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How to Do Keyword Research for SEO (Like a Pro)

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====================
Today’s video shows you a keyword research process that you can use to find and rank for the most profitable keywords
Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time.
⏲ Timestamps
00:00 - Intro
01:13 - Brain Dump
02:35 - Find keywords your site is ranking for
04:35 - Competitor research
05:52 - Keyword Data
09:21 - Use Your Judgement
10:45 - Filter Out Keywords
11:50 - Categorise as Informational or Commercial
13:20 - Add Associated Pages
15:23 - Track Your Keywords
🔗 Mentioned Links / Resources
🔵 Keyword Research Spreadsheet: bit.ly/3rZsZIt
🔵 Free SEMrush Trial: thankyouninjas.com
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Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
====================
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival
====================
#ExposureNinja #DigitalMarketing #SEO
• How to Do Keyword Rese...

Пікірлер: 96

  • @ExposureNinja
    @ExposureNinja2 жыл бұрын

    Get our free book: exposureninja.com/youtube/ Get a free website review: exposureninja.com/review/

  • @johirkhan5058

    @johirkhan5058

    2 жыл бұрын

    ক ক

  • @AlexanderMccarthey87
    @AlexanderMccarthey872 жыл бұрын

    Omg thank you. So tired of spam and gurus.

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    You've made my day 🥰

  • @sarahcoyle5804
    @sarahcoyle58042 жыл бұрын

    Love this! So much great knowledge and still really easy to understand for a beginner like myself. Subscribed to the channel and the podcast and I can't wait to learn more!

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Welcome aboard!

  • @mahirrahman2942
    @mahirrahman2942 Жыл бұрын

    I chose the right keyword to find this amazing video.☺ Very beautifully explained.

  • @muhammadkamran4566
    @muhammadkamran45662 жыл бұрын

    Thanks Tim, value packed video. Keep it UP :)

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    More to come!

  • @onionwarrior7447
    @onionwarrior74472 жыл бұрын

    This is incredibly INCREDIBLY useful!!! Thank you, you saved my life!!! From: an SEO content writer who doesn't know jack about the technical aspect of SEO but has applied for a role they're super underqualified for and now needs to learn a new skill at 3:40 in the morning.

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Glad to hear we helped you out :D - Jess

  • @almond-juice

    @almond-juice

    2 жыл бұрын

    hi!! how's the job going? i applied for the same and am very nervous :(

  • @Santhosh_0395
    @Santhosh_03952 жыл бұрын

    Awesome video, thanks 👍

  • @andrewdowniephd
    @andrewdowniephd4 ай бұрын

    Trying to dive deep into SEO myself, I may have mentioned that before, just found this post. Loving this channel. So impressive, very succinct, very, very helpful! I'm experimenting with SEO for a small Security Company wishing to provide a variety of security services in Scotland, including for the expanding tv and media industry here, so my one of my KW would be "tv film media security Scotland". Downloaded the book, working my way through it. Thanks.

  • @WebGuyMike
    @WebGuyMike2 жыл бұрын

    Awesome breakdown Tim! Seeing recent success in Super Bowl ads, I think "crypto" might be money. But it would also be pretty sweet to show up #1 when typing "fun"

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Haha yes, Crypto is for sure the gold rush of the moment! Uber competitive. We'll give you a "fun" anchor text backlink from en.com ;-)

  • @shirleybond2935
    @shirleybond29352 жыл бұрын

    Thanks Tim - very useful for me as the admin of a small one man business in a highly competitive niche. My keyword would be motorcycle recovery 🏍🏍🏍

  • @thenewlifecrisisvault2211
    @thenewlifecrisisvault22112 жыл бұрын

    I picked up your e-book. Good stuff and it's interesting to see you're a drummer. Is the 'Black Flowers' theme by chance a subtle homage to Fishbone?

  • @user-lw8qz2jt2u
    @user-lw8qz2jt2u7 ай бұрын

    Thank you for the great content

  • @mininusequeci
    @mininusequeci11 ай бұрын

    Awesome video!

  • @sherrimclaughlin-ryan2501
    @sherrimclaughlin-ryan2501 Жыл бұрын

    thank you so much ,this was so great😂🎉

  • @patriciamarie4709
    @patriciamarie4709 Жыл бұрын

    thank you this is very helpful

  • @appreciatingchange2557
    @appreciatingchange25578 ай бұрын

    Terrific. Also - loved the book v informative

  • @ExposureNinja

    @ExposureNinja

    8 ай бұрын

    Glad the book was useful!

