The Story of NOISE: From Selling Phone Covers to Competing with Apple, Samsung, Working with Bose

Dive into the dynamic world of NOISE with founders Gaurav and Amit Khatri as they unravel their journey, starting from selling phone covers to emerging as formidable competitors against tech giants like APPLE and Samsung. Discover the secrets behind their success and how strategic collaborations, including one with Bose, have propelled NOISE to the forefront of the wearable gadgets market. Shantanu explores the entrepreneurial saga that transformed NOISE into a leading player in the industry in this captivating episode.
Navigate your way through the conversation :
0:00:00 - 0:01:05 Sneak Peek : Coming up!
0:01:06 - 0:03:05 Introducing our guest : Amit & Gaurav Khatri (Founders : Noise)
0:03:06 - 0:25:33 The story of founding Noise and important learnings
0:25:34 - 0:27:20 “Do more with less!” Amit and Gaurav share their philosophy
0:27:21 - 0:42:40 Noise’s Eureka moment, working on Consumer Insights and Indian Technology Evolution
0:42:41 - 0:52:15 How to become No. 1? Amit & Gaurav on selling 1 Million SKUs per month
0:52:15 - 1:09:55 Amit & Gaurav’s vision for Noise
1:09:56 - 1:16:36 How BOSE invested in NOISE?
1:16:37 - 1:21:39 The relationship of Amit & Gaurav Khatri
1:21:40 - 1:24:36 Amit & Gaurav on TEAM BUILDING and CULTURE
1:24:37 - 1:33:12 “It’s not about growing now, it’s more about sustaining” Amit & Gaurav on what’s next for Noise!
1:33:13 - 1:42:55 Amit & Gaurav’s advice for budding entrepreneurs
1:42:56 - 1:47:20 Unboxing gift from Noise!
1:47:21 - 1:47:45 Thanking our guest!

Пікірлер: 55

  • @tusharalva
    @tusharalva4 ай бұрын

    Poor audio when it moves to the long shot :(

  • @aniketdasgupta

    @aniketdasgupta

    4 ай бұрын

    That's what happens when they use mics just for the look.

  • @amannagar1108

    @amannagar1108

    4 ай бұрын

    +1

  • @imranbanani5717

    @imranbanani5717

    4 ай бұрын

    +1

  • @brahmjot_s

    @brahmjot_s

    22 күн бұрын

    +1000 😅

  • @KishorePathur

    @KishorePathur

    20 күн бұрын

    @@imranbanani5717(

  • @sarthak7617
    @sarthak76174 ай бұрын

    Amrit is more eager and cuts Gaurav multiple times, but Gaurav stays silent, but gives great insights when he gets a chance to speak

  • @HarshitMishra89
    @HarshitMishra894 ай бұрын

    Very poor mics😢

  • @rahul.chandra_99

    @rahul.chandra_99

    4 ай бұрын

    New startup idea for selling good mics😂😂😂😂

  • @aniketdasgupta

    @aniketdasgupta

    4 ай бұрын

    @@rahul.chandra_99 Those mics on screen are not even wired up!

  • @exploringminds_podcast
    @exploringminds_podcast4 ай бұрын

    Love when Shantanu says, ‘really’?

  • @StartUpwithSid
    @StartUpwithSid4 ай бұрын

    Amit Khatri is an incredible guy. Highly experienced, insightful and yet very humble guy. Loved the podcast Shantanu ! ❤️😊👍

  • @vinaybarpande3355
    @vinaybarpande33554 ай бұрын

    Despite of technical challenges… very good and insightful discussions… thanks Shantanu Mitra , love you

  • @rahul.chandra_99
    @rahul.chandra_994 ай бұрын

    New Startup idea for selling good mics 😂😂

  • @prashantpatil6934
    @prashantpatil69344 ай бұрын

    The more and more i listen to this "taklu uncle" the more I am falling in love with him WHy ? 1. He Makes sense 2. Humble 3. Ready to learn 4. Couragious to take fight with gillete I Would love to work with Shantanu and Join his mission of being Indias no.1 Hair removal brand

  • @sarveshkadam7071
    @sarveshkadam70714 ай бұрын

    As a support to Barber shop, buying razors, blades, foams etc for an entire year and taking back to Europe. Loved the razor of Bombay shaving company compared to competitors.

  • @shansalam

    @shansalam

    3 ай бұрын

    Great way to support 👌👌

  • @aaryadandir4653
    @aaryadandir46533 ай бұрын

    I just love how you after the end of a topic you point out the learnings .

