The 20 LB (Fitness) Coffee Mug That Broke The Internet
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0:00 - The 20 LB Fitness Coffee Mug That Broke The Internet
0:20 - Overview
2:40 - Where did Eleiko go Wrong?
3:35 - You Can't Buy this Mug.
3:46 - Build Quality of the Eleiko Heavy Mug
4:37 - The Ripple Effect of the Eleiko Heavy Mug (Imitations & Rip-Offs)
5:49 - How did Coop Get a Heavy Mug???
7:03 - What's it Like to Use?
7:57 - Final Thoughts
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Пікірлер: 766
We’ve found it boys. Our version of the Stanley mug.
@esteban8681
6 ай бұрын
Yooo for real. 😂😂
@trollzone1
6 ай бұрын
lol we sure did!!!
@jasonburns6411
6 ай бұрын
If it’s not from Eleiko, we don’t want it!!
@lucasrezabek-laird719
6 ай бұрын
@@jasonburns6411 I'd accept a Kabuki or Rogue version!
@satyris410
6 ай бұрын
Stanley Tools should make their own mug
They need to make a plate loadable mug that way we can go for a one rep max drink of coffee.
@aljazslemc9569
6 ай бұрын
Theres always next year😛
@russellzauner
5 ай бұрын
actually this really opens the door for my camelbak/soloflex collab where I've got the dial a plate system but the center of the grip is hollow and has a tube clipped to your shoulder so you can hydrate without stopping
@benharrison5816
5 ай бұрын
I can sip about 110. How bout you bro?
@nKrandom
5 ай бұрын
+1 😂
@HisLordDudeness
5 ай бұрын
😂
The decision makers at Eleiko are idiots for not listening to customer demand. Guarantee people would happily pay whatever they want to charge for the mug.
@rwatkinsJSU
6 ай бұрын
The issue is they only gave working links to some and not others. That is lying in my book. Wish Coop would've mentioned this critical fact.
@dogchow5602
6 ай бұрын
Ya those idiot billionaires
@julienl.3327
6 ай бұрын
It is really difficult to make a new type of product for a company, you need to have the whole process of production for it.
@davidnordqvist5749
6 ай бұрын
@@julienl.3327it’s a pretty simple design and they already managed to produce 300 of them. They could make more if they wanted
@z9brigade
5 ай бұрын
Right? Not wanting to be a mug brand is a ridiculous excuse.
Eleiko is leaving money on the table. Saying theyre not a mug company is crazy. They used to make waffle makers. So like WTH??
@none_the_less
6 ай бұрын
Right?
@itsmefalconOo
6 ай бұрын
They used like 60 dollars worth of stainless Swedish steel, add in the equipment, manufacturing and the fact that they would need to hire people with pretty high hourly rate the mugs would need to be outrageously expensive. Would not make sense for them to scale up production and then look like clowns once the hype and people who want to buy 300 dollar mugs (plus like 100 in shipping) are gone. They are defiantly losing money on the 300 they made.
@HoerigStrength
6 ай бұрын
I thought the CEO said they were losing money on each unit. No way for us to verify but likely true plus it takes staff away from producing actual equipment. They should’ve reached out to a factory in Asia and had them produce and get a volume discount at 5,000 mugs or whatever quantity they needed to hit. They still could do so…
@esteban8681
6 ай бұрын
@@itsmefalconOo possibly. Most likely actually. But somebody suggested giving it to customers who spend $5000 on equipment. They could do that.
@aronnemcsik
6 ай бұрын
@@itsmefalconOo they had 50 000 orders for the mug. I don't think money would be a problem...
If there's a 15lb or 10lb mug that actually is useable, I would definitely buy it! The fact that some fitness company hasn't marketed this as a new "mug club" is crazy
@CryptoTerp
6 ай бұрын
Steven Crowder already has a "Mug Club"
@russellzauner
5 ай бұрын
I'd make it loadable with a top that has a straw/tube hole so you can get your breakfast reps in while drinkin coffee
@thorwaldjohanson2526
5 ай бұрын
Using tungsten it could probably be done. But it would be expensive af.
@autochthonic9912
5 ай бұрын
I'd guess it would be quite useless for coffee. Except if one likes cold coffee. Or you need to microwave the mug first to keep your coffee hot.
@alexforce9
5 ай бұрын
Honest question - fucking why?
Eleiko could easily create a section in their massive shop just for two people to build mugs. It's like printing money
@dwaynesykes694
5 ай бұрын
CNC machine time is not cheap, even when you already own the machine. Most of the people screaming "I'd buy one" wouldn't actually buy one at the price they'd have to sell it at to make a profit.
@fogpivvl8341
3 ай бұрын
@@dwaynesykes694 True, except that they're already seen proof twice now that the demand is NOT being overhyped. They sold out twice. Obviously that demand isn't unlimited, but they can certainly profit off making more.
