The Microsoft Comeback - BBC Click
Ғылым және технология
Since taking charge of Microsoft five years ago, Satya Nadella has turned the tech firm's fortunes around, making it the most valuable company in the world for the first time since 2002. Click looks at the fall and rise of Microsoft.
Subscribe HERE bit.ly/1uNQEWR
Find us online at www.bbc.com/click
Twitter: @bbcclick
Facebook: BBCClick
Пікірлер: 416
It's odd that the story says Microsoft's comeback is due to cloud computing, but Microsoft's actual cloud platform Azure wasn't mentioned.
@Obscurai
5 жыл бұрын
Effectively pushing enterprises to Office 365 didn't hurt either. Lowering the cost per unit, but ensuring a perpetual revenue stream certainly helped the bottom line. Prior to Office 365, enterprises would only upgrade if they had to when software versions were no longer supported. Now, businesses have no choice but to pay every year for the service.
@Q_QQ_Q
5 жыл бұрын
@Stephen Louie cloud service may seem fancy and cheap but now everyone has to pay all along .
@damarh
5 жыл бұрын
it's BBC if they say azure, they have to mention amazon, google cloud and all other competitors as to not be seen as biased.
@vivekkumargiri9813
5 жыл бұрын
Should've done their homework properly... 😑😐
@Maurazio
5 жыл бұрын
I guess it was about the people and vision rather than products
What a lot of people failed to understand is that MS is so huge and so wealthy that they could make mistakes that would kill other companies and consider it a learning experience. Nokia comes to mind. Was it a stupid acquisition? Absolutely, but nobody seriously considered that it would affect the viability of the company. Microsoft has always been the quiet innovator moving into segment after segment and when the Windows division hit the wall because of the PC crash there was Azure and the cloud to pick up the slack. I've been using Microsoft products since DOS 2.0 and Microsoft has provided me with the tools to live a comfortable life. I worry about Apple. They have become a one product company racing towards the smartphone crash.
@7billza
5 жыл бұрын
Apple is also a huge and VERY wealthy company. They could be making mistakes for a decade and still remain operational. They're starting to get into cloud and AI now though (albeit late). I wouldn't be worried for too long with their resources and unprecedented brand loyalty.
@sidray8024
5 жыл бұрын
still have two windows phones, i so wanted Microsoft to do well with windows phone. I was into my pocket PC mobiles too, windows mobile devices...man they were such great devices. Download install software's! lol
@e.matthews
5 жыл бұрын
Actualllllly, this perfectly describes Apple as well. They're moving towards services for revenue, and they make a ton of money from it. For example, they already owne over 80% of the revenue of the mobile gaming industry, despite the fact that they have never made a single game. They acquired Beats for $3 billion, just as a good way to advertise package deals. Apple Music is hugely popular amongst teens in NA, and I imagine Apple TV is getting more and more traction. They're slow to the running but they're learning to move away from just the iPhone.
@GamePlaySStuff
5 жыл бұрын
You sure about nokia? Since it's owned by microsoft, then it isnt technically dead yet
@kleanzlateschannel8595
5 жыл бұрын
@@e.matthews Apple's revenue is still too strongly tied to the iPhone. iPhone sales started flatlining in 2015, hence the price hike with every generation since. In order for them to keep the revenue up, they need to keep increasing the prices as smartphone sales keep going down. The high price of their new iPhones is forcing a lot of customers to hold on to older models longer than before so they can't keep that game up forever. Their services are still a very small percentage of their business and it's even smaller now than it was at the end of last year. They will announce new services this year that might turn things around but Apple is known for their walled garden approach to business and services work best in more open environments. Apple isn't going anywhere but it might take a few years for them to pivot. Then again, they might wow us with some "one more thing" announcement this year.
Currently reading Satya Nadella's book on Microsoft's rebirth. Interesting read. He was the CEO they needed.
Couldn't hold my tears, what a victory for us developers working on Microsoft platform :)
@jamaica5308
5 жыл бұрын
Am a developer, How can I get to you. Would love to have a chat with you , if you don't mind
@_Digitalguy
5 жыл бұрын
Developer of Windows software? If so, you might have misunderstood this video... Windows has done no comeback. It's been steadily declining or at best stagnating of the last few years... It's Microsoft that has diversified away from Windows thanks to Azure...
