The Tesla Cybertruck is the perfect truck for our time. Two designers explain.

Автокөліктер мен көлік құралдары

Back in 2019, Drew and Joe disagreed on what the Tesla Cybertruck represented. Has anything changed in the four years since?
In this episode, Drew and Joe take a look at what the most polarising car in living memory means as a piece of technology, as a piece of design, and as a cultural artefact.
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Joe - / joseph-simpson-92863a2
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⏰ Time stamps
0:00 Intro
03:58 The Cybertruck is the new W140 Mercedes-Benz
08:09 Cybertruck and the crisis of masculinity
10:07 What happens when you crash a cybertruck?
13:15 Cybertruck as technological masterpiece
17:47 Cybertruck as an avatar
21:03 Schrodinger's pick-up
23:50 The Cybertruck as an Escalade replacement (and why people really buy Teslas)
28:24 The three reads of the Cybertruck
31:01 How does the design team feel, deep down?
33:32 Our responsibility as designers and the choices we make
39:39 A crisis of masculinity in automotive design
41:00 Outro
42:36 End note
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Пікірлер: 52

  • @TimothyParker1
    @TimothyParker17 ай бұрын

    Safety is job 1 at Tesla. Every one of their EVs is the safest in its category. The Cybertruck will be the safest truck (of it's size) on the market

  • @mitchellbarnow1709
    @mitchellbarnow17097 ай бұрын

    If nothing else, Tesla will be able to use all of the new technologies in their next generation of vehicles.

  • @eeblatter
    @eeblatter7 ай бұрын

    Car design and, especially truck design, has been pretty stagnant. Cars have largely morphed into SUVs and trucks have been growing ever bigger and the grilles have become a contest on who can make the most massive and aggressive design. Dash complexity is another area of unbridled design. The more buttons and knobs the better and vent regulators have become a branding detail. It totally needs a reset. Trucks used to be about stark metal functionality for work purposes and have since grown into luxury carriages on a high riding chassis. What Tesla has done in their designs is bring about a clean and simple aesthetic to the automobile. It's primarily about function and more about timeless design rather than this years newest bling. I don't think that the CyberTruck will have a huge effect on design aesthetics but rather cause some designers to reflect on how crazy the trends have become. This may be like how architectural design had changed from traditional-ornamental to clean-functional with the designs from van der Rohe, Corbusier, Wright and Bauhaus. It will take some years to see if it has had an effect in the marketplace but I welcome the bold statement by Tesla not only in design but in manufacturing.

  • @lookingoutpodcast

    @lookingoutpodcast

    7 ай бұрын

    Thanks for the thoughtful comment. You've really made me think. It was only the other day I was pondering the raised trunk of the first van Hooydonk/Bangle 7-Series and how, over time, it became a trope, (badly) replicated on everything from the 7's competitor, the S-Class, to the Honda Legend and a Genesis, the name of which I can't remember. And yes, if it sparks a reaction to the MOAR IS MOAR funk we're in, then even I'll admit to being pleased. (DS)

  • @benkraal4351
    @benkraal43517 ай бұрын

    I see a new Looking Out, I click play

  • @lookingoutpodcast

    @lookingoutpodcast

    7 ай бұрын

    I see a Ben Kraal comment, I smile (DS)

  • @dougdiamond5774
    @dougdiamond57747 ай бұрын

    I have literally never desired another vehicle more. To me it is absolutely beautiful, both in engineering and design.

  • @epcalderhead
    @epcalderhead7 ай бұрын

    Your comment about it not being a truck struck a cord, as that's also how I'm viewing the Cybertruck. I see it as a big car with a HUGE and SECURE trunk that will be incredibly SAFE against idiot drivers. I've never wanted or needed a truck. My plan for a CT is to tour North America in one. It sounds comfortable to drive in as well on long trips. I won't have to worry or care about it like I would with a normal car due to the stainless steel. The look has grown on me over time. I don't see driving one around town to get groceries.

  • @omniconcepts_7275
    @omniconcepts_72757 ай бұрын

    Most Americans do not buy pick-up trucks to do work related stereotypical pick-up truck tasks. The Cybertruck will be like any other pick up truck in that regard.