@newp0rt
3 ай бұрын
its quite literally.. not printing money. mugs are often cheap. most average people wouldnt pay the asking price of a dense steel CNC milled mug. high material cost, high manufacturing cost. you cant just pop these things out on a belt. sure if you built an entire factory around it, but who knows in a month when hype dies down and now you just have a mug factory.. theres a reason they made 300 and not 300k.. its a timely process.
@burlhorse61
2 ай бұрын
there's no point-too heavy and does not hold much drink in it.
Thanks Coop. Before this video I was delightfully oblivious to my need for this mug.
@kaligh
6 ай бұрын
Me too. Now I have to have it. 2 of them. 😡
@twotex4235
6 ай бұрын
Same
@nickmacaluso6585
6 ай бұрын
Same
@HEAVYMUG
5 ай бұрын
@@kaligh What about 3?
Me: Holy crap, people lining up for for Stanley mugs are dumb as hell. Can't believe the mindless consumerism. Also me: I want that 😮
@aljazslemc9569
6 ай бұрын
Well its way more unique than a Stanley cup😅
@cooluser23
6 ай бұрын
What's a Stanley mug and why do I keep reading mentions of it lately?
@aljazslemc9569
6 ай бұрын
@cooluser23 some sort of steel mug from a particular manufacturer. It's part of the "basic suburban mom" starter kit for 2024😛
@leonro
5 ай бұрын
@@cooluser23I looked it up and it looks like a random brand of insulated bottles. They're also pretty overpriced, by the looks of it. At least these mugs seem a bit more unique, but I would like something better designed before I buy one - namely, I'd want more capacity, a safer design (to prevent wrecking your teeth), and/or adjustable weights.
Darn I want one, this is the office equivalent of Thor’s hammer.
@hellomark1
6 ай бұрын
I'm disappointed that it only hold 3 ounces. I guess you could switch to espresso.
YES!!!!!! So many people want them. I really hope they do make more.
I like it. It shows the humanity behind the brand. Often times high-end brands in any industry take themselves too seriously, and don't offer up any humility - let alone a mea culpa when something goes wrong. The backfired launch makes me like the company more.
A heavy toothbrush would be awesome 😅
@GarageGymReviews
6 ай бұрын
I would totally take a knurled toothbrush. My DE razor is knurled, why not my toothbrush. - Coop
@sw-gz9ps
6 ай бұрын
@@GarageGymReviews could work if you could buy bristle replacement cartridges, otherwise you would have to replace it way too often.
@sbath2714
5 ай бұрын
@@GarageGymReviewswho needs bristles when you can have knurling.
@captaincool6268
2 ай бұрын
That could be a bad idea , the cofee cup whatever you want it or not you are gonna use it , meanwhile the toothbrush not
@randomdds
12 күн бұрын
Dentist here. That sounds like a fun idea
I'm guessing the chipped tooth story was a big reason they didn't want to mass produce these things. Too much liability.
So definitly funny that this video came out after he met with the people at Eleiko.... So I think a lot of people do not seem to understand why this triggered such frustration with the Company. It has nothing to do with having a limited/exclusive product. It was entirely how the Company acted towards their customers and then responded to the frustrations. I really think they don't understand how much goodwill and brand value they damaged in the response. I know this is a luxury brand at the end of the day and so ultimately it probably won't matter as many people cannot afford their products.
The idea that you're getting in some muscle stimulus throughout the workday with this heavy mug, constantly seeing their branding and associating them with weights... it's great product. They should keep doing limited runs every few months, or package them with an order of barbells/equipment over a certain price. Or just drink your coffee with a mortar and pestle.
@johnnyxmusic
5 ай бұрын
A vessel with a pestle. If you’re planning on drinking the brew that is true.
I was able to score one and we gave it to our trainer as a coach of the year award!
A weighted stainless mug for everyday use would be so cool. Like 2.5, 5, and 10lb versions.
I just came across this product 11 gauge steel 3 x 3 updates with articulating arms, and it uses weight stack and plate loaded and you can utilize both stacks. To me this is heaven the answer we've all been looking for can't wait to see this thing come out and some reviews on it before I pull the trigger
I want one!! If Eleiko won't make more, Rogue should get in on that...
honestly if they sold these mugs not only would I buy multiple of them myself, but it would create brand loyalty like a gateway to their other products.
@HEAVYMUG
5 ай бұрын
What if you would have another shot today?
JD Gym Equipped was limited run too. I was able to get one and requested an extra aggressive knurl and a center line on my handle. I like his version because he didn’t utilize bolts on top and bottom of handle. He also has a much more utilitarian version of a Yeti with a barbell handle grip that is a 20oz capacity. I got a few of those too
I welded one for myself and made it 25lbs
the mic dropping when the mug hit the table 😂😂
Thank you! Another cool product that I don't really need but really want now!
