STEAL Gymshark's £1B Marketing Strategy
Ғылым және технология
📝 Make the ultimate content marketing game plan 👉 • The £10,000,000 Conten...
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Gymshark used to rely on influencer marketing to promote their gym wear, but things have changed.
They’re now driving 4.5 million organic search visits every month through search engine optimisation alone.
So what’s their strategy? That’s exactly what this video is all about.
⏲ Timestamps
00:00 - Intro
02:51 - Content Hub Strategy
06:30 - Link Building Strategy
10:50 - Category Page Strategy
13:29 - Bonus Tip
🔗 Mentioned Links / Resources
Gymshark ➡️ uk.gymshark.com/
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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
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Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival
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#ExposureNinja #SEO
Пікірлер: 15
📝 Make the ultimate content marketing game plan: kzread.info/dash/bejne/ipOgxcmqctrQfKg.html
Love these videos!! I've learned so much from your books, KZread videos and Spotify channel 😃 Thank you
Gymshark's content hub sure looks optimized and visually appealing. The categorized content helps a lot as well in redirecting traffic inside the site. Awesome video you have here, man!
This is excellent content, well done
Big fan of these videos. Great work
@ExposureNinja
Жыл бұрын
Glad you like them Alan!
We're just in the process of producing a 'Knowledge Hub' which we're thinking of replacing/embracing current FAQs page. GymShark have created it as a separate site, but they have zillions of budget. Could this still do as well for SEO if it's incorporated in our current site?
Interesting how the company started with the "Find a star and get them to wear my outfit" idea. Some very useful information and thank you for sharing it.
@ExposureNinja
Жыл бұрын
Glad it was helpful Surin! Gymshark are certainly trailblazers when it comes to influencer marketing, but it's good to see that it's not their only marketing channel - Jess
@heatlondon7966
Жыл бұрын
I feel as if it’s impossible not to be able to grow exponentially using this strategy. They had a huge advantage at the time as influencer marketing wasn’t big back then as much as it is now; making influencer rates a lot more affordable?
Very insightful, thank you so much for sharing! Can you please do Huda Beauty's marketing strategy?
@ExposureNinja
Жыл бұрын
Great suggestion - Huda Beauty went down the "influencer creates a makeup brand" route so early that people don't even realise the brand was started by an influencer. It would be an interesting marketing deep dive for sure - Jess
@heatlondon7966
Жыл бұрын
@@ExposureNinja Agree. Maybe we can look at how she’s continuing to maintain momentum because she just doesn’t seem to stop and so good at it. Are we able to track how many blog articles she posts weekly and how much traffic she pulls in on average?
Kylie cosmetics, please!😍
@ExposureNinja
Жыл бұрын
Already done! kzread.info/dash/bejne/o2qjzpKwc5DNY9I.html