The One Company That Owns 2,390 Colors

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Video written by Ben Doyle
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Пікірлер: 657

  • @deathpigeon2
    @deathpigeon214 күн бұрын

    "God created the world in seven days, and, on the eight day, he called Pantone to put color into it" has the same vibes as, "God created Man. Colt made man equal."

  • @nibs7252

    @nibs7252

    14 күн бұрын

    ...and then the Nagant brothers made some more equal than others

  • @CappyLarou

    @CappyLarou

    14 күн бұрын

    And then Oppenheimer gave the finger to God

  • @irarelyupload6930

    @irarelyupload6930

    14 күн бұрын

    Yes it's another CEO putting their own narcissistic spin on famous quotes.

  • @brunhildevalkyrie

    @brunhildevalkyrie

    14 күн бұрын

    and on the third day, god created the remington bolt-action rifle

  • @alyx6427

    @alyx6427

    14 күн бұрын

    who tf is colt

  • @Avendesora
    @Avendesora14 күн бұрын

    I'm surprised you didn't mention how Adobe requires a separate subscription to use Pantone palettes in their programs

  • @gamecubeplayer

    @gamecubeplayer

    14 күн бұрын

    it's always morally correct...

  • @no-replies

    @no-replies

    14 күн бұрын

    ​@@gamecubeplayeryar har matey

  • @goldbullet50

    @goldbullet50

    14 күн бұрын

    @@no-replies Translate to English -> "Yar har matey" = "is a little late"

  • @livingroom13

    @livingroom13

    14 күн бұрын

    i always thought that was pantone's requirement

  • @proto_arkbit3100

    @proto_arkbit3100

    14 күн бұрын

    @@gamecubeplayer to PIRATE!!! YAARRGH

  • @tyguy101a
    @tyguy101a14 күн бұрын

    These half as interesting videos are getting longer. Three quarters as interesting.

  • @d.l.d.l.8140

    @d.l.d.l.8140

    14 күн бұрын

    😂 ouch!

  • @Jinhaij

    @Jinhaij

    14 күн бұрын

    it becomes more interesting, doesn't it? 😂

  • @darkbrightnorth

    @darkbrightnorth

    14 күн бұрын

    @@Jinhaijnew more interesting channel confirmed

  • @davidmcgill1000

    @davidmcgill1000

    14 күн бұрын

    Three fifths as interesting doesn't have the same ring to it.

  • @edwardblair4096

    @edwardblair4096

    14 күн бұрын

    Oh no! If they keep that trend going the videos could become fully interesting!

  • @cyborg98
    @cyborg9814 күн бұрын

    Seen something really pink? RIP in peace Tom Scott's weekly uploads.

  • @TripmineProductions

    @TripmineProductions

    14 күн бұрын

    Rest in peace in peace?

  • @Pumpkinpied

    @Pumpkinpied

    14 күн бұрын

    @@TripmineProductions frfr eternal peace lmao

  • @rtaraquin

    @rtaraquin

    14 күн бұрын

    ​@@TripmineProductions smh my head

  • @kongikun3083

    @kongikun3083

    14 күн бұрын

    SMH my head

  • @sirBrouwer

    @sirBrouwer

    14 күн бұрын

    he still uploads his weekly newsletter. I get it every week on.

  • @michael-michaelmotorcycle
    @michael-michaelmotorcycle14 күн бұрын

    As someone who’s been in the industrial/manufacturing printing industry for nearly 20 years Pantone is a double-edged sword. I’ve worked on printing equipment from flexography to digital. Using hand mixed ink to apply onto aluminum cans at 2200 cans a minute to digitally controlled print heads to print on paper at 1000 feet a minute. The end-company uses Pantone as a weapon to hold you accountable to match pre-approved standard’s within certain tolerances within the gamut. We use scanners that digitally read the color and it compares to the targeted color ‘window’. However the end-company refuses to buy their own scanners and uses the naked eye to compare then they complain and then ask for discounts on their production runs.

  • @death13a

    @death13a

    14 күн бұрын

    Wow, they are just trolling you for a discount! Everyone perceives colour slightly differently than the person next to them. 😮

  • @Aoskar95

    @Aoskar95

    14 күн бұрын

    Stop doing business with them. If they can't even bother with a ISO-9000 cert, they aren't taking their business seriously

  • @michael-michaelmotorcycle

    @michael-michaelmotorcycle

    14 күн бұрын

    @@Aoskar95these are ginormous global consumer brands. It’s the lowly junior level sales people scheming & playing the game. We are also a big big player in the packaging industry, the game comes & goes. We just do what we can to match 100%. It’s more that they don’t purchase the scanner equipment for each facility we send products too. So that makes it a shot call by the colorblind hourly QC tech a 3am when they process our stuff at their facility. Proper lighting is a whole different beast they don’t consider either.

