It’d be funny if they managed to make a dress that went from black and blue to white and gold in the sunlight

@m_artroom

Жыл бұрын

Can they color change it from laurel to yanny as well?

@swiatowidciesslak6249

Жыл бұрын

Asesome idea. ;-)

@chillidog1988

Жыл бұрын

is this the reference to that one photo where the internet was all up in arms about yesterday?

@sylvy16

Жыл бұрын

@@chillidog1988 i’m pretty sure. also it wasn’t yesterday it was almost a decade back.

@profealrescate-negocios9092

Жыл бұрын

​@@sylvy16 omg, I thought it was an exaggerated comment, but then I realized. Man, I forgot my uni times!

Style theory idea: what is the logic behind making perfume ads the most RANDOM ads ever? Like they never have anything to do with the perfume they’re selling 😭

@jostewart3192

Жыл бұрын

I would love to see what matpat and the theorist gang have to say about this, however I’m pretty sure they do it to sell a lifestyle/a feeling. But would love to hear more

@BellaDouglas-tq7pe

Жыл бұрын

What in the world are the men's cologne names, "cool sport" "savage" like . Huh

@elmotheelder1262

Жыл бұрын

Exactly! The perfume ads are just a woman walking through fire on a beach with a VO saying how she is unique and unstoppable.

@spencerwarren8302

Жыл бұрын

There is a reason! You ever tried describing color to a blind person? That's what those ads are doing. They're trying to describe a smell using only visuals. It's basically impossible to do that though so the ad instead tries to convince you it's so cool you just have to experience it yourself. There isn't really a better alternative unfortunately, as an actual description of the smell would be a lot less enticing.

@jaydenklaus

Жыл бұрын

Yes! I see those commercials and I'm like, "How is Timothee Chalamet staring into the camera supposed to make me want to buy some cologne?"

I feel old when Del Sol isn't in the public conscious anymore. We've already had crappy color changing novelty t-shirts and we loved it.

@Dkgow

Жыл бұрын

I just commented the same thing that Del Sol been doing this for decades and "now" it's "Main stream"

@imaginefun13

Жыл бұрын

Me with my 15 year old del sol nail polish 😂

@eacalvert

Жыл бұрын

I went to post this but I see someone else is also a connoisseur of fine clothing

@desireedavenport8653

Жыл бұрын

@@imaginefun13oh my gosh the nail polish! I begged my mom to buy it for me and I kept them for YEARS

@AniMonsterGames

Жыл бұрын

It was fun going to Mackinac Island and seeing Del Sol - I saw this episode and thought "??? There's an entire store of this stuff. I went there *over 10 years ago*" Sadly my color changing flip flops got caught in the teething period of a puppy, but they were fun while I had them.

In the eighties and early nineties we called it hypercolor and it was a well-known fact that it didn't last very long. It wore out too quickly

@krisztianunpronounceable

Жыл бұрын

I was just gonna say that! 😄

@stephenoakley9724

Жыл бұрын

I was waiting for MatPat to mention that this is decades old tech! We had a couple of tees in the early 90s that were I think Umbro brand.

@stephenoakley9724

Жыл бұрын

@@psephi411 maybe, but in the summer it was indistinguishable magic to the small child that I was.

@DaveKing19836

Жыл бұрын

@@psephi411 correct!

@CJBurgandy

Жыл бұрын

I also had hypercolor shirts as a kid lol

MatPat takes TikTok more seriously than I take my musical compositions

@Le_Talent

Жыл бұрын

​@МеаtСаnуоn 🅥 yes it was the one 😀😀👍👍

@Roz_Artz

Жыл бұрын

Lol😂

@LandO73420

Жыл бұрын

Bro, when will the next concerto come out? I'm tired of waiting!!

@vipprincess5770

Жыл бұрын

Lmaoooo

@from-wz2cq

Жыл бұрын

When u dropping a new album

When I was in 4th grade 15 years ago I had a shirt that changed while I was outside, man did I think it was cool. A classmate asked if I had changed because she was sure I had a black & white on me earlier today and not a vibrant colorful one. Her jaw dropped when I showed her that it had changed before going out again, it was awesome

@mica4977

Жыл бұрын

Would have been so cool to see in class!

@sorasong9708

Жыл бұрын

I graduated high school 12 years ago and I've been even more miserable ever since.

@garystinten9339

Жыл бұрын

​@@sorasong9708 I hear that.

@Salena905

11 ай бұрын

Yeah very cool 😎 ,and you probably didn't have to spend as much as these clothes are priced either.

