The "Old Money" Families Who Built The Fashion Industry (Documentary)

In the glittering world of high fashion, a few "old money" families have stood the test of time - not just as brands but as dynasties.
Here - where luxury and legacy are sewn into the fabric of society - the fashion industry emerged, not merely as a creator of attire but as a sculptor of cultural identity.
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TIMESTAMPS:
0:00 Introduction
0:52 Chapter 1: The Hermès Family
25:07 Chapter 2: The Arnault Family of LVMH
46:06 Chapter 3: The L'Oreal Dynasty
1:07:41 Chapter 4: Why "Old Money" Fashion Families Lose Their Empires
1:18:47 Chapter 5: The Coco Chanel Biography
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In this comprehensive documentary, we embark on a journey through the opulent and captivating world of luxury fashion, tracing the lineage and evolution of iconic brands and figures that have shaped the industry.
Our exploration begins with the illustrious story of Hermès, a paragon of French luxury.
Established in 1837 by Thierry Hermès, the brand initially specialized in high-quality wrought harnesses and bridles for the carriage trade.
As the world evolved, so did Hermès, transitioning seamlessly into the realm of luxury leather goods, lifestyle accessories, perfumery, and ready-to-wear.
The documentary highlights the brand's commitment to craftsmanship, revealing the meticulous process behind creating the coveted Birkin bag, a symbol of unparalleled luxury and exclusivity.
The narrative then shifts to the Arnault family, led by Bernard Arnault, the visionary CEO of LVMH.
We delve into the strategic maneuvers and bold acquisitions that propelled LVMH to become the world's largest luxury-goods company under Arnault's leadership.
The episode examines how Bernard Arnault masterfully built his empire and the family's pivotal role in redefining the luxury fashion landscape.
The focus then turns to L’Oréal, the cosmetics giant founded in 1909 by Eugène Schueller. From its inception as a hair dye company, L’Oréal has grown into a global leader in the beauty industry.
The documentary delves into the company's expansion and innovation, while weaving in the personal sagas of the Bettencourt family, major shareholders who have played a significant role in L’Oréal's growth and success.
Next, we explore the life of Gabrielle "Coco" Chanel, the legendary French fashion designer who revolutionized women's fashion.
From her modest beginnings to creating the iconic Chanel No. 5 perfume, Coco Chanel's journey is a testament to her innovative spirit and lasting impact on the fashion world.
The documentary also investigates the decline of certain "old money" fashion dynasties.
It critically analyzes how some of the once-dominant families in the industry have seen their influence wane or lose control over their brands.
The reasons are multifaceted, ranging from shifting market dynamics and consumer preferences to poor management decisions, providing a cautionary tale of the volatile nature of the fashion industry.
Finally, we unravel the history of the Met Gala, the pinnacle of high-profile fashion events. Conceived as a fundraising gala for the benefit of the Metropolitan Museum of Art's Costume Institute in New York City, the Met Gala has evolved into a celebration of the symbiotic relationship between fashion and art.
The episode chronicles its inception, the transformation into a glamorous affair, and its role in shaping fashion as a form of artistic expression.
This documentary offers a panoramic view of the luxury fashion industry - its triumphs, transformations, and the enduring legacy of its most iconic figures and brands.

Пікірлер: 40

  • @kimberlyperrotis8962
    @kimberlyperrotis89624 ай бұрын

    Sadly, LVMH doesn’t care about the heritage or quality of the brands it takes over, only maximizing its profits. Too many “luxury” brands they own are now cranking out cheaply-made polyester clothing. I’ll pay more for top quality, but not for a status label on an item of Walmart quality!

  • @susanmiller7464

    @susanmiller7464

    4 ай бұрын

    I agree!

  • @syneedapenland6441

    @syneedapenland6441

    4 ай бұрын

    And they make it easy not to shop for high-end luxury brands since the pandemic, corporate executives who once appreciated and competitively binge-shopped luxury items are now remote workers. Yet, interestingly enough my hometown, “The City of Buford, Georgia” located northeast of Atlanta has a rich history in leather saddle making, unique leather goods, including leather boots for our military soldiers during the Korean War. And it once employed the entire town. The company was known as Bona Allen Leather Company. When I served as a young Navy Lieutenant Supply Corps and logistics officer assigned in S. Korea, I learned of my hometown’s contribution to the Korean War Efforts as well as making custom saddles for the American Hollywood western movie industry, including celebrity horses 🐎 like “Trigger”, was something to be proud of. 🥰 You are absolutely correct, #Legacies are built around the quality of your good and services connected to your Brand/Family name, and those who appreciate them will leave your mark, even your contribution to international military history.

