I can't believe they forgot footage of a dog.

@MaximeVIVOS

8 жыл бұрын

+Stephen Bamford Yep

@tonny1351

8 жыл бұрын

Yep

@sanfransam8954

8 жыл бұрын

+Stephen Bamford I was going to say that they forgot about the baby. but then it showed up at the 2:20 mark.

@mgmasoncreative3227

8 жыл бұрын

+Stephen Bamford ... and the happy older couple holding hands and laughing in the rain XD

@jacquiarnot9936

8 жыл бұрын

+Stephen Bamford or cat.

We care about the environment ...loosely

@nuntius1133

6 жыл бұрын

Individuals make individual decisions that in the big picture affect the environment. To big business participation is a tax write off and to government it's lip service as a way to tax you more, and stay in power. You certainly don't need them to make your decisions for you in order for you to go your own way. We don't need virtue signaling. Put your money where your mouth is, and stop looking to someone else to do it for you. Stop trying to change everyone else, and change yourself. kzread.info/dash/bejne/ipuew82em8u8p9Y.html

@psuedonym9999

5 жыл бұрын

@@nuntius1133 Except just 100 companies are responsible for 71% of pollution, so even if everyone went green today, there would still be a hell of a lot of pollution. www.theguardian.com/sustainable-business/2017/jul/10/100-fossil-fuel-companies-investors-responsible-71-global-emissions-cdp-study-climate-change

@failandia

5 жыл бұрын

@@psuedonym9999 those 100 company don't live in a vaccum, it's all based on the consumer at the end of the day. also quit using this as a way to avoid acting on yourself.

GREAT! -- they forgot: The announcer has that sound of trust and wisdom -- which actually comes from too much smoking and drinking.

@CrankyGrandma

3 жыл бұрын

😄😄

@SabeyAubriTeeAnaNaki

2 жыл бұрын

iI AM THAT I AM! Did we put a baby in here? Yep. !I AM THAT I AMi

@somar001

Жыл бұрын

​@@SabeyAubriTeeAnaNaki iugtfukkgxulyxkh😊😊😊😊uyy

Facebook ads in a nutshell.

@mateenrazaq9897

5 жыл бұрын

NateTalksToYou mayeen

This is perfect.

@maybethismaybesomewh

10 жыл бұрын

This is amazing (and the video is amazing, too!)! As this is my second comment, I am focusing on additional reactions, and my reactions to those reactions. Although I haven't said much yet, I am warming up to something, maybe. Clarity. Speaking from my perspective (rather than (over) generalizing), I have a love/hate relationship with advertising and marketing (with the disclosure that I do both of those things). On the one hand, I don't like quite a lot of the tactics and practices commonly used by advertisers and marketers (and many of the comments in this thread reflect the common perception that I am far from being alone in this sentiment, yet my mix of turn-offs is as individual as yours). On the other hand, I am a consumer of products and services. I want to have bases to make my choices. However, wouldn't I be kidding myself if I thought that I was above (or beyond) being manipulated by advertisers and marketers? Is it a "bad" thing? Is it even avoidable? Warren Freedlund

@wangcars2062

6 жыл бұрын

fuck off, huff puff

@headcrabn5347

5 жыл бұрын

learn to code.

@taragragg400

5 жыл бұрын

Why. The Nukes are coming.

@harperkarsyn7402

2 жыл бұрын

I know Im asking the wrong place but does any of you know of a tool to get back into an instagram account? I was stupid lost the login password. I would love any assistance you can offer me

I would gladly see a generic car advertisement after this one, as they are bugging me more and more. Let's put a white dove flying in a black room, then a young ballerina. Quick shot over a business district. There's a 0.1 second of a car being shown. Now an expensive apartment. Closeup of a guy drawing a curved line. Now a reflection of something on a reflective surface. Car's headlights. An eye. A big piece of machinery. Car's engine in a nice white room. One good shot of the advertised car, its name and that's all folks, please give us 50 thousand euros since we told you everything you had to know about this car.

@abigguy8364

5 жыл бұрын

Perfume adverts are way worse. MOROSE WOMAN in BIG SWIRLY DRESS breaks a GLASS BOTTLE and walks through an EMPTY HALLWAY in an ABSTRACT MANSION ENVIRONMENT after some kind of EXPENSIVE AND LICENTIOUS PARTY has taken place. A MOROSE MAN with some FACIAL HAIR but not much in a TUX is looking at the GROUND and notices her. They leave the PARTY in a black MERCEDES and laugh. The NAME OF THE PERFUME appears on the SCREEN and a WOMAN whispers it. It probably has FRENCH UNDERTONES.

