THIS Instagram Reels strategy WORKS in 2023

Тәжірибелік нұсқаулар және стиль

The first 1000 people to use the link will get a 1 month free trail of Skillshare: skl.sh/katiesteckly03231 ✨ Wow, so I didn’t see that coming… Since the beginning of 2023, I’ve gained over 15,000 new Instagram followers. And in this video, I wanna tell you how I did it (and show you the blueprint for the strategy you can use to do the same) One of the biggest things that can help you improve your content, is letting your creativity shine through and taking some of that pressure off of yourself. Plus, finding a balance between chasing viral trends and creating original, valuable content. We’re going to cover all of that in this video.
📕 TABLE OF CONTENTS 📕
00:00 I thought 2023 was going to be my chill Instagram era
00:41 my analytics from the past 3 months on Instagram
01:57 chapter 1: I had a Reel go viral…
04:06 chapter 2: I followed up with a similar Reel to capitalize on the attention
05:14 chapter 3: I kept my audience engaged with consistent, original content
06:56 why I like KZread-style short form videos
07:13 a balanced “instagram diet” 😅
08:43 how to create high-quality, original Reels content
09:29 create your balanced Instagram Reels strategy for 2023
12:03 my strategy for re-posting Reels, TikToks, and Shorts
13:12 taking the pressure of yourself is a great strategic move 👏🏻
Wanna work with me? Check out my creative agency www.creatorlymedia.com
Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
// WATCH THESE NEXT
⭐️ The Secret to More Likes on Instagram? [MY EXPERIMENT] geni.us/ESbAr
⭐️ Everything you need to know about TikTok: geni.us/nJWXLTq
⭐️ Don't start a podcast without watching this series: geni.us/Wplo
// FOLLOW ME ON INSTAGRAM
/ katiesteckly
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
🎧 where I get music for my videos: www.katiesteckly.com/artlist
💻 how I edit my videos: www.katiesteckly.com/adobe
📱how I grow my channel with Pinterest www.katiesteckly.com/tailwind
// GEAR
Vlog Camera: geni.us/dFXAVn
Big Camera: geni.us/ktsonyzve10
Lens: geni.us/Gw6rjif
Microphone: geni.us/00oT8aQ
Tripod: geni.us/kvmFbH
// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a KZreadr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce KZread channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
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Пікірлер: 159

  • @katie
    @katie Жыл бұрын

    The first 1000 people to use the link will get a 1 month free trail of Skillshare: skl.sh/katiesteckly03231 ✨

  • @austinbrady

    @austinbrady

    Жыл бұрын

    trial not trail.

  • @wildrootdesigns

    @wildrootdesigns

    Жыл бұрын

    Thank you!

  • @lillyflores7647
    @lillyflores7647 Жыл бұрын

    I’m so excited for your growth!! It’s time I’ve been following you for 3 years and have always loved your style and content ❤❤🙌🏼

  • @jessiemedinaofficial

    @jessiemedinaofficial

    Жыл бұрын

    Agreed!

  • @EfrainG2
    @EfrainG2 Жыл бұрын

    I would love a video that educates us about the reel vs tiktok cultures. Thank you for continuing to share your valuable insights and opinions surrounding content creation ❤

  • @wanderswithaudrey
    @wanderswithaudrey Жыл бұрын

    How did you edit the KZread style short? I’ve heard IG doesn’t push it as much if it’s not edited in app? Is it right?

  • @journeymanaipod
    @journeymanaipod10 ай бұрын

    Listening to you makes me realize how little I know about content strategy. So helpful !!

  • @ariellethms
    @ariellethms Жыл бұрын

    social media manager here, the candy vs nutrition analogy is SO GOOD 🙌🏻thank you for that!

  • @fullythriving
    @fullythriving Жыл бұрын

    Just started posting reels on Instagram, so this is really helpful stuff! Love the reminder to alternate between trendy AND high-value content.