  • @Viviano_Magami

    @Viviano_Magami

    3 ай бұрын

    Did you notice that Dior and Chanel always post a videos about their history, the founder and "craftmanship" of the brand.. they want to potray these "pure luxurious" image to people.. it some kind of media play or mind games.

  • @susanmiller7464

    @susanmiller7464

    3 ай бұрын

    @arianavalois5872 Yes. The quality and "craftsmanship" of their brand has diminished significantly. They are brands that are now appealing to a mass audience. They have both lost their original cache!

  • @krisushi1

    @krisushi1

    2 ай бұрын

    I totally agree! I'm more than happy to invest in well made clothing/accessories, in which I do. Yet, I will not pay to advertise for these luxury brand names. I grew up knowing how to sew from a very young age. I also taught myself to knit at only 5yrs of age, which progressed to designing as well. I've worked in several areas of the fashion industry and well qualified to know what is simply rubbish rushed out along with a luxury brand name attached. I discovered a pair of D&G pants in a pre-loved store. They were tiny and my size, yet the legs were long enough to fit one who is well over 6ft tall. Also, the button refuses to stay closed and keeps sliding out of position. So much so that I can only wear them by using a safety pin to secure the waist. Luckily, I got these pants for a quite surprisingly low price. Never think for a moment I would have paid what many others did at full-price, which would have been well into the hundreds. How did these even get past quality control? There is one brand that I do wear with pride, although not as glamorous as many others and this is Emporio Armani. Mind you, I only purchase when on sale, yet the quality of their leisure-wear/lounge-wear/underwear is impeccable in my experience. I have no interest in wearing the same clothes as others do just to flaunt their wealth. Instead, I purchase from little known brands that make up rather limited numbers of items. I will never see another wear a garment that looks anything like mine and that's the way I like it, to have my own style. Who wants to all look the same for such a cost? It's a disgrace that these luxury brands actually destroy any leftover items that haven't been sold. This will include Birkin Bags and clothing. That's how little many of these items really cost, with it being so easy to simply destroy them than have them reduced for the rest of society to be able to afford. This utter waste disgusts me! I despise the fact that Hermes expects one to wait until you've spent enough with their brand to then receive an invitation to purchase one! I wouldn't want one for what they represent and due to so many already owning them. Unless you've witnessed the low levels to which so many brands will go to, I'd highly recommend that potential customers do their research first before investing in these obscenely over-priced items. Do you think any of these luxury brands will give you a lifetime warranty on a leather garment? This excludes wear and tear naturally, yet it's what you will get each time you purchase from my favourite store and designer. These pieces are made to pass down to the next generation, they are really that well made. Being a mature age, I do indulge in quality luxury cosmetics, but I remain steadfast on never wishing for luxury clothing simply to make a point to others. If these brands can destroy their wares so easily, they do not need for myself to pay exorbitant prices just to advertise for them, they can well afford to do it themselves! Anyway, I'm more than happy to support local businesses whom import or make here in Australia.🇦🇺💖👩🏼‍🎨

  • @TombCat
    @TombCat4 ай бұрын

    This is very well done and immensely informative. Thank you! Deserves more views. Subscribed!

  • @OldMoneyDocumentaries

    @OldMoneyDocumentaries

    4 ай бұрын

    Thanks for the sub!

  • @Janeka-xj2bv
    @Janeka-xj2bv4 ай бұрын

    "Controlled scarcity" and "invitation only" are very smart moves indeed. If you want to raise the value of a product, make it rare. Rarity sparks desire.

  • @DeKat-84

    @DeKat-84

    4 ай бұрын

    Indeed. Hermes makes excellent quality goods. What's better for business than that excellent quality..... intentionally rare excellent quality! Hermes is still way over-priced but you do "get what you pay for" and I am yet to find equal quality goods from a company at a lower price point.

  • @susanmiller7464

    @susanmiller7464

    Ай бұрын

    The quality of these once exclusive brands has diminished significantly. I should know I own items of these brands I purchased decades ago and the quality is significantly better. The difference is overpriced and lower quality.

  • @TravytroyManuel1989
    @TravytroyManuel19894 ай бұрын

    This channel under rated

  • @tygressblade
    @tygressblade4 ай бұрын

    Long Live Old Money Documentaries!!!!