@Q_QQ_Q
5 жыл бұрын
@Digitalguy Windows is not declining but transforming into futuristic software .
@shodan658
5 жыл бұрын
@@_Digitalguy I am just guessing, but he could mean Microsoft technologies in general like the .NET framework, which is pretty diverse; I.e. not just for Windows applications.
@_Digitalguy
5 жыл бұрын
Supreme Leader Yes Windows is declining, because Windows devices sales are have been declining steadily since 2012... By around 30% in total... This is a fact. Futuristic software means very little... MS is trying to put into Windows features typical of mobile OSs such as IOS, which is good for consumers but is pissing off many businesses... As a consumer I am happy with this evolution, but Windows has still a serious problem with forced updates and updates that break drivers... Their policies and quality controls need to improve...
What is up with Indian CEOs doing so good for these giant companies ? Does the Indian syllabus have a "How to be an executive" class or something?
@_7shantanu7_
5 жыл бұрын
Can't you appreciate their hardwork!? They've struggled a lot
@newgoblin49
5 жыл бұрын
only a few Indians. I am one ill vouch
@Leon-pn6rb
5 жыл бұрын
@@_7shantanu7_ when was i unappreciative ? I am actually commending the culture
@Leon-pn6rb
5 жыл бұрын
@@newgoblin49 Not only a few indians mate. I am a british living in US. In both UK and USA , Indian population is statistically richer than any other. There has to be a reason behind this
@newgoblin49
5 жыл бұрын
@@Leon-pn6rb it’s because of “ Brain Drain” in Hindi we call it “ Rona Randi”, the way it works is that it’s a dog eat dog kind of world out here and a lot of us have to really push ourselves day and night to reach the top and the creme da la creme of the society who’ve really put in the hours would climb up the ladder here and get posted abroad and they would still continue to climb up the ladder till they have the words CEO written on their desk. They’ve been battle hardened so to speak. I have a lot of friends who studied in the same university that Satya Nadella and the CEO of Nokia Rajeev Suri comes from. The university is famous for drugs and alcohol induced parties but they’re famous for always studying well too.
I am so glad that Microsoft is back, it was really depressing me how they were in the back seat for so long. I am a passionate Windows guy and I truly enjoy their products they produce. Well done Microsoft!
I recently got declined for a internship this summer at the Redmond campus going to apply next year wish me luck
@sarveshdhiman9918
5 жыл бұрын
Ever considered that might be because of your last name?
@THEBIGMG1
5 жыл бұрын
Lol 😂! This not my real name btw
@MohamedUsama1
5 жыл бұрын
good luck :)
@KakashiHatake-sw2sy
5 жыл бұрын
@@THEBIGMG1 good luck brother!. My wishes are with you🙇🙇🙇🙇.
@doctorpanigrahi9975
5 жыл бұрын
Shoot up the campus if they reject you the 2nd time. Time to take matters into your own hands.
Should've bought the stocks when they crashed 😔😔
@shuvamsky
5 жыл бұрын
Same here 😔😔😭
@DKM.23
4 жыл бұрын
I’m still buying them now at $185
Comeback? Why? They never left, everywhere I look I see Microsoft software
@bambooindark1
5 жыл бұрын
Microsoft is cancer
@tictacs4
5 жыл бұрын
@@bambooindark1 It definitely was cancer. Back when the US government started threatening to break them up for monopolistic tendencies, I think they turned a corner and started acting decent. The same could be said of JP Morgan Chase. Those assholes knowingly sold junk subprime mortgages, yet people seem to have forgiven them.
@bambooindark1
5 жыл бұрын
@@tictacs4 Absolute power leads to absolute corruption, as always.
@campkira
5 жыл бұрын
Clickbait, but yet again it is true that Microsoft had jamp on hardware market. Their surface customer support are very good. XboX not so much.
@SahilP2648
5 жыл бұрын
Its just because there's no other option. If Linux was able to run any .exe application, I would imagine about 60% users would switch to Linux full time. And then Windows would have to really innovate.
