this is a great video

@JakobRoss

3 ай бұрын

You may not remember me, but I was the guy who bumped into you in the crowd during Fred, again's performance in Chicago. You are an inspiration Karsten, I am honored to see you in my comment section.

@tankzzy1392

3 ай бұрын

take my kids karsten

@illogical001

3 ай бұрын

@@JakobRosswholesome stuff🥹😢

@joshevans3421

2 ай бұрын

​@@tankzzy1392 less wholesome stuff

@litproductionscrew4708

2 ай бұрын

Hey I know who you are

Modern movie posters be like: 😐😐 😐 😐😐 😐 😐 🥸 😡 😐 😐

My father saw the original Alien back in 1979, there wasn’t a single picture of the xenomorph, the trailer wasn’t revealing and the poster is just an egg in the space; after he saw it he was amazed forever.

@JakobRoss

3 ай бұрын

Thank you, Godwin Baxter. That's actually so cool.

@105lbproblem6

2 ай бұрын

Alien is coming back to theatres on the 26th for its 45th anniversary.

A poster analysis with a Jack and Jill poster lurking in the background is crazy

@polskillz

2 ай бұрын

Jack and Jill poster shows Jack and Jill jacking and jilling. Peak poster.

@dead_ones

2 ай бұрын

I was thinking the same thing! 😭

@SalveASMR

2 ай бұрын

The icing in the cake.

@coledurkee3042

2 ай бұрын

Wowwwww

It’s funny how the alt posters are always gorgeous to look at but the posters that are actually used in promotions are some of the most generic photoshop works, like damn you did the work and you’re shooting yourself in your own leg

@joshevans3421

2 ай бұрын

I suppose the alt posters are more mysterious and so don't sell as well. Unfortunately big celebrity names often get people to watch a movie more than the cryptic orange and black dune poster.

Sam here, thanks for the love! I think the tired tropes of modern blockbuster posters are pretty complex to unravel, as to how things got this way and who’s at fault. These are products after all and, if any interesting or more artistic designs get pushed through it’s always something to celebrate. A lot of great stuff being made these days actually. My colleague Brandon Schaefer and I did a whole podcast series on this very topic- The Poster Boys- check it out if you or anyone is interested.

@JakobRoss

3 ай бұрын

It's an honor to see your comment here Sam. I truly am a huge fan of your work and own many Criterions with your fantastic artwork on them. Keep up the amazing work, and I'll definitely be checking out your podcast as well!

@e-jenna

3 ай бұрын

House's poster is one of my favorites of all time! I'll definitely check out the podcast.

@GamrinDinkOutSwinging

3 ай бұрын

Massive respect for the Hausu profile pic

For The Batman, I hate the fact that the floating head poster is the main one. Almost every other poster produced from that movie is absolute heat.

@Chromono22

2 ай бұрын

Totally yes the Batman was an amazing movie with amazing posters besides that

@Mr.Feather130

Ай бұрын

Even the teaser poster looks better than the main poster for the film

The alternate poster for The Batman goes really hard. Him standing as a dark silhouette in the rain with his bat symbol illuminated, it goes hard

@Romapolitan

Ай бұрын

Weird thing is, here in germany I have only ever seen the alternate posters

I'll never forget watching Jaws for the first time because I confused Roy Scheider for Rob Schneider

@randomcactus5678

2 ай бұрын

My dad saw elf because he confused it for an Alf movie

The first poster for The Batman that came out was miles better than the “floating heads” one they released later. It’s just Batman standing in the pouring rain in a red background, with almost his entire figure in shadow. Very noir, very intense, makes Batman feel more like a force of nature than a human.

a cool movie posters is the main way I first get interested in watching a movie

This video is so aesthetically pleasing and well edited, I can’t believe this channel doesn’t have more subs

@bbqmeandyoustinkypinkypewp4298

3 ай бұрын

Except for jack and jill in the backround.

I really like Moonlight's poster. Revealing pretty much everything about it, without saying anything at all. It fits Chiron's character, and the color palette of the entire film. Great video, subscribed, hope I see more of you and your little furry friend!

I literally think about the Dune and The Northman alternate posters ALL the time and how they’re so much better, so simple and just so so good. I am so glad you covered these. I honestly hate seeing what poster will come out for new films as I know it’ll be the same boring floating heads bollocks every single time. Bring back creativity!!

I really like the aesthetics of both vintage Bollywood movie posters and 50's scifi movie posters

Omg true. Bullet train is a great movie that deserves a proper poster. That was the worst sh*t I've seen in a long time

The Jack And Jill poster in the background of this whole video is hilarious

I grew up on the Polish School of Posters, so ngl the modern photoshopped to hell floating heads make my soul die a little. So boring, so unimaginative.

