The Schlitz Mistake: The Rise and Fall of Schlitz Brewing Co. (Featuring Primo)
The Joseph Schlitz Brewing Company was one America's Largest beer producer. Creaters of Schlitz Beer (the Beer that made Milwakee Famous) the brand was beloved by many until the mid 1970s when attempts to cut production cost resulted in a gradual drop in quality eventually leading to it's decline.
Those intrested in the companies fall will find a summery of events from it's founding until it's eventual fall in the early 1980s. This video also delves into the Hawaiian Beer Primo that was brought by Schlitz and could have served as a warning.
The Purpose of this video is to provide a history as well as a case study of the events though I may be critical of certain characters, I would encourage those intrested to do further research and form their own conclusion, perhaps it will be diffrent to mine.
Please be respectful in the comments
Пікірлер: 33
Accountants, chasing larger profits, have a demonstrated history of brand failure.
@user-do8ul2zi4v
7 күн бұрын
Hmmmm Accountants decide that lowering costs is more important than retaining the quality of the product. Sounds like a certain aircraft company (starts with a B) that brought in MBA types focused on profit and had disdain for the people making their product.
Never change the recipe...If it ain't broke, don't fix it...I loved Schlitz in the day...but beer drinkers will ALWAYS know the difference in flavor...ALWAYS...
@burmiester1
3 ай бұрын
Have you tried Schlitz recently? A few years ago they attempted to re-create the original formula
"When you're out of Schlitz, you're out of beer!" Stroh's rhymes with nose. Great video on American beer!
Loved the real deal Schlitz same as Strohs that was fire brewed in Detroit both classics in the day
@Playsinvain
Ай бұрын
Strops was rated best value beer by consumer reports and I started drinking it.. it was excellent
I still buy it and drink it when I can find it!
My local bar still sells draft pints of Schlitz in Chicago
Have you tried the recent Schlitz product? It is wonderful compared to what it was in the 80s.
@arthurrandall981
4 ай бұрын
I'm afraid I haven't tried Schlitz, One day I do need to bite the bullet and look online.
Interesting. Kept me entertained for almost 19 minutes.
Great video, it would be awesome if you did a video about Schlitz's rebirth and return to the classic recipe in the last decade. It is quite good these days!
@arthurrandall981
5 ай бұрын
I would be up for it but unfortunatly a lot of the sources I looked up are anecdotal and mostly conflicting.
@matthewgabbard6415
3 ай бұрын
There is no rebirth. It’s now just a brand name produced by Pabst
In college, my friends and I would buy pitchers of Schlitz Dark. The closest thing I can find to it is Dos Equis Amber.
Good video...hope to see more
Well done, well researched
@arthurrandall981
5 ай бұрын
Thanks, a lot of the information had already been researched by the Beer Connoisseur, Rusty Cans and a few other sources. Most of my research was really just checking for confirmation on their reasearch and packaging it into a video. They're the ones that deserve a lot of the credit.
nice vid man i ilke it keep it up man
@arthurrandall981
7 ай бұрын
Thanks
Leave pop ups on longer please😮
Henry Weinhardt's started as premium beer but after establishing a reputation they lowered the quality. Find one of their beers today.
@j.patrickmoore9137
22 сағат бұрын
Henry's is now brewed by craft brewer Hop Valley, which is owned by Molson Coors.
Is Schlitz brand still around?
@banone400
5 ай бұрын
Yup. They went back to their original recipe in the late 00's and it's actually pretty tasty. It has more malt flavor than a lot of other macro beers.
@arthurrandall981
5 ай бұрын
I've seen conflicting reports some people say they're still around while others say Pabst only release some promotional bottles from time to time. The social media (Facebook and Website) seems to have gone dead around 2019.
@khabbad
5 ай бұрын
Yes it’s still around is select markets I guarantee that because I buy it
@youtubecarspottersguide1
4 ай бұрын
@@khabbad where ? seen genesee and hamms
@khabbad
4 ай бұрын
@@youtubecarspottersguide1 I live in Pensacola area, the closest I can find it is in Baton Rouge, I buy a whole bunch there every few months, I know they also sell it in Chicago and certain places around Atlanta. Kills me that it’s a pain in the butt to find it’s my favorite Macro by miles
Dad drank Schlitz and I thought it was awful
It has downgraded itself to college beer