Business owners don’t want to deal with multiple agencies or consultants. Pick a niche that needs 3-5 things to create leads, do those things well, and grow. If you don’t you’ll be left behind.

Our approach is selling our time to free up their time. There are things small businesses need to do to have a good presence online but they don't know how to do it and don't have the time to do it. It ends up being 'agency work' but not a specific 'specialty' per se.

This is great! It affirms I on track to success. I am figuring out my niche but as a digital marketing strategist and not just a copywriter or SEO person.

I’m a simple man. I see an hour long Nathan Gotch video, I click.😌

I agree having one service offering is risky, however offering multiple different services can also be risky when it comes to having higher operational drag and costs. Because by not "niching down" you now have to start hiring SMEs to help with fulfillment and that isn't cheap. So it's a catch 22 in either scenario.

I will recommend to keep Ads spent separate from monthly retainer . With 5K budget for all, you won’t get much room to get desired results

What is more important is thinking from business owners perspective than selling one or the other service. I have been working with a business where I do their website care , seo, social media , google ads and fb and insta retargeting or prospecting . I even suggested some of the things that I don’t do just to get him more targeted exposure. Such as partnering with complimentary businesses and local giants . This in fact add trust on you as a partner in their journey and they will attention to you .

Valuable insights thanks gotch

Not me who just got a first client yesterday now seeing this 😂 (I’m sure the actual video content is different but the title though haha)

How bad is that that your video comes on while I'm driving and I recognize your voice lol

Everything is great!

9:00 -> restaurants will search using broad keywords too, eg "fire protection la"

@nathangotch

10 күн бұрын

Yup, I agree

totally agree

Industry niches are dangerous too. Industries also have ups and downs. The depend on so many external factors. For example it’s no fun to be an agency for realtors if there’s a crash in the housing market. In our case we lost almost all our clients from the travel industry during covid and mostly relied on our e-commerce clients. If we’d chosen to be an digital marketing agency exclusively for the travel industry we would have been bankrupt already. 🤷‍♂️

@nathangotch

10 күн бұрын

Yup I agree with that. There is an art and science to niche selection, but business is inherently risky. The goal is minimize the risk and that's possible through careful niche selection. I have something in the works that can help with this

Still waiting for a response to the comment from the previous video :)

@nathangotch

10 күн бұрын

Drop it here, it may have gotten lost in the shuffle

is all of your content for 9,99$ ?

@nathangotch

4 күн бұрын

The SEO Entrepreneur book is only $9.99

@Timotheos42

4 күн бұрын

And the others stuff as they are selected ? Seo template etc

Second 2 comment 🎉

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