  • @theorixlux2605

    @theorixlux2605

    14 күн бұрын

    No way your parents named you Michael Michael

  • @baylinkdashyt

    @baylinkdashyt

    14 күн бұрын

    Add a step to your process: After printing, pull spectro readings on the chips in your book and the print run, log them on a form, and have them signed by someone and dated. That will *probably* scare off people like that. Make sure the form notes when your books were bought.

  • @MitchBurns
    @MitchBurns14 күн бұрын

    That mug you made was actually kind of cool. Pop a flat piece of clear plastic on the broken half so that it holds liquid and I think it would sell.

  • @howdymynameishow6582

    @howdymynameishow6582

    14 күн бұрын

    or cut it horizontally instead

  • @BrodyHarris

    @BrodyHarris

    13 күн бұрын

    @@howdymynameishow6582no, then you would just have a small soup bowl

  • @F17A

    @F17A

    13 күн бұрын

    where

  • @F17A

    @F17A

    13 күн бұрын

    sorry, sponsor block skipped the sponsor part

  • @prettypic444
    @prettypic44414 күн бұрын

    I’ve been going to school for digital archives, and we had a whole unit on how to ensure that our scanners accurately replicate colors and how to calibrate them. There was A LOT of “take care of your calibration reference sheet because you’re probably going to be working at an underfunded public institution and replacing it will probably blow your budget for the year.”

  • @Madobe-Nanami
    @Madobe-Nanami14 күн бұрын

    Once you've spent 2 minutes doing anything with color, you can easily guess by the title it's gonna be pantone

  • @FrozenDung

    @FrozenDung

    13 күн бұрын

    I work in print and Pantone makes life so much easier Instead of a 1kb thumbnail from some russian website with a specific red I just say pick from Pantone colours and I'll print it for ya

  • @spazz351

    @spazz351

    13 күн бұрын

    @@FrozenDung exactly. It makes life so much easier.

  • @DaTimmeh

    @DaTimmeh

    12 күн бұрын

    ​@@FrozenDungPantone is just a swatch palette that does nothing but add names to specific colors. The thing that makes it work are color models, with CIELAB being industry standard. Then you need color management software to actually provide accurate printing (along with a scanner to get printing data via test charts). You also have to make sure colors are in gamut, so you can actually print them, otherwise finding a good alternative (done with color management tools, using color models like CIELAB). All Pantone does is "protect" people from the "scary" numbers that actually define the color in relation to other colors, and provide a way to measure them. TLDR: If your color knowledge is limited to Pantone, you're not going to accurately print the colors you want. If you have the knowledge needed to accurately print colors, Pantone is just an unnecessary extra step.

  • @DarkShard5728

    @DarkShard5728

    2 күн бұрын

    digital artists would like to ask you to consider the meaning of "anything"

  • @furTron
    @furTron14 күн бұрын

    I suggest to switch to RAL colours. RAL is a non profit organisation, based in Germany and widely recognised in industry applications

  • @m1k3y_m1

    @m1k3y_m1

    14 күн бұрын

    That sounds awesome

  • @cooperised

    @cooperised

    14 күн бұрын

    I was going to ask how Pantone relates to RAL. Thanks!

  • @ilvittore2544

    @ilvittore2544

    14 күн бұрын

    @@cooperised in Germany all firetrucks for example are in RAL 3000 "Fire red" or RAL 3020 "Traffic red". This is normed. The latter is also used on most German trains operated by our national carrier DB. (They suck, but the trains look nice imo)

  • @cooperised

    @cooperised

    14 күн бұрын

    @@ilvittore2544 I'm in the UK but I'm much more familiar with RAL than with Pantone, it's the standard here too. Like my house gutters are RAL9005 for example.

  • @yitzakIr

    @yitzakIr

    14 күн бұрын

    How do they print the swatches?

  • @five-toedslothbear4051
    @five-toedslothbear405114 күн бұрын

    The reason that Pantone can have a color gambit that is bigger than RGB or CMYK is that you can print things with either process colors which are CMYK, or you can use a spot color where the ink is formulated specifically for that color. When it’s really important to have the exact color the printing might actually have CMYK process colors plus additional channels for a spot color that would be specified by Pantone. This works because the pigments in the CMYK process inks have certain characteristics and only mix so well, but if you’re making a spot color you have all kinds of pigments that you can use to make that color exactly perfect.

  • @columbus8myhw

    @columbus8myhw

    14 күн бұрын

    (Gamut, not gambit)

  • @maruftim

    @maruftim

    14 күн бұрын

    ah yes the queen's gamut

  • @fredinit

    @fredinit

    14 күн бұрын

    Also why hexchrome was all the rage a number of years ago. Adding orange and green to the mix greatly increased process gamut. How the halftone dots are created (dot gain) can have a significant impact on color. Finally, every color expert's nemesis - metamerism. How colors can appear the same or different depending on the conditions. A big trap for all you young players - a D50 light source is not 'daylight'. Wish Sam would properly displayed the color charts - which are three dimensional. Actually three axis - R-G, B-Y, light-dark. It's not how most people think of with RGB. Hence CIE L*a*b space can be so useful. It better matches human perception.