  • @lookingoutpodcast

    @lookingoutpodcast

    7 ай бұрын

    The new Lincoln Blackwood? ;) (DS)

  • @martinramirez1166
    @martinramirez11667 ай бұрын

    I like it because shopping carts 😅

  • @mkygod
    @mkygod7 ай бұрын

    I feel like its priced very competitively for what it does, especially when taking into account all the innovations it has. The base model is cheaper than a base Model S, and the Beast version costs less then an S Plaid. The price range for the entire Cybertruck model line is near identical to the F150 Lightning model line. The AWD version of the Cybertruck costs less than its other closest competitor, the Rivian R1t .

  • @GolLeeMe
    @GolLeeMe7 ай бұрын

    In a crash, physics says the highest mass always wins. I am curious about externals too. ADAS - Risk homeostasis and the Peltzman effect? For a crisis of identity/confidence or not?

  • @lookingoutpodcast

    @lookingoutpodcast

    7 ай бұрын

    Thanks for alerting me to the Peltzman effect. I'd not heard of it before. I wonder if high levels of perceived risk induce the purchase of such a vehicle, and then once the level of perceived risk is lowered by being inside the vehicle, greater risk-taking is a consequence. (DS)

  • @GolLeeMe

    @GolLeeMe

    7 ай бұрын

    @@lookingoutpodcast Yes, it’s a concern. Goes with those who rightly or wrongly believe that all large SUVs are much safer In a crash, period. Mass says probably yes, but thats not definitive, and how much do you rely on that idea in your consideration? The other way of looking at this is; if you trust in autonomous vehicles 100% then what level of responsibility for actually driving do you accept? I doubt anyone would look at the law around this when purchasing a vehicle with that feature, but the current legal position would probably be telling. Keep up the good work, I am enjoying the vids. Cheers.

  • @martinramirez1166
    @martinramirez11667 ай бұрын

    Think this is a stepping stone for the mid “$25” car in regards to skin

  • @lookingoutpodcast

    @lookingoutpodcast

    7 ай бұрын

    Yes - it will be very interesting to see if that’s what happens. I’m a lot more excited saving the 25k car than this!

  • @zmavrick
    @zmavrick7 ай бұрын

    Very interesting as it addresses a view that I am pretty indifferent to. I see the Cybertruck as appealing to two groups, rich boys toys and vanity accessory. As I myself see a vehicle as a utility device and not an expression of who I am, I find it interesting to see someone tackle the vanity aspect. I am older and come from a time when the vehicles being for our crazy desires was for the young, then as we settled down and started a family the utility factor was much more important to our choices.

  • @TimothyParker1
    @TimothyParker17 ай бұрын

    The standard range Model 3 and Model Y are less expensive than the average car sales price.

  • @davidl.beckwith4836
    @davidl.beckwith48367 ай бұрын

    Franz says he came up with the design and presented it to Elon who immediately liked it.

  • @kbmblizz1940
    @kbmblizz19407 ай бұрын

    The pickup 🛻 as lifestyle, more than utility is the dominant vehicle segment in N Amer. Thus the proliferation of $75k msrp Rams etc. And there will be a portion of real businesses that can justify the Cybrtrck based on fuel $, on-site AC power, 👀 stand-out advertising...maybe niche. But even 25% of a big untapped segment will be more than Tesla can produce initially. Remember Tesla has many cost lowering innovations that can compensate for the higher hardened SS panels. It's toughness, paint scratch proof exterior appeals to many who do see value in it.

  • @briandblack
    @briandblack7 ай бұрын

    I'm sensing Drew isn't a fan of Elon...

  • @TimothyParker1
    @TimothyParker17 ай бұрын

    If an F150 barn door front end can pass in the EU so can the Cybertruck. The hood height is far lower than the F150. It will be safer than the F150.

  • @kenbob1071

    @kenbob1071

    7 ай бұрын

    Definitely. Like pedestrians are going to come out better getting smacked to the pavement by a giant grill...lol.

  • @DimitarStanev

    @DimitarStanev

    7 ай бұрын

    F150 isn't officially sold in the EU. Besides its grille and bumper are plastic, while the bonnet is mild steel so yes, it is much safer.