I don’t think this would define them as a mug company. It’s just an accessory and if they only made one type of thing like this everyone would still know them as an equipment company. Just cause Xbox makes a mini fridge doesn’t make them an appliance company lol.
@herrar6595
6 ай бұрын
I think you are a man with no sense of humour
@leonro
5 ай бұрын
Rather than the Xbox mini fridge, which was made by another company licensing the design from Microsoft, I'd say that it's more appropriate to compare it to how Nintendo still makes trading cards.
@alexsauter5761
5 ай бұрын
@@leonro oh I didn’t know that, and exactly I had no idea Nintendo made cards lol
@leonro
5 ай бұрын
@@alexsauter5761 See, that's precisely it! Nintendo started out as a card company, and they still make and sell them (in Japan only). But anyone would say that they're a video game company when asked.
@xclosedchainx
5 ай бұрын
I think what they could do, is make one that isn’t 20lbs. Just a normal, stainless mug that can hold 14oz of water.
Hilarious, I met some of the marketing team at a fitness trade show and heard this tale first hand. I remember seeing this advertisement when it was live and of course missed the sale. Great video.
@HEAVYMUG
5 ай бұрын
Good! Now you can get the adjustable one.
Why don't you have millions of subs? Great content dude!!
Elieko definitely has gold but wanna let their ego get in the way.
First coffee ,after side lateral raises. Solid product .
Would love to get my hands on one of these. Seriously.
@hassannaveed4788
5 ай бұрын
im selling mine
@_Nathan-
5 ай бұрын
@@hassannaveed4788how much?
I think that mug is sweet and would've loved to have added one to my garage gym.
the Sorinex ones look really cool. if the come out with more they should make them at least 8 oz capacity so it's a little useful.
Anyone know how much they were selling it for, just curious.
Swings, presses, throwing, self defence, so many uses hahaha
Hey Coop, like your videos. Can I get the brand of the jacket you wearing? Since I could not get the mug, I have to comfort myself with something else^^
HEY is there some good store / company to order from, im looking for standard Ez curl bar price range of 120-170 eur, and some company that ships to EU since Rep fitness or Bells of steel doesnt ship to EU.😵💫
What if they just do a limited run every april fools
Coop: nothing on my body is weak. Also Coop: people are gonna wanna know how I got this mug. I'm gonna guess he gave out some Norwegian Sloppies
They should bore that out more to make it 15lbs. Then do a 10lb and a 5lb version. This is definitely a product that people would buy. The empty yeti I carry around with me everyday is over 4lbs. At 5lbs, they would find customers who aren’t buying it for exercise, but for an heirloom quality mug. People love high quality materials and beautiful machining.
Love the idea ❤
I want one for work. We always offer to get people coffee when we go to get our own. I would love to just casually pass this to unsuspecting co-workers
This is a very well constructed mug commercial.
I could totally see myself cracking a few front teeth on this
I’ve never heard or seen this but now I want it.
Lmao coop fanning the fire
Rogue is making a 10kg mug for the Rogue athletes. It's pretty sweet. Unfortunately, they have not released it to everyone
Its refreshing when companies stick to their vision and dont sell out just for the sake of money. You know if any large company put this out they would milk the concept for all its worth, thered be limited editions, collabs etc. But also I wish they did go in on it cause I want one lol
@ZarHakkar
3 ай бұрын
Refusing to sell a product even after massive demand is a company sin in of itself. See Nintendo and its old games.
Didn't know this was a thing. Now I want one. 😂
I was searching for Rogue's heavy mug, and I stumbled upon this video. Intriguingly, when I Googled 'Eleiko' the top suggestion was 'eleiko heavy mug'. 😂Now, following the whims of SEO, it seems they should consider a shift to the heavy mug business!
Diggin the cap. Ebbets Field Flannels?
@GarageGymReviews
6 ай бұрын
Baldwin, actually. A company that went out of business, but were made in Kansas City. I have a few Ebbets Field Caps as well, but they got bought out recently and I've heard their quality went down quite a bit.- Coop
I think this is a cool concept that could be taken to another level. Heavy silverware, combs, toothbrush, keys etc lol
I would defo buy this!
I would definitely buy one if they made more!
It's like people don't know about wrist weights or something. Wrist weights continue providing resistance even after you're done with your coffee. Revolutionary.
Seeing this for the first time, and actually want two... one for me and one for a friend haha. So unique!
@HEAVYMUG
5 ай бұрын
Opportunity is here 💪
Ohhhh. I know an eleiko instructor. I will try my best to get in on this.
Well aldi sometimes sells two-parted barbells that come in portable cases with weights. I got an EZ curl barbell from them for 15 years now
I would be so hype if they made a Stanley cup shape, but make it hold a reasonable amount of liquid, and make the entire bottom part billet steel so its still heavy
Just got an ad on Facebook for a heavy mug from a company called Heavy Cup. 3 different weights.
