The High-Low Pricing Strategy
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Subscribe to Alanis Business Academy on KZread for updates on the latest videos: kzread.info... The high-low pricing strategy involves setting prices that are higher than everyday low pricing stores, but then offering numerous sales promotions reduce prices lower than competitors' prices. By utilizing this common pricing strategy, marketing personnel are hoping that products sold at deep discounts, often called loss leaders, will increase traffic in stores and increase the sales of other higher profit-margin items.
In this video, you'll learn more about how marketers implement high-low pricing as well as some of the disadvantages associated with this pricing strategy.
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Пікірлер: 8
Notes: High-low pricing is setting higher prices than edlp stores, but having special sales where prices are lower than competitors. The products being put on sale will generally be loss leaders, or products that the company loses money on, but direct customers to buy other products.
Really great content. I apprecate what you guys are doing
Great content. Just a hint: next time, use 80% of the video explaining how one strategy works, its advantages and disadvantages, and then use the 20% left to compare with the other similar strategies, or the video will be confusing. Keep up with the great work!
@Alanisbusinessacademy
7 жыл бұрын
Thanks for watching and taking the time to provide feedback!
Really like your videos keep up the good work
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