  • @macgyverfever
    @macgyverfever7 ай бұрын

    All I know is I'm tired of form seducing me into spending thousands of dollars for limited function. Some people will want CT because they want more than just a vehicle with 4 wheels that dies in 150-200k miles with rust spots.

  • @davemiller6121
    @davemiller61217 ай бұрын

    It doesn't sound like you guys have ever driven a Tesla. If you have you may have a different view of its safety features, and for its future improvements without it even leaving your driveway.

  • @lookingoutpodcast

    @lookingoutpodcast

    7 ай бұрын

    Yes, drove a model s a long time ago and more recently a plaid. And have recently driven 3s and Ys. They’re extremely impressive and appealing in many regards so I do get it, but while the adas systems are impressive most of the time they definitely have their limitations.

  • @alanlight7740
    @alanlight77407 ай бұрын

    LOL - I am always amused when I see designers who see design as little more than aesthetics. Not that aesthetics aren't important, but there is _so much more_ to design than that. And the CT is design that accomplishes multiple purposes in multiple fields. The aesthetics of the CT are almost an afterthought. Much respect to Franz and his team for making a utilitarian vehicle look as good as the CT does. I wouldn't be a bit surprised if they did it under protest, but they still did a great job with the material they had to work with. So, what are some of the purposes of the CT? - it should accelerate the transition to the electrification of transportation. - it should meet the needs of most pickup truck owners as they actually use their trucks. - it should be like the Swiss Army knife of trucks - able to serve its basic functions well while also being able to serve most functions adequately in a pinch. - it should push other manufacturers to speed up their production of electric pickup trucks and SUVs without being so competitive that the other manufacturers don't have any chance of competing. - it should contribute to the feasibility of a robotaxi network. - it should protect its occupants from various hazards. - it should serve the mission to expand consciousness to other planets. - it should be easy to service and repair. - it should be easy to modify and customize. - it should be affordable - if not at first, then after production is ramped up. This is not an exhaustive list, but it's a good start. Let's look at these one by one: - it should accelerate the transition to the electrification of transportation. One of the biggest barriers to electrification is skepticism from the general public. One can argue efficiency and environmentalism all day, but a substantial part of the public - at least half - simply doesn't care. A substantial subset of these will even go out of their way to be inefficient and to pollute just to demonstrate their contempt for such goals. How do you convince this part of the population to go electric? You're not going to do it with a "sensible" vehicle. You do it my making such a badass truck that it makes all their existing vehicles look like weak, pathetic, out-of-date toys for little girls. Bullet-resistant panels. Aggressive aesthetic. Horsepower. Torque. Acceleration. Ready to go offroad. High payload capacity. Capable of things their wimpy little wagons couldn't dream of. - it should meet the needs of most pickup truck owners as they actually use their trucks. For years the legacy auto makers have been listening to the "truck guys" as to what they wanted from a truck. That in itself wasn't wrong, but presuming that this is what most buyers wanted was a mistake. Many buyers just wanted a big car that would allow them good visibility on the road (a high point of view looking _over_ traffic) and enough mass to keep their family safe in an accident. Government efficiency standards made traditional cars too small to be safe, but gave greater allowances to trucks - so customers migrated to trucks. Customers wanted some of the utility of a truck when they needed it, but don't actually use it as a truck most of the time. The bed is usually empty. Three quarters never tow anything, and almost all the rest only tow two or three times a year, and most of that short distances. Most will never need a flatbed, service body, or other special case modifying or replacing the bed. So those should not be the primary focus. The primary focus should be a roomy cabin that