@sorasong9708

11 ай бұрын

@@garystinten9339 I wish I could redo my high school years only better.

can we all agree that "not the brightest idea" is one of the smoothest play on words MatPat and the team have ever written

15 or so years ago, color changing clothes and especially nail polish and other small items, were sold in every tourist trap store when I went on a Caribbean Cruise. The tech must have gotten much better if they became big now instead of then

@Dkgow

Жыл бұрын

Nah it just wasn't "fashionable" until recent.

I remember going on a cruise to Alaska as a little kid in the early 2000s and my mom getting a sweatshirt that had these color changing flowers embroidered on the sleeves. I found it years later and it still worked because it was in the back of a closet for a decade lol

I see one potential for these: wedding dresses Looking white in the ceremony, changing to party colors under uv light on the dancing floor And they don't need to survive for long, because they are for weddings

@swiatowidciesslak6249

Жыл бұрын

Great idea. I agree.

@SpringStarFangirl

Жыл бұрын

That's actually pretty genius! I love that idea.

@-alovelygaycat-

Жыл бұрын

I absolutely love this idea!! It sounds so pretty!

@kareningram6093

Жыл бұрын

Ohh, that's a great idea!

@dubblebubbletoilandtrouble6646

Жыл бұрын

Ok but like I actually love this! You could even print a message on the train or something

It's actually very impressive that team theorist can think of a new style theory every week

@starjkurage

Жыл бұрын

It's impressive he can come up with 4 different theories each week

@Cocoaben

Жыл бұрын

don't forget all the suggestions and ideas from his team and fanbase

@soniaoberoi7959

Жыл бұрын

Well he has a team, the ideas come from them as much as him

@fizzy69o.0

Жыл бұрын

I'm pretty sure they prepare most of their theories in advance instead of the same week when they post those theories. I assume they prepared at least a dozen theories before this channel even started

@ultimatevenom11

Жыл бұрын

@@fizzy69o.0 i know, but it's still impressive

In Australia: in the 90s, as a part of the sun safety education program, we had badges with little UV colour change cloth patches to remind us to put on sunscreen, if it changed colour you needed sunscreen (even worked on cloudy days 😉).

The moral of the story is to never pay attention to TikTok when it comes to fashion. Or food. Or anything, really.

@EnbyGaemer2005

Жыл бұрын

I dunno the BookTok side seems to be getting kids reading more so I'm on board with that at least.

@Astrophel24

Жыл бұрын

@@EnbyGaemer2005 What are they reading?

@LRM12o8

Жыл бұрын

Just never pay attention to TikTok, period. I guarantee you won't miss a thing! The .01% of TikTok posts that are actually interesting or relevant always get reuploaded to KZread, Instagram & co and appear in your friends' status posts or get sent to you directly anyway.

@EnbyGaemer2005

11 ай бұрын

@@Astrophel24 A lot of Sara J. Maas and Collen Hoover.

@Astrophel24

11 ай бұрын

@@EnbyGaemer2005 Ahh.. I see. A bit disappointed in booktok ngl...

As long as TikTok exists, the Theorists Team will *never* run out of content for Style and Food Theorists

@lyndawolf7532

Жыл бұрын

Bad news if Montana starts trending then.

In the 90s, they had temperature changing clothes. GMM had some temp changing merch and that tshirt has worked for years and multiple washes.

@Kaalyn_HOW

5 ай бұрын

Immediately thought of GMM, and that seems to have panned out great!

I remember when Mattel made a cool line of Hotwheels with thermochromic paint, they called them "Color Shifters."

I had T-shirts from tourist shops and nail polish as a teenager that transition in the sunlight…. That was the 90s… I guess everything repeats itself.

I got a light activated color-changing shirt on vacation once when I was a kid. It lasted for several years! I wonder what that company did differently.

@chronically_btch

Жыл бұрын

me too! mine was from some nature preserve and had birds on it. I wore it probably once a week for years and it continued to work. only got rid of it because I spilled spaghetti sauce on it and it stained too badly to clean. :(

@determineddaaf3

Жыл бұрын

Makes me wonder if part of the temporarity of these products has to do with planned obsolence and/or fast-fashion.

