Should You Start a Youtube Channel for Your Game?

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Ever wondered if you should start a KZread channel as a game developer?
After releasing 110 videos on KZread ourselves, we decided to weigh the pros and cons for you so you can make an informed decision for yourself.
We discuss the three common categories for gamedev channels, outlining the benefits and challenges of each, and dive into the financial support potential of KZread and whether or not it can complement your gamedev journey, or hinder your game dev progress.
If you're a game developer considering KZread, this is a must watch.
We share all of the vital takeaways we've learned over the last 1.5 years on KZread, and provide an inside look into whether or not starting a KZread channel will align with your goals in game development.
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If you're new to our channel, we're Brandon & Nikki from Sasquatch B Studios. We sold our house to start our game studio, and work full time on building our business and making our games, Veil of Maia & Samurado.
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#motivation #indiegame #gamedevelopment

Пікірлер: 52

  • @MarcV_IndieGameDev
    @MarcV_IndieGameDev9 ай бұрын

    I've just started my KZread journey 2 weeks ago, I've only really got 4 hours on a Sunday night to record and finalise. It's nuts some of the work people put in their videos, I can't even imagine the extra time to slap in some meme references. It'll be fun to see how I can improve and build on only a 4/5 hour time limit. I don't really want KZread stealing any of my main learning/development time, so I doubt my KZread will gain too much success but hey, it's all about having fun!

  • @finalforeach
    @finalforeach9 ай бұрын

    When it comes to getting feedback that you usually cannot put into action, I find it useful to have them as a point of discussion in the end of my videos, highlighting the people who said these things, whether I want to carry through with implementing it or not. That way people feel engaged in a project that they can't otherwise contribute to or play-test just yet. And although visuals are a priority, as long as the content is thought provoking or otherwise entertaining, people can be drawn in regardless.

  • @JoeHannouch
    @JoeHannouch9 ай бұрын

    The quality of your videos got so good! And the topics you're covering are really interesting and well picked, great job pushing forward with your channel I'm really enjoying your content! Cheers

  • @hawkgamedev
    @hawkgamedev9 ай бұрын

    I made the same mistake of visuals and money wasting at the start of a now canceled project, and you give a great input on how people would direct your development if you don't protect your ideas. I love how you have learned so much and are teaching us all based on your insights. Personally I don't think I'll ever do YT along with a game dev aside from devblogs, it takes too much time for the return. Anyways thank you for your videos!

  • @SapienInc
    @SapienInc9 ай бұрын

    KZread is a whole different commitment where in if it takes a developer a month to build a game...now its gonna take more time.

  • @cinemaphar

    @cinemaphar

    8 ай бұрын

    Depends on how much you plan on uploading videos and the quality of those videos.

  • @Uhfgood
    @UhfgoodАй бұрын

    My goal is to build up a KZread audience through a gamedev vlog (devlog) -- Not even focused on selling it, will be focused on providing behind the scenes, about the process of making a game from start-to-finish - I guess my only question is how can I do a devlog without having some decent visuals first. I get it, make your game first, when you have visuals then do videos -- Got several things at play here 1) showing from start to finish (except the story I had come up with years before but even going to share the story), 2) people commenting on just start and worry about getting views and improving later, 3) I kind of need to start now, because just waiting means that I won't getting anything financially out of this until later (creatively is fine, but I want to support myself with this stuff to, and if I don't have anything out, it will still take a long time from when I do start posting, so if it takes me a year to get a decent number of views/subscribers, then it takes me a year from that initial video, which means if I'm posting 3 months later, then it's a year and 3 months to get views from it. A lot of variables here. Also deciding whether to unlist my previous attempt at a devlog.

  • @StealthyShiroeanGames
    @StealthyShiroeanGames9 ай бұрын

    Well started a YT channel, but I will say consistency is the hardest thing to nail down especially with life. I do think it's important for visibility. I've watched some GDC talks on marketing and it has been shown that it's not entirely necessary because you can use other forms of social media for the exposure. But since I don't use those and have already been making videos on a separate channel it seemed like a natural thing to do for me to start a game dev channel. Hopefully, I'll breath some life into it soon and maintain some level of consistency with the uploads. On a different note: Holy shit, dude! Congrats on the 12k subs! I've been subscribed to you since...I think before you even had a 1k. Definitely before you had 1.5. And wow, great growth and you guys have definitely nailed it. I'm glad both you and your wife's hard work has been paying off!

