“There’s Nothing in This Apart From Fresh Produce” | Dragons’ Den

Ойын-сауық

With Andrew Watmuff's business partner Michael Beckett absent from the Den, Watmuff told the story of how the two founders had met at secondary school and had “a passion for food from an early age”. Fast forward 20 years and their food range could be found in Boots, Selfridges, Ocado, and Asda.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
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Пікірлер: 465

  • @NeoDragonEWW
    @NeoDragonEWW2 жыл бұрын

    Sarah's excuse is too funny when you think about it. Literally would take a day sitting down with a designer to change, and then just make sure the new labels are on the next batch of shipments.

  • @blazkify

    @blazkify

    2 жыл бұрын

    Shes doing the Jenny

  • @ceeleegee825

    @ceeleegee825

    2 жыл бұрын

    For sure. Brands change their packaging all the time. What's the big deal? Just change it!

  • @LS-bw7jt

    @LS-bw7jt

    2 жыл бұрын

    I agree

  • @Dean_dialectic

    @Dean_dialectic

    2 жыл бұрын

    Indeed. Especially since food is supposed to be her area of expertise

  • @crystalawen

    @crystalawen

    2 жыл бұрын

    She was jealous ; ( prob thinking she’ll do similar )

  • @pat-rick95
    @pat-rick952 жыл бұрын

    Touker looks like he's not had a meal in years when he's testing it 🤣

  • @defundhollywood3259

    @defundhollywood3259

    2 жыл бұрын

    Totally!! I noticed that too! 🤣

  • @WobblesandBean

    @WobblesandBean

    2 жыл бұрын

    Hey, just like him I'm not gonna turn down free food!

  • @EssentialParadox

    @EssentialParadox

    2 жыл бұрын

    In Touker’s family growing up, if you didn’t eat fast, you didn’t eat!

  • @richardgoldie5923

    @richardgoldie5923

    2 жыл бұрын

    Comment was gold

  • @pat-rick95

    @pat-rick95

    2 жыл бұрын

    @@WobblesandBean very true 🤣

  • @MrAlRats
    @MrAlRats2 жыл бұрын

    Beckett is his alter ego; so they can't both be in the room at the same time.

  • @collincovid6950

    @collincovid6950

    2 жыл бұрын

    Sells a lot of magic mushrooms, and taste tests them before being shipped out

  • @defundhollywood3259

    @defundhollywood3259

    2 жыл бұрын

    The first rule of Risotto Club is do not talk about Risotto Club.

  • @collincovid6950

    @collincovid6950

    2 жыл бұрын

    @@defundhollywood3259 Not exactly pc. What ancient man used to club Risotto's to death with, should no longer be mentioned as a risotto club, just club

  • @tamas5931

    @tamas5931

    3 күн бұрын

    🫣

  • @theovolz3073
    @theovolz30732 жыл бұрын

    Rumour has it that Dragon’s Den employs a whole team of dads to come up with all the puns the narrator uses.

  • @mikeday2129

    @mikeday2129

    2 жыл бұрын

    Rumour

  • @tumbles8350

    @tumbles8350

    2 жыл бұрын

    Roomba

  • @Adam-M1

    @Adam-M1

    2 жыл бұрын

    Rooper

  • @theovolz3073

    @theovolz3073

    2 жыл бұрын

    Haha, sorry that was atrocious of me! I have edited it.

  • @RockyDave

    @RockyDave

    2 жыл бұрын

    They're known as The Pundits.

  • @hostile_1866
    @hostile_18662 жыл бұрын

    It's rare you hear a Dragon regretting going out during the Pitch itself.

  • @anubusx

    @anubusx

    2 жыл бұрын

    That's Jenny rubbing off on everybody.

  • @Ammar34567

    @Ammar34567

    2 жыл бұрын

    It's rare to hear a Dragon speak at all till the end after going out

  • @LeClaw

    @LeClaw

    2 жыл бұрын

    There was one pitch from the very early days that Peter declared himself back in after being out. Surprised they didn't do it more often

  • @sp3ckedout224

    @sp3ckedout224

    2 жыл бұрын

    @@LeClaw which one

  • @Clamfaced

    @Clamfaced

    2 жыл бұрын

    @@LeClaw I think they changed the rules where you can't go back in

  • @ythehunter755
    @ythehunter7552 жыл бұрын

    Got to love it when somebody comes in that not only brings them a good product, but also has the know-how to do some proper business dealing

  • @Iztreshtelia

    @Iztreshtelia

    2 жыл бұрын

    Samesies. It was a perfect pitch, very professional and prepared.