I saw... they all were Indian...from CEO to winner of hackathon to the Augmented reality guy... 🤔
@kaleidoscopeon
5 жыл бұрын
the magic word is "cheap".
@sudiptakiran
5 жыл бұрын
@@kaleidoscopeon - Wrong!!! The magic word is intelligence and the ability to deliver!!!
@zehderp5451
5 жыл бұрын
@YoshiPeach Mario they're literally the richest population in the US.. what's your point
This is so emotional moment for a Microsoft Fan like me 😭
Lmfao they have an actual job called chief storyteller xD
@hahahehehoho8191
5 жыл бұрын
Most of the big companies do. They usually hire some washed up journalist with a pretty face for the job.
@Pradeep.Poonia
5 жыл бұрын
@@hahahehehoho8191 What does 'storytellers' do? FMGC companies also have them.
@hahahehehoho8191
5 жыл бұрын
@@Pradeep.Poonia they usually do these kinda short interviews, represent their company at events like TedTalk, sometimes have a say in digital advertisement of their company etc. Also, the network they have build in their past journalistic days come handy. Not sure if fmgc have them but pretty much all of the big tech/it companies have them.
I currently work on the Azure cloud platform and I'm proud to see what my company has achieved. Will hustle everyday like we always do.
Crazy to believe they let Balmer be the boss for so long. XP was right under his stewardship but otherwise he held the company back by a decade.
@aquamonkee
5 жыл бұрын
X-box, Windows 7, Office 365 & Surface. It could even be argued Windows 8/8.1 was a giant leap forward for Microsoft it's a much better mobile computing platform than Windows 10
@mgpdevil
5 жыл бұрын
Well.. He's the reason we have Surface, HoloLens, Windows 10 etc.
@campkira
5 жыл бұрын
He is not so bad. Could be worse. Tim cook did to apple is just the worst.
I don't even know what I'm doing here. As a tech enthusiast I already knew everything discussed in this video, but it's kinda nice to hear it again.
anyone know the song at 1:09 ?
According to Ballmer they are embracing Cancer lol
@symonalex2152
5 жыл бұрын
Ballmer was the cancer
In is this video that I finally understand how the VR thing works wow
Although VERY low specs, but I love my Surface Studio 2 ...
The last tech featured is amazing
Steve Balmer was widely criticized for his decisions, but the foundation of Microsoft's success was laid by Steve's development of the enterprise division of Microsoft.
@taab84
5 жыл бұрын
i agree with that point but Ballmer was also known to be the person who gave Microsoft the bad reputation they had last years and he screwed with the mobile & Xbox market, for me the enterprise division was the only good desision made Steve
2020 is going to be a big year for MS. Cloud is going to be a huge for MS, especially with Xbox coming front and centre in that.
Indian behind the scenes. MS is one of the early companies that recognized the value of Indians and we are grateful for it. Sadly in India engineers and developers aren't valued much by people, they are busy chasing bollywood stars n cricketers
@srali7609
5 жыл бұрын
exactly, i regards actors as anything special, because they are not. sports man are different i admire footballers and fighters etc...
@Johny40Se7en
5 жыл бұрын
Indians are amazing people, so clever and resourceful, just like a lot of Asians. They make the best Doctors and Dentists too, not just things to do with computers.
@hkinfo5510
5 жыл бұрын
I think you got that wrong.. Just cause you or your friends perhaps couldn't cut it in the real world engineering and going on site doesn't mean indian engineers are lagging behind. There are tons of engineers in india. It does look like 50% do not get to go onsite or better position or even a job. I have personally seen many engineers coming from various backgrounds and industries that are talented than the ceo of the companies they are working. People are not chasing after bollywood actors.
@think4all
5 жыл бұрын
You’re right friend. Only 20% people are doing good engineering/medical/management/sports/politics etc. Rest are watching some movies/pranks/baseless_myths/biased-politics etc. These people choose bad politician, give overwhelming hype to sportsmen & actors etc. Next year they cry for jobs, do stone pelting on Army, new initiatives of government, safety of women & children. If someone complaints, they still try to boast themselves by using names of Budhha/Vivekanand/Kalam/CEOs etc. even though they haven’t learnt any moral or technical skill from those rare 20% geniuses.
