0:40 Always wearing sweatpants even for important meetings 1:40 Going in a meeting with Ralph Lauren in a bathrobe 2:40 Digital marketing 3:41 The marketing then vs now + Street marketing campaign for Big Pun 6:21 Steve works with brands and let his nephew handles Tiktok 7:11 "You still have to own the streets when you drop music" 8:40 Selling Loud Records in 1999 + Who was signed at the time 9:40 Starting SRC Records with Universal 11:57 The shift in the music business 13:39 No more album deals, mainly single deals 14:40 Steve says he never released a one hit wonder type 15:36 Steve's family was already in the music business, put him on to the business despite him being majorly dyslexic 18:10 Steve's Dad gave Russell Simmons his first record deal (for the artist Russel was managing) 19:10 Steve had a strong team and worked well together 20:12 Not playing ball so he focused on being in the music business 21:04 Nov 1996 sold half of his company and kept working + Never had money issues with any of his artists 22:58 Arrested for throwing a chair at an executive to defend Wu Tang's Raekwon budget 24:15 Signing Big Pun without hearing his music 26:06 Not having the same ear as he used to 27:36 Why he signed Melanie Fiona on SRC 29:11 The story of Dead Prez: "They didn't really go along with the label vision, they were young and I was white" 30:45 How Dead Prez' Hip Hop was released 33:26 Not spending like crazy when he made it 34:40 Getting a private plane to boost his ego, got rid of it when he divorced 35:26 Steve died 3 times after heart attacks: "I'm just happy to be alive" 35:40 Working with his kids 38:12 How Steve built his new team with his sons, daughter and nephew 40:13 Got laughed at when he tried to push Akon + Using Akon's brother to pass for Akon to do promo appearances 42:52 Post Covid: "I'd rather be slow and smart than fast and stupid!" 44:11 BET weekend with DMX tribute 46:00 A day in a life of Steve Rifkind 49:05 Networking is essential 50:29 Wanted to sign Roc a Fella + Eminem was supposedly proposed to Loud first before he signed with Dre 52:10 Artists on Steve's new label 53:48 Relationship with media is still very important 56:14 Loud Records and Loud Music Group 57:23 Steve's new label is called Spring Sound 59:45 Steve says DMX was happy before he passed and X taking care of Steve's dog every day 1:02:20 Steve tells Method Man's story about DMX, but Steve can't repeat it properly lol 1:04:27 Steve is really pushing his new label Spring Sound 1:06:02 "Labels can't touch me"

@BRILLiantMindzMedia666

3 жыл бұрын

“Steve is really pushing his new label” 😂😂😂😂

@bxboro4662

3 жыл бұрын

DMX & Method Man took a cop car from movie set (not a real cop car) and pulled someone over.

@bigj0000

3 жыл бұрын

Ask that nigga about getting punked by suge and hiring extra security everywhere he wen

@frostbite3318

3 жыл бұрын

You should add timestamps to the actual video

@londonboss2111

3 жыл бұрын

After the CRIP MAC interview I’m SUBSCRIBING CUH HAHAHAHAHAHAHA YOU HELP THAT NIGGA FIX HIS TOOTH 🦷 HAHAHAHAHAH peace 🇬🇧🇬🇧🇬🇧🇬🇧... yo wg1 ADAM. You’re mss is LOUD AF= meaning SEXY AF ... keep it up G💙💙💙

One of the only guys from this era who had such a position of power and none of the artists had anything bad to say about.

Adam is so good at coming up with relevant questions on the fly and keeping the convo going. Even after getting a short answer he has another question right away

@jermz101

3 жыл бұрын

Hardly watch, but I peep that!

@ODBonesCorleone402

2 жыл бұрын

Relax Curtamo, there's no need to bring Vlad into this.

This dude did a lot for hip hop and did alot for young black men you'll never hear one talk bad about him.. He deserve all the success he get

@frostbite3318

3 жыл бұрын

@Instagram Support lol no

@speculator3gthe238

2 жыл бұрын

-Kanye has entered the chat-

Bruh had the illest artist lineup and put out some of my favorite all time albums ever created. Mobb Deeps The Infamous probably my favorite of all time. Sonically what they had created in ‘94 ‘95 was game changing.

LOUD RECORDS IS LEGENDARY!

First time commenting. Just gotta give big respect for having Steve Rifkind on the pod ⚡⚡⚡

@forevertakintripzdekuc2972

3 жыл бұрын

Nigga this is not yo first comment😂😂 🎩

Great interview, nice to hear more about this dude.

Adam you more consistent than My child support payments 😂😂😂😂😂

Great interview

Steve Rifkin You did it Fam, put out some of the best New York in Hip Hop kept it on the streets and stayed NYC kept it in the Mecca.