can easily accommodate at least five big adults, plus cargo space for tools or gear. - it should be like the Swiss Army knife of trucks - able to serve its basic functions well while also being able to serve most functions adequately in a pinch. Of course, just because the primary focus should be on passengers doesn't mean that the CT shouldn't be able to do truck things too, when it needs to. It should have enough payload and cargo capacity to carry furniture, major appliances, and ordinary construction material. It should have enough towing capability for most use cases. It should be able to go easily offroad on farms or construction sites. It doesn't need to be able to go _anywhere,_ but it _should_ be able to go virtually everywhere that people regularly go. - it should push other manufacturers to speed up their production of electric pickup trucks and SUVs without being so competitive that the other manufacturers don't have any chance of competing. American legacy manufacturers in particular now rely on pickup trucks and SUVs for almost all their profits. The electrification of transportation will require all the players to fully engage. If the CT were _too_ competitive, the legacy truck manufacturers wouldn't have a chance. Therefore it is a good thing that the CT doesn't do _everything_ that a traditional truck can do. This leaves a niche where the legacy manufacturers can still make a profit and hopefully survive. - it should contribute to the feasibility of a robotaxi network. A robotaxi network can make electrified transportation more affordable for ordinary people. It would allow a greater proportion of road miles to be electric even of EVs make up only a small proportion of all vehicles on the road. One robotaxi might replace as many as five privately owned vehicles, but this can only happen if the network is convenient enough and reliable enough that people are willing to use it. One reason many households own a pickup truck is for those occasions when they need to transport something that will not fit in a car. Furthermore, over 90% of vehicles on the road at any given time have only one person in the vehicle, and most of the rest have only two persons in the car - so it would generally be more efficient if passengers were in smaller cars ... but people know that they might need to run by the school to pick up their kids after work, or for one reason or another pick up passengers or cargo on the fly. They will not use robotaxis - and they certainly will not give up even one of their cars - if they can't be sure that they can get an appropriate vehicle when they need it. Having just a small proportion of such a network consist of a multi-purpose light truck will meet almost all such requirements and increase confidence in the system. The tough panels will also be a great idea for vehicles used by random members of the public, who might not be so careful with a vehicle that doesn't belong to them. - it should protect its occupants from various hazards. Dead customers are not repeat customers. Also, it's just nice to keep passengers safe as much as is feasible. - it should serve the mission to expand consciousness to other planets. The CT is not only pushing the technology that could be used offworld, it is also pushing _manufacturing techniques_ that would be _relatively_ easy to implement off world. It will still be difficult, but even simply reducing the complexity of manufacturing will be a huge plus. The stainless steel is also no accident. It is the same alloy developed for SpaceX's _Starship._ An alloy that would likely be very expensive for SpaceX to acquire if there were not another big customer ready to purchase large amounts of it while driving down costs through economies of scale. - it should be easy to service and repair. Whether offworld or just out in the boondocks, having a vehicle that is easy to service and repair makes things easier on everyone. - it should be easy to modify and customize. Those straight lines are largely the result of the manufacturing techniques required for the material, but they also make it relatively easier for amateurs to customize their vehicle. The stainless steel can be welded to. - it should be affordable - if not at first, then after production is ramped up. Affordability requires simplicity of manufacturing and scale, among other things. As I said, this is not a comprehensive list - yet note that aesthetics is not even on the list.