  • @user-hi8yg5nn7r
    @user-hi8yg5nn7r2 жыл бұрын

    thanks for the info

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    You're welcome!

  • @mohammadjafariyan1022
    @mohammadjafariyan10222 жыл бұрын

    hi , before any thing i say thank you for writing such a good book and making this videos , i have a personnel question i want to ask you , what is your core reason ( or motivation ) for spreading your knowledge freely to people while some other people sell everything ? i want to know your mindset , thank you again , i hope you rewarded by the God

  • @gsgs409
    @gsgs4095 ай бұрын

    Tysm ❤

  • @ExposureNinja

    @ExposureNinja

    5 ай бұрын

    You got it!

  • @shadimasri77
    @shadimasri77 Жыл бұрын

    Thank you for the great content, it's saving me a lot of time, how many keywords are enough to work around with? What's the minimum and what's too much?- if there is such a thing

  • @ExposureNinja

    @ExposureNinja

    Жыл бұрын

    Hey Shadi! Glad you're enjoying our videos :D For keywords, we'd suggest more than 25 but not more than 100. Start with 25 and prioritise the ones that are the most important to you, and then work upwards from there. If you aim to target too many right away then you'll be trying to do too much at once which might result in you becoming burnt out. If you're in quite a niche industry, you might find that you have less than 25 keywords, which is ok too! I hope that helps - Jess

  • @abhipatil4844
    @abhipatil48442 жыл бұрын

    Good one

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Thanks

  • @ranamasud2418
    @ranamasud24182 жыл бұрын

    Very nice 👌👍

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Thanks a lot

  • @Theemmaegrant
    @Theemmaegrant7 ай бұрын

    My business is super niche and technical. Us and all our competitors are only ranking for basically the name of our company/website, and our product is known by many, many names as it is a new tech (varients describing basically the same thing), and every one of those have 0 volume. Would love some advice for what the hell to do next! Thank you!

  • @tobaoduwaiye
    @tobaoduwaiye Жыл бұрын

    I want to rank for "videographer". Thank you for sharing this information

  • @ExposureNinja

    @ExposureNinja

    Жыл бұрын

    Would perhaps consider including a location in that target keyword in order to make life a little easier (and results faster)

  • @maivishnaaz3117
    @maivishnaaz31172 жыл бұрын

    I love your accent !!!!You do you 😁

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Thanks

  • @md.kamalhossain9940
    @md.kamalhossain99402 жыл бұрын

    দারুন ভিডিও

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    ধন্যবাদ

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix Жыл бұрын

    Brillant

  • @mdabdurrazzakmiya7856
    @mdabdurrazzakmiya78562 жыл бұрын

    Good amazing

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Thanks

  • @mdlokmanhossain2813
    @mdlokmanhossain28132 жыл бұрын

    Good

  • @MartinZanichelli
    @MartinZanichelli2 жыл бұрын

    My favorite keyword would be "alternatives to exposure ninja". No, just joking. Sorry. It would be "personal injury lawyer".

  • @pioneersmokehouseschannel
    @pioneersmokehouseschannel2 жыл бұрын

    great video. I can't tell you all what keyword I want, silly! lol

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    "Food smoker recipes"? "Food smoker fuel"? Okay, we give up

  • @haomyounkobir9215
    @haomyounkobir92152 жыл бұрын

    Nice video

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Thanks

  • @mayumayito
    @mayumayito2 жыл бұрын

    Incredibly helpful, Tim, as usual! KW: best conversion optimizer. Also took you up on the SEMRUSH offer.

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Awesome. How are you finding Semrush? I LOVE it

  • @baconbigbeats
    @baconbigbeats Жыл бұрын

    Hey bro, great video but why don’t you just create a keyword list in SEMRUSH instead of the spreadsheet?

  • @diasporavoice8641
    @diasporavoice8641 Жыл бұрын

    Are you taking on students? Thank you for the free download

  • @frederickfreemant5860
    @frederickfreemant58602 жыл бұрын

    Is the older the site better for seo than new one?

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Definately

  • @chavocanuck
    @chavocanuck6 ай бұрын

    In the keyword research should you focus on people who are located in your country (or city) searching on your Product X keyword or should you focus on people who actually include the location in their search term "Product X in City A" or "Product X in Country A", etc.?

  • @ExposureNinja

    @ExposureNinja

    6 ай бұрын

    It really depends on the product you're selling. What are you selling?

  • @stustraps
    @stustraps2 жыл бұрын

    Cab you research competitors key words on Google search console?