  • @EricWertz
    @EricWertz Жыл бұрын

    Yes to the food comparison! I was trying to figure out should I keep doing quick outfit reels or versions of GRWM while talking and you made me realize both is good to give some substance as well. Thank you!

  • @TLYarnCrafts
    @TLYarnCrafts Жыл бұрын

    Congrats on your massive growth. And thank you for sharing your strategy. I’d all but given up on reels/shorts, but this makes them feel more manageable.

  • @andriavdesign
    @andriavdesign Жыл бұрын

    Love this! I'm so turned off my the trendy content. I, myself, try to produce original value-driven content for my niche.

  • @joeljartist
    @joeljartist Жыл бұрын

    The algorithm vs the zeitgeist lol! Katie, what you say makes a lot of sense. Also want to say that I love your fluency when you speak. Looks like you don’t have to edit out many word whiskers, and you have so much genuine enthusiasm. 🔥🔥🔥

  • @Andersonelsicario_
    @Andersonelsicario_9 ай бұрын

    -Kudos to you!- *All of us agrees the only way to grow your audience is in,sta,crease*

  • @autumncunningham4855
    @autumncunningham4855 Жыл бұрын

    Love your vulnerability & am so appreciative of your advice!

  • @adoriasia
    @adoriasia Жыл бұрын

    I’ve been loving all your content Katie! Do you have any advice on when to post across the different platforms? Like the best days and times

  • @onlinebusinesseswithkelly
    @onlinebusinesseswithkelly Жыл бұрын

    I love how you compared the content to candy and nutritious food! Great analogy!

  • @iamJonray
    @iamJonray Жыл бұрын

    Finally, something worth watching. This is helping me, thank you!

  • @claudiarummel4638
    @claudiarummel4638 Жыл бұрын

    What a great informative video! Loved every second of it! Thank you!

  • @nkipmo1154
    @nkipmo11548 ай бұрын

    This was super insightful!!! Thank you!

  • @Jade-bx5oq
    @Jade-bx5oq11 ай бұрын

    Thank you so much! Just discovered you 🎉I love your content 😍 it’s helping a lot!!

  • @seriahalexus
    @seriahalexus Жыл бұрын

    These were great tips! I had a few viral tiktoks and continued making videos like that but it doesn’t creat a community or an engaged audience so I completely agree

  • @Imjalen
    @Imjalen Жыл бұрын

    I love the candy-salad metaphor you used. It was a great way to describe content on social media.

  • @jennywoodyoga1689
    @jennywoodyoga1689 Жыл бұрын

    Love the nutrition analogy! Thank you 😊

  • @danielpatrick5706
    @danielpatrick5706 Жыл бұрын

    Great tips! I'm trying to take content creation seriously but it's pretty tough getting started. I need to get used to posting to 0 viewers for a long time until I figure out what works for me😅

  • @alysonayo1457
    @alysonayo1457 Жыл бұрын

    Thank you so much I will definitely try this strategy out!

  • @amberbondmorgan
    @amberbondmorgan Жыл бұрын

    Great video and insight. I needed to hear this. Thanks for everything you do to help us out. 😘

  • @amytaylor386
    @amytaylor386 Жыл бұрын

    The last 2 videos of yours that I have watched basically said "Chill Out. Stop stressing out. Have fun with your posting." Thanks dear. You are a sweetheart. I would love to meet you in person and give you a big hug. ❣

  • @RebelleNutrition
    @RebelleNutrition Жыл бұрын

    Yes, THIS works!! I've grown 50k in just 3 months. I LOVE Reels!

