The History of Comme Des Garçons
Ойын-сауық
Comme Des Garçons (CDG) is one of the most recognizable brands in the fashion industry. Between thought-provoking collections and appearances on celebrities like Kanye West, Justin Bieber, and Drake, as well as collaborations with the likes of Converse, Nike, and Supreme - Comme Des Garçons has established itself an industry staple. Nearly everyone knows the famous heart logo, but not as many know the wild story behind it. In this video we talk about how legendary designer Rei Kawakubo built the brand, and we also dive into how she built Dover Street Market with her husband Adrian Joffe. In many ways, this is a master class of how to navigate the worlds of design, business, and marketing. This is the history of Comme Des Garçons.
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Sources: docs.google.com/document/d/17...
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One of the most admirable traits of Rei is that she treats her creation as a real work, read hard work, often a torture. She is workaholic. If you reads some of her interview, you will find that. She doesn't think that she creates art, avant garde fashion, or some other highly regard things. She always gives impression that she just happen to works as designer of clothes, nothing else. Really admirable human being.
These history of videos are so siiick. So unexpected, but much needed. THANK YOU!
@dnzxl
Жыл бұрын
I find you EVERYWHERE bro we must have a lot of similar interests 😂
@gaiy0
Жыл бұрын
You're a KZread legend
I live in Tokyo and have the fortune of being able to visit Comme des Garcon stores and 2nd hand luxury shops carrying the products. The jackets and formal wear skirts/pants are especially gorgeous and amazing in person! I only wish I wasn’t allergic to wool so I could own a piece for my designer wardrobe. But I am always in awe when I see the craftsmanship and intricate asymmetrical patterns (a bit more whimsical than Yohji Yamamoto)
I NEVER knew how fascinating this could all be. And I’m the dad that shops at old navy 🤣
I have become obsessed with this channel in only two days...almost done watching all vids. I need more
@Threaducation
Жыл бұрын
more to come, welcome to the channel ❤️
Thank you for making this ❤️
@Threaducation
Жыл бұрын
thank you for watching ❤️
Just found out about your channel and omg ! This is such a treasure. Exactly what i needed
@Threaducation
Жыл бұрын
welcome to the channel!
My son loves Commes des Garons! So fresh and young. Thank you for this "History of" video. They never disappoint 🖤!!
Hi as an ex-employee of Comme, enjoying video and Interesting, but Dover Street Market was inspired Kensington Market that was on High street Kensington (closed in the 90’s) not as mentioned in the video.
I’m so glad you’re back. I really enjoy the videos you share with us. They’re super informative and share a different view to some brands/ designers we’ve come to know.
@Threaducation
Жыл бұрын
❤️
you make great videos homie the fashion community appreciates you greatly
@Threaducation
Жыл бұрын
thank u bro bro
Amazing vid once again. Also pleasantly suprised that DSM was inspired by Kensington Market . Fire
@Threaducation
Жыл бұрын
I know, cool part of the history for sure - thanks for watching!
These history videos are so interesting!! I am studying fashion in college and this is very helpful knowing the backround of all the popular fashion houses
I think I’m addicted to commes des garçons
@Threaducation
Жыл бұрын
me too
very accurate, i’ve read around and watched videos, & this told the story well. would love if you did a video on Hysteric Glamour, kind of a cult favorite iykyk type of brand, japanese streetwear/fashion that pre-dated bape but i can never find any videos touching on their history.
@ghandibanks
Жыл бұрын
Hysteric Glamour is so underrated
@jorkobemvp
Жыл бұрын
@@ghandibanks extremely
@cevaldt
Жыл бұрын
@@jorkobemvp true
I couldn’t wait to see what was next.
@Threaducation
Жыл бұрын
hope it was worth the wait!
I’m a simple man I see Treaducation upload I click I watch and I enjoy
@Threaducation
Жыл бұрын
its that easy!
This is such a good story bro, wow. I love how rei treated junya as if he was her son taking him under her wing. Rei finding love thru and unexpected partner.
I was searching for the history of comme des garçons this week, thank you !
@Threaducation
Жыл бұрын
im tapped in 👀
Thank you so much for this video! Loved everything about it and I learned so much. I look forward to watching your other videos.
Great video! Love this series so much and shared it with my fashion friends :) Can’t wait to see more videos on women fashion icons
I have been learning so much through your channel, please keep up the good work, this history series are excellent.
@jeffersonoliveira343
Жыл бұрын
de fato, esse canal é precioso
ty for the consistent motivation at the end of these vids
Thank you! This was on my content wish list.
Was wishing for another video just yesterday. Thank you !
@Threaducation
Жыл бұрын
I knew it was time!
thank you for your work and immense effort! Binge watching the content
I am now addicted to your videos :/ . Amazing work. keep on.
Ive really liked cdg play for a while now and i have like 2 tees but i never knew about any of this thank u for making this vid :)
Great video , I always love your content
This is AMAAAAZING!! I love this historical take!
Babe be quiet, new knowledge just dropped
History of Chanel is needed! So much to talk about!
This video is one of the best I've seen, full of interesting data, thank you for share!
You're awesome bruh. Keep up the excellent work. I'll be keeping up with all your endeavors.
Love these videos 🙌🏽
I really appreciate how informative and refined your videos are and how you form a holistic image, both figuratively and literally, of a brand in a timeline. It would be a great piece of content if you did such narration about Gosha Rubchinsky, as the self-titled brand disappeared being on its peak.
Thank you for another great video 🙏🏽
Great reporting and story telling. Thank you.