  • @DevlexOnline
    @DevlexOnline8 ай бұрын

    As I started in August this year to go full-time with GameDev, I had the vision to do live development on twitch, making (dev)vlogs about my journey and just making the game in a few months.... I planned all and thought yay this could be realistic. Ahhh and don't forget to keep your "social media marketing" alive.... yeah... now it's October, initially I wanted to release the full game at least this month... Now I going into Early Access on the 31st... I streamed just a few times, the life just interrupted me consistently in my work block (life as a father of 2 kids could be interesting...). Then the KZread part, I still do it, but in a very minimum amount. I take a GoPro with me and talk my thoughts into it and what happens and so I release every week a Vlog now, that's workflow is going very well now. But in just with all the stuff come together.... I don't come really to promote my game, I didn't manage to get good progress into it and changed right before the Steam Next Fest a lot.... And yeah the money sinks, the income is not on the horizon and we will see what happens in November 🙂 The purchases of the game I think will not take us far away (currently 300 wishlists) 😀 So, if you start doing GameDev you should decide what you really want to do and from what do you want to pay your bills and focus on that until this happens.

  • @Ironroc
    @Ironroc9 ай бұрын

    It's certainly difficult to have a youtube channel, a full time job, and try to make and market a game on other social media sites. Almost overwhelming! I've had to to come to the understanding that if I focus on the views/subscribers/likes this early in my channels life, it's only going to destroy my confidence. Instead, I look at it as a practice run for this first game, getting to know what works and doesn't work on YT, and to slowly build a core audience. Thanks for the video! Very enlightening

  • @AIAdev
    @AIAdev9 ай бұрын

    new setup is slick Brandon!

  • @indieApocalipse
    @indieApocalipse9 ай бұрын

    Los sigo desde que llegaron a los 100 subs cuando vi el contenido de este canal por primera vez supe que tenía bastante potencial y ver que han llegado a más de 10k subs es algo que me llena de alegría

  • @juanoncho
    @juanoncho9 ай бұрын

    awesome analysis.. and thanks for all the information.

  • @RichMerry
    @RichMerry9 ай бұрын

    Unless you have a giant marketing budget starting a new youtube channel can be the best way to get a following and expose your game to an audience. Like you said before, its 5% programming, 5% luck and 90% marketing. Keep up the good videos.

  • @TricoliciSerghei
    @TricoliciSerghei9 ай бұрын

    Great video, thank you for the info and for the inspiration, I was going to start a youtube channel, your video is just that small push that I needed to finally do it ;)

  • @whilefree
    @whilefree8 ай бұрын

    Very good video. I'm managing KZread and Game Development in this way: I start working on the mechanisms for my game(s). And I turn anything interesting into a tutorial. Yes, it does take more time, but actually when you turn an implementation into an educational video, it goes into your bones and you understand your own mechanism in a much deeper level. It also prevents to from doing "lazy" implementations, because anything on the screen must be polished and good. So it's a win-win game for me. I think the time I spend on my KZread channel is worth it. By the way, I changed my editing style about 3 weeks ago, and since then I got 200+ subscribers which is skyrocket for such a young channel...

  • @RancorousGames
    @RancorousGames17 күн бұрын

    I too recently got serious about youtube for my UE5 Tribal management pvp game and your comments about split audience I think hold a lot of weight Since I do want to do both tutorials and development style content, I decided to split it into two youtube channels, and we'll see how that goes. It'll certainly slow down growth short term but as you said, it's a long game and I suspect it'll play better with the youtube algorithm in the long run

  • @SharpDressedBear
    @SharpDressedBear9 ай бұрын

    Great insights as always! It's reassuring to hear that you also weren't making bangers right out of the gate, as with any skill, it takes patience and perseverance. Here's hoping I'll be anywhere near your quality in the future, although that does seem far off right now, I am hopeful :D

  • @midniteoilsoftware
    @midniteoilsoftware9 ай бұрын

    Great stuff Brandon. BTW, nice hair cut and I like the "cleaner" beard trim :)

  • @ludomancerstudio
    @ludomancerstudio9 ай бұрын

    I would really like if you guys show us some of your own numbers related to this. Like Code Monkey is doing with his just released game, I would really like to understand how much revenue is possible based on your own numbers if you wouldn't mind sharing.

  • @MichaelGame_Dev
    @MichaelGame_Dev9 ай бұрын

    Great video. I started my channel in hopes I could get feedback on the game I work on and also just help those new to game dev. I've learned a lot since I started this summer and so have a bit of a unique perspective in some aspects. But like you mentioned, there are many opportunities that YT can lead to. I do have a concern about the amount of time it takes, working on figuring out that balance and have set a pretty ambitious goal to have a demo of my game ready for the next steam next fest.

  • @unityalexdev
    @unityalexdev2 ай бұрын

    I agree with everything...takes so much time, no ads revenue for 2 years and then it's just a very small amount...