  • @Emmavihruri
    @Emmavihruri Жыл бұрын

    I love your content. Thank you for sharing ❤

  • @TinyChickPottery
    @TinyChickPottery Жыл бұрын

    I always love this kind of content. It’s inspiring. I wish I had a crew to help me as being the maker and the videographer and doing everything is so much work. I’m okay splitting the money!!! 😂

  • @donnecoetzee8651
    @donnecoetzee8651 Жыл бұрын

    Loved this!!! And please do the difference between the tiktok and Reels styles, vibes

  • @AnjuliMack
    @AnjuliMack Жыл бұрын

    Love the candy and salad/nutritious analogy

  • @siennasertl8821
    @siennasertl8821 Жыл бұрын

    Hi katie! What do you use to edit your reels after filming on your camera :)

  • @sheilaboutwell475
    @sheilaboutwell475 Жыл бұрын

    Great tips as always. Thank you 😊

  • @coreystrawn4532
    @coreystrawn4532 Жыл бұрын

    Great strategy 👍. Thanks for sharing your experience 🙏

  • @longliveann9349
    @longliveann9349 Жыл бұрын

    Very informative. thanks!

  • @Joana4913
    @Joana4913 Жыл бұрын

    Hi Kathie. Thanks a lot for this video! It was a authentic game changer! Have a nice week

  • @GalaxyInfernoCodes
    @GalaxyInfernoCodes Жыл бұрын

    Thank you for sharing this! Taking the pressure off and going back to experimenting with content could really be a game changer. I sometimes catch myself wanting to start from scratch and delete my existing accounts and one of the reasons for that might be that I want to go back to that no-pressure experimenting phase of my content 🙈

  • @thestellarelite

    @thestellarelite

    Жыл бұрын

    I've been going back and forth on wanting to do this too. I was literally signing out to create a new one on a whim a minute ago. Then I'd have tons of content to post fresh and more strategically while I make new stuff lol. It's hard not to feel like you're shadow banned or stuck because your audience isn't engaged so you get no reach etc. It's kind of chicken and egg scenario or something.

  • @sportybeth
    @sportybeth Жыл бұрын

    I think the algorithms had a bit of a change around the time yours spiked because mine also did the same I went from 30k around Xmas I’m now at 70k and I’m gaining 1k a day. My mum had a similar think happen she went from 6k to 30k. We’ve both had crazy viral videos. I think it’s just. Been better at picking up good content and sending it to the right audience. It’s like it’s just serving up more authentic stuff viewers want to see.

  • @Me15U

    @Me15U

    Жыл бұрын

    How to send to right audience?

  • @Me15U

    @Me15U

    Жыл бұрын

    Can you help ? My frnds/followers really like my work but there is no reach

  • @lovelypua_
    @lovelypua_ Жыл бұрын

    i love this thank you soo much

  • @iamcelinenavarro
    @iamcelinenavarro Жыл бұрын

    Absolutely loved this video, Katie! Thank you for sharing!

  • @GigiMurakami
    @GigiMurakami Жыл бұрын

    Again, Katie is RIGHT on time!😂 I was literally just looking for reel stuff when this video popped up 😂 Also I’d love to see that video!

  • @1nurseKathi
    @1nurseKathi Жыл бұрын

    Love the candy v nutritious food analogy

  • @amydangerfield
    @amydangerfield Жыл бұрын

    Super helpful!

  • @EBNDesigns4U
    @EBNDesigns4U Жыл бұрын

    That is so true. Thanks for sharing.

  • @jaizabordios1494
    @jaizabordios1494 Жыл бұрын

    What camera are you using to shoot your videos? :)

  • @socialsmartyco
    @socialsmartyco Жыл бұрын

    Such good advice!

  • @alexis_keith
    @alexis_keith Жыл бұрын

    11:40 omg yes! I would love that!

