Sync Licensing Company Explains How Music Gets Placed

Putting out a release soon? Get my 26 Things to Do Before Releasing a Song or Album Checklist here: aristake.io/26-things-guide
This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit bankrobbermusic.com. And you can send streaming demos to info@bankrobbermusic.com
4:06 Welcome
5:47 Bank Robber Music and what defines a sync agency
10:39 Organizing playlists in response to briefs
12:39 Partnering with record labels and publishing companies
17:00 Clearing the master and publishing rights
18:51 Pitching playlists, individuals songs and prioritizing certain artists
23:19 Breaking down the sync fees
38:07 Why artists should work with a sync agency
39:15 Business models of sync agents
44:05 Difference between sync libraries and exclusive agencies
47:36 Do artists have a say in where their song may get placed?
49:26 How to work with Bank Robber
52:52 Crafting the ideal email pitch
57:03 Final question
Subscribe to The New Music Business: aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): aristakeacademy.com
Watch more discussions like this: bit.ly/3LavMpa
Connect with Ari’s Take:
Website: aristake.com
Academy: aristakeacademy.com
Instagram: / aristake_
TikTok: / aris.take
Twitter: / aristake
KZread: / aristake1
Connect with Ari Herstand:
Website: ariherstand.com
Instagram: / ariherstand
Twitter: / ariherstand
KZread: / ariherstand
Connect with Bank Robber:
Website: bankrobbermusic.com/
Instagram: / bankrobbermusic
Twitter: / bankrobbermusic
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

Пікірлер: 36

  • @ArisTake
    @ArisTake Жыл бұрын

    Use code *NMB* for *10% off* Advanced Sync Strategies for Film, TV and Video Games ATA course: aristakeacademy.com

  • @FieldOrder15
    @FieldOrder152 жыл бұрын

    Ari’s Insight. The insight from working industry professionals is invaluable! Reminds me to stay focused on the MUSIC first instead of just seeking random sync placements.

  • @paddybeaz
    @paddybeaz2 ай бұрын

    You’re not afraid to ask the hard questions and get tangible answers 🙌🏼 much respect

  • @coolestfluff
    @coolestfluff2 жыл бұрын

    Love it when you have sync people and music supervisors on! You've got one of the only in-depth resources of this part of the industry for when you're starting out!

  • @stevierico5934
    @stevierico5934 Жыл бұрын

    I like their honest, humbleness and sense of humour

  • @LuvlyLibra
    @LuvlyLibra2 жыл бұрын

    Ari your website has been very helpful. You make each complicated layer of the music industry much easier to understand. And this video is extremely dope, very insightful. You always ask the right questions, the ones that are in my head... Thank you for all the work you do! 🙏🤗

  • @defshima1582
    @defshima1582 Жыл бұрын

    Super helpful! ATA has helped us to be prepared, and with this in-depth information we have a better idea on who to pitch our first DISCO playlist to! Super grateful !The best thing we did was sign up with ATA! There’s payment options too. We’re ready to start pitching🙏🏼 Mahalo Ari🤙🏼🌺

  • @nvstomtz2888
    @nvstomtz2888 Жыл бұрын

    Awesome info! Thanks!

  • @dragondix
    @dragondix2 жыл бұрын

    Thanks team. I really appreciate your work. I take a class in New Zealand which focuses on a basic industry overview. I use your vids a bunch!

  • @DeliRowe
    @DeliRowe2 жыл бұрын

    Great session!

  • @joerapolla9040
    @joerapolla90402 жыл бұрын

    Great episode Ari, and guests, Lyle and Kyra!

  • @JayaLove
    @JayaLove Жыл бұрын

    This was a fabulous interview. I really like their vibes! They both seem very genuine and sweet. It makes me feel less intimidated about the idea of reaching out to sync companies.

