Beyond Traditional Transactions: Experiential Marketing and the Value of Cultural Currency
Ғылым және технология
Learn how you can connect with today’s consumer by retaining relevance for ultimate authenticity in this session of #performance2024. Hear from Jason Wu, Founder and Creative Director at Jason Wu and Dominic Kaffka, Senior Vice President at IMG Fashion Events and Managing Director at @imgfocus.3733 as they discuss the role of cultural currency in navigating the ever-evolving business landscape.
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