  • @Zeebean384
    @Zeebean3842 жыл бұрын

    Feel like using the packaging as an excuse to go out is a weak reason

  • @KSGomez88

    @KSGomez88

    2 жыл бұрын

    I agree, like if the product is so great then help the guy rebrand it 🤔

  • @Jessica7318

    @Jessica7318

    2 жыл бұрын

    This is a great comment, so to answer this, I think one of the things we have to keep in mind is that it's very easy to look at this like a judging competition. Someone does a good pitch, or has a good product, and we don't understand why they don't get an investment. We think they did great and when the dragons give a reason for not investing, we scrutinize that reason, as we should. I think it's easy to look at this show from the Entrepreneur's point of view. We can say: "The entrepreneur nailed it, and as such, they deserve an investment." Meanwhile, from the dragon's point of view, a very real reason for why they may not invest is just that it doesn't 'feel' right. That is to say, they can think someone else would do better. They can also think their capital is better spent on another business that gives them a better return. The reason we don't hear this deal often (though Kevin O'leary is very honest about it) is that it doesn't seem fair to the entrepreneur. Let's take this guy for instance. He's got a decent business with fairly nice numbers. However it's nothing mind boggling. I may look at this pitch and think: "This entrepreneur does deserve investment, but... I'm not the one to do it.". I may feel like my capital can get me a better return on another pitch. I may feel like I can make 20% or 10% from investing in this guy, putting in some time and work with him, or... do I have a better chance of another pitch being something that's right in my wheelhouse. Do I feel like there's a better chance to come across a deal that will give me 30% or 40% or numbers that are twice as good as this guy's. Do I feel like a better opportunity will surface that I can feel more excited by? If I feel that way... this guy will not get an investment simply because I'm not as excited about his idea as another. It also means I will not give him money because I want that money on hand to use if I find something else I like. This is very unfair to this guy because he may hit it out of the park. He may do the best he can, and still not get a deal simply because I can think someone else will do better than him, or someone else will pitch a business that I'm more excited by. Someone else may give me more return for my money if I put it in with them instead of him. So this is why a lot of entrepreneurs can get squeezed for bigger percentage gains. It's not just what's 'fair' to them. It's the fact that I can leverage my money to give someone else the chance. If I wanted to be very ruthless as a dragon, I could say: "I'll invest in you, and I'll take 30%." And if the entrepreneur finds that unreasonable or unfair and doesn't want to do it, asking why they should... I can respond with: "Because if you don't take the offer, I'll intentionally enter the market and compete with you. I'll squeeze your margins, I'll use my contacts in the industry to edge you out and put you out of business. Its a contact sport and now that you have my attention, you'll either take my deal, or I'll crush you." - This sounds like bullying and very unfair to the entrepreneur, but it's a reason a dragon could put a high price on their involvement. It is simply a play of: "You are paying me to support you, and not oppose you. That's why you'll give me what I want." etc. So all in all... when you see a business where the dragons seem to have a silly reason not to invest, it might help us to look at it from the other side. The dragon may feel like the prize of this investment is not worth it compared to the chance of something else. If this guy was making millions in net profit, and came to the dragons to get them involved, they might make him an offer even if the idea didn't excite them too much simply because it's a great chance to partake in that net profit. They don't have to put in much work and they can leverage their connections and image, etc. What's more, other ideas are not likely to be this good by the numbers. So passing up this deal is harder for them to do. If the deal is a 130,000 net profit business with a bit more risk, they may feel their odds of finding a better business justify not using the money on this one, etc. We can always think the dragons have a bottomless pit of money. I watch pitch after pitch and there could be a tonne I love. But it's unrealistic for me to think the dragons will give money to all these 'deserving' ideas. Kevin O'Leary is quoted as saying in one of the pitches: "You can take my money and my offer, or you can walk out that door. But if you walk out that door, you're dead to me. The next guy can come in, he'll get my money, he'll be incredibly successful, but not you." - And this is very harsh, but it's the mindset of why dragons can treat deals like something for them to manipulate to their liking. If you agree to the terms, you can get their backing, if you don't, they don't 'need' you. They are reasonably capable of assessing that someone else can get investment from them and make them a better return than you could. Of course there could also be a case where you hit it out of the park and they regret turning you down, or other ideas just frustrate them and they don't hear one that they liked as much as yours, then they missed out. But that often depends on how good your deal is relatively. Very high profit businesses often get offers from the dragons, even if the entrepreneur turns it down or is looking more for exposure. So that's pretty much it hehe. Dragons may turn down a 'decent business' because they're looking for a good business. Dragons can turn down a good business because they're looking to hawk a 'great' business'. And sometimes dragons will invest in a 'decent' business to 'take a punt' (if you've heard this term used to justify their good deal by the numbers) if they feel like it on a given day hehe.

  • @randomtask9029

    @randomtask9029

    2 жыл бұрын

    Yup, it's easy to modify the packaging, and it can be done in subtle stages if the brand is already on the shelves and selling.

  • @Zeebean384

    @Zeebean384

    2 жыл бұрын

    @@Jessica7318 thank you for your very thorough reply! I suppose I get it now!

  • @aminka9755

    @aminka9755

    2 жыл бұрын

    @@Jessica7318 what a waste of efforts

  • @Joshyg02
    @Joshyg022 жыл бұрын

    Sarah’s involved directly in the food and drinks market yet went out over changing some text on a label. It was a healthy turnover business. At least Touker was the most honest by saying he wouldn’t add value, the other dragons just made excuses

  • @tinderella2386
    @tinderella23862 жыл бұрын

    I love Nick Jenkins. Such a down to earth decent guy, would be so easy to with, and my god his offer was more then fair. Never had a nasty crappy thing to say and all round good guy.

  • @techtitanuk5609

    @techtitanuk5609

    2 жыл бұрын

    In public but behind closed doors you never know

  • @bash547

    @bash547

    2 жыл бұрын

    You didn’t have to call him round

  • @Lauren72382

    @Lauren72382

    2 жыл бұрын

    "would be so easy to with" What?? "All round good guy” Did you mean- .... All around a good guy??