  • @anniebaldry4235
    @anniebaldry4235 Жыл бұрын

    Hi. Great insightful video. I don't know if you know the answer but thought I would ask. If you post shorts to youtube, can these be linked onto blogs in the same way that videos can be - so they are stored here and not slow done the blog? Thanks

  • @rickyschay
    @rickyschay Жыл бұрын

    Candy Vs salad … $$$$ advice thank you!!! Subscribed and will follow. Cheers

  • @Ridhi259
    @Ridhi259 Жыл бұрын

    *Thank you so much Katie, your Instagram growth tips and tricks are soo helpful* *Sending you tons of love and light* ❤💫🥰

  • @myaduro
    @myaduro Жыл бұрын

    Thanks for sharing! 🥰

  • @DIYbri
    @DIYbri Жыл бұрын

    Excited for you!! Thanks for sharing 😊

  • @wellnesslover888
    @wellnesslover888 Жыл бұрын

    Love your videos Katie. How do you feel about IG taking away reels bonus & do you think it’ll change how content creators show up?

  • @jenna_n_goodwell_art
    @jenna_n_goodwell_art Жыл бұрын

    The downside of relying on one or a few viral videos, is when the 'wrong' reel goes viral (meaning, a reel that is a bit further away from your main content). The followers you then gain, don't follow you for you or your main content: they either jump on the popularity-bandwagon or they start following you because they like that rare deviation from your main content. Meaning, you won't get any connection or sales from those people. People are actually very unlikely to unfollow when your content isn't for them, because the algorithm will hide it for them and they won't even see it. They simply forget you exist, and you are stuck with useless followers. So, many followers still don't result in your business growing. It's better to aim for and have a smaller, on-point following than a big bandwagon following.

  • @ethanwylan
    @ethanwylan Жыл бұрын

    you’re such an inspiration as a fellow content creator! i just started my journey and youve helped me out a lot, although my growth is still slow lol. thank you!

  • @melodieborja339
    @melodieborja339 Жыл бұрын

    Hi, new to your channel but this was SO informative. You’re the only one on here that’s making the strategies digestible and actually authentic. So thank you, keep up the great work🙏🏽

  • @roseliaysusrecetas
    @roseliaysusrecetas Жыл бұрын

    what camera are you using for your videos

  • @annette1884
    @annette1884 Жыл бұрын

    Does posting the same on tiktok and instagram not 'annoy' followers that follow you on both platforms? (Or discourage to follow on the other platform as well?)

  • @thibodeaustyle
    @thibodeaustyle Жыл бұрын

    What camera do you use for filming?

  • @tarasdiary
    @tarasdiary Жыл бұрын

    You're generally an inspiration as a content creator, thanks so much for being real with us ❤

  • @AnjuliMack
    @AnjuliMack Жыл бұрын

    Mine used to reach millions of accounts and now it's

  • @tribeofjudah631
    @tribeofjudah631 Жыл бұрын

    Hi Katie, do you use the same length of videos to post on Instagram reels and tiktok? Or do you post it on either platform first and then share it on another platform?

  • @RaphMarci
    @RaphMarci5 ай бұрын

    the food analogies used to describe types of content made things a lot clearer (and made me hungry HA)!

  • @dindavani4518
    @dindavani45189 ай бұрын

    -You nailed it!- *Everybody agrees the sole way to grow your audience is in,sta,crease*

  • @bryanmundjr
    @bryanmundjr Жыл бұрын

    How do you feel about posting a Tiktok that’s 2+ minutes onto KZread? Not as a reel, but as a normal video, since reels has a 60 second limit.

  • @choosewisely6705
    @choosewisely6705 Жыл бұрын

    Hi I visited your tiktok page but did not see that viral video on your page you mentioned.... Am I missing something? Thanks

  • @SamandEm
    @SamandEm Жыл бұрын

    Loved this video Katie!! If it doesn’t pop off ima be confused!

  • @Me15U
    @Me15U Жыл бұрын

    Any suggestions for brand new account? There is no reach

  • @SandraSallin
    @SandraSallin Жыл бұрын

    I've been following you for ages. Always so interesting. I was listening to your podcast about the photo that went viral by the sculpture in Spain. I'd love to see the photo. Looked around and couldn't find it. Where can I find it? Thanks.

  • @woolymaple4335
    @woolymaple4335 Жыл бұрын

    New sub here! Small biz owner looking to up my content creation game. Thank you for sharing your knowledge!