  • @DimitarStanev

    @DimitarStanev

    7 ай бұрын

    It's amazing what mental gymnastics people are ready to go through to justify the existence of this thing as a mainstream product. You implying that Tesla made it deliberately less competitive is hilarious. Imo what the Cybertruck is very good at is showing that Musk doesn't give a F about Tesla's implied 'missions'. If you wanna sell a big ass ostentatious bunker on wheels, at least don't pretend you're here to save the planet. Main customers are going to be Tesla fans, people getting out of a Model 3 and S and dailying this thing because they wanna feel like they're in Blade Runner. Apparently dystopian worlds are something to aspire to now. A 3ton+ 900hp stainless steel wedge mincing pedestrians and everything in its path is not the future of transportation. Best thing it can do is at least start a conversation about pedestrian safety regs in the US. 'it should be easy to service and repair.' - this one made me chuckle. No Tesla has been particularly good on that front and I expect stainless steel panels aren't gonna make it any easier. I bet the insurance would be quite high. These are disposable products as most EVs. Imagine the thought of many of these running around as robotaxis, how absurd is that?

  • @alanlight7740

    @alanlight7740

    7 ай бұрын

    @@DimitarStanev - LOL - Tesla has never wanted to be a monopoly, because it is not healthy for anyone (even the monopoly in the long run) to allow monopolies. Also, governments tend to dislike and punish monopolies. So it's better to allow some space for competitors to survive. And for U.S. auto manufacturers, they painted themselves into the pickup truck corner a long time ago. There's much more to ease of service and repair than body work, but it's hard to imagine body work easier to work on than flat, unpainted stainless steel panels. Sandy Munro's recent discussion with a number of Tesla executives gave some hints on this. As one example, the electric motors used for steering are all identical. Two per wheel, eight in total, many manufacturers would have made a separate right and left one for each wheel, and probably different ones for front and rear steering - but having them identical reduces complexity and makes it easier to scavenge parts or swap parts around if necessary as required, to keep things running. They consulted with mechanics as to how to make it easier to do repairs. While some existing Tesla fans will buy this truck, a lot of guys who would have never considered an EV before are going to buy it as well. They're going to want it precisely for all the reasons that you hate it. As for "saving the world" - because of the inherently greater efficiency of EVs, the CT will still be a better choice than any ICE vehicle - and for every ICE pickup truck it replaces it will be like taking _at least_ two or three ICE sedans off the road. The energy used isn't really an issue. We aren't building any new coal power plants, and the biggest sources of new capacity are renewables. Even using existing coal power these will be cleaner than anything they replace - and most of all the CTs will not be causing air pollution in populated areas. It's a win all the way around - in the real world. Obviously not in the limited imaginations of the ignoramuses that make up the majority of the environmentalist movement, but the question here is whether we want real improvements or virtue signalling. BTW, the lower hood means much better visibility for the driver, and in case of an impact will mean less likelihood of damage to vital organs. Combine that with active systems for collision avoidance and I expect we'll find that this will be the safest truck for pedestrians. The best collision is the one that never happens.

  • @james2450
    @james24507 ай бұрын

    Well, I've been looking forward to hearing your thoughts on this automotive elephant in the room! I very much agree with what's been said. It's hard to recall any other instance where a vehicle provoked such a vehement reaction, and even from people with without a passing interest in cars. Folk seem to loose their shit and projectile vomit into the comments section! I guess I'm doing it too 😅. As an object it really is a totem of Musk. That launch event with all the guys in black t-shirts firing shit at the car had pungent fight club vibes! The other interesting aspect for me is Musk's refrain of "Now finally the future will look like the future!" I mean for one thing it's a straight weird thing to say, but also his whole idea of a futuristic vehicle is "Does this look like the car Bladerunner would drive?". I feel like every sinew has been stretched in designing and productionizing a vehicle which conforms to an anachronistic, 40 year old sci-fi vision of the future, with Lars and Franz (both extremely talented and intelligent people) bending heaven and earth to achieve that. Musk seems imaginatively stunted in that sense. The other crazy thing to me is that US auto regulations won't allow cameras in place of wing mirrors, but will allow a three tone steel cheese grater that would decimate a pedestrian at ≥15mph. Someone explain that to me!

  • @Clewsy10
    @Clewsy107 ай бұрын

    Another excellent episode, chaps. Thank you. There's so much to unpick with Phoney Stark, society and what it all means. And its not good at all.

  • @Clewsy10

    @Clewsy10

    7 ай бұрын

    Good luck at CES Drew. I have muted it for years as I am bored of seeing the lies and snake oil! :)

  • @lookingoutpodcast

    @lookingoutpodcast

    7 ай бұрын

    Thanks! I’ll need it ;) (DS)

  • @RicViperskylogs
    @RicViperskylogs7 ай бұрын

    These guys are clueless But great fun! LETSGOBRANDON!

  • @Harshharsh111
    @Harshharsh1116 ай бұрын

    It’s the fastest truck on the planet,, looks cool af. Sturdy, it turns heads, yes it looks like a big toy and this is the point for this EV

  • @AndrewSienx
    @AndrewSienx7 ай бұрын

    From the European point of view, the problem or stupidity is a truck car form. It is a cultural thing, which is useless for business and useless or excessive for private use. The CT is a truck with the least amount of stupidity as a truck. It's electric, durable, safe for occupants and pedestrians - in comparison to all other US trucks. I like the apocalyptic idea. Elon Musk tries to address all main doom factors with his companies. CT is a kind of emotional distraction. Fortunately it can be used as a prototype for useful and efficient tech for lower tiers of population. He just used his first trick from Tesla. Let the rich and crazy pay for the tech dev first.