  • @JimOHalloran

    @JimOHalloran

    14 күн бұрын

    I was wondering how Pantone's gamut could be bigger than CMYK, but you've explained it. Thanks!

  • @Stratelier

    @Stratelier

    14 күн бұрын

    Often, if you inspect the (box) packaging for various products you can find a row of color swatches they used to print the branding onto the box which includes the base CMYK plus a few spot colors -- for example, if the box is primarily red, CMYK "red" is a compound color so instead a spot red is used when printing.

  • @herranton
    @herranton14 күн бұрын

    About 15 years ago I was driving a truck for a courier company. One of our clients wanted me to pick up 13 pallets of parts that they had just sub contracted out to be painted and bring them back to them. The parts were for John Deere. When I got to the location, I called the guy and told him the parts weren't right and asked him what I should do. Technically it wasn't my problem, but they were good clients and I wanted to do right by them. The color was _obviously_ not John Deere green. He told me that it wasnt just 13 pallets, the whole order was not like 50 pallets of parts. I just got 13 because that is all that fit in my truck. Unfortunately for them, the only company capable of stripping the powder coating in time for them to make their deadline was clear on the other side of the city. Probably a 40 mile drive. I spent all week ferrying John Deere parts from the powder coater to the furnace, to the powder coater, and back to our client. I probably made like $4000 on just that one screw up. Haha. Thanks for coming toy Ted talk.

  • @hantaagames
    @hantaagames14 күн бұрын

    "Ask manufacturer to print books in exact shade of blue" - As a person how work several years in printhouses I'd say: Hahahaha, good luck with those!

  • @bek38241

    @bek38241

    14 күн бұрын

    Especially for blue (or purple)! 😅

  • @Derekzparty
    @Derekzparty14 күн бұрын

    Monitor colors may vary on uncalibrated screens, but the 6 letter hex code for a color is that exact 24 bit color. If you want even higher color precision high end professional monitors offer 30 bit color giving over 1 billion possible colors, 8 letter hex code

  • @vylbird8014

    @vylbird8014

    14 күн бұрын

    Pantone's system is more complicated. The hex-codes are for convenience, but it's more about having ways to calibrate displays and printers to make sure those codes are always displayed consistently between devices.

  • @InternetKilledTV21

    @InternetKilledTV21

    14 күн бұрын

    Pantone says they are to make sure those specific colors are as accurate as possible on any media from various screens to various material types and finishes. It's not about having reproducibility as a number, it's about how it's _perceived._

  • @einstijn138

    @einstijn138

    14 күн бұрын

    The thing is that Pantone is basically the calibration system. Not just for monitors, but for everything. LTT has a nice video on their large collection of plastic swatches. Because Pantone doesn't just have paper books. They also have trays of coloured plastic, as well as nylon and cotton. And some other stuff as well I think. So say you want to make a plastic cup with a specific colour. You look through all the coloured plastic bits, and pick one you like the most. You then tell your manufacturer that's what you want. They then need to have the same set, and can tweak their printer or colour mixer to match it exactly, even though the hexcode input might not match. Because each printer or colour mixer will give you a slightly different colour for the exact same hexcode.

  • @ferretyluv

    @ferretyluv

    14 күн бұрын

    If it’s 8 letters then it’s not a hex code anymore, it’s an oct code.

  • @vylbird8014

    @vylbird8014

    14 күн бұрын

    @@ferretyluv The hex is short for hexadecimal. The codes are written in base sixteen. An eight-character hex code is still hex, it just has an extra color channel in. Usually that extra channel specifies transparency. You don't often see octal used these days. It was important in the early days of computing, but not so much now. Only place I've seen it still hang on is POSIX file permissions.

  • @jessetorres8738
    @jessetorres873814 күн бұрын

    I remember in my high school art class that if you had a black background & random lines or spots of every color on the color wheel spread out on it, our eyes typically are drawn to yellow 1st then red 2nd. This is why most fast food places use either yellow & red or orange as their logos since it draws the eyes of people in quickly when they're driving.

  • @briangarrow448

    @briangarrow448

    14 күн бұрын

    I have been told that is also the reason that firefighting equipment is painted either red or yellow.

  • @sharpe3698

    @sharpe3698

    14 күн бұрын

    & why the HAI logo is yellow

  • @PowerPointGaming

    @PowerPointGaming

    14 күн бұрын

    That's also why I pee either red or yellow

  • @no-replies

    @no-replies

    14 күн бұрын

    Probably why cones are orange. Yellow and red.

  • @no-replies

    @no-replies

    14 күн бұрын

    Red and yellow in nature are also signs of poison or dangerous plants and animals. Probably a holdover from our ancestors

  • @General12th
    @General12th14 күн бұрын

    Hi Sam! Amy did good work reviewing all the rod and cone cells in every person's eyes so she could write this script. She deservers a raise!

  • @alepharcane99

    @alepharcane99

    13 күн бұрын

    Found Amy’s alt account.