  • @King-ok6qj

    @King-ok6qj

    2 жыл бұрын

    Ain't seen the Krupt FM one? he threw money at those poor guys...

  • @Morrg

    @Morrg

    2 жыл бұрын

    He's a Tory donor, there's nothing 'good guy' about him.

  • @bob2000and10
    @bob2000and102 жыл бұрын

    The deal went through and they're still in business today.

  • @Terranova339

    @Terranova339

    2 жыл бұрын

    thanks for the update. how can i look them up, find them? do they ship worldwide ?

  • @bob2000and10

    @bob2000and10

    2 жыл бұрын

    @@Terranova339 You want fresh produce shipped worldwide? ummmm

  • @williamreji435

    @williamreji435

    2 жыл бұрын

    Good to hear that...! That man was genuinely passionate about his product...

  • @kiwiryker
    @kiwiryker2 жыл бұрын

    Wattmuff and Beckett from Butts hill ! Why would you want to change that ? They didn’t , this episode 2017 - 4 years later still in business and still passionate! Nice guys selling great food that’s fresh ! Perfect !

  • @pimpozza
    @pimpozza2 жыл бұрын

    So glad Nick invested back in 2017 and from then on the company went from strength to strength..💪Love Nick Jenkins. A genuinely nice and very fair guy..

  • @hamza361

    @hamza361

    2 жыл бұрын

    nick and richard farleigh are great

  • @clarkpatient7950

    @clarkpatient7950

    Жыл бұрын

    He's a tory donor, I'm not smitten by him

  • @BenjaminGoose

    @BenjaminGoose

    9 ай бұрын

    Oh noes, someone with political views different from your own! Cry!@@clarkpatient7950

  • @BenjaminGoose

    @BenjaminGoose

    9 ай бұрын

    They are doing really well, they have 3 reviews on Google!

  • @hamza361
    @hamza3612 жыл бұрын

    Sarah’s excuse for going out was so lame. He sold 170k worth of the product in Asda, obviously people are buying it.

  • @jasonking2218

    @jasonking2218

    2 жыл бұрын

    I like sarah usually but she was wrong on this

  • @WinstonBuford

    @WinstonBuford

    2 жыл бұрын

    short term product, not worth investment for the amount over the years in business

  • @teaja211

    @teaja211

    2 жыл бұрын

    bad product, full of competitors. I find it surprising this post was made 3 months ago.

  • @BigWes95

    @BigWes95

    2 жыл бұрын

    £170k is not good turnover for an investor

  • @caleyhall
    @caleyhall2 жыл бұрын

    Wow Debra argued with his opinion, that’s bizarre. When she went back at him the second time after defending his position twice it felt very unusual. He put his chin down and backed off which is slightly deceptive but he was adamant despite her attacks. That guy is 100% passionate and has turnover.

  • @AshNikkosWife

    @AshNikkosWife

    2 жыл бұрын

    What was more bizarre was when she said she regretted going out 😂😭 like you seemed PRETTY confident about going out 5 minutes ago sis.

  • @valh2811
    @valh28112 жыл бұрын

    I’ve bought these from Asda before & they are honestly great - didn’t know they’d been on dragons den!

  • @johnyepthomi892

    @johnyepthomi892

    2 жыл бұрын

    Nobody questioned the taste of the product. but thanks anyways.

  • @Huss898

    @Huss898

    2 жыл бұрын

    @@johnyepthomi892 neither did she?

  • @AntiMatter930

    @AntiMatter930

    2 жыл бұрын

    @@johnyepthomi892 now that is some out of the blue aggression

  • @johnyepthomi892

    @johnyepthomi892

    2 жыл бұрын

    @@AntiMatter930 you're welcome

  • @johnyepthomi892

    @johnyepthomi892

    2 жыл бұрын

    @@Huss898 that's the point. We all know it's great. Even the Dragons agreed on that.

  • @alanhock5760
    @alanhock57602 жыл бұрын

    Imagine telling someone what you think they are thinking, even though the person is telling you different, didn't get Deborah on this 1.

  • @simpleasliam657
    @simpleasliam6572 жыл бұрын

    I would love to have been in Nick's position, all the other dragons talked themselves out of a great investment.... over branding

  • @Kramlets

    @Kramlets

    2 жыл бұрын

    @KittyKat It's nowhere near an easy fix. Nick invested because he's the king of branding and would know exactly where to take it, the others don't want to get so involved.

  • @umungus518

    @umungus518

    2 жыл бұрын

    @KittyKat yeah except its not at all lol its very expensive

  • @feeeweeegege
    @feeeweeegege2 жыл бұрын

    Looking at their website, they haven't changed the brand name or the logo since, but the website is looking well!

  • @umungus518

    @umungus518

    2 жыл бұрын

    @Travel Crawl its really weird how you feel the need to be so insulting just because she didn't do what you wanted her to lol

  • @BenjaminGoose

    @BenjaminGoose

    Жыл бұрын

    "but the website is looking well!" It doesn't cost anything to keep a dead website running for years. How the site looks doesn't mean anything.

