perspective.

Келесі