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The CTO's Role in a Tech StartUp
By
Mark A. Herschberg, CTO, MadisonLogic
Educated at MIT (with degrees in physics, EE/CS, and a masters in cryptography) Mark has spent his career launching and fixing new ventures at startups, Fortune 100s, and academia. Mark has worked at and consulted to number startups typically taking on roles in general management, operations, and technology. He has been involved from inception and fundraising through growth and sale of the company. These startup companies have included a wireless application platform, online advertising, lead generation, OLAP, and new language development. Mark was instrumental in launching ServiceLive.com Sears online home services labor market; he also helped fix NBCs online video marketplace (now Hulu.com). In academia Mark spent a year at HBS working with two finance professors to create the upTick system now used to teach finance at many of the top business schools. At MIT Mark helped to start the Undergraduate Practice Opportunities Program at which he teaches annually along with his teaching at SUNY Levin Institute. Currently Mark is the CTO of MadisonLogic. In his spare time Mark works with numerous non-profits and was one of the top ranked ballroom dancers in the country.