@TomaszOzga-gb2lg

3 ай бұрын

I'm from Poland and some of our posters are bad as hell. I feel like some of them were designed while on drugs and the people behind it didn't even watch the movie

I love the aspect ratio changes, and the cat just hanging out in a few shots

Great video bud. As a poster designer and Blu-ray artist it’s a topic close to my heart. Best place you’ll see posters is at horror film festivals where the director brings their personally commissioned poster as freebies to get signed. They are designed to be striking, provocative and stand out amongst the other posters and as it’s an Indy film it doesn’t have a central actor to centre the film around. I’ve seen some of the most beautiful posters at horror festivals. However once the film is selected from a distributor it suddenly loses its artwork to a more generic cover to match the genre. Thankfully the boutique physical media market has started a renaissance for film art that keeps people like me comfortably busy. But big budget Hollywood films have too much stacked against them. There are contractual obligations in getting actors on the poster… of which there are a limited number of versatile and neutral publicity photos taken for each character… which is how we are left with very boring and inactive ‘floating head’ posters.

The problem is floating head posters are a necessity because Hollywood agents literally negotiate if their client is in the poster so now everyone wants to be in the posters in big budget movies so the main posters will be floating heads

@KoishYea

2 ай бұрын

Everyone wants to be the same.

I think the original Star Wars movies actually used the “floating heads” poster design to great effect. But the problem was that they were so successful that everyone decided to copy them into oblivion and now that’s just what all movie posters look like. But they really were a unique idea back when Star Wars first did them.

Personally, I think that polish and czech posters are among the best ones that the cinema history has provided us. I definitely recommend everyone to check them out. Great video altogether.

The poster for the upcoming Chainsaw man Movie is pretty great, really creative and eye catching while also doing a great job at presenting the overall tone of the movie.

@gustavoduarte3507

3 ай бұрын

You mean the Reze one laying down? That is straight up gorgeous bro we will be eating

I'm so glad to see some appreciation for the House poster. It's so awesome and classic pared with an amazing movie!

Think I found a new channel to binge. Love this. Im yet to begin my “buy every sick film poster” arc, but The Thing 1982 poster will be the first thing I get along with the og nightmare on elm street. I haven’t thought about just how important posters are to a movie’s legacy, thank you for the video.

@JakobRoss

3 ай бұрын

I have The Thing poster! Looks fantastic in a frame. Thanks for the support!

i get the floating head complaint, but the Thor Ragnarok poster is pretty cool

@PeteyBirdd

2 ай бұрын

Yeah I feel like that was a bad pick, there are so many worst posters with the floating head problem

@amalka_ari

2 ай бұрын

Yes, came here to say this. Ragnarok poster is pretty different from other MCU floating head posters. He could've pick a different example because Ragnarok one is pretty cool. Busy, but cool

I've heard before that studios often have clauses in contracts with actors that they'll include them on the poster. They put the top billed cast in floating head form sized proportional to the size of their roll. This is so actor's agents are happy, and so the studio can use their large cast of famous actors to promote the film. I think this is probably the case even if it's not contractual, and you're right, it's killed movie posters and looks so stupid.

The Batman's original poster slaps. The one where it's just him in the midst of red light and it's raining. Idk why the hell they switched it

another reason ive noticed for the decline of posters in the modern day is that posters are made to be portrait but most streaming platforms display their collection using landscape images. i mean they could just adapt posters to become landscape but most of the time the result is a close up still from the film used, often featuring a side character.

Apparently the floating head posters in a legal thing for these movies. I heard that part of the actor’s contracts is that they have to be in the poster so they do the floating heads so they can do that for every actor that wants it

Awesome video, really love your video style and the choice to project the posters instead of just displaying an image is super unique and works really really well

I’m in total agreement with your take on the “floating head” poster that seems to be plaguing modern films. However, I feel there actually has been a few “floating head” poster designs that are actually very well done and serve the purpose of the project. Though not a film, I feel Stranger Things’ posters are very well done versions of these posters. Obviously it’s an emulation of the art style of 80’s movie posters but the floating heads in the poster convey much more than just who’s in the series. The aesthetic of these posters from Stranger Things’ also convey the tone each season wants to project. Much like Bladerunner, Star Wars, and Goonies, the hand-drawn aspect of each poster is prominent and offers that feelings of nostalgic storytelling. They’re not perfect posters but I feel they serve as a decent counterexample in designs for a floating head poster. In short, they feel much more creative.

Great essay, loved your use of the projector and the overall mood is just peak throughout. Very solid!

This was so eye opening and gave me a nostalgic renewed interest in movie posters and a new way of expressing the creativity here. Loved it!

my favorite poster has to be rosemary’s baby

i am very very much looking forward to this channels come up, my personal favourite poster is for the warriors (1979), it shows you who’s in the movie in a different way, displaying the armies of gang members in new york in a way that demonstrates scale, with the stylish and eye catching graffiti title that keeps with the themes and contextualizes the time period the film takes place in. really great if you’ve never gotten around to seeing it, also good choice on the clown core song, it actually fits well for outro music lol

Underrated video. Its so interesting and well edited, I was expecting it to have millions of likes.

