There's No Business Like Show Business: Brand Building In Today's Entertainment Industry
From behind the camera to on the red carpet, the age of entertainment has welcomed the next generation of brand building. Watch this session of #performance2024 to deep dive into this new-found opportunity for authentic engagement and discover the strategies behind successful storytelling. Featuring Carlotta Rossi Spencer, Head of Branded Entertainment Business Development and Author at leading production agency, Banijay, and Laurie Brookins, freelance journalist at renowned publication, @hollywoodreporter in conversation with Launchmetrics' Chief Executive Officer, Michael Jaïs.
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Пікірлер: 2
"We make budgets based on your budget...we're not going to sit here and spend 50 million...that's not our job; our job is to make the best content."
very informative, it would have been great to address a little more the elephant in the room, are streamers actually buying this branded entertainment, and if at a discount, how big?