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The Flywheel Effect is a concept developed by Jim Collins in his book “Good to Great”. According to this concept, companies do not achieve greatness fromm a single defining action or one miracle moment. Rather, it’s a process that resembles pushing a big flywheel, turn by turn, and building momentum with each turn, until it reaches a breakthrough moment, where the wheel starts spinning faster without pushing harder. Each turn of the wheel then builds upon the effort that has been put earlier in the process, resulting in a compounding effect.
In this video, we explain the flywheel concept through the Amazon Flywheel example.
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