@chummychimchim

5 жыл бұрын

@@abigguy8364 Ahahhaha! Perfect!

@TheEmeraldMenOfficial

3 жыл бұрын

No no. Here’s what you do. Dubstep music. A city full of life, with only one car on the streets somehow: the subject of the commercial. Wind tunnel footage of the car, except you only see the hood. A happy family in a park to show to car is “green” and cool. A teenager with the car, blissfully unaware of the crushing debt buying this car put him in, to show it’s fun. End with a night scene of the car driving from above, then looking at the front passenger’s fender, a name, a jingle, and an abrupt cut with the music echoing. Next commercial!

Thanks to the folks at Dissolve, and to Kendra for the script, and also to the music folks. The voice was mine. I loved the idea and this turned out to be a wonderful collaboration. Congrats on going viral!

@adamczak_

2 жыл бұрын

Yep!

this video is 7 years old yet is still 100% accurate today

BRUTAL

@carranzagustavo

10 жыл бұрын

Ola ProAndroid viene el anuncio o ke ase

Happiness and wisdom of the poor. Lol.

@anatolyyurkin6635

9 жыл бұрын

o inflate the glove to inflate the frog? joke

@abcd123906

6 жыл бұрын

IKR XD

@absurdhero144

6 жыл бұрын

yep😂😂😂😂

This was great... but now I want to see the same thing done to the MUSIC that's in those brand videos... it's always the same thing and whenever I start hearing it I want to just close the tab

Ads are so cliched you can almost put any product on top of this video and it still works.

Epically awesome, very well edited, made me smile, you guys are genius :D

I love the sound of bullshit in the morning.

This is such a brilliant ad

I love this video so much and it makes me laugh every time! On the one hand, it is so cold and cynical, but at the same time it is superficially emotional and really well done. Epic success!!

@Dissolve

8 жыл бұрын

Thank you so much, Ben!

@MrDeeRWhite

7 жыл бұрын

ditto that

@davidparks9841

7 жыл бұрын

This video was hilarious

"look at those farmers in China", actually they are not from China, they are from Vietnam

@dohanguyen

6 жыл бұрын

Vladislav Trotsenko Yup!

@Gogglesofkrome

6 жыл бұрын

accurate in its own unique way, nonetheless

@libbyyoung5572

6 жыл бұрын

Just to confirm that they don't care about people, they are just props. Part of the whole joke

I absolutely love this video! Just the right balance of sarcastic humor and professional editing. Anyone in marketing should love this - and think of it every time they work on a video project.

I honestly think you guys unknowingly made such a fantastic case for how terrible advertising is for some of these big brand companies. It all follows a formula to make you feel safe, when really the company is anything but.

It's amazing how a little tomorrow can make up for a whole lot of yesterday.

Really nice stock footage. Great work, great job!

Hysterical. Thank you Dissolve footage! #TGIF

I can't stop sharing this! Great job Dissolve!

Bloody brill. Cannot be liked or shared or tweeted too much. Perfect collab w/ McSweeney's. LOVE.

1:17 That should be "time lapse", not "stop motion" (although that might be part of the joke). Funny video, anyway.

YES! Pull the veil back and shoot straight. Great stuff!

I am currently making a mock up product page learning to code and needed a video of a product to add to it. This is the perfect video for me to use, thank you so much lol.

Very true... One nitpick though... Did anyone else notice they mistakenly said stop motion instead of time-lapse?

@carlomac

8 жыл бұрын

Stop motion sounds more impressive ;-)

wow.....I love your website, so many shots and videos I'll never get a chance to take!

This video is absolutely awesome!!!! It's a powerful video about everything and nothing... and it makes me want to use Dissolve. - Never take this video down, ti's so artful and perfect.

That was fun deconstructing this style of brand videos. I think it nailed some of the big cliches or advertising points raised in some of them in a satire of them. Frankly I felt that this was pleasing too even though I laughed at some points of the narration. I just wonder if an actual ad will do something like this, or perhaps they already have done something like this.

Never seen the mind of a corporate videomaker in 2:50 well explained like this...

I can't help but smile every time I see this. Gotta love good #marketing .

@SL-gz9gq

6 жыл бұрын

Damien Franco How are you verified?

Haha! Indeed there are many brands with such "introduction videos" that blurs their professional focus with random "inspiring" footage. Great work!

OMFG i love you. This is doing service to humanity. thanks

Yep, the perfect ad for a stock footage company. They get marketing types.