  • @lookingoutpodcast

    @lookingoutpodcast

    7 ай бұрын

    The idea of letting the rich pay for the development of the advanced technology and the flowing it down into cheaper models to have massive mainstream impact is one of the things I really admire about Tesla. If the thinking and tech here makes an innovative affordable model 2 more of a reality then it’s something I could really applaud. Let’s see how it plays out!

  • @charlesh9902
    @charlesh99027 ай бұрын

    Guys, love the pod, but the whole "tesla is the leader in apocalyptic technology" is obviously just for the lols, it's called humor. Look it up

  • @lookingoutpodcast

    @lookingoutpodcast

    7 ай бұрын

    The interview with Sandy Monroe is worth watching on this point. It casts, perhaps, a different light on the humour. (DS)

  • @brightmangroup1003
    @brightmangroup10037 ай бұрын

    oooh i can feel the Musk hate flow through the both of you

  • @_Mutineer
    @_Mutineer7 ай бұрын

    OMG, Please stop the semi-woke philosophical hand-wringing. It's a Vehicle boys, nothing more. And as such (and as you eventually get around to), it is a tour-de-force of technology which needs to be acknowledged and applauded. The Munro videos that have come out in the last few days since this episode, with Sandy interviewing the responsible engineers and then getting a behind-the-scenes look at the forming techniques for the HFS, blew my Engineering mind. A LOT of REALLY smart folk contributed to this product and props to Elon for allowing unfiltered access to the team. Oh, and on a side note re: Elon, I find it refreshing to see a guy with true FU money actually saying FU and meaning it. Don't bet against Elon.

  • @DimitarStanev

    @DimitarStanev

    2 ай бұрын

    Automotive manufacturers have massive responsibilities, you'd think we should hold one like Tesla to an even higher moral standard. Musk saying he wants to save the world with a massive bulletproof, overweight bunker on wheels, who is he saying FU to exactly?

  • @treborheminway3814
    @treborheminway38147 ай бұрын

    The debates over the design are way over dramatic imo. You either like it or you dont. Who really cares. I really don't factor in the CEO when buying a car or truck. I also don't care about the marketing. Time will tell regarding sales. The market will speak for itself. If you feel someone is taking advantage of that, then welcome to competitive reality. If you are offended or confounded by it, don't buy it. Simple enough. Maybe many will feel the same. I feel that the new technologies are cool and may work, but I will again wait to let the bugs get sorted out.

  • @lookingoutpodcast

    @lookingoutpodcast

    7 ай бұрын

    🤔

  • @Tangopassion1
    @Tangopassion17 ай бұрын

    You Guy's are so wrong, 65% don't want to Buy, Fuck if Tesla gets 35% of the World's Customers it is way enough, The Pickup Market alone is way too small for the Cybertruck, people will buy it as an SUV, as Pick Up Truck, as Race car, this is for everyone not just for the Plummers of the World. If you saw the first buyers at the Event, one Older Woman, one Older Man, some young ones. And the Guy in Your Video is sure not a Macho Type, everybody will End up in a Tesla.

  • @DimitarStanev

    @DimitarStanev

    2 ай бұрын

    35% of the world's customers :D This thing can't even be certified for Europe. Even if it could pass regulations, nobody outside the US buys such oversized vehicles you need a special license to operate. Also what does that say about Tesla's supposed mission to save the world, aiming to sell a massive 3ton vehicle to people who don't even need it?

  • @wolfgangpreier9160
    @wolfgangpreier91607 ай бұрын

    To borrow Elons words: F..K esthetics! I need a clean, efficient work platform for transporting my goods and employees to my customers. Gimme a vehicle with the lowest TCO fitting my use cases and i'm immediately buying it. Currently that is the new Fiat Ducato/Toyota Proace Max with 110kWh battery and the Cybertruck. Nothing else on the market fit And please: No more fossil! I am a electrician, i do not really care about fancyful tech or design or esthetics. It must work, be safe, secure, speedy. affordable and available.

  • @MarkLauzonTheStoneGuy
    @MarkLauzonTheStoneGuy7 ай бұрын

    Omg stop sniveling it’s painful. Some of us, that use trucks, get EVs. We have trucks. They get dented and fxcked up on job sites. That form factor makes perfect sense. Cybertruck is future tech today. And it will be safer because it will actually be aware of its surroundings. Watch

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