TEDxAmsterdam 2012 Rory Sutherland - The Next Revolution Will Be Psychological, Not Technological
Produced by: www.fellermedia.com Camera & crew: www.hoens.tv
Rory Sutherland, vice chairman of the Ogilvy Group, stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between advertisement and entertainment.
For more information, see www.tedxamsterdam.com/2012/ror...
Пікірлер: 13
Rory will be delivering a longer version of this talk on January 28, 2013 at FFWD Advertising & Marketing Week Canada
Books mentioned The Ten Principles Behind Great Customer Experiences by Matt Watkinson, FT Press, 2012
Wow, I am going to have to watch that again, really interesting.
The longer version at #DfC12 was amazing. One of the very few speakers can go on and on if it concerns me.
In the beginning was the word.
I think he is referring to "Why Waiting Is Torture"
Does any one of the article Rory mentions when he is talking about Measurbaters and obsessing about delays in queues? Does he say David Mast?
whaaaat..
Measurbation indeed
Corona brought me here.. wait, what?
That must be why the CIA coined the term Conspiracy Theorist ?