Simak Strategi Marketing Battle Plan Pertamina vs Shell - ANALISIS #5
Mungkin Anda sering mendengar kisah MARKETING BATTLE antara pemain-pemain di dunia Cola seperti Coca-cola vs Pepsi atau kita sering mendengar juga pertarungan antara BurgerKing vs McDonald's.
Banyak sekali kisah-kisah MARKETING BATTLE yang datang dari brand-brand global tapi jarang sekali ada yang menyorot kompetisi yang terjadi di Indonesia. Mungkin karena sumber datanya memang terbatas atau mungkin memang karena masih dianggap tabu berbicara tentang kompetisi di pasar Indonesia.
Lewat program Analisis, CEO Marketeers Iwan Setiawan ingin mendobrak persepsi tersebut dengan membahas MARKETING BATTLE PLAN dari pertarungan antara Pertamina SPBU dengan Shell SPBU. Seperti apa sengitnya pertarungan kedua merek ini?
0:00 Marketing Battleplan SPBU Pertamina VS Shell
1:30 4 Pendekatan Marketing Battleplan
5:20 Flanking Strategy
7:50 Defensive Strategy
12:00 Offensive Strategy
22:15 Guerilla Strategy
Temukan juga inspirasi lain seputar dunia pemasaran dan entrepreneurship di portal berita www.marketeers.com
Dan follow akun media sosial Marketeers di:
Instagram: @marketeers
Twitter: @the_marketeers
Facebook & LinkedIn: Marketeers
#Analisis #Marketeers #MarketingBattlePlan
Пікірлер: 36
yang masih sangat jarang dibahas adalah marketing universitas. sangat menunggu bahasan ini :)
Mantap.. request. Unilever vs Wings dong pak.. 😊🙏 Pasti sangat menarik..
terima kasih, atas share pengetahuannya.
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
Ilmu yang sangat bermanfaat 🙏
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
terima kasih pak Iwan Setiawan. mungkin selanjutnya membahas bagaimana membuat strategy marketing sesuai dgn karakteristik/bidang bisnis...
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
terima kasih pak videonya, sangat menginspirasi
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
Mantapp .. daging semua
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
this is totally great, as a student major in Marketing. Memang secara skala Nasional PERTAMINA memang hebat, namun secara skala Global, saya rasa SHELL lebih unggul. Hopefully ada lagi perbandingan Strategy Marketing utk perusahaan lainnya, ini sangat membantu khususnya bagi anak2 muda di bidang Marketing. Thank you so much Pak Setiawan, keep it up Marketeers!!
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
andalan saya.. selalu ngikutin saya bang,, terimakasih atas ilmunya.. is the best lahh..
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
Maaf bang... Pertashop sebenarnya untuk melawan lawan baru yaitu indo station punya mobil...
Keren bangetttt
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
Terimakasih sangat bernilai dan inspiratif, sy ikuti smua analisis 1-6. Btw bs dicontohkan battle dr kategori fmcg (snack category)? Tks
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
Like 👍📢
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
Om bahas Le minerale sama Aqua di part berikutnya, menarik kaya nya
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
berapa pergerakan market share pertamina dan shell dari tahun 2005. apa kunci utama shell agar dapat memperluas coverage nya
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
Selama Pertamina cuma bisa jago kandang, jangan harap bisa untung besar mengikut Petronas dan perusahaan2 minyak lainnya.
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
Buktinya shell semakin menjamur, Service nya makin top.
@lesungpipi3357
4 ай бұрын
Service-nya doang bagus tapi kualitas bbm Shell dan Pertamina tetap sama karena Shell ambil minyak BBM-nya dari Depo Pertamina Plumpang 😂😂😂
SHELL TERBAIK❤
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳
@lesungpipi3357
4 ай бұрын
Shell mengambil minyak BBM-nya dari Depo Pertamina Plumpang😂😂😂
mau nambahin juga, kalo petamina ada pertashop shell ada deli2go juga yang sama sama untuk konsumen nongkrong, beli minum/makanan
@marketeers
Жыл бұрын
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