Spotify Playlist Promotion is a Scam (99% of the time)

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Here is my in-depth document on how to identify Legitimate Spotify Playlists:
►► docs.google.com/document/d/19...
Want to work together and get your music on playlists? Let's team up:
►► www.indiemusicacademy.com/spo...
Here's another great document that answers all the most common questions about Spotify Playlist Promotion:
►► docs.google.com/document/d/1e...
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Want to take your training even deeper?
►► Spotify Growth Formula Course: learn.indiemusicacademy.com/s...
►► My Top Recommended Spotify Playlist Service: www.indiemusicacademy.com/spo...
►► Grab the free marketing training for new students: www.indiemusicacademy.com/wor...
Join my 4-Week Music Marketing Intensive: 80/20 Music Business Crash Course:
►► indiemusicacademy.com/8020-mu...
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Video Chapters:
0:00 - Intro
1:25 - Bumper
1:45 - How to Navigate the "Wild West" of Playlists
2:31 - Defining the Goal for Getting On Playlists
3:35 - The Legit Spotify Playlist Checklist
5:12 - The Difference Between Real and Fake Streams
6:12 - Spotting Low-Quality Listeners
6:44 - The Most Important Feature of the Spotify App
8:45 - How Can You Test Playlists to Know if They Are Legit?
9:16 - Spotify Owned Playlists Types
9:56 - The Types of User Created Playlists
10:22 - User Playlists That Actually Rank
11:05 - What is Ranking and SEO
12:55 - The Spotify Search Algorithm
14:45 - The Playlist Value Hierarchy
16:15 - Avoid the Ponzi Scheme of Playlists
18:03 - The #1 Rule I Follow When Purchasing Promotion
19:18 - Quality over Quantity
19:52 - Let Me Help You Find Legit Playlists
20:45 - Thank You For Supporting This Channel
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#musicbusiness #spotify #playlistpromotion
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Connect with Ryan on Instagram & Twitter:
►► / ryanwaczek
►► / ryanwaczek
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Пікірлер: 83

  • @AndrewColyerMusic
    @AndrewColyerMusic Жыл бұрын

    Great job on this, Ryan! I've actually been focusing on growing my email list, but now ready to jump into Spotify and Streaming Platforms as part of the long-term music income plan. Chasing playlists always seemed like a waste of time and money. Now I know why! Thank you so much for this video, so we can all do it right! 😀

  • @sparkerfivethousand1374
    @sparkerfivethousand1374 Жыл бұрын

    I value and respect your information to the fullest my Dude!

  • @teamClermont
    @teamClermont Жыл бұрын

    It is refreshing to see posts like this which help steer artists away from the bot farms and scammers. There are too few of us who do day to day legitimate PR work day in and day out by contacting genuine curators.

  • @fritzmusiccharts1327
    @fritzmusiccharts13273 жыл бұрын

    Amen! Sadly, the majority of people do not realize how valuable all this information is! Being full-time in the music industry for 4-5 years and studying exactly this topic, we can say that almost everything Ryan says in the video is true. Especially the main statement that if it is not a Spotify playlist receiving traffic through SEO, it is not a playlist you want to be on. We understand that the title is designed to draw attention, working inside this industry, we'd say it is not a 99% scam but rather around 88-94% don't really deliver actual value. However, the statements within the video are very well explained and true, which is most important. We've noticed that there are even several Playlist Promotion services that are not even aware of all this and possibly are partially scam/ partially legit, without even knowing. We've written several blog articles where we were trying to explain all of this, but this video completely nailed it. Thanks for that! If you wouldn't mind we would consider embedding this video within our website. Really glad to see that there is another music marketing company out there that is aware of this and actually shares this information. To Ryan: We'd love to have a chat with you, especially since we can share some insights/information with you that might be very interesting for you. Great research, well done!

  • @IndieMusicAcademy

    @IndieMusicAcademy

    3 жыл бұрын

    Thank you so much for the kind words! You absolutely may use this video in your blog posts, thank you for watching!

  • @dynamicpurpose
    @dynamicpurpose9 ай бұрын

    This dude has the best description of how to use Spotify Playlists on KZread.

  • @DamonHodgesOfficialPagePlus
    @DamonHodgesOfficialPagePlus3 жыл бұрын

    I have another question about the beat that is playing at the end of your video here did you create this beat?

  • @leonik3080
    @leonik30803 жыл бұрын

    Searched for the topic, your video came on top, watchee the whole thing, this content will be rewarded because it is indeed great!!