I really like The Batman poster with just Batman's face, because it looks like someone tried to take a photo of Batman and just managed to capture this frame. Also not many people know this, but there's is a question mark in his eye subtly referencing the villain of the movie

new viewer here, just wanted to comment on how enrapturing your cinematography and animated title cards were! the projector in particular adds a really cool level of engagement and depth as a viewer (as opposed to what most editors do and just put the pictures in post). just subscribed as well, looking forward to the stuff you got in store :)

@JakobRoss

3 ай бұрын

There's more to come! Thank you for the support!

I love the hand-painted/hand-drawn posters the best as well, got a little collection of them.

the production of this video is so addicting and comforting to watch i love it

This video is so nicely shot and the music is so good it's awesome

Incredible video. I love your motion graphic titles.

High quality video man 🔥 very well edited and composed

The KZread algorithm is really doing me a favor by recommending me very small channels with only a few thousand subscribers that are producing great videos. This was a very cool video, I'm subbed !

Man, the editing on this is just phenomenal, keep it up!

I actually love Ragnarok’s poster-the actors featured are part of an actual composition that’s striking and well balanced. Marvel has committed many floating head atrocities but I fw the Ragnarok poster

I remember when I saw that Korean movie, The Parasite, poster in a cinema website and immediately thought, wow this looks like nice movie. The poster shows a backyard of a house in daylight with a stone-faced man staring at you like he had enough with any shit going on in his life. The more you look at the poster, the more detail you caught and the swelling urge to watch that movie keeps getting bigger and bigger. I prefer to stare at that poster for an hour than to go see the trailer over and over. Such a really good poster, with a very interesting movie to boot.

Didn't realize until just now that in the Dune poster, the negative space forms a planet.

omg i love this, your aesthetic is amazing. I agree with everything you said.

The video editing is incredible, I loved the video

I love your aesthetic. This was a brilliant video (I noticed the Wii music). I've subscribed :)

THE LEVEL OF EDITHING!!! amazing work

Expected a special mention of the Criterion Collection going out of their way to get better posters that look like actual work has been put into them. They kick ass. Maybe mention them in a future vid?

@Sophilos9

3 ай бұрын

except punch drunk love

THIS IS A GREAT PIECE, THANK YOUUUU, been on my mind lately

I absolutely HATE the movie posters that Netflix has been using for their thumbnails! They’re atrocious! Not even using the official posters anymore, but taking some random ass shot from the show or movie! They don’t tell or show you anything!

I love your video aesthetic specially the frames so cool.

saw the first 20 seconds and instantly liked and subbed, really creative stuff

My favorite poster is The Exorcist. Spooky vibes and it encapsulates the film’s entire theme of hope in darkness all with a minimal presentation. Wonderful.

Great video!!! didn’t expect the pilotredsun btw

You're right about the poster for House. It is a good poster and is one of the only film posters that has ever given me a sense of anxiety like this one has.

I think it's also important to note that posters are also often what you will see to represent a movie on a streaming service or on the front of a blu-ray case, so it serves an important purpose even after the movie's run in theaters is over.

sick video and editing, all feels original and creative

Not to mention they are always ORANGE AND BLUE! If you’re gonna have floating heads at least make them have a unique color palette.

The ratio of the different scenes is something you don’t have to do, but you do. It’s awesome

Woah the quality of your videos and your style of prednisone and editing are really nice!! Im surprised you don't have way more subs!! Definitely gonna be sharing your channel around ^^

@ammex7444

2 ай бұрын

Also with the batman specifically i actually had never seen the floating heads poster for that movie till now id only ever seen the other poster, I think that ones really cool its simple but effective you should check it if you haven't seen it!

great video. i love how you used a projector . will check out ur other videos!!

The main problem I have with modern movie posters is that they try to cram too much characters/backgrounds/objects in one poster to the point where it looks unappealing to look at. I like movie posters that are simplicity and nice

One of my favourite movie posters is The Thing from 1982 its just so simple yet mesmerizing

great taste nd great video man. love the little transitions and sfx and general atmosphere. cant believe i havnt found u sooner, glad i have now tho. also love the dumbass feet shoes keep it up 💪

I think a big part of the lackluster poster problem is that most movie posters don't convey a sense of mystery anymore. Like you said, the first point of contact for a movie is usually the poster or trailer and many of the movies nowadays dont inspire much intrigue from their promotional material alone. Theres a film called Monos whose poster genuinely captivated me and i watched it just off of that. Truth be told it was okay-ish but the art for the poster was powerful enough to generate intrigue to see it. I cant think of any recent examples except the edited poster for Zone of Interest.

