The Ultimate Guide to Brand Marketing | Liquid Death CEO Mike Cessario

Mike Cessario is the Founder and CEO @ Liquid Death, the man hacking the healthy beverage market with the first hilarious water brand. It is working, Liquid Death’s latest valuation was over a staggering $700M and Mike has raised over $200M since founding the company from the likes of Science Inc. Away’s Jen Rubio, Dollar Shave Club’s Michael Dubin, Swedish House Mafia, and Tony Hawk to name a few. Prior to founding Liquid Death, Mike was in the advertising industry at a number of direct firms including VaynerMedia.
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Watch the Full Episode:
• Liquid Death CEO Mike ...
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Пікірлер: 11

  • @eliotcorral8605
    @eliotcorral8605 Жыл бұрын

    Amazing interview, where can I watch the whole thing ?

  • @sarahgbrand
    @sarahgbrand Жыл бұрын

    This is fantastic.

  • @NicholasPalance
    @NicholasPalance5 ай бұрын

    Great insight on Harley Davidson vs Dentists.

  • @kickinitwithsal
    @kickinitwithsal3 ай бұрын

    Hi! Very interesting points made. Do mind if I use a few clips in an upcoming youtube video? I will give reference to your channel! Nothing negative :)

  • @Storya_lives_forever
    @Storya_lives_forever Жыл бұрын

    Thank you Harry

  • @blackbeans8096
    @blackbeans80967 ай бұрын

    Thank you!

  • @As1fAhmad
    @As1fAhmad6 ай бұрын

    Brands masterclass

  • @carlostrujillom
    @carlostrujillom9 ай бұрын

    what a genius!!!!

  • @PRIMAL_VALOR
    @PRIMAL_VALOR Жыл бұрын

    Going to sound like an absolute creep but im trying to exhaust all avenues... I was wondering if there was any chance you could pass on Mike's contact email as I'm hoping to get in contact with him or his PA for similar reasons as this podcast episode. If there's a chance you'd be willing to pass on the info. I'd be more than happy to give you my email to be more discreet than this comment section.

  • @II337
    @II337 Жыл бұрын

    so much talk about nothing

  • @AarushPatil252

    @AarushPatil252

    Ай бұрын

    hes correct in every sense, humans are emotional beings, we are impulse buyers, if we get a connection with a product we are more likely to buy the product. Its a thrill, marketing and branding is everything.