Man.. this interview was super inspiring

Best interview anyone has on Steve. guys a goat

Interesting Interview !

really dope podcast

One of the key figures behind major 90s hip hop

What steve is saying is analytics dont determine a career/ longevity. Virality is deceptive because its a false sense of success. Impact of the people is the foundation of success as an artist. That takes years of building an organic audience through word of mouth and in person shows not necessarily ads or 1 viral song. Numbers online don't equate ticket sales album sales/ streams or a true fanbase

@iLLestTv

3 жыл бұрын

I completely agree with that.

You should bring him on to listen on fridays you could charge SO much more !

I like this interview.

At that 13:39 Adam lowkey go into SS2 Vegeta interview mode

rad conversation

We not getting a Friday show today?

Interesting !!!

A REAL LEGEND!!!

Adam you’ve been asking some great questions man 🔥🔥🔥

@londonboss2111

3 жыл бұрын

YO FACTS

@londonboss2111

3 жыл бұрын

After the CRIP MAC interview I’m SUBSCRIBING CUH HAHAHAHAHAHAHA YOO HELP THAT NIGGA FIX HIS TOOTH 🦷 HAHAHAHAHAH peace 🇬🇧🇬🇧🇬🇧🇬🇧... yo wg1 ADAM. You’re mss is LOUD AF= meaning SEXY AF ... keep it up G💙💙💙

Steve Rifkind is a Hip Hop LEGEND.

Adam should get Rory or mal or both on. Although I’m sure he’s tried. Or go on their show

@harzee85

3 жыл бұрын

Has to be more interesting than the joe budden interview, that was a snoozefest

big interview

Blood this one of them ones cheers

I could listen to Steve talk all day

@crichdapharmacist

3 жыл бұрын

🗣GAAAAAAAAY 😩😂

🗣This interview was drier than a Popeyes biscuit ‼️

Awesome

One of the biggest contributors to Hip Hop 👍

LEGEND - Adam had a goldmine of experience and knowledge on his platform, he could’ve done a lot more.

the beep at 15:07 got me tweakin thought my whip was fuckin up

This cat got some Orlando magic shorts on with the blue Hanes shirt and a wrangler watch lol. Keep it real son !!!

@707nicky9

3 жыл бұрын

That’s actually a 20 thousand dollar stainless steel Rolex Datejust but I still feel you he coulda had a g shock and been playa

@skraminc

3 жыл бұрын

@@707nicky9 that's a nice compromise. tasteful, expensive watch with wal mart clothes. i mean he has a few dollars so he should have something nice

whoa. unexpected, nice.

When are you gonna interview Ken Kannif?

Glad Adam got a veteran in the house !

Hip hop legend

Please interview Steve Lobel & Rick Rubin.

I like Steve 🤘🏻

I never thought of your hell these way

Rif The Legend in the flesh

You gotta hear wockiki by CTG DayDay right now

Loud Records. Wu-Tang Forever. 'Nuff Said.👍

ringtones!!

shout out sana lathaan

"This is a God Tier Level Interview. Steve Rifkind is a Legend & Adam is Hands Down One of The Best Interviewers to ever do it. He just Keeps Getting Better." - The Questarians

Adam done Got That Vlad Contacts with the Guests coming in But I Fuk with Adam More plus he give ppl a opportunity to Get that Shyt on Like The other Podcasts Throughout his whole No Jumper Platform Big Up Bless Up Adam22

The more times Adam says “that’s interesting” tells you how uninteresting this interview really is 😂

@c.amoroso

3 жыл бұрын

Naw this was a dope interview especially if ur into 90s hip hop n kinda know who this dude is

@boblazar5639

3 жыл бұрын

@@c.amoroso I know who he is, it’s the way he was answering the questions I can tell Adam would’ve liked him to go deeper on certain things, I watch enough of these interviews I feel like I can read adams mind

Love you Adam, but I'm Definitely tired of you saying Definitely after every time someone answers you, Definitely should consider buying a book with new bridge words LOL

@juelzsantanasbandana5938

3 жыл бұрын

hmmmm. definitely.

@nwr477

3 жыл бұрын

Points were definitely made

@tillschneider9631

3 жыл бұрын

That’s definitely crazy

@ssanf1985

3 жыл бұрын

Interesting. Definitely interesting

@JMS849

3 жыл бұрын

Stll betterthan vlads responses Vlad after 10 seconds of silence*... "YEAH MAN, YEAH DEFINITELY. SO.. YOU DID MURDER BEFORE?"