  • @Lamajurdi
    @Lamajurdi Жыл бұрын

    Yes do reels versus tiktok

  • @RosieMontoya
    @RosieMontoya Жыл бұрын

    Great video, Katie! Thank you for sharing what you do and what may work for us! Is the content you create for reels and tiktok pulled from your long form videos?

  • @simple_naildesigns

    @simple_naildesigns

    Жыл бұрын

    Great question!

  • @katie

    @katie

    Жыл бұрын

    @@simple_naildesigns yes it is but not on the way you expect! I've got a whole podcast episode on my repurposing process coming soon - so make sure you're subscribed to Creator Club on apple podcasts or spotify :)

  • @simple_naildesigns

    @simple_naildesigns

    Жыл бұрын

    @@katie thank you! Will look it up now on Apple Podcasts.

  • @MrWeusi
    @MrWeusi Жыл бұрын

    Hay Katie!!

  • @monicavallero
    @monicavallero Жыл бұрын

    Thank you for sharing, I like your vibe!You just gained a subscriber ❤ question: do you have a business account or creator account on IG and TT?

  • @TheSimpleEnvironmentalist
    @TheSimpleEnvironmentalist Жыл бұрын

    Thanks Katie! What if I'm doing all this and still not growing...I mean I'm growing just at a snails pace

  • @monicamcgahan
    @monicamcgahan Жыл бұрын

    I’ve been stuck at a lil over 900 for yrs!

  • @holly_cuperus
    @holly_cuperus Жыл бұрын

    Everyone loves to learn about how much people make, especially in content creation. Your niche is also popular since everyone wants to grow their social media presence. I am not sure what a similar thing would be for me as a lifestyle blogger. What can I talk about that could potentially be viral? Something people want to know about but that people won't talk about... I'd have to think about that for a bit. I am working on deciding what content I want to put on each social platform. KZread and Shorts is going to be all beauty/fashion content. IG and TikTok... no idea yet. I've been throwing spaghetti at both and nothing has stuck. Thank you for posting this video! As you can see it has really given me some food for thought.

  • @chloemanifest
    @chloemanifest Жыл бұрын

    With your content love to know what kind of team dynamic you have going on? do you edit shoot post etc? I just keep finding im too burnt out on creating but never getting anywhere because I can't keep up. I have 3 kids too so Having a minimal strategy is what im looking for I know that means it probably will take longer though.

  • @amberbondmorgan

    @amberbondmorgan

    Жыл бұрын

    That’s my biggest struggle too! Balancing mom life and content can be exhausting!

  • @chloemanifest

    @chloemanifest

    Жыл бұрын

    @@amberbondmorgan SO EXHAUSITING! im trying to find away as well as being neurodivergent to find balance. maybe its just not the season for it. but that would make me too sad

  • @stephanietom_md
    @stephanietom_md Жыл бұрын

    Post stuff that you are proud of and let it be

  • @lafemmenatale
    @lafemmenatale Жыл бұрын

    Love the 🍭 vs 🥗

  • @SkyeMcDonald-qt3bk
    @SkyeMcDonald-qt3bk Жыл бұрын

    Hello. Brand name on different platforms. One or can be different?

  • @musicuty
    @musicuty Жыл бұрын

    Can you explain how you monetize your instagram?

  • @ErikaBardere
    @ErikaBardere Жыл бұрын

    I think people are also more likely to follow you when they see you have a lot of what they're looking for vs when you have little

  • @Jen-Chapin
    @Jen-Chapin Жыл бұрын

    Do you come back and answer questions in your comments here on KZread? I don’t see on this video that you’ve hearted any or responded. This is my first video I’ve watched of yours so forgive me if you regularly do this! My opinion is that if you want to make the most money, KZread is where it’s at. But it’s a LONG game. It took me over 3 years on here to hit six figures and even that is not typical for most creators!

