Sorry for disappearing again fellas but this too longer than expected. Hope you all enjoy and let me know what your favorite film ARG/publicity stunt was 👍

I think my favorite “viral marketing” stunt was when for Aqua Teen Hunger Force they put up super sketchy looking Light Bright like devices, yet people in Boston thought they were bombs leading to the whole city getting shut down. Just simple yet funny

@jacktheartisan406

4 ай бұрын

1-31-07 Never Forget

@arran4285

4 ай бұрын

@@jacktheartisan406 The i think 16th anniversary is soon

@theultimatesagavan6287

4 ай бұрын

Surprised that wasn't included in the iceberg cause of how infamous it was

@ZelcherProductions

4 ай бұрын

I was limiting it to just film for this iceberg.

@Nerdtendo6366

4 ай бұрын

@@ZelcherProductions it is a film though, released in 2007

Imagine graduating and suddenly you have to sit through a movie ad 💀

My dad actually was super into the Batman ARG. He used to have one of the newspapers but i think it had gotten lost.

The Detective Pikachu fake leak stunt and the Magnolia hotline ad are ingenious, definitely my two favorite examples on the whole iceberg (with an honorable mention to the Psycho campaign, especially for how ahead of its time it was)

ZELCHER'S BACK ON THE MENU BOYS

41:45 That's a Decepticon actually, not Bumblebee. It is either Starscream or Blackout.

@adventurekitty101

16 күн бұрын

I think it was most likely Blackout. That’s my head canon anyways.

Genuinely don't know how I had never heard of the Dark Knight "Why So Serious" campaign until now. So much marketing stuff is wiped away and only left behind through word of mouth and reputation only. Thank you for another excellent video, Zelcher! Also, top-notch music selection for this video as usual.

Viral marketing is always really kinda neat because something about it just feels more passionate and interested in the media they've made. I'm glad so many of these have been able to be archived to some degree.

@ZelcherProductions

4 ай бұрын

Yeah I’ve always found these marketing campaigns cool, especially ARGs. I knew of the main ones like Cloverfield and Batman but i was genuinely surprised to learn about the args for Spider-Man and Men in Black. They seem to be forgotten to time now so hopefully this video brings some attention to their existence.

HONEY, HONEY, HONEY, THE ICEBERG MAN JUST UPLOADED ANOTHER VIDEO!!!!!!

Blair Witch had a great viral marketing stunt. The movie was initially marketed as a movie called The Woods (I'm pretty sure) with that even being the title in the first trailer and when it was first screened early at comic con it was revealed to be a Blair Witch movie. Even while it was first being shown, outside teh screening room the posters for it were being replaced with posters that had the Blair Witch title. One of the greatest marketing stunts I know of. I hope you talk about it if you do a part two

@cinemageek3830

4 ай бұрын

Oh and The Batman had an ARG too that was pretty similar to The Dark Knight ARG just on a much smaller scale. Alien: Covenant also similar to Prometheus had many short films that gave extra character development and filled in some of the gaps in between the events of Alien: Covenant and Prometheus. There was also a website where you could ask questions and I think there some Blade Runner easter eggs on the site too if I'm remembering correctly

I really wish I got to experience some of those ARG's/marketing stuff for movies in the late 2000's and early 2010's because they looked like they took the dedication to building this second story for the film to 1000%. Especially the Dark Knight and Cloverfield one. With experimental marketing now it's always "here's reference to upcoming movie. Be sure to watch it on this date". But like you said with the Dark Knight, it was a full year on game to uncover secrets and clues for this game to market the film but it seemed much than that and involved so many different websites and actual meet ups at conventions. They just don't make em like they used to.

Actual 'Prometheus' fan here, That fictional TED talk by Weyland is quite beloved by people who actually enjoyed the film and soe of those who didn't, it's actually sort of badass (as far as an evil business man can be).

I can’t believe we actually got an iceberg

Thanks for shouting out my video! Totally unexpected and very kind words :)

@ZelcherProductions

3 ай бұрын

It was a great video and the little segment in this iceberg wouldn’t have even been possible without your work. Keep it up man 👍

Sometimes a movie's marketing can be even more interesting than the movie itself. Always fascinated by how convoluted these can be. Also, commenting for the algorithm.