  • @sadikmeah4057

    @sadikmeah4057

    Жыл бұрын

    Specious reasoning. Maybe it could've done better with a brand adjustment

  • @jeremy5939

    @jeremy5939

    Жыл бұрын

    Their website is gone.

  • @Voicist
    @Voicist2 жыл бұрын

    Deborah: It's gonna be really hard for you to say "there's a bigger market" Him: We absolutely want to grow the brand Deborah: Yeah, I don't think you believe that Him: I do, totally! (x3) Deborah: Yeah but, I think you're wedded to ... some things Me: Look, just say you don't want to invest and shut up!

  • @theplaymakerno1
    @theplaymakerno12 жыл бұрын

    I am surprised that Deborah didn't invest. She likes this kind of stuff.

  • @jmharris251

    @jmharris251

    2 жыл бұрын

    Being out bec they don't like the branding or some marketing. This could be changed, improved. Thinking that fresh UK produce, gluten free is growing market. disagree that it is too niche. If it were 10% of the market that would be huge. Makes more sense to hit a new growing market, than compete is already pre package old soup. The price, is high but not out if line. most soups in can run about $3, Lower would be better, but it's not high. Gluten free everything us pricey. Bread 4x price.

  • @collincovid6950

    @collincovid6950

    2 жыл бұрын

    @@jmharris251 True, is but a niche market

  • @jmharris251

    @jmharris251

    2 жыл бұрын

    @@collincovid6950 a growing market. I'd say in US, 10 to 30%, depending on location. You can't be everything to anyone.

  • @horusreloaded6387

    @horusreloaded6387

    2 жыл бұрын

    @@jmharris251 gluten free stuff can be cheap if it doesntf need to have gluten. I dont know about this soup but there are people selling salads as gluten free and vegan etc lol

  • @jmharris251

    @jmharris251

    2 жыл бұрын

    @@horusreloaded6387 foods that are naturally gluten free. Veggies, fruit rice, Etc. But flour is the basis of dough, is often added. For example, sauces, add flour to the stock. Coated in flour. Pastas, bread.

  • @ThePintmen
    @ThePintmen2 жыл бұрын

    "I havent been born yet and for that reason I am out" - Theo the Fetus

  • @tokos123

    @tokos123

    2 жыл бұрын

    F that guy.

  • @azmanomar7054

    @azmanomar7054

    2 жыл бұрын

    More like Theo Defeat Us

  • @GeoGuy388

    @GeoGuy388

    2 жыл бұрын

    Not born yet, but still worried about his children's inheritance. :)

  • @staskas8983
    @staskas89832 жыл бұрын

    I think the brand logo is okey, the name is as well, I like it. And 2.30£ for one is not bad either.

  • @lj7169
    @lj71692 жыл бұрын

    Not sure why they all seemed to go out based on the branding which could have been easily changed? "Yeah, I'll give you the money but we have to do something about the branding" ... no?

  • @itszenbaby

    @itszenbaby

    2 жыл бұрын

    It can be expensive to rebrand. Yes they are millionaire investors but the cost can put them off. Since they are stocked in asda I can imagine they have already manufactured a lot of packaging and labels in advance. Plus the manufacturer would have to change the stamp they use for labels which costs money as well as stop production in order to swap out the old with new, which can cause delays in orders if its not done smoothly, etc. Its probably the hassle as well. Since the food market is so competitive it just comes down to; do you want to invest in a company that needs more work or invest in a company thats perfect and good to go.

  • @Locutus

    @Locutus

    2 жыл бұрын

    I think Zen said it right. It's a lot of hassle to rebrand. As an investor, you're looking at reasons not to invest. And these 2 guys are likely to very attached to the brand name, like Deborah said.

  • @defundhollywood3259

    @defundhollywood3259

    2 жыл бұрын

    Maybe because it was so personal to him, they thought it would be pointless or rude to force him change it? 🤷‍♀️ I've seen Dragons agree to a deal only if the entrepreneur agrees to change the branding, but maybe that's what happens on DD Canada or Shark Tank.

  • @friendlypiranha774
    @friendlypiranha7742 жыл бұрын

    1:34 - Peter writing with a fountain pen. I'm impressed.

  • @Lightbarer6
    @Lightbarer62 жыл бұрын

    I’m shocked by the dragons on this one. This one was a no brainer. Great lads, great product, good sales be4hand.

  • @Roadjull
    @Roadjull2 жыл бұрын

    Of the retreating dragons, Touker was the only honest one, not trying to nit-pick the font size used on the packaging to pretend he has a reason to go out. "Aw sorry, if only it was Arial 12 Bold and not Times New Roman 10 Italic, I would have invested."

  • @yaboiavery5986

    @yaboiavery5986

    2 жыл бұрын

    I'm gonna miss touker time 😥

  • @defundhollywood3259

    @defundhollywood3259

    2 жыл бұрын

    "Papyrus is so 1996. I'm out!!"

  • @Asif-kh-n9r
    @Asif-kh-n9r2 жыл бұрын

    Nick Jenkins has to be the nicest, least greediest dragon in the show's history

  • @Khonnell66

    @Khonnell66

    2 жыл бұрын

    Richard Farleigh as well.

  • @Asif-kh-n9r

    @Asif-kh-n9r

    2 жыл бұрын

    @@Khonnell66 he was greedy though and would usually ask for alot more than offered

  • @doom2avatar

    @doom2avatar

    2 жыл бұрын

    His eyebrow raise at peter saying they need serious money to come up with a new brand/label was telling.