@NikkiCiminoPP

10 жыл бұрын

Love the voice-over too. Classic for all of those Environment-Global-Business-People ads we all ignore on TV. ;p

This was well put together and hilarious. The voice over guy nailed it!

This is the kind of snackable content that highlights our core competencies and engages consumers in a holistic, interactive environment. The ROI and conversion will be through the roof.

Actual tears rolling down my cheeks by the end... Thanks for reminding me not to take it too seriously...

Excellent, heard them play this on the audio edition of this week in Google on TWiT and it's so much more entertaining when you view it. :-)

Totally brilliant send-up of how deeply shallow we can be.

@AndyPierce

10 жыл бұрын

Oh my! I just sort of had an out of body experience of what this would look like for a Generic Church! See, we feed hungry people and laugh together and touch bread. And we have old people and babies. Sometimes we like to work in a garden. Sometimes we walk a labyrinth. We sing too! And we hold bibles and talk to each other and have meetings. Oh my!

@ntnl

10 жыл бұрын

"Did we put a baby in here yet?"

It's like that shit Bp put out after they had the oil problem.

This was everything I needed to see today. Thank you.

So... this is a genuine advertisement for manipulative, insincere stock footage to create more manipulative, insincere advertisements? Well, I'm glad to know you're honest about being part of the endless, noxious sewer of advertising that has overflowed into every aspect of life.

@Slurpy2k8

10 жыл бұрын

Yeah, odd how they're pretending to criticize the very thing that they sell, profit from, encourage, and enable.

@MrDCDouglas

7 жыл бұрын

What would be your alternative solution to that?

@theyaretheconspiracy

6 жыл бұрын

to stop doing it would be my suggestion..it makes movies and TV unwatchable because of all the pandering and programming telling us how to think ..

@Dissolve

6 жыл бұрын

There’s nothing inherently manipulative about those scenes. Here’s our take on it: ideas.dissolve.com/news/this-is-a-generic-brand-video-context-is-everything

@voidofspaceandtime4684

5 жыл бұрын

+Dissolve hahaha oh my god this is such a lame defence

Am I the only person annoyed he called an Erlenmeyer flask a beaker?

@Dissolve

8 жыл бұрын

Nope. Others have called us out on it before. You're not alone.

@ProShow256

6 жыл бұрын

steven hamlin Yes

@libbyyoung5572

6 жыл бұрын

I think it just proves his disdain for science except as a vague marketing tool

@CadetGriffin

5 жыл бұрын

"beaker" sounds more casual and down to ear- Oh wait, ri-, I mean correct, descended onto Sol d. Ugh... This is like getting frustrated when someone calls a Sixaxis/Dualshock3 a PS3 controller or calling an AK47 a gun.

@charlesthevoice1064

3 жыл бұрын

I immediately thought of Breaking Bad and picturing Jesse Pinkman saying ".... it's an Erlenmeyer flask.. Bitch.."

The voice. And the whole package, really.

0:35 "There are a shit load of people in the world, especially in India" T-Series, I'm looking at you.

Brilliant. I hate advertisements. Thanks you for summing up so much so concisely. Props.

This is so good. This could be just about any company, especially in technology.

Reminds me of the Viridian Dynamics slots on Better Off TED. Classic.

“There are a shit ton of people in the world, especially in India.”

The perfect, inspiring ad...for everyone!

amazing, it is also fun to explore my reactions to what they show. these shots are pretty well-targeted, you know)

This is a generic comment expressing how impressed I am with a video describing generic ads.

Never has a video summed up my feelings about today's music, movies, society... im amazingly touched, to my very heart. It makes me definitely not want to buy your product... AWESOME!

Can we add some children running through the grass while a ukulele plays? This is a deal breaker.

@dbennettkc

10 жыл бұрын

I was watching the news this morning and suddenly realized this blatant omission.

@williammoore9104

10 жыл бұрын

Nice Dave thanks for sharing.

I believe it is time already to get this into everybody's recommendations again.

Gee, where have I seen this before? Very well done.

Elegant and simple, good work

SO reminds me of the commercials of middle aged guys suddenly happy and doing amazing things because they discovered some wonder pharmaceutical. Great work you guys!

If this is to advertise Dissolve's stock footage, yet overwhelmingly pokes fun at it, why would anyone buy it? Especially now that those who would create similar cringe worthy ads with said stock footage, may now realise they've been schmucks this whole time haha

@CaptainPancakes

9 жыл бұрын

I thought the same thing. It'd be like if McDonald's called their customers fat in their advertisements.