@gsriram7
5 жыл бұрын
@@hkinfo5510 What do mean by cutting through real world engineering? I work for Google bro in Mountain view. I am not talking/cribbing about employment and jobs, I am talking about the attitude of people and media. I hate the fact that engineers and scientists aren't respected/valued enough in India. People only care about cricketers and actors.
the most impressive thing in this headlines is the story teller is an actual job tittle
Steve used to write Error messages for Microsoft, now he is a Story Teller.
and about freaking time,... now bring me my computer of the future,... Please.
@timcollins1131
5 жыл бұрын
Hololens and 4-5 nanometre processors.
@jasonevans4970
5 жыл бұрын
I'd be happy if the'd just f*cking let me boot into Ubuntu when I want to.
@timcollins1131
5 жыл бұрын
@@jasonevans4970 Easy peasy if you know how.
@jasonevans4970
5 жыл бұрын
That's not the point. I don't need to know how because I didn't cause the problem, they did. It's MY computer ffs!
@campkira
5 жыл бұрын
They try and fail many time.
I was standing same place last year
Microsoft comeback started with Ballmer he laid out the road for their success during their darkest time. Since those foundations are created with him. Nadella just came in at the right time to reap the rewards.
@jitensi
5 жыл бұрын
So he couldn't lay the foundations for more than 10 years and execute them?
@arnoldsarmiento7158
5 жыл бұрын
@@jitensi Some things require time. Not just the foundations to architect such a big infrastructure on a point that is global would require 5 years at minimum it isn't just a simple consumer product we are talking about here.
Satya Nadella and Phil Spencer have both massively improved Microsoft (and their Xbox brand)
@Samirxkhan
5 жыл бұрын
Agreed. Pretty excited to see what Phil does next gen after the flop that was the Xbox One Don Mattrick thought of
They never stopped being on top, which just shows how out of the technology loop the click team is really.
I like when the commentator says "Microsoft is thinking different"
When are we getting a mainstream version of Holo Lens 😭
i would like the windows logo of windows 98 to comeback, won't you?
Amazing story
Steve ballmer started the cloud computing business way back in 2010 ...
No other companies still cant beat windows os. MS HAS more than 80% windows users worldwide more than billions. Very popular than mac os. 400 million windows 10 users only.
@charliek9394
5 жыл бұрын
which is about to change since all kids want ipads and iphones. give it a decade and windows will be on the downfall.
@zehderp5451
5 жыл бұрын
@@charliek9394 wtf. I pads and I phones are a separate category, everyone in the US literally grows up with windows 10 at school, and likely this will mean windows will never fall
Wow !
Yes, New CEO did manage to make revenues from staff salaries (cheep employees from India) AND Indian management techniques (force employees to work for more than 8 hours) and treating staff as students (specially indian workers)
@jitensi
5 жыл бұрын
Whatever works
It's not just cloud computing but most of their development tools are now open source. In fact, .NET Core is one of the most progressive tool where people can develop and deploy without the use of Windows OS since they have also created Visual Studio code where people can develop on Mac OS, Linux, or Windows. I can create and deploy a website created using ASP.NET Core and deploy on Apache or nginx on a linux machine.
I have a MacBook Pro complete with a black wireless keyboard and a black Magic Mouse at work. Then I have a MacBookPro, an iMac, an iPad Pro with an Apple Pen and an AppleTV at home. And of course I have had several iPhones... BUT I have never been an Apple fan! I just can't find a Samsung, Asus or Dell products that look as gorgeous and useful like Apple stuffs do. I would be very happy with a Microsoft comeback if we get more great products like the Surface Studio!
Embrace, extend, extinguish
Aaaahhhhh pleeeeease breath air in to Windows mobile. I miss my windows phone 😭
With Ballmer and Mattrick gone, Nadella and Spencer are vastly improving.
It wasn't open source in general that Steve Balmer called cancer; it was actually Linux, but not because it was open source, but rather more specifically because if its (copyleft) GPL license. That license does indeed basically propagate to whatever it's used by, forcing it to also be GPL (and thus open source as well). So it's not inaccurate to call it a cancer, although of course that's an intentional negative connotation from Steve Balmer's part. Things, still, have changed. Although Microsoft wouldn't create new GPL software from scratch, they have contributed quite a bit to GPL code (such as Linux itself); and of course Microsoft is big on their own (non-GPL) open source projects such as TypeScript and VSCode.