  • @Khonnell66

    @Khonnell66

    2 жыл бұрын

    @@Asif-kh-n9r Yes, well sometimes the percentage offered is unreasonable. Greed and sensibility are very different things.

  • @TvisZ

    @TvisZ

    2 жыл бұрын

    @@Khonnell66 exactly. It's their business experience that they know they can't just hope every business venture would net them their margins.

  • @stevesalt8003
    @stevesalt80032 жыл бұрын

    I hear he's teamed up with Rory and now does a seaweed soup 😉

  • @theovolz3073

    @theovolz3073

    2 жыл бұрын

    And the supermarkets all have flow signals directing customers to the shelves the soup is on.

  • @stevesalt8003

    @stevesalt8003

    2 жыл бұрын

    @@theovolz3073 🤣

  • @RockyDave

    @RockyDave

    2 жыл бұрын

    ...But no eggs.

  • @JoshF848

    @JoshF848

    2 жыл бұрын

    He’s launching a helpline with the cardoctor bloke. “My soup doesn’t taste fresh” “That’s because it’s out of date”

  • @sammyleet03

    @sammyleet03

    2 жыл бұрын

    I knew I'd find a Rory comment on here 😁 brilliant 🤣

  • @longq5198
    @longq519811 ай бұрын

    Thank you Nick. Investing in a company which buys produce from local farmers. What a great story. Hope they are successful.

  • @joewas2225
    @joewas22252 жыл бұрын

    Touker was literally the only one who didn't nitpick or make an excuse for going out. Every Dragon that went out other than him, those nitpicks/concerns could easily be addressed & changed.

  • @enlisty

    @enlisty

    2 жыл бұрын

    Not really, branding takes a lot of work, time and resources.

  • @enoughabouteve
    @enoughabouteve2 жыл бұрын

    I've had soup by them before, it was really good! Not often I see brands I've personally purchased on here, nice

  • @thebastardgift
    @thebastardgift2 жыл бұрын

    On Shark Tank in the US when there is an issue with packaging, the sharks point out exactly what's wrong and how it could be improved. Once the business person refused to change the packaging and lost making a deal. Just like people eat with their eyes first, packaging is almost everything.

  • @sookstar6866
    @sookstar68662 жыл бұрын

    I will keep a look out for this if they are still around next time I am in Asda! I dont remember seeing it...

  • @TrulyMadlyShallowly
    @TrulyMadlyShallowly2 жыл бұрын

    I think they were wrong about the branding. It's extremely on point for a certain demographic at the moment.

  • @stormchild831
    @stormchild8312 жыл бұрын

    Watmuff,Beckett and Jenkins, got quite a ring to it ! ..

  • @mwebb7292
    @mwebb72922 жыл бұрын

    I love this brand. It stands out from the rest of it boring contenders. It has a luxurious look of quality and taste. 🥰

  • @DarrenJCalvert
    @DarrenJCalvert2 жыл бұрын

    What a nice chap! Best of luck to him and his team! 👏

  • @birbula4834
    @birbula48342 жыл бұрын

    I have a strong feeling that Watmuff and Buckett are more than bestfriends 😉☺

  • @JSSTyger
    @JSSTyger2 жыл бұрын

    Jenny missed out on the free samples.

  • @shootingzen28fav
    @shootingzen28fav2 жыл бұрын

    To be out on the basis that you don’t like the packaging is such a cop out.

  • @jamest3336
    @jamest33362 жыл бұрын

    Aww good on them. Nick is the classy dragon for them

  • @yaboiavery5986
    @yaboiavery59862 жыл бұрын

    I like this guy, super surprised debra dipped, brand development is normally her bread 'n butter

  • @ProductBasement
    @ProductBasement2 жыл бұрын

    Watmuf & Becket should make wheat muffins and biscuits

  • @Fluxtroid
    @Fluxtroid2 жыл бұрын

    That pun at the very end by Watmuff really took a while for me notice xD

  • @gurkenhead9
    @gurkenhead92 жыл бұрын

    The top 3 honours in life: 3) A knighthood from the Queen 2) The Victoria Cross 1) Touker calling you credible 🤗

  • @defundhollywood3259

    @defundhollywood3259

    2 жыл бұрын

    0.5) Touker trusting you with his children's inheritance 🤣

  • @biskitz86913

    @biskitz86913

    2 жыл бұрын

    @@defundhollywood3259 that's Theo

  • @mauromatos3124
    @mauromatos31242 жыл бұрын

    Surprised Sarah bailed so quickly. Packaging can evolve and change.

  • @ah7910

    @ah7910

    2 жыл бұрын

    Get a life Mike. What would you put in your little book? Sad lonely misogynistic old man?

  • @mauromatos3124

    @mauromatos3124

    2 жыл бұрын

    @@mikevarga2058 Seriously man. Go and comment on some right wing nonsense videos and take your disgusting childish comments with you. Here most come to learn from the show and have some fun banter.

  • @paemonyes8299

    @paemonyes8299

    2 жыл бұрын

    @@mikevarga2058 For someone that hates her you seem to really have a lot of focus and attention on her.....