I clicked this stupid fast cuz it thought you meant Steve Wilkos

Thanks Adam

🙏🙏

We need a Steve Wilkos interview👀😂

🔥🔥🔥🔥

No hate at all but Steve lowk remind me of the Boss shark from Shark Tales 🤣🤣🤣

Interesting

Adam you should try to start your interviews by introducing them and summarizing their career and highlights to have an idea of the persons potential

@paulcarmi8130

3 жыл бұрын

No

@NoJumper

3 жыл бұрын

Why do you want to make my interviews boring and basic

@eastonclark

3 жыл бұрын

Lmao carlos do that part yourself home boy, once you have a basic understanding - you peep an interview. You’re on youtube, looking for the autobiography section in a library. This is KZread dawg. Keep ya voice down

OG

*IF YOU ARE READING THIS I WISH NOTHING BUT WEALTH AND HEALTH ALL 2021*

@joelittorres

3 жыл бұрын

To you as well Mr. Banks.

Damn I thought this was Steve Wilkos at first

@mj113

3 жыл бұрын

Me too

@eastonclark

3 жыл бұрын

Ahahahahahahahaha that shits funny tho. Imagine

the amount info that could have been picked from his head sheesh

Tha Alkaholiks - 21 And Over ..... it stamped Loud Records as a legit Hip Hop label

I thought this was a steve wilkos interview at first

Lots of awkward silences in this convo lol

If my boy menace monroe wasnt locked up 🔥

take a shot everytime adam says "interesting..."

@tyreesneed

3 жыл бұрын

youll be drunk much quicker if you take a shot for every awkward silent moment lol

Steve!! I’m your new money bags lol

Adam got that wealthy white man laugh now

After the CRIP MAC interview I’m SUBSCRIBING CUH HAHAHAHAHAHAHA YOU HELP THAT NIGGA FIX HIS TOOTH 🦷 HAHAHAHAHAH peace 🇬🇧🇬🇧🇬🇧🇬🇧... yo wg1 ADAM. You’re mss is LOUD AF= meaning SEXY AF ... keep it up G💙💙💙

Why is Adam interviewing his dad?

Yo adams little remark about only wanting to sign capitalist rappers was astute as fuck

@universalconquest4447

2 жыл бұрын

Astute? Grow a pair buddy...

@EveryonesAvian

2 жыл бұрын

@@universalconquest4447 🤣 go sit and spin little guy

look at his drip😂😂😂

48:30 get your call sheets ready boys

...interesting

the godfather of hiphop just signed michael corleone aka bird bennett baby. im livin the dream what more can i say!!!

I’m roasted, but I swear dude’s pants look like the box on the table

Bro imagine being pulled over and its dmx and method man 😂

17 thumbs down for Steve Rifkind always a few who really dont know LOL.

Adams James brown analogy is off. James Brown is hip hop.

Legend

Master P made $7M in 7 days with the ''internet business'' in 1999.

lookin like a tall short guy

Crip Mac without Tatts 😆

@juelzsantanasbandana5938

3 жыл бұрын

on five five my good sir

Adam We fw Pooh shiesty but are they paying you to mention his name or sumn lol

Adam taking Vlad out and I'm here for it

Back then Album were the thing bc you had no choice but to but the album to be able to tell how whack it really was. you couldn’t even return the opened cds. There were 15 songs and only 2 of then were decent.

@cepobr

3 жыл бұрын

that's why I would always listen to thirty seconds of each track on those headphones in the aisles lol. couldn't trust shit.

@OttomanBeats

3 жыл бұрын

@@cepobr not every store had that tho. FYE i think was the only one. circuit city if you got lucky lmfao

@cepobr

3 жыл бұрын

@@OttomanBeats truuuuth. Sam Goody and Fred Meyer had em eventually, and some of the smaller boutique shops in my area, but def not all haha.

PNW is ready to rep for Bird

That man need to work with Obreez he is 🔥 and you need a Obreez interview ASAP

Is it safe to say Adam looks a little intimidated???

Would of liked to see this start with a history of steve/loud up too now then get into different questions...totally skipped the epic history of loud

@NoJumper

3 жыл бұрын

You can learn that stuff in every other interview he’s done. This is an actual conversation

@derekeastep6013

3 жыл бұрын

@@NoJumper good point i thought maybe that was what you were doing. Thanks for all the dope guests. Respect.

Idk why but I thought this was crip Mac

Hella deals orchestrated

"Steve Rifkind must have been sniffin..."

But i wont tumble there or fall like you probably will!! (Hell)

Master p got his game from jt bigga figga

@juelzsantanasbandana5938

3 жыл бұрын

he got his game from richmond and the bay.

What is up with this interview? Why was Adam so bland? This is the legend steve im lost must’ve had a bad day

Tha Alkaholiks set off Loud records just right.....