@Dissolve

9 жыл бұрын

Nicholas Julian Sean Marsh We didn't see it like that, but you're not the first to wonder what on earth we were thinking. It's not about the footage itself, it's about the use of it to evoke such empty platitudes. You can read our thoughts here: ideas.dissolve.com/news/this-is-a-generic-brand-video-context-is-everything

@kurtilein3

9 жыл бұрын

Sean Marsh they are selling to advertisement agencies, and these know exactly how it works behind the scenes :)

@ScottAllenTVH

9 жыл бұрын

***** Really, only the most jaded, soulless jerk would avoid beholding sunsets, laughing babies, attractive young people, or the sight of an eagle soaring. “Too cliché for me! Give me something edgy!” :-)

@resoprint

9 жыл бұрын

This ad shows commercials that no matter how shitty and irrelevant your product is , how easy it is to make an "inspirational" ad using their footage. The bottom line is "people are as dumb as gullible, use our courage this way and they'll believe you're the greatest company in the world".

I watched this video in 2018 and two years later I need stock footage. So I searched stock footage in my YT history to find this video and give it a shot. I hope it's on budget

I cannot stop laughing! ! Thank you sooo much for making this. A great authentic, hilarious video that reveals the fake, overused, corporate, promotional eyesores

Well done! Gives the low-down on advertising gimmicks.

Why do i still feel uplifted?

I feel like this is 100 percent pointed at GE commercials cause this immediately reminded me of them

So close, but no dirt on the blue collar worker. Still really impressed by how much footage you have.

I have found my new go-to video to embed as an example, anywhere I possibly can >.> Excellent video... and not inaccurate lolz

This video exactly explains why I hate advertisements coming up every damn 15 minutes on TV.

Keeeeeee-yah-Stone... everything you need ..and more.

Masterful!

This is, without a doubt, one of the funniest (and most painfully accurate) films about corporate film-making I've ever seen.

Take my money. I wanna slice of whatever that is. It looks amazing.

Very nice video. Great music, the guy's voice is perfect....awesome pictures. (I particularly like minute 1:15 a Quetzal, the Guatemalan national bird)... It communicates the message in an awesome way.

Great advertising, DISSOLVE!!!

This video paired with the writing is brilliant.

This is corporate marketing in a nutshell. All comes from Leni.

@Yowzoe

8 жыл бұрын

Very well done and self-aware -- thank you, Dissolve.

Finally, some truth in advertising and commercials!

and at the end of it, you just put ANY company logo... brilliant

This is good. I want the IPO summary on my desk by Monday. My secretary will give you the contact info. I'm off to brunch with a city planning team.

Thanks for the wake-up slap... and a new supplier of stock video.

This is brilliant! It has everything. I'm saving this as my little cheat sheet next time I shoot something.

"This is some stock footage we got for ten quid."

the accuracy level is strong in this one!!

This my my most favorite video on the entirety of the internet. Oh my god.

@Dissolve

7 жыл бұрын

Ha! Thank you!

Every Sunday morning political talk show ad you have ever seen. This is very funny.

This is EXACTLY what's wrong with branding these days. Companies that do this have NO synergy, NO productivity hacks and NOTHING in their brand DNA that truly engages content creators.

@christopheratwood3981

10 жыл бұрын

The problem with branding is the fact that people still use buzzwords like "synergy," "productivity hacks," "brand DNA" and "buzzwords."

@wingspantt

10 жыл бұрын

Christopher Atwood None of that occurred to me as I composed my original comment.

@MaelstromFilm

10 жыл бұрын

They need more backwards overflow and vertical integration!

@christopheratwood3981

10 жыл бұрын

WiNGSPAN TT Ironically, it also didn't occur to me when writing my comment. #brandawareness #engagement

@krs10rcks

10 жыл бұрын

lol. SYNERGY WARLGARBL #corporatespeak #Itmeansnothing

3rd clip I watched on this channel and they are all pure genius

Best marketing I've seen in a while

Love this!

Sold! I'll take 2!

I've had an entire career editing these videos....

@DJBSharpMusic

2 жыл бұрын

Feels pretty soulless, doesn't it? When I originally got into a graphic design degree, they pretty much said to give up any illusion of doing anything remotely original, because most companies you'd work for will just ask for the most generic shit imaginable.

Still loving it in 2018

Brilliant!

Priceless.

1.2 million in a month, nice guys and galls, you rock.

Live-changing ad

I believe every word this ad said... because it's exactly what I wanted to hear o_o

And people wonder why I quit my ad agency job.

Incredible! This really helps take my mind off the work/stress/deadline side o'things a bit. Thanks guys, no links to sign up from here?

@Dissolve

8 жыл бұрын

Thanks! To sign up: dissolve.com/signup