  • @mikevarga2058

    @mikevarga2058

    2 жыл бұрын

    @@paemonyes8299 I don’t hate her at all. In fact I am enamoured by her beauty and business prowess. It has been a lifelong dream of mine to copulate with her.

  • @paemonyes8299

    @paemonyes8299

    2 жыл бұрын

    @@mikevarga2058 I don't know how to respond to that as a woman....... Umm everyone is entitled to their opinion but it's better you kept that for yourself. However, the way you spoke lowly of her makes a very bad impression of yourself

  • @PortlandMan
    @PortlandMan2 жыл бұрын

    Their reasons for going out don't make sense. They could easily rebrand the product and change the name because no one knows about it yet.

  • @drakelon91

    @drakelon91

    2 жыл бұрын

    It's because to rebrand you'll basically be starting from the beginning. Most if not all of your customers won't know you've rebranded when you've changed the packaging AND the name.

  • @andyh7777

    @andyh7777

    2 жыл бұрын

    They are already in 4 supermarkets, 3 of which are prestigious ones. Changing away from their current posh looking branding could put those deals at risk.

  • @defundhollywood3259

    @defundhollywood3259

    2 жыл бұрын

    I don't get why rebranding is so "easy", or why they should be forced to rebrand if they don't think it's necessary. They already have sales under their current name. It's a legitimate reason for declining a deal.

  • @sherry356
    @sherry3562 жыл бұрын

    Are they thick? Packaging can be changed. He's already highlighted fairly impressive financials. It's clearly selling. So update the branding...

  • @stevenwilcox8631
    @stevenwilcox86312 жыл бұрын

    I think 3 of the dragons focused too much on the branding side of the business than they did on the product that was selling well and hitting the targets that a leading supermarket set for them. Good on Nick Jenkins though for having the courage to invest in them.

  • @horusreloaded6387

    @horusreloaded6387

    2 жыл бұрын

    Either they edited some necessary stuff out or they just made up stuff to not invest. It was weird. I guess first to back out has competing investments and thats why they were out but that is a guess

  • @stevenwilcox8631

    @stevenwilcox8631

    2 жыл бұрын

    @@horusreloaded6387 They usually state on the programme if they have a conflict of interest. Maybe they didn't believe in the long term longevity of the product and backed out. However, it is a weak excuse to cite the branding as a reason not to invest.

  • @horusreloaded6387

    @horusreloaded6387

    2 жыл бұрын

    @@stevenwilcox8631 I know they usually do, like Peter and Touker did it before. But I never saw her do it so thought it might be that

  • @Wetlax11
    @Wetlax112 жыл бұрын

    Debra: I think you're wedded to it. Him:no I'm really not it's my passion. Debra: no I think you are Him:no I'm really not. Debra:ehhh I think you are Him:whatever Debbie

  • @RockyDave

    @RockyDave

    2 жыл бұрын

    'And for that reason...'

  • @ianoian1
    @ianoian12 жыл бұрын

    So was watching this episode and afterward, I ate four cans of alphabet soup . . . now I'm expecting a massive vowel movement😁!!

  • @retroworld1971

    @retroworld1971

    2 жыл бұрын

    An A E I O or U?

  • @defundhollywood3259

    @defundhollywood3259

    2 жыл бұрын

    Boooooo.... 😐

  • @1yearago491

    @1yearago491

    2 жыл бұрын

    The great vowel shift?

  • @jeremy5939

    @jeremy5939

    Жыл бұрын

    Are you feeling a little inconsonant?

  • @PhaRoaH87
    @PhaRoaH872 жыл бұрын

    *Debra - "There's nothing in this that is fresh produce!" *Rory - "Did someone say Seaweed!!"

  • @modelsteamers671

    @modelsteamers671

    2 жыл бұрын

    Eh?

  • @chrisnewhard5863
    @chrisnewhard58632 жыл бұрын

    They really said "no" when all that guy needed was a deposit for a new marketing department, smh.

  • @WattzArtist
    @WattzArtist2 жыл бұрын

    Got a feeling they're going to do very well!

  • @soupe2000
    @soupe20002 жыл бұрын

    I don't understand why they all decided to go out, the product seems great and with the advertisement the show is making to the product, I don't worry too much about people getting to know what it is. I'm happy he got an investment, because he deserved it

  • @WaniZame
    @WaniZame Жыл бұрын

    I am so glad he got it.

  • @defundhollywood3259
    @defundhollywood32592 жыл бұрын

    I've noticed this about DD UK in particular, that there seem to be a lot of entrepreneurs selling food in containers that look like bath products. 🤔🤨

  • @Black.Sabbath
    @Black.Sabbath2 жыл бұрын

    2:30 I'm shocked that Deborah doesn't mind an absent partner. 3:55 I'm shocked Peter doesn't know what Red Tractor is.

  • @drakainequus7115
    @drakainequus71152 жыл бұрын

    "You like your company, clearly put your heart into it and have made it your baby. So for that reason, I'm out. I'm not paying child support."

  • @vikingfrog7204
    @vikingfrog72042 жыл бұрын

    Extremely shocked Sarah pulled out so early.

  • @sinbadddx
    @sinbadddx2 жыл бұрын

    Good product, good business, good deal

  • @gardensoflondonmwgs7836
    @gardensoflondonmwgs78362 жыл бұрын

    The soup is selling in the soupermarkets.