@HEAVYMUG
5 ай бұрын
Better to get adjustable one
The mug that created so much “buzz” 😂
I absolutely love this, never heard of the company but this is awesome. I dont need a 20lb mug that only holds 3ozs but man they hit on something cool here! However id love a 9 or 10 or 12lb mug that holds 8 to 10 ozs and had a half ass lid for travel and using around a shop or job site. Very very cool idea and video!
@mikafoxx2717
26 күн бұрын
Too bad lead and food is a bad idea.. could make it twice as dense as steel if it was lead filled. Tungsten is even heavier, and food safe, but.. expensive.
Bro I was looking for this the other day
Someone knows wich watch are he using?
Hey Coop, can you review the new Kabuki Oregon Power Bar?
A whole bunch of entitled people don’t understand how limited releases work and can’t comprehend a company choosing their own production desires & vision over mass meme hysteria.
I actually want to buy one lol. Reminds me of the Tungsten cube craze a few years ago 😂
Where do I find the sorinex shot glass, I don’t see it listed on their website
@raps7027
6 ай бұрын
I think the special drop for the shot glasses was on 01/11 and sold out fairly quick is what I was told. Coop may be late giving out this information I assume?
good thing i am a machinist and can make one exactly looking like theirs for probably around 20-50€ material cost xD. Gonna do one with some brass accents maybe
I'll no joke get this on the spot 😅
That’s a legit idea. I want a 10 kg mug in green.
I think this happened to Black Diamond Equipment - they had an April fool’s joke about a heated rock climbing chalk bag and ended up eventually making it and selling it due to demand
I really hope they make more!
@HEAVYMUG
5 ай бұрын
Its here.
I want the mug. They need to shut down one of their barbell making places and make mugs for a year, so everyone that wants a mug can get a mug.
so they sold you overpriced, overengineered , in real life useless product that you didn't even need and their community loves them for it ? my god they are genius , I think we should look more into this and maybe make phones 20 times as heavy or car that barely moves as heavy as it is! without a joke genius move from them, the power of internet and knowing their community paid so well
I got xmaster fitness knockoff, I can vouch that it is of good quality and its so much fun to have when drinking with friends.
Machining stainless steel is no joke. That has to be a pain in the ass to manufacture a novelty.
I just heard about it, I want one immediately
Meanwhile Rogue: take our Rogue Artillery Mug 🤗You even can double the weight with the Anvil 🤭
Dude though I wouldn't notice his Eleiko knurled ring... where did you get it?!
I am a machinist, kinda want to go to work during my spare time and make one now😅
Ordered my SorinEx shot glass. Luv to get that mug too
They could use them as trophies for powerlifting, strongman or BB contests. Sort of like a small version of the Stanley Cup.
I would absolutely buy one of those. I do a lot of climbing and a lot of coffee drinking. Of course it would be a pain to have to pre-heat the mug but I can live with that. Shame they can't outsource it to a production company, as I understand that they might not want to set up a whole production line themselves for a side-product. Still I think it would sell well.
This thing is basically a weapon and a dumbbell at the same time🤣🤣🤣🤣🤣🤣🤣
I could use this to train my riser.
easily could make a great kettle bell. maybe you can fit your foot through it for an ankle weight? the inside could be threaded to increase the weight also? might make it hard to clean tho. and could be used as a mug!!
Afterwards, I smack my face with every other mug in my cupboard when I try to drink coffee
They should sell their April fools joke at the end of the year with a specific product.
finally a i can overload my beer curls as opposed to doing 100's of reps.
One of the reviewers said they have to pre-heat it by pouring boiling water in for 10 minutes, otherwise the coffee gets cold really fast. It's completely impractical but I still want one!
Wow, Coop got one! What a surprising twist!
the thermal mass that thing could hold would be crazy
What I need is like a 50-60lb (empty) 1 gallon insulated jug. It would add so much work to construction work. Or maybe a normal 1 gallon insulated jug but it can be plate loaded on the bottom or something, and then you freeze the plates and they actively cool your drink. Could you imagine being the first person ever to sip 315?
This is missing a lot of the reason people were and still are upset. The website was down for 2-4 hours. They had a back door link that they were picking and choosing who to give that link to. In the only instagram response they never apologize for the poor preparation. Or inconvenience put on the customers. An overall lack of accountability has been demonstrated and it’s disheartening and disappointing.
One sold recently on ebay, auction ended at about $1100 Canadian $ with shipping 😮
Arms, and shoulders day here I come lol
Can you guys do the bullbar review plz
Did you see the 40lbs mug Rogue sent Brian Shaw? The crazy part is how easily he drinks from it.
What's those dumbells in the background tho
I want one. This is hilarious.