@ZelcherProductions

4 ай бұрын

Thanks, much appreciated

The ARGonauts podcast is another good place for in-depth looks at a lot of the ARGs mentioned!

Wow, I'll be honest didn't think you'd make one of these again after the last one, didn't really think there was that much to explore, I always liked the intrigue of these videos, theres always an element of unease to them, not something like horror, but somthing among the type of vibe that usual iceberg videos have, but it's aleays a treat to see one of the OG's post somehting like this.

I've been saving this video for when I get some good food. So excited now

i know I'm more than late but, happy to see you and Jennifer again !! hope you're doing well

The funniest fact that I have is someone I am related to believed the Lotso ad was real.

I'm guilty of being primarily subbed for your icebergs, but hey! You make REALLY good iceberg videos.

hell yeah I'm sending this to my pastor

I didn't expect to see another iceberg video from you again, thanks you

Great video 👍🏻.

I'm surprised this doesn't have more views considering how interesting it is!

Zelcher necromancy spell!

The return of the king!

Nice video the sector 7 and watchmen marking are my favourite ones

Very cool!

Ayy gnarly! Lets go!

Forgetting Sara Marshall is a good movie but NOWHERE in the movie does Jason Segel’s character have a blog post about her. This was a cool iceberg!!!

@ZelcherProductions

4 ай бұрын

Thanks ❤️

there's something very ironic about a marketing ARG disney movie poking at monopolies. edit: Imagine taking the side of Rotten "Gave Cuties A Great Score" Tomatoes.

Hooray!

💖💖💖 Fun fact John Lennon went to Cannes a couple times. In 1965 he met a Dalek from Doctor Who!

The MCU has actually had a ton of viral marketing material. I favorite is probably WHiH Newsfront which features in-universe news reports made to tie-in with Ant-Man and Captain America: Civil War.

Nice

42:14 that is Kickback an Insectacon from G1

I really need to do laundry. Edit: did laundry.

NIN MENTION

The part at 55:42 cracked me up!

im expecting to see the handsmaids tale at SXSW thingy

@ZelcherProductions

4 ай бұрын

The Handmaid’s Tale is a tv series. I just focused on films for this iceberg.

@nyaKona

4 ай бұрын

@@ZelcherProductions that's crazy dawg

Zelcher productions more like Zelcher productions SELLING OUT. Smh my head.

A Coney clip in the wild, based lmao

@ZelcherProductions

4 ай бұрын

Cone Heads rise up

WELCOME BACK KING ❤

Is that Ace Attorney music I hear?

@ZelcherProductions

4 ай бұрын

Yea :)

@iamthetable8131

4 ай бұрын

​@@ZelcherProductionsHope you are enjoying the remasters of AA4-6

@wayoftheredpanda2898

4 ай бұрын

@@ZelcherProductions so goddamn based

20:52 Tron Legacy is actually a sequel, not a prequel

@ZelcherProductions

4 ай бұрын

Did I really say prequel lmao. Now I’m going to get a bunch of comments correcting me 😭

@legodroideka5505

4 ай бұрын

@@ZelcherProductions well be fair, if it was a prequel, why would the grid look super futuristic in legacy and then look like something from the 1980s Tron, 82

@ZelcherProductions

4 ай бұрын

I know it’s not a prequel i just misspoke in the video

@TheSmart-CasualGamer

4 ай бұрын

​@@ZelcherProductionsYou did say prequel, but as you're talking about Flynn Lives, which is set in-between the two, it's an easy mistake to make.

Movie marketing is bad and uncreative right now with tik tok inspired ads being used to promote movies like napoleon

23:08 - Yeah, NO CRUD JACKOFF! That much was freaking obvious when you called the film a freaking PREQUEL! DON'T ADD THINGS INTO THE VIDEO IF YOU DON'T DO ENOUGH RESEARCH ON THE FILMS YOU'RE TALKING ABOUT!😡

@ZelcherProductions

Ай бұрын

Stay mad 👍