4:30 what do want to say when you say "even 3D models"...😆😆😂🤣
Ya'll forget to mention Steve Ballmer laid the foundation for what Nadella is achieving , Azure was started under ballmer , Xbox etc.
@jitensi
5 жыл бұрын
Satya was had of cloud then
The pace at MS seems to be slowing..... They need to ramp it up in their product lines!!! Most of their latest products are slow to reach the market!!....
I knew it. Microsoft new direction could not go wrong
After watching the video of HoloLens 2, I know you are right
Microsoft was always a fortune 10 company.....love how everyone keep thinking it was almost bankrupt at some point or something.
Satya is a true genius
Embrace Extend Extinguish
I visited Microsoft's campus when I was in Seattle. It was the day they acquired Nokia (just a blind coincidence). It was raining. I walked around the campus hoping to be amazed with all the stuff I saw on KZread. I thought they'd have stuff on display for the general public or something. Boy was I naive. A tiny little gallery for tourists and a Microsoft Store. I bought a small umbrella for myself since it was raining that had the Microsoft logo on it. Left a bit disappointed I didn't see any whiz bang future stuff. But congrats for coming back, Microsoft. Apple is now the complacent one.
@SahilP2648
5 жыл бұрын
Microsoft is going nowhere with this crap windows 10 UI and some bug fixes they call 'feature updates' should I call my friend so you can kills his ass? He works at Microsoft.
What a funny way to finish the video.
Freakin awesome!
Am I the only one waiting for Windows 11? It's about time!
@taab84
5 жыл бұрын
i think windows 10 will be the last windows we know, cost too much to maintain, their next OS will probably be based on Linux
How did someone like Steve Balmer get up there in the first place?
Bang, open source always wins. This is the age of open source computing, investing and money
I am still mad at Nadella and his associates decision to kill the windows mobile.
@ClipsNSnips
5 жыл бұрын
Ya, that was a big mistake.... Even if it's a small piece of the pie they really need to keep a mobile option available.... I'm still using my Windows Phone ;) Alcatel Idol 4S
@sayakdas4159
5 жыл бұрын
@@ClipsNSnips Just think about it, Android and iOS both are fighting for who gets the dark mode first. In Windows mobile, it already exists and with an AMOLED screen and the windows Dark UI, Things could have looked substantially better.
@Q_QQ_Q
5 жыл бұрын
he did not kill it but said about relaunching it in future after practically making windows on phone , computer , tablets similar experience . Earlier they were fragmented .
@acanpmyctica
5 жыл бұрын
Surface phone
@ric2976
5 жыл бұрын
Don't worry! Its coming back.
Embracing other peoples' ideas? Don't you mean copying, or even buying in? For example True Type fonts as just one example. And in fact originally the Xerox Desktop? They have a history/tradition of that.
Microsoft should create cheapest motion capture Alternative compared to what Hollywood, Game companies use which is very expensive. Motion capture must be affordable so that more and more indie developers can make AAA quality video games.. Currently Indie Game developers are stuck with pixelated (vintage) and 2D games.
Good !!!
Did anyone notice everyone the anchor interviewed or the clip showed had names of Indian origin? Is that a growing trend in all tech companies??
@7billza
5 жыл бұрын
Silicon valley (and American tech industry in general) has A LOT of Indians. Not surprised seeing how passionated they are about mathematics and computer
meanwhile at apple, its cashgrab for days
They never left the game...
All the tech gaints should make a note of holo lense technology. Bcz that's future . In future Nobody wil hold hardware devices in their hands called (phones) . Apple, Android are working on virtual reality but this argumented reality is on next level. This technology one day wil hit whole world like a Strom and then companies like apple and Android wil definitely run for their money.
its shifting back to microsoft again. this happened in the 90s and early 2k when it was apple then microsoft then apple late 2k
@jitensi
5 жыл бұрын
Tick tok tick tok
They were always in the game. People are too busy to notice that Microsoft also has enterprise-specific product lineups that sell like hot cakes depending on the region. #MicrosoftStack
I'd give anything to have windows on my phone.