Eyo this video fucks. Its better that most big channels videos. Great hustle

The poster for saw x was a nice throwback to the 2000s. Represents the films as well nicely as its a guy getting tortured

What an amazing video man! I love all your vids. Quick question where do you buy your movie posters?

you are so underrated man keep it up❤❤❤

After looking at the parasite poster after rewatching the movie recently, I could see so much intricacy and cleverness in a seemingly basic poster. Absolutely phenomenal movie with an amazing poster and score

I’m not even going to say how much I liked this video because words can’t describe. I’m just going to click that subscribe button and deep dive into your content 😊🤞🏾

love your style!

i screamed when you showed the house poster, I NEED it in my life

Good video. I would like it if youd have shown the posters you showed from the projector as a normal png later on just to get the best quality of it

I feel like horror is the genre that still has mostly very good to amazing posters constantly. With exceptions, of course (like Halloween showed in the video), but still, I'd say posters like X, Pearl, Malignant, Barbarian are really good.

Hey, just a little thought - if you analyze the visual, graphic media, i personally think the gradient light is kinda bad decision, i think it would be better if we could see the posters in their original form (including colors) Other than that, it was a great video, especially the part about visibility of certain things in the promotional materials, i loved it!

Collab posters or whatever they are (the ones that aren’t really used for promo) are always great because they usually get someone who understands the story or does a style that represents the film. Like, the MCU films have some gorgeous posters that aren’t ever used for promo, but at most, limited merch by the designer. But obviously, what lots of these special posters lack are the recognizable faces on it being easy to see, which is what the marketing team wants whether it looks good or not, because it sells.

Part of the problem is that, despite our current drought of actual movie stars, the big name actors always want their faces on the posters in some form. Also explains why indie film posters tend to be more creative.

A lot of this is very true, like whenever I see a movie poster that has the floating heads I always get disinterested since it always looks generic. I also feel like books have fallen into the same trend, with just having words and maybe a image. Makes it hard to even tell the genre.

Also thanks now the theme from House is gonna be stuck in my head for a week again.

speaking of really great poster designs... love love love the zone of interest posters that kellerhouse did (they've also done some for Fincher's killer which is fantastic as well) the best movie posters for me communicate the tone of the film with simple but effective visual cues, Criterion does this extremely well, their tree of life poster is so simple conceptually but you take one look at it and go "thats fucking genius"

Why is the production value on this video so good?

I think the modern poster trend is also a result of the huge supply of entertainment options people have today . Studios want to make a compelling case for the audience to pick their option over anything else Time is a finite resource and so is money for a lot of people in a sense . And especially as a casual movie goer who would you choose to be a safe bet - a poster that tells you what to expect or a poster that is ambiguous The thing about the old school posters is that while the often minimalist design is appealing it’s also ambiguous

great video! on a side note, how did you make those halftone effects for your intro animation?? they're sooo cool! ( I'm a beginner motion graphics student so it's really fascinating to see such cool visuals!)

My feed decided to bless me today and I can't be happier

My favourite type of Horror Posters are the ones where the Antagonist is like a glowing silhouette (by glowing i mean the outer part, so that you can actually see the outline of the thing), and it like looms over a building. Its clear where the film would take place, it gives the Antagonist a little bit of a fear boost knowing that he'll take over [X] building. My favourite example is Puppet Combos "Nightshift" (despite it being VHS cover art), it has that drawn style, the setting, the mood, everything. Or as you mentioned with Halloween, the OG poster gave you little to no info to what this movie was about, but it worked with it to "scare" the audience, the newer ones are literally the same shit, especially kills and ends.

Internet and social media and being able to search up a movie on your phone by title means that studios really don’t see any profit in confusing abstract posters that don’t deliver split-second info of what celebrities are in it that you like. I don’t see this changing any time soon, especially considering most marketing nowadays is no longer billboards or posters but focused on social media ads and internet popups. Good artistic posters are a novelty only appealing to movie fans, i dont think most general audiences give a shit

The tree of life poster might be my favorite, it’s just stills from the film all compiled into a large “slice of life” canvas. It’s beautiful to me and I can look at it for a longgg time

Studios do what works, which is headshots to capitalize on the star power. That’s why they make 2 versions - the marketing version and the artistic version. A lot of commercial art and design has been streamlined to be simplistic and most quickly understood by a distracted audience. They do it that way because it works.

holy man this guy loves great films and has amazing music taste. Fred Again and Clown Core, what a crossover

"House" poster was inspired by polish school of posters which Was a sample for many mainly European (but aslo for many US. procuctions) from early 50s to late 80s. I Definetly recommend you checking it out.

The feet were throwing me off so hard LMAO this was a very comprehensive video though

Man I love the editing