Speed up Innovation with Design Thinking | Guido Stompff | TEDxVenlo
Innovation made simple, that is Guido's passion. Elements of design thinking are the core of his idea.
In 2005 I attended a lecture delivered by a famous Dutch politician. To be honest, he made me angry,” Guido says. “He was explaining how difficult politics are, talking about the dilemmas he faces every day. But he did not present solutions. Not one. And not even a plan to get one.” In his anger Guido, a designer with many years of experience, suddenly understood he had an entirely different way of thinking. Designers always explore new ideas. Problems are challenges for their creativity.
His anger became wonder. “I asked myself what makes design thinking so different. And above all what it might contribute to teams and companies. And even politics.” Together with the Technical University Delft he made movies of product development teams in the wild, and analyzed these with 7 researchers. They discovered how ideas arise in teams, captured the origins of innovation and revealed what designers contribute.”
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
Пікірлер: 44
I'm an architect. You speak from my heart. Just perfect. Thank you.
What a coincidence! I'm doing a Master in Management, and yesterday on my Innovation and Organization class we had a design thinking session! It was amazing how we came up with so many innovative ideas out of a single item! And we never thought of such things before we were exposed to design thinking.
Great talk and a few good takeaways, except for one quite fundamental detail: design thinking is all about defining the problem. If the options you end up with don't address the problem, your innovation is worthless.
Agree many parts but not the part where problem is neglegted. Design thinking starts with a problem and ends with bringing value (to the problem). In between there are the options and solutions.
Ready, fire.....aim! Great talk, some nice points well made. Don't overthink each step, embrace failure and learn as you go.
How can we know what we want untill we know what the options are I really find this line simple yet amazing
It felt like he is speaking my mind.. Lovely! so precise and apt! Thank you so much!
As an Designer i must say this is pretty accurate
This is such an awesome video. Thank you
thank you
catch 22 think options, on the go you find a way language we understand how do we know what we want, until we see the options are the first thing is, start. start moving you cannot know what you’ll end up with think options, learn on the go, play, make things learn by creating visualize
@Skeptical2424
2 жыл бұрын
Pretty good summary, if I knew about your comment in advance I wouldn’t have bothered to take notes!
This was an excellent presentation!
Don't plan, and think about everything. Just start with people, and visualize.
Very useful speech and I mentally agree with it!!
thank you all very much
Nice ❤😊
yes
It is a good way to live tomorrow
Respectfully, some really GREAT ideas arose from one individual person, usually those ideas were ahead of the time though, and those people wee misunderstood...Look at Nicola Tesla...
@PeterSodhi
5 жыл бұрын
The exception that proves the rule.
De hoeveelheid Nederlandstaligen die "IDEA" uitspreken als IDIE is ongelooflijk storend
great
Nice Share Guido
Nice share
عقل الانسان ليس له حدود. مطور منتجات د-أسامة احمد باهديلة
"A coffee filter" is NOT a piece of paper -- do shadow puppets put to use the characteristics of the material of the coffee filter? Nope. Did anyone put the characteristics of the coffee filter to use, or even the design built into it? An accordion fan or a designer gown that put to use the folds created in the filter ?
I love TED cos she often licks my ears
There are more useful techniques (lead user analysis, voice of customer, etc.) I don't know why this is popular.
@asierfernandezdeantonasoto1062
5 жыл бұрын
you mean why design thinking is so popular? If that's the case, I can tell you that those other useful techniques you mention are part of the Design Thinking process.
@asierfernandezdeantonasoto1062
5 жыл бұрын
if you mean that in order to innovate those techniques that you mention are more useful, in what it seems that you refer to listening to the user and customer, of course it is important to listen to the user and customer, but there are more aspects to take into account.
What can teams do to make the sun rise tomorrow?
I have no idea why this is supposed to be good or new. It is very old to Marketers. QFD is more operative for development and it is 40 years old. There is no proof that design thinking works better than anything else. Yes, there are hundreds of books on innovation yet he says there are none. Were any of the uses commercially useful? This just steals and renames other people's work.
Bro from 3:49 and 12:27 is struggling so bad
Unfortunately the excessive mouth noises kept me distracted
@ArgyllPiper90
5 жыл бұрын
As soon as I seen this comment I instantly recognised this noise, how annoying lol
@lowhertzhighspl
5 жыл бұрын
@@ArgyllPiper90 I hesitated making the comment in case it ruined it for others. Sorry.
Lol "i need a job to get relevant experience"..."no you can't get the job".
@melissatranfield4054
5 жыл бұрын
That's why work experience and apprenticeships are so important!
@venkatasivagabbita788
3 жыл бұрын
Work experience and internships can only be obtained if you already have work experience. DUH!
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Non sense that's paid for, by huge students fee's.
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how much money did you make with your brilliant ideas? you are still living in a moderate house in Eindhoven aren't you..... all theory