  • @mjblack2020
    @mjblack202014 күн бұрын

    In archaeology (and maybe other fields) there are Munsell books for identifying the color of soil. So very similar idea for a very similar price point, but for only “dirty” colors

  • @JimJones-kj8jk

    @JimJones-kj8jk

    14 күн бұрын

    Munsell Values are used by the Japan Paint Manufacturers Association as a reference color to their JPMA Standard Paint Colors.

  • @taukid421
    @taukid42114 күн бұрын

    3:00 That's basically how the board game Hues and Cues works.

  • @lilDaveist

    @lilDaveist

    14 күн бұрын

    Id bet a fiver that’s what he had in mind when using that graphics.

  • @just_kos99
    @just_kos9914 күн бұрын

    "In case you were wondering , the BBC-approved TARDIS Blue is Pantone 2955C." I'd never heard of Pantone till I found that meme.

  • @ferretyluv

    @ferretyluv

    14 күн бұрын

    I learned about Pantone from adult swim.

  • @RaccoonHenry

    @RaccoonHenry

    14 күн бұрын

    that's some timey-wimey stuff...

  • @cj.wijtmans

    @cj.wijtmans

    13 күн бұрын

    not a meme.

  • @SurvivorsQuest1
    @SurvivorsQuest114 күн бұрын

    My school is so proud that Lawrence Herbert went there that they named the school of communications after him and put those swatches all over the outside of the building

  • @itsknucklesss1239

    @itsknucklesss1239

    14 күн бұрын

    Roll Pride

  • @decimeter13
    @decimeter1314 күн бұрын

    The eyeball deadlifting color wheels was amazing

  • @shape816
    @shape81614 күн бұрын

    Dude this was fantastic. As an amateur graphic designer, I've never fully understood the hows and whys until this. Great job as usual.

  • @DieSuidAfrikanTikkoppe
    @DieSuidAfrikanTikkoppe14 күн бұрын

    4:07 rip to everyone watching this at night

  • @bek38241
    @bek3824114 күн бұрын

    Love it when clients can't accept that the bright, neon colour they've chosen on screen can't be replicated by a standard digital printer using CMYK. And it's common from graphic designers these days too because so many are only learning about designing for screen, and not for print, but they still expect the same visuals in print without paying for it through the use of the premium inks and equipment required.

  • @johngaltline9933
    @johngaltline993313 күн бұрын

    The video does a good job explaining how Pantone is used on the consumer end, ex you can specify a color you want and tell your printer or digital designer or whoever to match that color. That's only half the process, and generally not the folks that will buy swatch books. At the printing end, every machine prints a little differently, and also varies when printing on different materials. the coffee mugs at the end are almost a real thing. I've got several at the shop that have a grid of squares with CMYK values bumped by one point in each square, used to calibrate the printer to the Pantone.

  • @Waderader
    @Waderader13 күн бұрын

    Been watching you for years. The 3 second "half as mug" bit was one of the funniest things I've seen in a while.

  • @facundootero7973
    @facundootero797314 күн бұрын

    There's also a non-profit called RAL in Germany who does the same or similar thing to Pantone, the problem is that their swatches are also expensive. So it's not just because Pantone wants to make a lot of money only, but also colour is hard to reproduce on different materials and places

  • @aarocka11
    @aarocka1114 күн бұрын

    Gonna guess Pantone? Edit: yep correct

  • @AltraHapi

    @AltraHapi

    14 күн бұрын

    Same

  • @airspeed_alive

    @airspeed_alive

    14 күн бұрын

    Guessed correctly here too on the notification 😎

  • @maruftim

    @maruftim

    14 күн бұрын

    yep nothing else lol

  • @korakys

    @korakys

    14 күн бұрын

    I use an extension (called DeArrow) that swaps out video titles for non-clickbait ones. It says "Explaining the importance of Pantone's Color classification system". There are no surprises any more

  • @meowJACK

    @meowJACK

    10 күн бұрын

    Suuuure

  • @JimJones-kj8jk
    @JimJones-kj8jk14 күн бұрын

    Pantone isn't the only color standard. There's also RAL which is popular in Europe and Munsell which is used in Japan.

  • @justarandomsquid3568
    @justarandomsquid35687 күн бұрын

    3:07 there's actually a board game, it's called hues and cues. it is more fun than you might think

  • @killerslothy
    @killerslothy13 күн бұрын

    This was such an interesting video to see. I work in printing and we use the Pantone colors. It’s so tedious to deal with sometimes and it’s crazy how many colors are pretty much the exact same

  • @cdvideodump
    @cdvideodump14 күн бұрын

    Fun fact: That NYT quote was legit

  • @4RILDIGITAL
    @4RILDIGITAL13 күн бұрын

    Never realized just how crucial Pantone's role is in maintaining brand consistency through colors. Imagine a world without it.