@Cookiekopter

Жыл бұрын

​@@determineddaaf3 i honestly doubt that especially because 12h lifespan is too extreme and the lifelong guarantee that some of the shops offer

I really want to know how practical Roman clothing was- I have no clue why, but I feel like that would be a cool style theory video :/

EYYY A NEW STYLE THEORY

@Republic-A-Mapper

Жыл бұрын

Double bot

@Peepsaregreat

Жыл бұрын

DAMMIT

@TheseSlayer

Жыл бұрын

@МеаtСаnуоn 🅥 why did that fool me for a second, damn

@williamplayzgames8613

Жыл бұрын

yeah that happens every week

The best use of this was a t-shirt I got years ago from Universal Studios. It used normal ink that matched the energized color to depict the Marauder's Map then in the sun, little footprints would appear on the map lol. Hard to judge the cost since everything from the Orlando parks costs like, 3x a normal store

9:29 funny how the head editor didn’t turn to dust

Why you shouldn't waste money on color-changing clothes: Matpat will release all his colored jackets soon

@belckroz1952

Жыл бұрын

No no he's a got a point

@argonile2344

Жыл бұрын

Just because you edited I’m going to dislike, I’m too lazy to post it on r/awardspeechedits

@sorasong9708

Жыл бұрын

Now those Likes seem less earned.

Style fan theory: What is the most optimal gaming clothing, reducing of sweat, most comfortable ect.

@Falcodrin

Жыл бұрын

you wear clothing while gaming?

@stephenoakley9724

Жыл бұрын

It would just be an #ad for @Markiplier's clothing brand.

@sapphireshineauthor

Жыл бұрын

@@stephenoakley9724 it would be pretty funny to see Mat make an episode because Mark sponsored him XD

@user-bf7rz1hv2r

11 ай бұрын

@@Falcodrin bro what

4:22 never expected a monster high collab but, I'm here for it

Thinking about how when Style Theory was first announced, I scoffed at it.. now here we are, Mat's saving me money AND I totally grasp the concept of this channel now. 😅 sorry it took so long Mat.

@mahapatrasohamm

Жыл бұрын

Later is better than never

As someone who has used transition lenses, they don't last that long, unfortunately. My current glasses are "transition lenses", but they don't get dark at all in the bright sunlight anymore and they're only two years old.

My mom loves color changing nail polish in the summer. It works really well because you keep the bottle somewhere cool and dark, then the little bit you put on your nails only has to keep working for a few weeks until it's removed.

I remember growing up in the 80s we had those color changing t-shirts called Hypercolor and it was all the rage. Too bad it was a 1 hit wonder and this probably will be too, but it is nice to see they are trying to bring back the technology again because reminiscing about the old days is fun 😂

Matpat: Today, I'm gonna prove to you why these UV activated outfits might not be such a bright idea. Anybody who's ever bought anything from Del Sol: We already know.

@Freakadog

Жыл бұрын

Yes! Haven't thought of Del Sol in forever!

@sxatcychan1988

Жыл бұрын

@@Freakadog there's still one active in Las Vegas, so the franchise isn't dead yet.

I love the dnd refrence at 2:42

I remember having a color changing shirt when I was about 6. When my dad showed me how it changed, my mind was blown. I loved that shirt and it's still probably in the back of my closet.

This channel slaps so much harder than i ever thought it would! And im not even inti fashion!🎉🎉🎉🎉🎉

@chillidog1988

Жыл бұрын

I agree, MatPat is pretty freaking awesome.

This reminds me so, so much of the doll I had when I was little. It was a Disney's Pocahontas one, with a color changing dress. When exposed to sunlight, colorful leaves would appear on the fabric. It felt like magic to me back then.

i remember buying shirts like this back in the early 2000s from a store called del sol that preyed on all the cruise ship customers like crazy

You should 100% shell out the money to make 5 of those arg hoodies and send them to 4 of your favorite youtubers and 1 to Sean Evans because he still won't have you on hot ones.

Funny thing is, I remember buying a UV reactive tee several years ago from Threadless. It was $15 (or whatever their standard price was back then) and lasted for quite a while. The colors weren’t quite so bright though.

That would’ve been such a cool thing for sad beige babies. The parents see beige indoors, and when the kids are out they get to experience colours.

Two ideas for Style Theory, what is the best Halloween costume, and how hot/impractical/dangerous are mascot (animatronic) suits.

It’s too late, I already got a colour changing Jurassic Park shirt😭

4:36 I HAD THAT LIGHTNING MCQUEEN

@BlahajOfficaI

5 ай бұрын

SAME

For how expensive it is, it's absurd how short their lifespan is. I can see this being cool in the future, it's just too soon.

You can layer photochromic dyes, so you have a dark colour as base and then in sunlight the previously transparent top layer changes to another colour, hiding the underlying layer. Does require a transparent top layer though, so its not exactly going to become cheaper like that. But it should be possible to make some non-drab base layer. Once the interest in the drab-fab colour change dies down enough I suppose.

