Perusahaan-perusahaan di Industri ini, Wajib Transformasi Digital Sekarang Juga! - ANALISIS #2

Banyak orang bilang digital transformation itu sebuah keniscayaan. Biar tetap eksis, perusahaan atau organisasi harus melakukan transformasi ini. Di sini pilahannya cuma satu: mendigitalisasi atau mati.
Di sisi lain, banyak perusahaan maupun organisasi yang merasa sudah melakukan transformasi digital bertahun-tahun tapi malah tambah rugi perusahaannya.
Jadi, mana yang benar?
Seperti apa sih digital transformation yang sebenarnya?
CEO Marketeers Iwan Setiawan memaparkan jawabannya
dalam ANALISIS episode kedua ini.
Chapters:
0:00 Digital: Necessary Evil?
01:50 Potret Digital Lintas Industri
09:47 End Game is Online + Offline
13:25 Tangga Digitalisasi Industri di Indonesia
Temukan juga inspirasi lain seputar dunia pemasaran dan entrepreneurship di portal berita www.marketeers.com
Dan follow akun media sosial Marketeers di:
Instagram: @marketeers
Twitter: @the_marketeers
Facebook & LinkedIn: Marketeers
#Analisis #Marketeers #DigitalTransformation

Пікірлер: 32

  • @indrapurnama1285
    @indrapurnama12852 жыл бұрын

    Belajar langsung dari expert nya emang beda.. kerasa daging nya..

  • @ifanutomochanneltv8090
    @ifanutomochanneltv80902 жыл бұрын

    Jujur. Ini yang saya tunggu. Ilmu marketing dari Pak Iwan. Tolong marketers dibuat konten seperti ini secara berkala dan terus menerus. Karena ini bermanfaat sekali 👍👍👍👍

  • @marketeers

    @marketeers

    11 ай бұрын

    Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳

  • @sigitkurniawan4476
    @sigitkurniawan44762 жыл бұрын

    Kembali menyimak

  • @ezoteriz
    @ezoteriz8 ай бұрын

    Pak Iwan, yg namanya industri maskapai ya experience-nya dirasakan secara langsung, masa beli tiket pesawat ngga naik pesawatnya, gimana caranya berpindah? Namun untuk akuisisi pelanggannya bisa dilakukan secara online, seperti penjualan tiket. Sama juga seperti industri hospitality, untuk pengalaman menginap atau hanya sekedar tempat untuk berteduh seperti BnB, pengalamannya dirasakan secara langsung, baru untuk penjualan tiket atau booking hotelnya bisa dilakukan melalui online travel agent. Logika dasar seperti ini penting dimiliki dalam memberikan coaching agar tidak misleading dalam mengambil keputusan.

  • @user-cb6gc6xc8r
    @user-cb6gc6xc8rАй бұрын

    Ntabb

  • @ayahhafizh
    @ayahhafizh Жыл бұрын

    Iya mmg keren sharing nya

  • @SzetoConsultants
    @SzetoConsultants Жыл бұрын

    Sangat bermanfaat dan menginspirasi 👍 Memang sekarang semua hal sudah berubah ke digital termasuk dalam sistem keuangan, sehingga bisa jadi jauh lebih mudah! Untuk sobat lainnya boleh cek profil kami yaa untuk info seputar masalah laporan keuangan pada bisnis 😉

  • @derbychannel4066
    @derbychannel40662 жыл бұрын

    kereenn..

  • @verikurniawan4228
    @verikurniawan4228 Жыл бұрын

    Materinya sangat berbobot dan jelas

  • @XangThio
    @XangThio2 жыл бұрын

    memang tantangan terbesar dalam proses transformasi ini adalah penekanan mengenai nilai investasi awal yang perlu dikeluarkan untuk mengadopsi digital dalam proses konvensional yang sudah terjadi.. dan sangat setuju, pada akhirnya, semua akan menuju OMNI.. tidak bisa full digital, karena human touch and sense masih sangat diperlukan untuk memberikan pandangan dan keputusan yang tidak bisa diputuskan via AI saja

  • @marketeers

    @marketeers

    11 ай бұрын

    Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳

  • @radityapratama9804
    @radityapratama98049 ай бұрын

    Daging banget. Baru nonton

  • @sholihulabsor1047
    @sholihulabsor10472 жыл бұрын

    Analisisnya kaya ilmu......bukan chicken soup.....keren

  • @marketeers

    @marketeers

    11 ай бұрын

    Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳

  • @tembakaulinkemote
    @tembakaulinkemote Жыл бұрын

    sungguh, ilmunya bernilai mahal. yang lain jualan e-book dan pelatihan, chanel ini mantap...informatif

  • @marketeers

    @marketeers

    11 ай бұрын

    Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳

  • @edywijayanto724
    @edywijayanto7242 жыл бұрын

    inspiratif, sangat bermanfaat

  • @marketeers

    @marketeers

    11 ай бұрын

    Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳

  • @TalkWithDimas
    @TalkWithDimas28 күн бұрын

    kalau pekerjaan telemarketing apakah bisa digantikan oleh digital marketing?

  • @istanapengetahuan
    @istanapengetahuan2 жыл бұрын

    Perbanyak konten sesi khusus om iwan Setiawan nya min. Narasi nya sudah bagus. Jika ingin pesat perkembangan channel ini. Yaitu sering buat konten narasi seperti ini contoh Chanel nya om DR Indrawan Nugroho. Yaitu coba sering sering bedah bisnis company besar terutama dalam hal ini mungkin konteks nya sisi strategi Marketing nya. Jangan lupa sering main kan thumbnail dan judul yang menjual yang membuat orang penasaran

  • @marketeers

    @marketeers

    2 жыл бұрын

    Terima kasih untuk masukan dan sarannya

  • @gatotamri7792
    @gatotamri7792 Жыл бұрын

    Sangat bermanfaat, terimakasih

  • @marketeers

    @marketeers

    11 ай бұрын

    Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳

  • @jusdiharry
    @jusdiharry2 жыл бұрын

    Setuju dengan analisa kalau peranan human di teller hanya sbg perantara untuk transaksi di consumer banking... Tapi bagaimana dengan rural bank? Dimana interaksi & emotional relation dengan human masih sangat diperlukan, seperti kedekatan dengan nasabah. Krn mayoritas nasabah still from rural area...

  • @marketeers

    @marketeers

    11 ай бұрын

    Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳

  • @nonilusiasari6570
    @nonilusiasari65702 жыл бұрын

    Mas Iwan selalu keren

  • @marketeers

    @marketeers

    11 ай бұрын

    Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0 Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia From Vision to Reality DREAM, DESIGN, DO Monday, 18 September 2023 @Ciputra Artpreneur Theater Jakarta 10.00 AM- 5.00 PM Early Bird Ticket : 🏷️Regular Rp 400K 🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers) Buy Ticket : marketeershangout.com/ ☎️ wa.me/6281111112803 See you there 🥳

  • @erick270382
    @erick270382 Жыл бұрын

    Thx for the insight.. btw, datanya dr mana kl penjualan konvensional lebih besar dr e-commerce.. thx ya

  • @marketeers

    @marketeers

    Жыл бұрын

    Banyak sumber datanya di antaranya dari McKinsey, Statista, eMarketer

  • @dananjayaidabagusgede5144
    @dananjayaidabagusgede5144 Жыл бұрын

    pak iwan, saya ada makuliah analisis pelanggan digital, kira kira untuk buku apa ya yang cocok sebagai pedoman ? termakasih

  • @marketeers

    @marketeers

    Жыл бұрын

    Marketing 4.0 bisa jadi pilihan