  • @Dieterbe
    @Dieterbe2 жыл бұрын

    “Take stock” hahaha good one mr narrator

  • @mrm5183

    @mrm5183

    2 жыл бұрын

    Not a good one at all. This is the only thing that lets this show down and has done for the past 15yrs. The awful puns associated with the products or pitch really really let this show down it’s too cringy almost to listen to but the rest of it is one of the best on tv

  • @rebeccamurray9196

    @rebeccamurray9196

    2 жыл бұрын

    Lol, people still love it. Even here in Australia, where flies really do get in your soup. Pardon the pun.

  • @gorillaau

    @gorillaau

    2 жыл бұрын

    @@rebeccamurray9196 Customer: But waiter what is this fly doing in my soup? Waiter looks into the bowl: Looks like backstroke, I think.

  • @calebdow6
    @calebdow62 жыл бұрын

    damn only £2.20 for one of those soup containers?? those would be $8 or $9 in the US

  • @excellentcat3878

    @excellentcat3878

    2 жыл бұрын

    £2.20 is actually a tiny bit expensive for the local market. It wouldn't be considered cheap. Even more so depending on how long ago this was recorded.

  • @livviebrundle
    @livviebrundle2 жыл бұрын

    "Ooh, I must get some o' that what-t-f and bucket soup!" :)

  • @friendlypiranha774

    @friendlypiranha774

    2 жыл бұрын

    Hilarious 😂😂😂

  • @budhann3342

    @budhann3342

    2 жыл бұрын

    Bouquet!

  • @livviebrundle

    @livviebrundle

    2 жыл бұрын

    @@budhann3342 :) having one of her candlelight suppers again, eh?

  • @Whatismyname146
    @Whatismyname1462 жыл бұрын

    I dont get how this guy said his background in farming & his friend's background in cooking are 'Two great stories' for their brand name....

  • @raqueld1424
    @raqueld14242 жыл бұрын

    Did you know this soup guy was also the main star in Idiocracy - Luke Wilson doppelgänger

  • @chaimbradley1
    @chaimbradley12 жыл бұрын

    Nick is still chewing things over. LOL

  • @salamadestron
    @salamadestron2 жыл бұрын

    Did anyone else hear a phone vibrating while Debra asked where Becket was?

  • @ianlister7333
    @ianlister73332 жыл бұрын

    Deborah would invest if it came into the den today, BUT ive seen Shark Tank, the Sharks loudly declaring themselves out, and then coming back in again, its almost sweet to see the Dragons hold themselves to the format like that. This says nothing of what happens outside of the Den.

  • @mohammedyakub3760

    @mohammedyakub3760

    2 жыл бұрын

    I think the dragons have no choice. It's a den's rule that if you come out you cannot come back in I'm pretty sure

  • @ianlister7333

    @ianlister7333

    2 жыл бұрын

    @@mohammedyakub3760 but watch Shark Tank, they come back in. Even then the rules of a TV format, are just that, TV format rules and dont matter one jot, if breaking them means better drama.

  • @mohammedyakub3760

    @mohammedyakub3760

    2 жыл бұрын

    @@ianlister7333 yeah I know in shark tank they don't care. They have this level of mentality that it's their tank and they can do what they want. The dragons are more humble in that sense

  • @ianlister7333

    @ianlister7333

    2 жыл бұрын

    @@mohammedyakub3760 its a UK vs USA thing, the USA is much more about making cheap drama

  • @jimmyrustler2282

    @jimmyrustler2282

    2 жыл бұрын

    @@ianlister7333 Sharks are also much more elite entrepreneurs than the Dragons, unfortunately the wealthiest Dragon is akin to the poorest Shark. Sharks have pretty inhumane ego levels.

  • @macfunker
    @macfunker2 жыл бұрын

    Nick is super polite

  • @bigmike3761
    @bigmike37612 жыл бұрын

    Day off of work today so watching it in the gym!

  • @alexhalsey7577

    @alexhalsey7577

    2 жыл бұрын

    Ah so your one of them guys that sit there on the bench on your phone holding it up from everyone that actually wants to workout

  • @callumhorscroft2173

    @callumhorscroft2173

    2 жыл бұрын

    @@alexhalsey7577 He could literally have his phone stood against something whilst he's running on a treadmill

  • @dark2k10

    @dark2k10

    2 жыл бұрын

    @@alexhalsey7577 ah so you’re one of them people that just jump to conclusions about everyone

  • @MM-pt9zk

    @MM-pt9zk

    2 жыл бұрын

    @@alexhalsey7577 what a bell end you clearly are

  • @sirplantain
    @sirplantain2 жыл бұрын

    It seems like ASDA no longer sell this product. It's no longer on ASDA's website, and you can't buy it in store. Has anyone else seen it in ASDA recently?

  • @davidmg1925
    @davidmg19252 жыл бұрын

    Good deal. Good man.

  • @andresaofelipe
    @andresaofelipe2 жыл бұрын

    Jenny must be really sad she didn't get to eat any of those free samples

  • @TheRacerRich
    @TheRacerRichАй бұрын

    Whenever I hear the prices of things I think why don't they just sell it in the USA. $3 for a canned soup is basically the cheapest soup we have here.