  • @katie

    @katie

    Жыл бұрын

    Haha I try to but my life has been crazy lately with travel commitments 😅 I agree youtube is my main revenue driver for sure. I’ve been making videos on this channel since 2011 so trust me I totally know that it takes a long time to build it into a business 🙈 but it’s very worth it!

  • @Jen-Chapin

    @Jen-Chapin

    Жыл бұрын

    @@katie agree!

  • @awritersjournals
    @awritersjournals11 ай бұрын

    I'm back for more bonding time with you, bestie.. :) watching several videos again tonight. ❤

  • @romajade
    @romajade Жыл бұрын

    Do you know of any hacks for attaching trending audio to my reels using a scheduler? I have a business account and working with a team of students trying to figure out workflows for working remotely and this has be the roadblock

  • @imallierambles
    @imallierambles Жыл бұрын

    You are so awesome!! I subscribe to mostly nomad and outdoorsy channels except you and Neil Patel (I know you know who he is 😂). Yup, you rank up there with him in my eyes with great info!! Anywho, keep the helpful content coming! Happy weekend!

  • @kathybhome
    @kathybhome Жыл бұрын

    I love this video Katie! Thank you! You mention KZread shorts and I'm wondering what you think about starting with KZread shorts? I personally can't budget equipment for long form on KZread, but I can use my phone for shorts. What's your thought on beginning with posting 2-3 shorts per week as a KZread beginner?

  • @MichaelAlthauser

    @MichaelAlthauser

    Жыл бұрын

    You have a phone. Use that for longer videos.

  • @DSFAVORS

    @DSFAVORS

    Жыл бұрын

    I think you should use your phone for long form videos. I started a channel in 2017 with my phone and I didn’t buy a camera until I was monetized

  • @HeySarahPaige
    @HeySarahPaige Жыл бұрын

    what i don’t understand about reels though is people i know personally who have a lot of followers get significantly less like on reels than regular picture posts

  • @FindFUPI
    @FindFUPI Жыл бұрын

    Thank you, Katie, for giving us some of your insights. You do great job explaining everything in details.

  • @lilyraen
    @lilyraen Жыл бұрын

    Do you have any tips on regaining engagement if you haven’t posted in a while? Like let’s say a few months

  • @elizabethcampos3117
    @elizabethcampos3117 Жыл бұрын

    For real? ohh I will be happy reaching a 1000 is so hard!

  • @Maudlinabrown
    @Maudlinabrown Жыл бұрын

    I’ve been stocked at 3.2 for almost 3 years 😢

  • @bhersc
    @bhersc Жыл бұрын

    I love this video and I love how you ended it! I really aspire to have less expectations for my content on Instagram because it can really affect my mental health when I don't hit certain metrics and if every post doesn't perform as well as some of my more popular ones. Which isn't healthy! I want to have fun with it. So that's definitely my goal for 2023 too to be a little more chill.

  • @samiamdean
    @samiamdean Жыл бұрын

    The candy vs salad comment really stuck with me, I had a few reels go viral and while they bring in new followers, they don't bring a lot of engagement on other posts or stories. Great ideas of doing more value add content in between!

  • @actuallyrayomi
    @actuallyrayomi Жыл бұрын

    Can you show this on a brand new account with 0 followers ?

  • @pkchewy
    @pkchewy10 ай бұрын

    Hi there very new to learning about social media. Im 39 but dont pay much attention to whats trending and dont do tic tock yet either and instagram is new to me too. I have FB but would love some advice on how to get into it as Im opening a online store and want to figure out how to connect to the world of internet 🤔 thanks so much

  • @TrueKrimeKati420
    @TrueKrimeKati420 Жыл бұрын

    Woah. Our names are similar 🤣🤣 mine is Kati Stickley

  • @lexirabelofilms
    @lexirabelofilms Жыл бұрын

    What do you think about instagram Live? Is that still relevant in 2023?

  • @antoniaosborne4972
    @antoniaosborne4972 Жыл бұрын

    So 5 reels a week?

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