  • @fricki1997
    @fricki199714 күн бұрын

    This probably involves reasons I'm just not aware of, but....I couldn't care less if a brand's colour is slightly off over time or in different locations. It feels like something that made sense to someone in a business meeting but has little relation to actual life to me. My eyes aren't getting calibrated or regularly checked against a reference sample, so why do products need to be?

  • @Jeddacoder

    @Jeddacoder

    13 күн бұрын

    +1 for using "couldn't care less" correctly, instead of "could care less" which makes no sense.

  • @bepamungkas

    @bepamungkas

    13 күн бұрын

    There are plenty of reasons. The easiest one would be trademark. Which, unlike patent, doesn't have expirations but has validations. If your use of mark is inconsistent, you can't establish familiarity, which is the basis for a valid mark. If somebody somewhere apply the mark more consistently than you; they can invalidate your mark and took it as their own. Since mark is (theoretically) eternal, maintaining it is actually far cheaper than foregoing quality control and risk losing your brand. To give a simple examples, I know for a fact that someone who aren't blind will see fanta orange or facebook blue as I did. Basing brand this way (on color consistency) is easier by nature of our species. Although some brands prefer the use of typography (so they can have more color options for their products) and make do with its limitations.

  • @toorero
    @toorero14 күн бұрын

    I expected a video about the RAL colour matching system but then again US and A

  • @CatnipSushi
    @CatnipSushi14 күн бұрын

    Pantone in North America, RAL for the rest of the world.

  • @Cosmozorb

    @Cosmozorb

    14 күн бұрын

    Pantone is for print. RAL is for paint.

  • @donmacaskill5022

    @donmacaskill5022

    14 күн бұрын

    We have Pantone matching print drivers but nothing for RAL.

  • @rycrokosm

    @rycrokosm

    6 күн бұрын

    Pantone in India. I've never heard of RAL until the comments

  • @danielb2571
    @danielb257114 күн бұрын

    I have show, i have had whole college physic classes on color, ink and light. Then if you are feeling a little daring, you go into colors of different ink/paint from different colors of light.

  • @pantone369c
    @pantone369c14 күн бұрын

    I feel strangely called out.

  • @jhonbus
    @jhonbus14 күн бұрын

    The artist Stuart Semple occasionally sells paints on his website designed to mimic the trademarked colours of a few companies (eg Tiffany) that have been seen as over-aggressively defending their colour trademarks to the detriment of art and artists. Same guy that responded to Anish Kapoor's exclusive licence to Vantablack by inventing an even blacker paint and selling it cheaply to anyone who wants it _except_ Anish Kapoor.

  • @EtienneDechamps
    @EtienneDechamps14 күн бұрын

    Instead of "RGB", I presume you meant to say "sRGB". There is more than one RGB colorspace and each has its own gamut. For example: sRGB/BT.709, Adobe RGB, DCI-P3, BT.2020. When you say that a device can only produce "1/3 of the colors the human eye can perceive", it again looks like you are presuming an sRGB device (though I'm not sure where that "1/3" number came from - there are many ways to quantify coverage ratios between colorspaces/gamuts). But nowadays there are many so-called "wide-gamut" devices out there that can produce a much larger gamut, often close to DCI-P3. In particular, most HDR devices are also wide-gamut devices, mostly because HDR video specs allow for larger gamuts (up to BT.2020). The fundamental reason why a printed color will generally not look the same as a color on a display has less to do with additive vs. subtractive and more to do with the fact that displays produce their own light, which means they will produce the same color stimuli regardless of ambient illumination; that is not true of a print, which merely reflects ambient light and is therefore affected by it. To be able to accurately compare ("proof") colors between display and paper, you'd have to control for the illuminant of the ambient light (e.g. specify that the print has to be looked at under a D50 illuminant). And of course you have to control for luminance too.

  • @bosstowndynamics5488

    @bosstowndynamics5488

    14 күн бұрын

    I'm pretty confident he meant sRGB, on the basis that sRGB is still very much the default RGB colour space both for general discussions about colour spaces and a lot of consumer hardware. Even if a monitor technically supports a wider gamut many are configured to default to sRGB just as a known good configuration without knowing the user's graphics settings, and HDR is still pretty spotty for streaming services

  • @pebos1234567890
    @pebos123456789014 күн бұрын

    Thank you for making longer video

  • @iheartdiscgolf
    @iheartdiscgolf14 күн бұрын

    The question is does Sam care enough about HAI's colors to have the Pantone numbers? I don't really want to know because that would make it more interesting than I really need it to be. Though half as energy sounds like a great nighttime drink. A little bit of energy to get you through the last few hours before you go to bed, then it wears off in a not so interesting way.

  • @TrogdorElite6
    @TrogdorElite614 күн бұрын

    I worked for Ricoh on large inkjet printers (specifically the InfoPrint 5000) and had to become an expert in color, color spaces and gametts. But I was a novice compared to the PhDs that did the math on this (insanely complicated). I never understood Pantone despite working in industry (I just remember working my ass off the match it). This was an excellent explanation.