  • @IndieMusicAcademy

    @IndieMusicAcademy

    3 жыл бұрын

    Thanks so much for the kind words!

  • @quilizma
    @quilizma2 жыл бұрын

    Thank! Thanks! for the quality info that you provide! This is very helpful

  • @SleepyBabyClub
    @SleepyBabyClub3 жыл бұрын

    Learning a lot from your video! Thanks

  • @IndieMusicAcademy

    @IndieMusicAcademy

    3 жыл бұрын

    So glad to hear it! Thanks for watching!

  • @AriJordan
    @AriJordan2 жыл бұрын

    I have a question, after watching this video I clicked on one of the links and saw that you offer assistance with streaming. While reading everything on the site, your streaming promises seem similar to the sites that don't seem legit. It offers guaranteed results for one. What makes your guarantee more legit than the next?

  • @IndieMusicAcademy

    @IndieMusicAcademy

    2 жыл бұрын

    Great question Ari! This is correct, “guaranteed streams” have a bad reputation because it usually indicates that you’ll just have your song thrown into the “bot machine” until you get the guaranteed number you pay for. AKA... these other guys guarantee that you'll get "results" Our guarantee works in the opposite way, let me explain: Our process involves real humans. We contact influencers and pitch your song onto highly active playlists. (Influencers are people who own popular playlists on Spotify) Since musical taste varies from person to person, each campaign will have a very different outcome depending on the song that you submit with us. We have no clue how many streams you'll actually get, and sometimes songs get flat out rejected resulting in NO placement. So why have a guarantee for an exact number of streams? Well, for us “guaranteed streams” for us is more of a money-back policy rather than a guarantee of results. Real organic promotion can NEVER guarantee "results"- but we CAN protect you and your money. Since there is a chance that your song might get rejected by some influencers, we don’t want you to pay for something and come away empty handed. Every song is different and we will continue to pitch your song until the guarantee is met. But here’s the great thing about it-if for some reason we can never get your song placed or hit the guarantee, then we refund you the difference. That way you never take on any risk when deciding to work with us.

  • @paulnelson8496

    @paulnelson8496

    2 жыл бұрын

    @@IndieMusicAcademy this explanation actually convinced me to try you guys out with my next single.. let's see what happens

  • @YBeats-

    @YBeats-

    2 жыл бұрын

    @@paulnelson8496 I'd love to know how it went, please could you give me an idea of your results?

  • @paulnelson8496

    @paulnelson8496

    2 жыл бұрын

    @@YBeats- honestly still haven’t done it yet. We went from releasing a single to releasing an ep, we’re finishing it up rn but the plan is still the same

  • @YBeats-

    @YBeats-

    2 жыл бұрын

    @@paulnelson8496 Thanks for the response man, wish you all the best with your releases!

  • @MusicUnLtd.
    @MusicUnLtd. Жыл бұрын

    Very helpful tips, thank you!

  • @ClaireDonzelliMusic
    @ClaireDonzelliMusic3 жыл бұрын

    This is so helpful. Thank you for sharing this!

  • @IndieMusicAcademy

    @IndieMusicAcademy

    3 жыл бұрын

    You are very welcome!!

  • @kimweinglass
    @kimweinglass3 жыл бұрын

    Thanks for the quality info! This is helpful!

  • @IndieMusicAcademy

    @IndieMusicAcademy

    3 жыл бұрын

    Thanks for watching Kim!

  • @jeygraf7218
    @jeygraf72183 жыл бұрын

    Thanks for the great Info!

  • @IndieMusicAcademy

    @IndieMusicAcademy

    3 жыл бұрын

    You’re very welcome!!

  • @JLoboElDevorador
    @JLoboElDevorador2 жыл бұрын

    Trust me I am Latino and I been trying lots of Marketing companies for years to increase my social media pages with no results. Honestly I am subscribing to your channel cause you seen a honest person and explain step by step how this music business works and why not I might try your marketing service hoping to get results.

  • @BurningPaperMusic
    @BurningPaperMusic Жыл бұрын

    In the video, what you say makes sense - if not a little obvious - but there's no actual advice on "how to". Of course we all want to be on those lists you mention, but it's very rare to be on a curated list - I made it once in 3 years. I'll look through the docs, but you could condense this video into 5 or so minutes and give practical tips for the remainder - that would be more valuable that just telling everyone what they want. It is useful to remind that most promo's are either fake or vastly under-deliver. If you google "is legit" you will find most links saying they are legit - because the sites are affiliated with that service. These services create lots of other sites that seem to back them up. Search instead to ask if something is a scam, and you get a better list. Classic search engine confirmation bias.