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    You can only see the search terms that triggered your website to appear. Access to your competitors' Google Search console would be siiiiick, but is sadly rare (unless you have hacking skills)

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    WHICH WE DO NOT CONDONE

  • @stustraps

    @stustraps

    2 жыл бұрын

    @@ExposureNinja Thank you for the reply - I was relating to check your competitors 4.33 - I think you can only research competitors key words on Semrush?

  • @mdnasiruddin8537
    @mdnasiruddin85372 жыл бұрын

    নাইচ

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    ধন্যবাদ

  • @MdSahin-dw1xf
    @MdSahin-dw1xf2 жыл бұрын

    Naic

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Cheers

  • @myforexadventure2447
    @myforexadventure24472 жыл бұрын

    I think my keyword would be be 'wellbeing in Bath', as my business offers relaxing (and healing) PEMF treatments in the heart of the Spa Quarter n Bath

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Pleasure!

  • @justafy4049
    @justafy40492 жыл бұрын

    Bro I want to learn the 15 hour keyword search!

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Haha. Put this video on repeat 😅

  • @ThePsychicStylist
    @ThePsychicStylist2 жыл бұрын

    I'd love to rank for....Transformational Soul Stylist. I'm such a freak.

  • @mdshapon9833
    @mdshapon98332 жыл бұрын

    Hi

  • @user-de4ko9dp1c
    @user-de4ko9dp1c2 жыл бұрын

    🥰🥰🥰

  • @aortizandrew1
    @aortizandrew12 жыл бұрын

    Do we only pick and use one keyword per page that we want to rank?

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    You might want to pick 1-3 close match keyword phrases. It really depends on how much they vary and whether any of those would benefit from an individual page.

  • @KundelCrane
    @KundelCrane Жыл бұрын

    Cleaning really old wood

  • @robmccance
    @robmccance Жыл бұрын

    Atlanta Homes

  • @blocSonic
    @blocSonic10 ай бұрын

    Why are you using the term "Commercial" rather than "Transactional", which is the usual term used for that type of intent?

  • @ExposureNinja

    @ExposureNinja

    10 ай бұрын

    There is no "usual" term here. Different people use different terms depending on where they are, but also where they sit in the marketing function. SEOs use one term, PPCs another, content creators and sales teams go one way or another.

  • @blocSonic

    @blocSonic

    10 ай бұрын

    @@ExposureNinja Well, I guess my real question is why are you splitting intent into two categories, rather than the 4 usual categories of “informational, navigational, commercial and transactional”?

  • @SassyDogFashions
    @SassyDogFashions2 жыл бұрын

    Designer dog clothes Personalized dog harnesses

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Nice :) Some great keywords there!

  • @jerrytonsurya3605
    @jerrytonsurya36052 жыл бұрын

    Blockchain

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Suuuuuper competitive!

  • @MartinZanichelli

    @MartinZanichelli

    2 жыл бұрын

    "blockchain" is too broad, I do not know where is the buyer intent there. They probably just want to know what is blockchain or the history of blockchain, etc.

  • @KarenVaisman1
    @KarenVaisman1 Жыл бұрын

    Best keyword to rank for? “Free money”😂

  • @polyander
    @polyander2 жыл бұрын

    That wasn’t very useful.

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Oh well

  • @urielsosa6231

    @urielsosa6231

    2 жыл бұрын

    @@ExposureNinja Well I believe this was one of the highest quality videos on Keyword research i've seen, filled with great information and freebies. I cannot imagine what else someone could ask for besides you guys doing it for them. Which ironically, you guys pretty much offer to help at the end of the video for free haha. Once again thank you for the great video, and I appreciate all the additional help/freebies you guys offer as well. Have a great day!

  • @Allprowebtools
    @Allprowebtools2 жыл бұрын

    This is an effective way to get a great result. Thanks for sharing

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    You are so, so welcome

  • @underdogunchained
    @underdogunchained Жыл бұрын

    So in short, we need to pay for an SEO Keyword tool to stand a chance of ranking? Could of just said "purchase SEMrush. Link down below".

  • @ExposureNinja

    @ExposureNinja

    Жыл бұрын

    I've done SEO for 10+ years, using free tools and paid ones, for 1000s of clients making £10m+ per year. Paid tools not only have the best, more reliable table, they also shorten keyword research time down from full days to just a couple of hours. Can you rank using free tools? Yes. Absolutely. Will it take you 10x longer. Yep. Every single time.

  • @Ers596
    @Ers5962 жыл бұрын

    Nice video

  • @ExposureNinja

    @ExposureNinja

    2 жыл бұрын

    Thanks Dalia