The Ultimate Guide to Brand Marketing | Liquid Death CEO Mike Cessario
Mike Cessario is the Founder and CEO @ Liquid Death, the man hacking the healthy beverage market with the first hilarious water brand. It is working, Liquid Death’s latest valuation was over a staggering $700M and Mike has raised over $200M since founding the company from the likes of Science Inc. Away’s Jen Rubio, Dollar Shave Club’s Michael Dubin, Swedish House Mafia, and Tony Hawk to name a few. Prior to founding Liquid Death, Mike was in the advertising industry at a number of direct firms including VaynerMedia.
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• Liquid Death CEO Mike ...
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Пікірлер: 11
Amazing interview, where can I watch the whole thing ?
This is fantastic.
Great insight on Harley Davidson vs Dentists.
Hi! Very interesting points made. Do mind if I use a few clips in an upcoming youtube video? I will give reference to your channel! Nothing negative :)
Thank you Harry
Thank you!
Brands masterclass
what a genius!!!!
Going to sound like an absolute creep but im trying to exhaust all avenues... I was wondering if there was any chance you could pass on Mike's contact email as I'm hoping to get in contact with him or his PA for similar reasons as this podcast episode. If there's a chance you'd be willing to pass on the info. I'd be more than happy to give you my email to be more discreet than this comment section.
so much talk about nothing
@AarushPatil252
Ай бұрын
hes correct in every sense, humans are emotional beings, we are impulse buyers, if we get a connection with a product we are more likely to buy the product. Its a thrill, marketing and branding is everything.