The Marketing Genius of Apple "Think Different"
Ойын-сауық
In 1997, Apple was about to go under. They owned barely any market share in the tech industry and people referred to their computers as “toys”. Steve Jobs wanted to change that, so with the help of the world-famous ad agency TBWA\Chiat\Day, he released their most famous marketing campaign of all time. This campaign would not only save Apple’s business but would make them $2 trillion richer and lead to creations like the iPod, iPhone, App Store, and iPad. This is the story of the “Think different” commercial and campaign.
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Пікірлер: 36
Was anyone around to see the commercial when it aired?
@lost_fnm
Жыл бұрын
I wasn't though my parents were. We have two posters from this campaign. The Man on the Moon is on my wall, Alfred Hitchcock is in our attic.
Amazing content, having a hard time in life right now but somehow those videos make me feel more comfortable
@bcproductionvideos
Жыл бұрын
I'm glad I can help you. I hope you get thru what's happening, I've been in the same boat :)
They way you present this story is very captivating! Nicely pairs with your previous video you had on apple advertising, makes the story feel even more well rounded.
@bcproductionvideos
Жыл бұрын
Glad you like them both! :D
What a banger of a video, I really liked it, however I'd suggest making an outro to make a better ending. Really enjoying your content, you're going to blow up soon
@bcproductionvideos
Жыл бұрын
Appreciate it! Thanks for the tip
Damn Love The Content. Keep it up! The channel will grow quickly. Keep up the good work!
@bcproductionvideos
Жыл бұрын
thanks Jordan!!
Very good stuff. Great job
@bcproductionvideos
11 ай бұрын
Much appreciated!
Crazy cycles Apple has been through. The iphone saved the company.
Can I get a link to the Los Angeles times story that trashed the campaign?
This story is not 100% accurate. I was at BBDO working on the team to defend the Apple account. BBDO came up with Think Different, specifically Chris Wall (RIP). We even produced a video very similar to the Jobs narrated version.
@bcproductionvideos
Жыл бұрын
How cool! Thank you for clarifying & my apologies for not doing my due diligence. I try to get as much info on a video topic as possible, but I sometimes miss details 😅
We need screen brightness manual buttons and headphones jax
7:58 😂😂😂😂😂😂
a major oversight is the deliberate grammatical error of “think different.”
@bcproductionvideos
10 ай бұрын
Oh yeah! I came across that part of the story after I had finished this video. Very interesting choice they made, I think it sounds way better than "think differently" haha
Wow 😲😲. Gets it perfectly.
Nice
@nopainnoham
10 ай бұрын
Nice
@bcproductionvideos
10 ай бұрын
Thanks!
I think you could change your titles to be a little more simplistic and enthusiastic. For example: "How one commercial saved apple from bankruptcy "
@bcproductionvideos
Жыл бұрын
I like that actually! I'll change it lol
Cool but video, but the think different campaign was definitely not the most influential, the 1984 was.
@bcproductionvideos
Жыл бұрын
I considered it the most influential as the campaign was launched right before they started dominating the tech world, but I also agree that 1984 was just as influential for the macintosh. I actually made a vid about 1984 if ur interested!
First! 🔥
@bcproductionvideos
Жыл бұрын
VIC BROWN BACK AGAIN!!!!!!
@vicbrown1294
Жыл бұрын
@@bcproductionvideos LETS GO
The content is inspiring, but mispronouncing the name of Academy Award/OSCAR winner Richard Dreyfuss immediately pulls this down to questioning if this is an AI created video from Asia. 🤷🏻♂️
worst of all
@bcproductionvideos
Жыл бұрын
worst of all what?
@handlesrtwitterdontbelivethem
Жыл бұрын
@@bcproductionvideos exactly thats you making fun of dead people