I have a colour changing shirt from 15 years ago. The great part about it is that is only colour changing on the butterflies on the top. So it’s already a default white top with a fun design, the butterflies just get bright and colourful in the daylight

You can color change cloths??? Oooooo

@RubyPawsDoodles

Жыл бұрын

Lol

@Alli495

Жыл бұрын

U first

I remember having photochromic bracelets as a kid (the beads became colorful when in the sun)…..the beads normally were like a opaque whitish/grayish color I think.

@666_cthulhu

Жыл бұрын

yeah that’s how i knew the plain white-beige clothes at that fashion show weren’t just whitish for demonstration purposes - it’s a limitation. my sibling and i made bracelets out of color-changing pony beads at a nearby nature reserve when we were little and they were always the same cloudy/slightly translucent white color. it’s a cute little gimmick for kids and special events, but i definitely don’t expect to see a fashion revolution just because of these photochromic dyes. they’re just too limited imo ¯\_(ツ)_/¯ although i did see a really cool idea for them in another comment: wedding dresses that stay white during an indoor ceremony, then change color during an outdoor reception or one w/ blacklights. it would be a fun party trick in the moment, and even after the dye stops working, you’d still be left with a traditional white dress to keep with your other sentimental items, pass on to your kids, or give to some other bride-to-be who either can’t or doesn’t want to drop thousands of dollars on a garment they’ll only use once XD

I think a profitable application of this could be for wedding dresses. They’re typically white, typically worn only once, and would look really cool for an outdoor wedding

Would be cool to see how big-budget musical theatre productions might incorporate it into costume design for on-stage rapid costume changes

might not be great for casual wear but seems like a fun day date outfit. can switch from formal to garden party real fast.

I had a thermochromic shirt years back. It lasted a while, but eventually it stopped working properly. I don't know how much it was (I was a young teen I think, someone bought it for me), but the equivalent of $50 in today's money sounds about right, as I can't imagine anyone in my family wasting more than that on a novelty shirt.

think of a future where you can buy one dress for multiple occasions, like if your out in the sun you have a pretty summer dress, and when in a dark night club or bar, you have a cool vibrant dress and didn't have to change.

You hit me with a nostalgia bomb at 4:40 because I've seen that ad before!

I laughted when matpat said we'd go outside if an arg jacket had clues that needed to be exposed to sunlight. Like im pretty sure we'd leave the jacket outside and come back for it later lol

Hi MatPat you are amazing keep doing what you are doing

@cryskingwiththetankfromMSpaint

Жыл бұрын

Yee

They’ve had color changing shirts forever at any tourist location. Monterey And San Francisco have had these for years

I honestly love your videos. I just love knowing new things in this world. Especially videos about the human body.

I've literally had a color changing shirt for 10+ years. Why is this just now a thing that's blowing up?

@wildstarr

11 ай бұрын

And I had Hypercolor color changing clothes in the 80s and 90s.

0:01 hello timed users

@holahola-ym1xv

10 ай бұрын

bene ciao amico come stai? bene spero di avere una bella giornata

I remember when I was young (like, 8 or so?), we got some clothes that reacted when you got them wet with cold water. I believe that it was blue by default, but turned pinkish when wet, but I might have it backwards. It was neat at first, but lost the novelty quickly. Then, at some point it stopped working. Although, with that, it at least stayed colorful after, as opposed to the photochromatic dyes.

think when combined/woven in with regular fabric this can be pretty cool as the regular fabric can be any accessible dye while the beige from the UV reactive fibers could be used as a special kind of hidden message on the clothes or a branding.. especially in the clubscene or rave scene

@mica4977

Жыл бұрын

Earlier this year I bought a cute Axolotl shirt that has the Axolotl change color (turns purple-ish) while in the sun. Could see them making other animals like a chameleon or even normal animals that all blend together while neutral but that each pop out once out in the sun. Like a "spot the hidden animals" style shirt that shows the answers once you go out

Glad to see the other commenters also pointing out that we've had nail polish and toys like this for years

Epic video! Never fails to impress.

I just love Matpat's videos so much and his narration is amazing.

I don’t know why, but the moment you explained that we could never imagine all the colors there actually are, my brain broke

man mat never dissapoints us

I remember when I was younger, I had this color changing nail polish that went from silver to hot pink and I thought it was the coolest thing ever. While it took a while to change (like 5-10 minutes), I never noticed it stop changing before I chipped it all off.

If i was to get a white colour changing dress lets just say its not gonna change often

I love when the fashion industry evolves. My question here would be... how do you wash them appropriately? Like, as a base they're white and cream and beige. If they get stained I'm assuming you can't use bleach on them lol MatPat, please do an episode on outfit swaps! Not necessarily like in those circus/magic/etc shows. I remember once seeing a skirt a girl made for the premiere of the Batman vs Superman movie where it started off with one, she twirled and it changed to the next, and finally twirled again and it became Wonder Woman themed. It was very cool and learning the "science" behind those techniques might be interesting to cover!

