Physicians are increasingly leveraging social media platforms like TikTok, X, and Facebook to share their insights and opinions.
Alongside this trend, there's a clear uptick in doctors endorsing new pharmaceuticals and medical tools through their social media handles.
But amidst this influence, questions arise:
Are doctors being compensated for their endorsements? And can we trust their intentions?
TOPICS
(1:08) Can you buy a doctor's endorsement?
(2:30) Big Pharma's influence on the medical field
(7:30) How Pharma is leveraging doctors to endorse drugs on social media
(9:19) Disclosure and conflict of interest in healthcare
(11:00) Is there any system in place to guardrail the influence of social media?
(14:41) Has transparency in healthcare been helpful?
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