  • @2ME-T
    @2ME-T2 ай бұрын

    The vocabulary on it's own is something worth mentioning! The story lines are exquisite, intoxicating and inspiring. Romanticizing hard work, maybe, but I love it! #subscribed

  • @OldMoneyDocumentaries

    @OldMoneyDocumentaries

    2 ай бұрын

    Thanks! Glad you enjoyed

  • @lalalanidani
    @lalalanidani3 ай бұрын

    This got juicy so mf fast?! NICE VIDEO!

  • @breznevolaso4090
    @breznevolaso40903 ай бұрын

    Old generations of wealth, the old aristocracy, high society and its elite people; come to collide in one industry- and its FASHION- FASHION at its finest and its polished people.

  • @donaldring6719
    @donaldring67193 ай бұрын

    I love your commentary! But just real quick- Samantha from SATC said that to Jerry “Smith” Jerrod not Richard.

  • @shankarbalakrishnan2360
    @shankarbalakrishnan23603 ай бұрын

    T1 has been difficult what will the T2 T3 T4 etc has in store look forward to it though❤❤🎉🎉

  • @batteleyyachtlife9957
    @batteleyyachtlife99573 ай бұрын

    What a punishment! Giving away the money to the gardener!!! Wow!

  • @Valentina-Steinway

    @Valentina-Steinway

    3 ай бұрын

    Let’s be gardeners!!! One NEVER knows!!😂😂😂

  • @melanieking4357
    @melanieking43573 ай бұрын

    it's all about brand equity.

  • @DanielleA2023
    @DanielleA2023Ай бұрын

    Hermes hasn't been given to "a gardener" but a business entity

  • @eliza2341
    @eliza2341Ай бұрын

    The narrator’s voice sounds like Colin Firth.

  • @hansmir5443
    @hansmir54433 ай бұрын

    I wonder if there is no money backing, there is no fashion. Most design companies are broke if not for money backing.

  • @evelynramos445
    @evelynramos4452 ай бұрын

    Beautiful horse saddle, a horse is not discard after the race.

  • @paulturner1430
    @paulturner143020 күн бұрын

    Can anyway tell me who is narrating this please

  • @melanieking4357
    @melanieking43573 ай бұрын

    "Quality over quantity," is the age old saying and it should bear witness today as it has showed time and time again in the past. Surely owning that many luxury brands is no longer the thrill that it used to be and in my estimation it's about going in for the kill akin to a narcissist, satisfying his own needs over the keeping things real and beautiful. Just because the stock market says you are growing, expanding and getting increased profits annually, does not necessarily mean that you are keeping the brands luxury based through and through when all it had in the first place was sheer quality. The companies are now mere shadows of their former selves which of course is sad but for him it's great. All about the mighty dollar, IT'S VERY UNFORTUNATE. He has literally sucked the soul out of the companies he has taken under his "EFFICIENCY" wing. No wonder Hermes wanted NOTHING to do with LVMH. amd good on them. Thank goodness.

  • @corgeousgeorge
    @corgeousgeorge3 ай бұрын

    Childless man in his 80's leaving his fortune to his gardener as opposed to his own charitable foundation? My dude must have really been laying those petunias down hard!!! Laying that pipe!... for proper irrigation of course.

  • @spacecoastaesthetics6990
    @spacecoastaesthetics69904 ай бұрын

    Hermes is genius marketing like diamonds. Artificial scarcity. They're actually ugly

  • @DeKat-84

    @DeKat-84

    4 ай бұрын

    It depends on your tastes. I personally don't like the Kelly or Birkin bags (or some of the others either). However they make a multitude of different styles, a lot of which you wouldn't know were Hermes unless it was pointed out.

  • @christophers796
    @christophers7963 ай бұрын

    Hermes fashion house to his gardner 🎉 🎉 to Hermes family 🎉to make fashion designer to create fashion for the wealthy

  • @AmberGintaras
    @AmberGintaras4 ай бұрын

    Should open many shelters for dogs and cats around world and take care of worlds neglected animals: Dogs, cats, Horses and so…

  • @DeKat-84

    @DeKat-84

    4 ай бұрын

    or shelters for humans, or food banks, or launch a few space trips?! 🤣😂🤣

  • @katarinagbajobi6620
    @katarinagbajobi66203 ай бұрын

    Fashion industry had been out of control for a long time. Perhaps with online ordering people will only order what they need to wear instead of hoarding!