  • @camlind12

    @camlind12

    7 күн бұрын

    Gamut

  • @willythemailboy2
    @willythemailboy213 күн бұрын

    I admit I choked laughing at Half As Mug.

  • @karasmonya
    @karasmonya14 күн бұрын

    0:14 it's the contract

  • @keelan270
    @keelan27012 күн бұрын

    4:41 was the perfect time for that ad 😂😂

  • @edd17sp74
    @edd17sp7414 күн бұрын

    I’ve noticed your videos have gotten a little bit longer and I’ve been enjoying it immensely.

  • @strawberryutopia
    @strawberryutopia14 күн бұрын

    3:01 half as Amy inventing a genuinely fun new nerdy date night activity Update: can confirm, this is actually a pretty fun date night activity :D

  • @FlameRat_YehLon
    @FlameRat_YehLon14 күн бұрын

    With some new knowledge, I don't really see CMYK as a subset of RGB anymore. Basically CMYK has a huge range of very dark colors that can't be represented in RGB, and the brightness of CMYK is arbitrary so the RGB value can also vary. There's really no way to know the exact color any CMYK value would represent so when designing, it's either matching the samples or make a few guesses.

  • @bosstowndynamics5488

    @bosstowndynamics5488

    14 күн бұрын

    The colour range Sam mentioned in the video was specifically gamut, which describes range. You could quite reasonably argue that CMYK has better resolution/distinguishing power between given shades within its gamut compared to RGB, but it's definitely got a narrower gamut.

  • @FlameRat_YehLon

    @FlameRat_YehLon

    13 күн бұрын

    @@bosstowndynamics5488 yes, but my point is that displaying CMYK color is a harder task than it sounds like, even though its gamut is quite narrow. Also, given that CMYK doesn't specify the property of the paper it's printed on, or the light that illuminates the paper, or the blocking spectrum of a specific pigment in use, it's well possible that a specific CMYK value can yield a color that's beyond the spectrum of RGB (or sRGB at least). It's just that we usually assume some commonly used paper being used under sunlight when talking about CMYK. Anything else is harder to deal with.

  • @bosstowndynamics5488

    @bosstowndynamics5488

    13 күн бұрын

    @@FlameRat_YehLon ok, but you framed it as a correction to the video, when the video specified gamut and you're describing other aspects of colour reproduction

  • @FlameRat_YehLon

    @FlameRat_YehLon

    13 күн бұрын

    @@bosstowndynamics5488 well, maybe I was correcting on the aspect that wasn't intended to be discussed in the video all along. You are right, the video is probably just about the gamut, but giving that both CMYK and Pantone color are about designing with the color not reproducible (or at least couldn't reproduce well) on an RGB display, I thought that I should make the correction that the gamut comparison doesn't make a good representation of what can be displayed accurately and what not, especially since that (CMYK's full gamut falls inside sRGB so sRGB can display CMYK's full color range as long as the display is calibrated) was my wrong assumption in the past so I hope that more people are aware of it.

  • @TunaIRL

    @TunaIRL

    11 күн бұрын

    It's not that CMYK itself isn't reproducable on screens accurately, it's that physical printing and screens simply have different physics for showing the colors. CMYK is just used for 4/4 printing. That's it. You will get way more varying results trying to print something in RGB and letting the printer convert the colors. That's why you use CMYK to assign the specific values to get an accurate result. Pantone does not use these 4 inks, they use their own mixture.

  • @freddjie3097
    @freddjie309713 күн бұрын

    Fun fact: They also made an optional Color Sensor for the Thinkpad X-series laptops. Located on the right Palmrest, It was touted to improve the screen color accuracy

  • @erikziak1249

    @erikziak1249

    13 күн бұрын

    Yes, I had it and it was crap. It totally destroyed the colors. I use a properly calibrated monitor now. Calibration with a probe and takes about 15 minutes.

  • @stevenb891
    @stevenb89114 күн бұрын

    Rainboligarchy 😂😂 i love it

  • @lukeh990
    @lukeh99014 күн бұрын

    Pantone as a system is great. Could have better business practices but that goes for every corporation ever.

  • @cayenneta

    @cayenneta

    14 күн бұрын

    i love PIRATING COLORS

  • @lukeh990

    @lukeh990

    14 күн бұрын

    @@cayenneta the reason you pirate them is because it’s a great system. The PMS is the most popular. I don’t like Pantone the business. The recent licensing issues they had with Adobe highlight the major flaws of both companies.

  • @shinevisionsv

    @shinevisionsv

    14 күн бұрын

    Business practices as a system is great. Could have better Pantone but that goes for every corporation ever.

  • @TunaIRL

    @TunaIRL

    11 күн бұрын

    ​@@cayenneta You cannot physically or metaphorically pirate Pantone as they are physical paints mixed for you. All you need to do is tell the print house which paint you want them to use. Which you need a physical color reference fan for, usually. Good luck pirating either. If you're talking about the plugin, I'm very confident you cannot pirate that anyway. The plugin is also just for convenience, nothing more.