  • @lucifermorningstar4606
    @lucifermorningstar46062 жыл бұрын

    £2.20 for a nice meal at work. Well worth the money.

  • @mattoink992
    @mattoink9922 жыл бұрын

    Good luck to them.

  • @gamewithadam7235
    @gamewithadam72352 жыл бұрын

    Why does Touker take his glasses off to eat?

  • @thapthoptheep2076
    @thapthoptheep20762 жыл бұрын

    Wotmuff? Would be a great name for a...ahem, *rythm* magazine.

  • @thapthoptheep2076

    @thapthoptheep2076

    2 жыл бұрын

    It handles well and uses only fresh ingredients, although it could be doing with a trim around the bikini-line area! Not my words, Carol, but the words of Wotmuff? magazine!

  • @ZurvanOSRS
    @ZurvanOSRS2 жыл бұрын

    souper excited haha!

  • @The_Lone_Wanderer_101
    @The_Lone_Wanderer_101 Жыл бұрын

    Touker really likes the word credible

  • @Denizen36
    @Denizen362 жыл бұрын

    Why are the dragons always so critical of the product when it's not perfect to their standard i.e. missing something on the label, the branding isn't the flashiest etc. A dragon working with the investor can recommend a graphic design update, get their team to come up with concepts and put the new and improved version back into market. What's pretentious of the dragons is they always want the product itself to be ready-to-go from day zero. So many supermarket brands change up their graphic design and introduce it as a flashy new product on a near 1-2 year basis. Just look at the likes of Pringles, Coca-Cola etc. to name a couple obvious big ones. If the product ticks all other boxes, which in this case, it did, then take the investment and improve where it lacks. The other dragons seem only interested in putting minimal effort in and saying they can open doors and have contacts to put these products on the shelves, and that's it. Nick Jenkins seems to be the most down to earth Dragon in this pitch, seeing that with just a few minor improvements the product's fine and ready to go to the marketplace. He's got a trick here for sure that the other dragons were too proud to see. Upon reading up on this the branding didn't even change and the business is still going and thriving. Kudos to Nick for not getting caught up in such a minute issue.

  • @bigbearrecordingstudio7921
    @bigbearrecordingstudio79212 жыл бұрын

    I love how much his voice cracks T_T

  • @Ambigious
    @Ambigious2 жыл бұрын

    ”*WE KNOW WHERE THE PEAS WERE GROWN*” - Deborah Meaden

  • @jeremy5939

    @jeremy5939

    Жыл бұрын

    Now there's a woman who knows where the peas are grown.

  • @JoeAyres
    @JoeAyres2 жыл бұрын

    I heard if you poured a pot of Watmuff and Becket's under the bonnet, it'll really soup up your engine.

  • @yaboiavery5986
    @yaboiavery59862 жыл бұрын

    Seems like a rather safe investment.

  • @lovethefields
    @lovethefields2 жыл бұрын

    Damn how many pitches did they have that day?

  • @The_drone_viking
    @The_drone_viking2 жыл бұрын

    Avocado Ressoto is how my Gran died, she was out on life support from the fresh flavor and didn't last a week in hospital

  • @derrenlewis4870
    @derrenlewis48702 жыл бұрын

    I think it is more to do with the amount of money and time to invest to mass market the product that put them off, the rebranding excuse is a cop out

  • @thejacal2704
    @thejacal27042 жыл бұрын

    He got a good deal, souper!!

  • @BE-bs8oe
    @BE-bs8oeАй бұрын

    Peter probably never has Fortnum and Madon's food, his wife probably orders it and he only sees F&M abbreviation on their bills. :-)))

  • @jochenheiden
    @jochenheiden Жыл бұрын

    Does anyone know how this company is doing in 2023?

  • @jtcopacobana21
    @jtcopacobana212 жыл бұрын

    Dragon's den: come for the show, stay for the dad jokes

  • @topherman420
    @topherman4202 жыл бұрын

    Ive seen a soup pitch before and it was ridiculous in price compared to the 2 cups of soup you got (i think its called Soupergirl). This seems alot more reasonable.

  • @Jessica7318
    @Jessica73182 жыл бұрын

    10:20 - Deborah: "If it helps, I'm already regretting going out, Nick. But I have, and that's the rules of the den." I think my issue with this is that we've seen people go out and then come back in? I recall seeing several pitches where Dragons turn around and say: "Well I was out, but now, I may be back in." or they hear something that's changed or a piece of information is divulged that they like, and so they say: "Well I was out, but given this... yeah, okay, I'm going to make this offer." Maybe I'm cross-referencing shows as I often watch alot of Dragons Den UK... Australia, Canada, Shark tank, etc.

  • @igw4729

    @igw4729

    2 жыл бұрын

    True Ive seen this esp from other shark tanks

  • @Talkinglife
    @Talkinglife2 жыл бұрын

    Yay

  • @markchinguz4401

    @markchinguz4401

    2 жыл бұрын

    Summer

  • @jamest3336
    @jamest33362 жыл бұрын

    Souperb pitch

  • @lyndsiedrapeau527
    @lyndsiedrapeau527 Жыл бұрын

    This song cured my gonorrhea

  • @ericcheah6528
    @ericcheah65282 жыл бұрын

    Nick that Savior of the day!

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