Yesss…come des garcons..Rei Kawakubo…thank you for this
Thank u for this 🐐as always 🖤
glad y made another video can’t wait for the next one bro
@Threaducation
Жыл бұрын
soon!
Do helmut lang next!!!!
Great Video ✨ it was very informative and inspiring
@Threaducation
Жыл бұрын
happy to hear it!
the product and format your videos are produced under is great
I really appreciate your videos. Thank you!
Love your videos bro, amazing content.
Incredible video, thank you!
@Threaducation
Жыл бұрын
Glad you liked it!
This was a very good and informative video, thank you!
Thank you been missing the videos 🙏🏿
fantastic work as per, stay up!
Thank you for sharing so much info
YESSS YOURE BACK
@Threaducation
Жыл бұрын
correct
An episode on Stussy would be amazing, they’re basically the original streetwear brand
@Threaducation
Жыл бұрын
definitely gonna make that happen soon
@MetaMan09
Жыл бұрын
No “Urban Wear” which is what it was referred to as before “Street Wear”, Dapper Dan, Fubu, Sean John, etc were the pioneers in what we are doing today, why tf you think they call it “street” wear for lol And the owner of stussy, Nicky Diamond and a few others have acknowledged it in previous interviews, make sure to do your history sir 💯👌🏿
@yaelmolina7940
Жыл бұрын
@@MetaMan09 thats why he´s asking for an episode
@Plaaacek
Жыл бұрын
Yes please
@Americansikkunt
Жыл бұрын
@@MetaMan09 …because they’re “street clothes”. As opposed to “work clothes” or “church clothes”. Cmon man…. Not everything is culturally appropriated
Great story and great story telling nice video!!
Been waiting on this one!
Love all the videos bro
Thank you, thank you, thank you!!! Always loved Rei.
@Threaducation
Жыл бұрын
thank you for watching!
your intros give me chills🖤🖤🖤
Omg you did the one I suggested! Well.. maybe others suggested too but I’m feeling special 🤣. Great video!
@Threaducation
Жыл бұрын
lol yes I got many requests for this, but we'll say this one was yours ✌️
love your work, thank you
Fantastic job! Tks
This series is everything it helps fill in the gap to explain to a lot of people about the fashion industry
been waiting on another vid! lessgooo
You always deliver!!!!!
@Threaducation
Жыл бұрын
I got to 🤞
Amazing as always
@Threaducation
Жыл бұрын
thank you!
Thank you so much!
Been binging these. Finally early to a video. CDG excites me so imma love this video 😮💨
@Threaducation
Жыл бұрын
more videos to binge en route
She didn't have to "find the song". During the 60s and 70s, French music was extremely popular back then in Japan.
Fantastic video!!
@Threaducation
Жыл бұрын
thank you!
I love your videos, great job. But i wish you would give more attention to the aesthetics evolution of the brand, the silhouettes, materials, iconic pieces and etc...
Thank you for making this video ❤🙏
@Threaducation
Жыл бұрын
thank you!
@coderr_
26 күн бұрын
@@Threaducationwhat’s the song playing in the background?
The inspiration was from Kensington Market and Hyper Hyper in London not Toronto.
another fascinating installment in your history series! loved it
@Threaducation
Жыл бұрын
Glad you enjoyed it!
Thank you for the amount of time and effort you put into your videos!! Could you do a style evolution of aleali may?
Great vid as always. I would love see the history of Goyard
Was expecting Chitose Abe to be mentioned in this video but nahhh there'll always be another video for more rich history. Love it.
never be sorry for delays fam, we're patient af anything coming, we appreciate fr. hope u good.
@Threaducation
Жыл бұрын
all good, more on the way!
Love your content bro ,mad love from Botswana🇧🇼❤
@Threaducation
Жыл бұрын
thank you!
Good stuff bro!
It just doesn’t get better than Rei!❤️.
@Threaducation
Жыл бұрын
thats facts
Great job on this one. Peace!
Almost missed the video, good job mane
Amazing video! Only thing missing imo is listing the boquet of brands that gained traction under CdG/DSM wigs, most notably Gosha Rubchinsky, Kei Ninomiya, Ganryu, and to some extent CPFM
@st.commodus1437
Жыл бұрын
Yeah idk about CPFM
@user-no8fy9ly8b
Жыл бұрын
@@st.commodus1437 CPFM wasn’t really an cdg umbrella brand, however it was one oc many that gained a lot of traction after being showcased in DSM corner + been a collaborator since
@humanc8143
Жыл бұрын
and Tao
@Devananta-Rafiq
Жыл бұрын
Jacquemus and ERL comes to mind
I just watched your older video earlier lol, this ones great as well
@Threaducation
Жыл бұрын
thanks thanks
I love these history videos
Great work! I love this series. Rei Kawakubo is one of my biggest inspirations.
amazing video
great vidw!!
I can’t wait for the next Video!! Can we get a Andre Leon Talley video!
Thank youuuu 🙏🏽🙏🏽🙏🏽
great video
Missed you brother ✨🔥
@Threaducation
Жыл бұрын
thnx for staying down! 🙏
love it bro keep up🏬
always a good day when thread uploads
@Threaducation
Жыл бұрын
Always!
Best channel!
I been waiting on this drop
Would love to see an episode on Humanmade! ✨These videos are incredible!!!
Thank you for this, such a great video! Hope we can get a Burberry one in the future! ☺️
@Threaducation
Жыл бұрын
definitely!
Well done as always. Would love to see a Kapital video and that Kanye one I think you mentioned
Chief Keef style evolution🙏