  • @juicyrecords9286

    @juicyrecords9286

    Жыл бұрын

    Go reach out don’t be shyyyy, let the supervisors make the decision 😊

  • @PoliPopo
    @PoliPopo Жыл бұрын

    I definitely appreciate this 💯 🎶 thank You 🙏

  • @vanessanost
    @vanessanost Жыл бұрын

    This was great, I'm excited for this journey

  • @YAKUILLASIN
    @YAKUILLASIN Жыл бұрын

    Great video and a lot of helpful insight thanks so much. I'm a one man army here in Miami and the extra knowledge helps. Artist/Producer/Film

  • @stevierico5934
    @stevierico5934 Жыл бұрын

    Your podcast is excellent 👍

  • @HouseDarten
    @HouseDarten Жыл бұрын

    💎!!

  • @Mysterygrimms
    @Mysterygrimms2 ай бұрын

    Great content. I'll have to look into sync licensing for my music.

  • @Suzi.M
    @Suzi.M2 ай бұрын

    Really informative, thanks so much. 😎🥰🌍

  • @user-cp8wn3oc1n
    @user-cp8wn3oc1n2 жыл бұрын

    Thanks for the video, Ari. Now I have a positive guitar song with a vocal. Do you know any good libraries for that style? Are there any libraries that only the chorus can be sent to (without other parts of song)?

  • @danieldimarinomusic7754
    @danieldimarinomusic77549 ай бұрын

    Thanks for posting! Great interview. Maybe you addressed this and I missed it but I’m curious about timeline: I’m a music producer answering briefs with original music for commercials. When I see the deadline date, how long do they typically take to choose the song they want? The waiting game sucks and I just wanna know when I should give up on a particular brief. Especially it’s interesting to me when the due date is 10/16 but the the ad isn’t gonna run until March of 2024.

  • @johnbryant6610
    @johnbryant66103 ай бұрын

    Open question: Do music supervisors tend to seek out sync agents when they're looking for more song (w/ lyrics) oriented material?

  • @SamiksPersonalChannel-ug6qh
    @SamiksPersonalChannel-ug6qhАй бұрын

    Loved the video, would've loved to sign up with them but their website doesn't work.

  • @hoshikoproductions5391
    @hoshikoproductions539122 күн бұрын

    How do you sign up

  • @davidtrionfetti658
    @davidtrionfetti658 Жыл бұрын

    Potentially stupid question. I'm a multi-genre songwriter. Not crazy jumps like rap through death metal, but basically pop, country, rock, etc. Near the end, did Lyle and Kyra imply that's generally not what they look for? That they'd prefer artists with a consistent sound, ideally something they don't already have in their catalog?

  • @DarrenCampbellmusic

    @DarrenCampbellmusic

    Жыл бұрын

    Don't overthink it mate! Write the music that you want to make and pitch it!

  • @davidtrionfetti658

    @davidtrionfetti658

    Жыл бұрын

    @@DarrenCampbellmusic Thanks Darren. Much appreciated!

  • @DarrenCampbellmusic

    @DarrenCampbellmusic

    Жыл бұрын

    @@davidtrionfetti658 Definitely, easy to fall in to a trap of second guessing yourself just because you heard someone say it in an interview!

  • @jai.joylove
    @jai.joylove Жыл бұрын

    So, it would be better if you release the music first to then send it through a DISCO link to them ?

  • @k.d.pessoa4616
    @k.d.pessoa46162 жыл бұрын

    I wonder if they accept beat instrumentals

  • @chaqui_xcx

    @chaqui_xcx

    2 жыл бұрын

    I’m sure some places do

  • @Bisonvolcanomusic
    @Bisonvolcanomusic3 ай бұрын

    So, if I'm understanding you correctly, getting Kyra's email address would be a good first step 😂

  • @northside2southside12
    @northside2southside122 жыл бұрын

    5 min intro 🤯annoying

  • @demodeiowa
    @demodeiowa2 жыл бұрын

    Seems like the majors are now making it discouraging for indie artists n labels to get into sync

  • @leftofcenter4
    @leftofcenter45 ай бұрын

    Sounds like this business is rigged to the end of rigtivity and the small people are getting screwed.. you better have a side gig and a stock market account cause your ass will starve. Where is the artist union… whats next… doing a national commercial and you only get $115bucks