Because it's 2019 and CTL+N should open a second flip'n Notepad!
@7billza
5 жыл бұрын
I doubt notepad even comes up during the meetings... The current version is probably exactly the same one from back in Windows XP
Steve Balmer was a joke of a CEO. He laughed of Apple's iPhone and thought it will never succeed lol.
One thing to note lot of indian driving Microsoft 😎😎😎
Embrace, Extend, Extinguish old Microsoft Mantra.... this is pure cancer!
Microsoft has always been the people's champion.
So many Indians✌️
Indians rock
None of this is new news, many company's have been using the same principals for years without mention of microsoft so where's the cutting edge we expect of Click. I appreciate the rest of the world may not have caught up but I watch because I want insight into new tech not to catch up on old times. We'll leave that to the news, insider insight, lets see it.
But Microsoft still makes tons of money on Windows, and are by far the most popular computer operating system. However, the quality of the OS has gone down severely, with updates to Windows 10 regularly breaking various aspects of the OS.
Since Steve Jobs passed, Apple's only innovation is killing headphone jacks. Now Samsung and Microsoft are the innovators now e.g. folding phones and hololens
I always believed in Microsoft. I am a small investor.
Microsoft never been out from the game. () pecent of the entire PC / laptop market running Microsoft platform
This video doesn't do a good job at justifying Microsoft's comeback.. All it did was to convey that it's work environment changed.. that's no where near justification.!!
Microsoft is a behemoth of a company, obviously it survives. Won't die out so easily.
Don't call it a comeback... - Microsoft
It's estimated that MS has some $300+ billion in banks from their old "profitable" times. They were never out of the game.
too laggy. 😅 but that is were started
So many Indians running the show at Microsoft (and other Tech Giants as well).
Making Microsoft great again
Opensource🙌🏾🙌🏾🙌🏾
wait, that's it?
Lol they likely used windows to research/edit this whole video.
We Indians can turn anything around 😎
@subswithoutvideosletsdoitguyz
5 жыл бұрын
@truthseeker Nope, we've turned the whole country around as well, We were down to dust when British left us after exploitation. From 27 percent world GDP contribution, British brought us to less than 2 percent, Since than we're recovering at an extraordinary rate. Since 2016 we're the fasted growing major economy TBH no other county was destroyed as badly as India by Brits colonization. #FACTS
@leulight2892
5 жыл бұрын
@@subswithoutvideosletsdoitguyz BUt Indians still suck lol. (I am Indian)
Proud to be indian .
Doesn’t say what’s going well like it’s first line
It's because they listen to their customers' feedback before implementing ideas. Something Apple has forgotten to do.
They are the new Sun Microsystems and will share the same fate (acquired, dismembered, and forgotten). They are/have been screwing home users and the home market for too many years; when the enterprise moves on, the home market will not save them. You cannot continually abandon products and platforms and have it not bite you in the a$$ either. Balmer was right about so many things, they (shareholders) just have never had fortitude to ride some things out.
Yeah, sure! Microsoft is back in the game, they bought a company that was working with open source and now the open source is not that open anymore, if there was a way to walk away many would do that, but as they say in the Netherlands: "Unfortunate Peanut-butter!" (sound like: "Helaas, Pindakaas!"
I think it's interesting that we are letting the dollars talk so much. One would watch this video and think that Microsoft is a new company that is winning in every category; when in reality it had one or two innovations that really started to make money. This doesn't acknowledge Xbox, or Xbox Live, Skype, Azure, Office 365, or even their new customer bases of governments, healthcare, and education.
Once you stop making products for innovation and the user but for profit and bend over for the shareholder is when you’re bound to fail. Take note Apple
Steve Ballmer was the worst thing to happen to Microsoft, how he still has a board position is beyond me. He also said in 2007 that the Apple iPhone wouldn't be successful.
@desaturated6049
5 жыл бұрын
Agreed. His close mindedness and ego is a roadblock of everything
@shirshanyaroy287
5 жыл бұрын
Tbf back then nobody knew that the iphone would be this successful. He probably dismissed it as a gimmick like so many other people. Hindsight is always 20/20.