  • @brahmjot_s
    @brahmjot_s22 күн бұрын

    If the background of the place is bright it will look better - just a small suggestion

  • @nabhgupta29
    @nabhgupta294 ай бұрын

    Beyond all the amazing things that happen on this podcast anyways - this one felt like my two bade cousins are sitting for Delhi and with the most disarming smiles and ease talking about building an incredible product. What an episode! Depth. One step at a time. Finding a buddy to do it with. Also just placed an order for Zero pods. Despite owning Bose and apple. Because the story made me feel like any given day if the quality matches I would back "Made in India for the world" product. And, dude your "really" is iconic enough to make a tee that you should wear to your own show!

  • @omkarsawant7933
    @omkarsawant79334 ай бұрын

    Great insights Khatri brothers, Thankyou for bringing them onboard Shantanu 🥂🥂

  • @mohit96mb
    @mohit96mb4 ай бұрын

    There are so so so many insights in this episode!

  • @mandeepsinghbhatia7
    @mandeepsinghbhatia74 ай бұрын

    Amazing podcast yet again

  • @AnkitG12
    @AnkitG124 ай бұрын

    Thank you for the conversation . So many lessons to learn .

  • @onlivee
    @onlivee4 ай бұрын

    THIS IS GREAT!

  • @patelumang938
    @patelumang9384 ай бұрын

    Loved it!

  • @raghureddy9620
    @raghureddy96204 ай бұрын

    Hello sir great content once again. Loved the "joy brand episode" can you delve deep in to 1st 100 days or 1st one year of starting the business especially for manufacturing

  • @OGWebsite-designer
    @OGWebsite-designer4 ай бұрын

    Great 👍

  • @shubham-yj2iw
    @shubham-yj2iw4 ай бұрын

    Khatarnak khatri brothers ❤

  • @3ohmgmr
    @3ohmgmr4 ай бұрын

    It seems like founders are comming to podcast for marketing.. as You are Face always resembles your brand if you are visible with your brand then it feels to be trusted ❤

  • @Edelcap12
    @Edelcap124 ай бұрын

    Waoh the consciously stayed away from naming Fireboltt as their biggest competitor. Considering they have been number 2 to Fireboltt for more then a year

  • @vijayakumarbalakrishnan6367
    @vijayakumarbalakrishnan63674 ай бұрын

    I left idea years ago to Europe to lean more and grow more but I am learning from India through your podcast and using in Europe now . 😂

  • @SAGARSAHA
    @SAGARSAHA4 ай бұрын

    There should be a counter for Shantanu’s “CORRECT” 😂

  • @salmanchecking
    @salmanchecking4 ай бұрын

    Great product loved it😃😃😃

  • @brajeshpatel126
    @brajeshpatel1264 ай бұрын

    🔥

  • @dangerdaaku
    @dangerdaaku4 ай бұрын

    Regarding wired earphones - you still cannot hear lossless music over wireless earphones.

  • @rajm3079
    @rajm30794 ай бұрын

    Why BSC doesnt even have single promo or video about 2 bapde razor stud ?

  • @foodiopath4475
    @foodiopath44754 ай бұрын

    Adobe podcast🙌🏻

  • @onlivee
    @onlivee4 ай бұрын

    wow :’)

  • @Walways3629
    @Walways36293 ай бұрын

    Shantanu sir I want guidance regarding a business idea I have, I don't use Instagram so how can I reach you if possible, I am from delhi.

  • @RoGamg
    @RoGamg4 ай бұрын

    No eyes

  • @akulshubham
    @akulshubham4 ай бұрын

    Sometimes it looks like he promoting his own product

  • @akashlandge6739
    @akashlandge67394 ай бұрын

    Didn't like the background Shantanu it's to intimidating

  • @aaryadandir4653
    @aaryadandir46533 ай бұрын

    can you please call someone who is from the apparel buisness

  • @theta_gamer
    @theta_gamer4 ай бұрын

    Good marketing but bad products

  • @akulshubham

    @akulshubham

    4 ай бұрын

    Actually

  • @HimanshuSingh-qj1me
    @HimanshuSingh-qj1me3 ай бұрын

    "Hahaha"

  • @milindlko5271
    @milindlko52714 ай бұрын

    A very Boring Barbershop.

  • @MrPratikorissa
    @MrPratikorissa4 ай бұрын

    Very poor quality of products. And even worse customer service

  • @varunsharma9038
    @varunsharma90383 ай бұрын

    Bakwas brand h

  • @aniketmehendale
    @aniketmehendale4 ай бұрын

    horrible mics

  • @anuragsiddhu465
    @anuragsiddhu4652 ай бұрын

    one of the worst products i have ever used , i dont know how they are surviving the market

  • @subrav2439
    @subrav24392 ай бұрын

    Nope. They aren't world class. Very poor quality app. And rebranding China made smartwatches, ain't a business. It's branded commodity, at scale

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