  • @teamClermont

    @teamClermont

    Жыл бұрын

    Well said. Seems long for no real world To-Do list. Our team works diligently to land our artists on quality playlists, and it's s struggle even with our level of experience. But that being said, 90% of our clients come back. best of luck.

  • @PartyVitamin
    @PartyVitamin7 ай бұрын

    Thanks for the video brother

  • @jacksonl.8602
    @jacksonl.86023 жыл бұрын

    I really like your videos, and this advice. As a former label owner, I had to use a bunch of playlists (some shady, some not) to push music and I learned organic vs inorganic the hardway. I liked the analogy to a ponzi scheme, because that is happening to alot of artists who dont put in the time to learn the game. While I found you to be very genuine and honest for explaining this to everyone, I wish the video could be more concise - a bit shorter. Keep up the videos!

  • @IndieMusicAcademy

    @IndieMusicAcademy

    2 жыл бұрын

    Thank you so much for the feedback Jackson!

  • @IndieMusicAcademy
    @IndieMusicAcademy3 жыл бұрын

    Let me know if you agree or disagree with my analysis! Is there anything that you feel I missed? I'll be here for the next few hours replying to comments so type your response below! 👇👇👇

  • @pandemicmbm9176
    @pandemicmbm91762 жыл бұрын

    I get these a lot. Paying 50+$ just maybe get on a list or fake bot list isn't ideal.

  • @paragagrawal6274
    @paragagrawal6274 Жыл бұрын

    Sir, playlister is good platform to find playlist?

  • @DamonHodgesOfficialPagePlus
    @DamonHodgesOfficialPagePlus3 жыл бұрын

    Very helpful, thanks for posting :-)

  • @IndieMusicAcademy

    @IndieMusicAcademy

    2 жыл бұрын

    You are very welcome!

  • @specialforcesofliberty1615
    @specialforcesofliberty1615 Жыл бұрын

    Good video Ryan. I am a fan of Indie Academy.

  • @IndieMusicAcademy

    @IndieMusicAcademy

    Жыл бұрын

    Thank you!!!!

  • @tomersade67
    @tomersade67 Жыл бұрын

    Very Helpful

  • @moonstrivemedia
    @moonstrivemedia3 жыл бұрын

    Amen!

  • @user-kf1yh4hl7i
    @user-kf1yh4hl7i2 жыл бұрын

    So how do I get on the important highly ranked playlist? I am pitching to Spotify high quality music with no results and I am trying to find playlists that are high ranked to increase exposure. Thanks for doing this and appreciate the advice however, I would like to spend some time on the solution as well - how do you get on Highly Ranked Playlists?

  • @kpec3

    @kpec3

    2 жыл бұрын

    You have to have good numbers in the algorithmics. Research that.

  • @stripedelicstudios
    @stripedelicstudios5 ай бұрын

    Agree with everything except Gibson...

  • @lunacave
    @lunacave3 жыл бұрын

    Spotify in itself is a scam. I'm finished with these God Damn criminals. I no longer play rhis sick game.

  • @JamesReviews
    @JamesReviews3 жыл бұрын

    I got added to a bot playlist not long ago without even submitting. All streams were coming from 2 towns lol. Also I've got on many real ones which is great too. Ever since my followers have been growing up, release radar streams have been too. I've even been getting some plays on Spotify radio

  • @IndieMusicAcademy

    @IndieMusicAcademy

    3 жыл бұрын

    Same thing happened to a friend of mine too! A lot of artists don’t realize that they have zero control over what happens to their music once it’s live on Spotify. Which is why I’m so glad that you’re combatting it by flooding your music with real listeners so that bots play less and less of a factor. Good job!

  • @JamesReviews

    @JamesReviews

    3 жыл бұрын

    @@IndieMusicAcademy Thank you!

  • @tommotif1672

    @tommotif1672

    2 жыл бұрын

    @@JamesReviews I am having the same problem. My Listeners on Spotify come mostly from only two cities because of some sketchy playlist that the song is not even in anymore. I reached kind of an audience which I can see in my Spotify for Artists but for Listeners on the Spotify Page it might look sketchy..