  • @mitchelmodine9197
    @mitchelmodine919714 күн бұрын

    I hope the van at 7:01 secured the lumber in the back

  • @rotaryrevor4756
    @rotaryrevor475614 күн бұрын

    I love these longer videos

  • @Aoskar95
    @Aoskar9514 күн бұрын

    Pantone is actually quite affordable when looking at industry standardization and calibration. $250 is much cheaper than $1000 caliper from mitutoyo or anything made by Fluke

  • @svn5994

    @svn5994

    13 күн бұрын

    Digital calipers from Mitutoyo are around 250 for a 6in. Not 1,000.

  • @Aoskar95

    @Aoskar95

    13 күн бұрын

    @@svn5994 the absolute AOS ones are. I have to use coolant proof ones and those cost about $600 before taxes.

  • @user4241
    @user424110 күн бұрын

    There's something to correct in this video. Pantone is not "world's color authority". The closest thing we have is the CIE (International Comission on Illumination).

  • @ObviouslyBenHughes
    @ObviouslyBenHughes13 күн бұрын

    Eyeball bro deadlifting rainbows at 3:36 is my truest spirit animal

  • @boxofstuff994
    @boxofstuff99412 күн бұрын

    "your printer isnt broken, well, it is" i cant wait for the printer industry video next

  • @Jannemandevries
    @Jannemandevries14 күн бұрын

    Most food packaging show the used ink colors as little squares on the side. It's usually CMYK plus one or more pantone colors for the logo.

  • @MikeHarris1984
    @MikeHarris198411 күн бұрын

    Yeah the Pantone system is what companies need for their branding and recognition. So that way a plastic lid made at five different factories in a jar made a 20 different others all have the exact same color and you can't tell which one was made where. And that's the beauty of the pantone system. And their colors match between plastics paper print labels vinyl etc.

  • @richwiebe8084
    @richwiebe808414 күн бұрын

    A few errors: An LCD monitor valued in the hundreds can almost never be calibrated accurately so shouldn’t be used to match to, thus cannot be relied upon for any type of reference. There are Pantone color systems for all types of medium, not just print; textiles for one, and they don’t match nor are numbered like the print books you are referring to. There are many other color matching systems out there as well: RAL for powder coatings, Matthews for paint. However the video was largely accurate and stayed on point.

  • @LMacNeill
    @LMacNeill13 күн бұрын

    "Rainboligarchy." A word I didn't know I needed until today. 😂

  • @deluca9805
    @deluca980514 күн бұрын

    Pantone has a sensor for Lenovo laptops, it calibrates the display to be perfect color. My laptop has it and it seems very crisp

  • @kuhqu
    @kuhqu14 күн бұрын

    barely doing consulting and showing the clip at 7:59 is too good of a joke

  • @zlcoolboy
    @zlcoolboy14 күн бұрын

    Way more interesting than expected

  • @MarlyTati
    @MarlyTati14 күн бұрын

    where can I buy a 'Half as mug"?

  • @jordanferrazza8700
    @jordanferrazza870010 күн бұрын

    Correction: "Your screen being off" is grey because screens cant't completely block light while on, but there are some standards that do that like OLED, LED and special blacklights that dim a matrix depending on how light it is to try to simulate black.

  • @jordanleighton6893
    @jordanleighton689312 күн бұрын

    3:13 There’s literally a whole board game called hues and cues about this

  • @lukasrentz3238
    @lukasrentz323812 күн бұрын

    Funny, second time this Week i see a Video closely related to my final Exams. Had to deal with the Colour Systems (RGB, CMYK) and the Pantone Colours for a Practical Exam on Monday and had to explain these on the follow up Oral Exam on Tuesday.

  • @martinligabue
    @martinligabue14 күн бұрын

    "you just invented london"

  • @HughMann
    @HughMann12 күн бұрын

    I need a Half as Mug. Best spite gift ever.

  • @gp37521
    @gp3752112 күн бұрын

    I can't wait any longer, I'm getting Nebula now!

  • @One_Laugh_Official
    @One_Laugh_Official14 күн бұрын

    Another great vid Sam! Love the funny jokes. 😊

  • @ironnwizzard
    @ironnwizzard14 күн бұрын

    Technology Connections: This video is about brown. Me: And it's excellent.

  • @WyvernYT

    @WyvernYT

    12 күн бұрын

    I liked that video! "Brown is weird."

  • @littleaw2011
    @littleaw201112 күн бұрын

    Pantone isn't alone though. from my experience RAL and NCS are way more common in Europe

  • @mackenziestorey620
    @mackenziestorey62014 күн бұрын

    the half a second "half as mug" bit is great

  • @thePronto
    @thePronto2 күн бұрын

    7:29 Those browns are completely different: take my word for it, as a dog owner.

  • @afjer
    @afjer14 күн бұрын

    They don't own the colors, they own a system to make sure the colors you pick match a standard reference.