Me: Wants to get LITERAL COLOUR CHANGING CLOTHES. Matpat: This is why colour changing clothes are bad for you.

Amazing how they keep producing these amazing videos consistently❤❤

I think some of the water activate dyes like you have for kids toys would be a really cool concept for a rain jacket :)

I remember back in the 90s/early 00s having a few shirts that were color changing with the sun. They were so much fun, but they never lasted a full summer. Shame they haven't gotten much better in the decades since.

I love how we need theories on clothes💀

@grimm447

Жыл бұрын

Ong 💀

I am Second

@JackTrahanOfficial

Жыл бұрын

You are!!!!!!!!!!!!!

We had something similar over a decade ago, the shop sold many color changing stuff besides cloths, but popularity died quickly and the shop shut down like 3-5 years ago? And this was on a sunny island so yea.

Can't wait for the shaving épisode And please again PLEASE an episode hair, how to take Care of them, prevent baldness ect

I have a blacklight tattoo that I got 3 years ago and yeeaahh it faded QUICK. It does still react, but nowhere near as much as it used to. Would definitely be interested in an ep on tatts like that 👀

The color changing hotwheels car that's been sitting on my desk for 15 years: "Look what they need to do to mimic a fraction of our power"

I love style theory! And this video was so cool! I had never heard of color changing clothes.

Dang this is the earliest I've been! Awesome video!

Hypercolor shirts back in late 80's/early 90's. I was geeked when i got one for my birthday and looked forward to wearing it on the first day school

The sun changing clothes' colors was such a big thing in the late 80's/ early '90's. I had a few tees that did it.

I have a shirt that changes color. I got it in Mexico while on a cruise (it may be Del Sol brand, but I'm not a person who picks clothes by popular brands). It only cost about $20. It has a printed design with a white area, that displays extra designs when exposed to the sun. I havent had much opportunity to wear it, since the color change area is on the back, but I guess i can be glad it didn't cost as much as the ones mentioned in this video.

I remember getting shirts that did something like that when I was young like in 2000. There was a huge store that sold them in downtown San Antonio.

I really love the future implementation ideas MatPat said in the end, especially the ARG one. Nice content!

Can you explore glow in the dark clothing and fabric? I crochet with a lot of glow in the dark yarn and I would love to know if that also has a “shelf life” for its glowing.

I had shirts that did this back in the late 90s/early 2000s, and "hypercolor" was the same thing just with heat instead of light in the early 90s. It just comes around every so often in the fashion world, like most trends.

In Ocean City Maryland, there's a store on the boardwalk that sells nail polish, shirts, hair clips, plastic rings, and other small accessories that change color when under UV light. I don't know how long this store has been opened, but it's been there since I've been going to or near Ocean City for summer in the past 5 years

I've literally had a shirt that adds color (uv changing) from alaska, back in 2011 or earlier. Surpised this wasnt a thing earlier tbh

I remember, about a decade ago, getting a pair of silver/gray sunglasses that became bright blue in the sun, at least they look nice normally too

My marauders map has footprints that are UV activated but u can see them up close even when not activated and they definitely have lost vibrancy since I got the shirt years ago

THE MOON REFLECTS THE SUNS LIGHT LOOK AT 5:30

I was on the fence when style theory came out but now I'm so glad that it did. MatPat has the best job!

My fam found a Delsol store on the beach some 15 or so years ago, I can’t wear the shirts I got there anymore but they still change colors in the sun, not as vibrantly, but my little cousins still love them, I still have a jar of their nail polish & some hair clips that also still change colors

I’ve had two bottles of uv activated nail polish since 2013. A theory on the expiration date of nail varnish would definitely be interesting.

Hey MatPat, do you think you can do a video on cooling sheets? I’m interested in finding some sheets to keep me cool this summer but it’s so hard to find a non biased and researched review on them, and one of the ones that caught my interest is that some even mix silver into them??? What?! 😂

i like your ideas! incidentally color change threads were available in quilt shops for embroidery designs... oh gosh, in the 80s or 90s? but yeah, they dont last that long

glad you mentioned Del Sol. I love their products, and have had them for years

I can see it have some use for a blacklight party (and even if it wears out, the white colour still just had regular blacklight effect)

I still have my del sol tote from 10 years ago and it still works! Maybe not as bright as before, but it still changes colors. My ring, on the other hand, stopped working a few years ago 🤷🏽‍♀️