  • @JamesReviews

    @JamesReviews

    2 жыл бұрын

    @@tommotif1672 yeah it sucks when that happens

  • @tevinterellofficial
    @tevinterellofficial2 жыл бұрын

    Can you help me get in touch w/ legit influencers that rank in the Spotify playlist

  • @IndieMusicAcademy

    @IndieMusicAcademy

    2 жыл бұрын

    Click this link and when we send emails, send one back and our team will personally explain how we help with Spotify play listing: www.indiemusicacademy.com/workshop

  • @heavybrokenmachines
    @heavybrokenmachines3 жыл бұрын

    Everyone has a chance to get on Release radar just like everyone has a chance to win the Lottery. Spotify are the winners here whatever you do and playing with musicians dreams just as much as the dodgy Spotify promo playlisters ...

  • @IndieMusicAcademy

    @IndieMusicAcademy

    3 жыл бұрын

    Yup. Unfortunately Spotify is still not turning a business profit though, so they are the winners of an empty bag.

  • @heavybrokenmachines

    @heavybrokenmachines

    3 жыл бұрын

    @@IndieMusicAcademy Nicely put..

  • @dustdemand3248
    @dustdemand32483 жыл бұрын

    Can you recommend me what the legit website for me can promote my track on Spotify?

  • @IndieMusicAcademy

    @IndieMusicAcademy

    3 жыл бұрын

    I've got info on that for you right here: www.indiemusicacademy.com/spotify-promotion

  • @fritzmusiccharts1327

    @fritzmusiccharts1327

    2 жыл бұрын

    Moonstrive Media

  • @firstfrontier

    @firstfrontier

    2 жыл бұрын

    No such thing. Anyone who guarantees legit streams is lying to you. As he mentions in the video, the only worthwhile playlists are Spotify's own, so the bitter pill to swallow is that we have to play the game and hope that organic growth trips the Spotify algorithm. We've started to see Release Radar joy with our latest songs. I don't think they're better than the earlier releases, just that Spotify now has more of an idea of who might like us.

  • @dustymckayOfficial
    @dustymckayOfficial2 жыл бұрын

    I see these playlist promoters on Facebook all the time. I think they are scams.

  • @SpeedDegreeProductions
    @SpeedDegreeProductions2 жыл бұрын

    Damn.. I think i was scammed

  • @PartyVitamin
    @PartyVitamin7 ай бұрын

    Any one hear of Kingston marketing? Are they legitimate or scam ?

  • @LAMBORGHINIACE
    @LAMBORGHINIACE2 жыл бұрын

    Where can I go for Spotify playlist

  • @IndieMusicAcademy

    @IndieMusicAcademy

    2 жыл бұрын

    Your best bet with us is to get our free workshop, then when you receive our emails, fire back with a question about Spotify promotion, we can personally have our team help you: www.indiemusicacademy.com/workshop

  • @413nishawn

    @413nishawn

    2 жыл бұрын

    @@IndieMusicAcademy just sent him straight to the playlist lol.. whats the fee. Lol why the loop. He's an artist

  • @josephryan5660
    @josephryan5660 Жыл бұрын

    The idea that a playlist is less valuable because they run Facebook ads for it is silly to me.

  • @IndieMusicAcademy

    @IndieMusicAcademy

    Жыл бұрын

    "Low Quality" Facebook ads.

  • @coldhardfunfacts
    @coldhardfunfacts Жыл бұрын

    Any one used lyrical minds

  • @DrSoucMusic
    @DrSoucMusic Жыл бұрын

    ❤️

  • @chrisfenger7334
    @chrisfenger73342 ай бұрын

    Is that not what you do? Promise artists streams in exchange for money. The playlists you place on from Indie Music Academy may be legit enough, but this is not a real recipe for artist growth, just a recipe to make Ryan here rich.

  • @rogercraig7203
    @rogercraig72032 жыл бұрын

    Hey all you hard working musicians out there. Go buy some Lottery tickets. Better chance of making some money from those than from the "all music should be free" music business. Why have almost 80% of PRO musicians QUIT the music business? OH yes nobody wants to pay you ONE DIME for your music!

  • @sliduyzamnoyu
    @sliduyzamnoyu3 жыл бұрын

    🤯🤦🏻‍♂️

  • @HamzaAzzouzi
    @HamzaAzzouzi3 жыл бұрын

    Can i get an answer to my request 🙂 check your emails thank you

  • @IndieMusicAcademy

    @IndieMusicAcademy

    2 жыл бұрын

    We eventually answer all our emails, just give it some time because we get 100s a day.

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