  • @sarcasmape
    @sarcasmape7 күн бұрын

    this is pretty neat, it's something that seems very stupid at first, but gradually makes more and more sense, and i really like things like that.

  • @drcgaming4195
    @drcgaming419513 күн бұрын

    nobody's talking about the water physics of the coffee in the half as mug

  • @Razzer666
    @Razzer66614 күн бұрын

    A HAI video about a standard that dosn't involve the ISO? Unthinkable!

  • @kungpaochicken89
    @kungpaochicken8914 күн бұрын

    Here comes the stock footage

  • @Calebgoblin
    @Calebgoblin14 күн бұрын

    2:03 PMS is for sure a product but that's a whole different conspiracy (ask any girl)

  • @RobShinn
    @RobShinn13 күн бұрын

    Color calibration on computers is a whole separate thing. The only way the pantone chart shows correctly on a monitor is if the monitor is calibrated correctly.

  • @Anonymous-wg9ch
    @Anonymous-wg9ch12 күн бұрын

    Begging the larger question, How Illegal Can You Make Art?

  • @starlmo
    @starlmo14 күн бұрын

    I’m a guy I only know like 7 colors according to my GF.

  • @groundedgaming

    @groundedgaming

    14 күн бұрын

    Blue, light blue, dark blue, lighter blue, darker blue, pale blue, blue black, sky blue.

  • @lukasschwab2412

    @lukasschwab2412

    14 күн бұрын

    That's because there are only seven colors with a name. Do a google image search for "colors men vs women". I mean common: banana is a fruit, not a color.

  • @dftfire

    @dftfire

    14 күн бұрын

    Guy colours: 🔴Red 🟠Orange 🟡Yellow 🟢Green 🔵Blue 💗Pink 🟣Purple 🟤Brown 🔘Grey ⚪White ⚫Black Nothing else exists! 😂

  • @stoneman210

    @stoneman210

    14 күн бұрын

    @@dftfirenothing else does exist

  • @ThePhliphip
    @ThePhliphip5 күн бұрын

    Well we should also mention that one time where Adobe and Pantone didn't agree on extending their licensing and as a result of that all pantone colors used in Illustrator or InDesign were converted to black. That's the problem with having a singular and capitalist provider of consistent color coding.

  • @ginger2770
    @ginger277013 күн бұрын

    I use PMS (pantone matching system) inks at work every day as an offset pressman

  • @honey3762
    @honey376214 күн бұрын

    You know you're an artist when you can tell even the slightest hue shift apart for another color

  • @erikziak1249
    @erikziak124913 күн бұрын

    I use the RAL K7 (RAL CLASSIC) swatch, as I can order RAL colors exactly by it. Funny thing: the buses in London are Pantone 485 (according to this video) and the buses (and trolleybuses and trams) in Bratislava are RAL 3020. The conversion table for Pantone 485 claims two RAL colors to be "identical": RAL 2002 and RAL 3020. So you see, there are more standards than Pantone. RAL 3020 is also used on Firefighter trucks here in Central Europe, as well as Rolling stock of some Raiolway operators. No wonder it is called "Traffic Red".

  • @TunaIRL

    @TunaIRL

    11 күн бұрын

    Yes RAL's were made with powder coating and varnishing in mind, while pantones are made with printing in mind. Different tools for different jobs.

  • @skylerlightning4620
    @skylerlightning462014 күн бұрын

    How does Internet exist without power as that something that I like to know as seem that two related yet you can have internet using only battery backup for long as battery last as I know two are separate when going to most home but do need power to have internet be active. So how can you have Internet access with a blackout.

  • @Gamin_Jay
    @Gamin_Jay10 күн бұрын

    4:14 Looked at the sun🤣🤣🤣

  • @ailivac
    @ailivac14 күн бұрын

    Heinz: ketchup can only be red. this specific shade of red Also Heinz: makes green and purple ketchup

  • @carlstanland5333
    @carlstanland533314 күн бұрын

    Are those Pantone colors as dots on packages that show what colors were used to print said package?

  • @EMrono21
    @EMrono2114 күн бұрын

    There is a board game called "hues and cues" where you give clues to try to get people to guess a specific color from ~420 options

  • @erinw6120
    @erinw612013 күн бұрын

    The colour on the left is FBE120 (251, 225, 32) on the right is FBE122 (251, 225, 34).

  • @PraxZimmerman
    @PraxZimmerman13 күн бұрын

    Glad to finally see someone pointing out how legitimately useful pantone is.

  • @andymion
    @andymion13 күн бұрын

    "What does Pantone... pant-own?" Audience: Pant-groans

  • @yahyayazgi08
    @yahyayazgi0812 күн бұрын

    4:25 for example the pictures of LEGO bricks that are colored "dark turqoise" look diffrent then how they look like in real life

  • @jackhenderson1039
    @jackhenderson103914 күн бұрын

    Plorp

  • @ntdscherer
    @ntdscherer14 күн бұрын

    It doesn't beg the question, it raises the question.