  • @asig396
    @asig3964 ай бұрын

    I've been thinking about that, but first I need a name for my one person studio

  • @bootmanmstz
    @bootmanmstz9 ай бұрын

    good vid, man. I currently have a channel covering the game Marvel Snap, but as I dive into game dev, I'm considering starting a new channel. I've been in the KZread game for years and had a previous channel that brought in full-time income at the height of it. Now, it's $200-$1,000 a month for the current one, and I also have a full-time job and some other side hustles. The main reason I'd start a game dev channel is because I'm BRAND new and kind of want to document the journey (and I don't really have many people to talk to about it in my normal life lol). Fortunately, I've been editing videos for years, so I they don't take me too long. I don't really think the goal with a new channel would be to make money, but right now, I'm just trying to decide if I have the time to post semi-consistently.

  • @RobLang
    @RobLang9 ай бұрын

    A great roundup. Know what it is that you want from your channel and build that. I want excellent feedback, so I didn't go all the way with visuals - I just took a half step. As long as I have enough views to generate interesting comments for feedback, that's enough. 4 years in, 65 devlogs later and I do garner some wishlists but it's still about the feedback. There is another distinction I see a lot that you didn't mention that simply groups youtubers by their focus. Gamedevs who KZread and KZreadrs who Gamedev. With the first crowd the game (ultimately wishlists) come first; with the second the focus is on subs and revenue through partnerships. Some manage both but they are rare.

  • @BadRPGPlayer
    @BadRPGPlayer9 ай бұрын

    This comment section has been great for finding indie devs! Thank you for all of your hard work! I'm trying to subscribe to you all :)

  • @markguyton2868
    @markguyton28689 ай бұрын

    I personally do not have a channel nor any real social media accounts beyond KZread, but as someone who is trying to make games, I will have to think about making some at some point. I do have a brother who has a channel though, took him years before people really noticed his works.

  • @mrxcs
    @mrxcs8 ай бұрын

    My plan to register the whole process, but just start publishing when about 6 mouth from launch when I'm on debug phase.

  • @AnEmortalKid
    @AnEmortalKid9 ай бұрын

    I make a DevLog video every month and it’s basically how I’m developing the game, so you get to see programmer art and then it becomes less bad art. However I believe you’re right that I don’t get enough traction because it’s not super polished visuals that entice someone.

  • @edumichelondev
    @edumichelondev9 ай бұрын

    I've just started to post KZread and TikTok videos about my game,. It's certainly a struggle in the beginning, but already makes me really happy when someone replies my videos

  • @mleii1169
    @mleii11699 ай бұрын

    Likely I didn't have enough coffee this morning, but it really didn't seem to answer the question for the video title. It seemed to more answer the general "Should You Start a KZread Channel while being a Game Dev?". So far as I could tell the answer was no for the game specifically, as it'd take time away from the game development or steer the game development away from being productive towards getting the game done. But maybe a yes depending on the type of channel and what money you get from making the channel so as to be able to have money to continue developing your game. Sort of related to the question but not directly. I'm more interested in whether even having a KZread channel will help with the Marketing or Sales aspect of your game. It didn't really seem to answer that very well or perhaps I just misunderstood what you were saying. Sorry.

  • @hotworlds

    @hotworlds

    6 ай бұрын

    That's because he's never released a commercial game so has nothing to say on the topic lol. They get income only from Patreon, coaching and unity sponsorships. Headline should be "Can I make money on KZread as a gamedev without making games?" 🤣

  • @torpedostrike8810
    @torpedostrike88109 ай бұрын

    dam this vid came out a bit late for me, i am attemping the old devlog but i focused on core mechaincs which i made a GDD for and hopefully once they are done i can spam the art and do a bit of explination on code

  • @KostyaDev
    @KostyaDev9 ай бұрын

    9:58 Technically I do have a KZread channel, but I've been afraid to make my first video for a year :) Writing a script just takes a lot of time, given that my English is not very good. I wanted to make tutorials, but it took me about 3 weeks to write the script 80%. And I’m not even sure that what I wrote will be interesting for anyone to watch. It's looks like it’s better for developers to make small videos that can be interesting not only for game developers and advertising in them a game you’re making. 🍌

  • @Hyacsho
    @Hyacsho7 күн бұрын

    Can you dig deeper into topic analysis videos? Please 🙏

  • @Floky
    @Floky9 ай бұрын

    As a semi successful game dev youtuber myself I've burned myself out multiple times because of youtube... So def beware before getting into youtube as a game dev!

  • @pythonxz
    @pythonxz9 ай бұрын

    What about a blog instead if a vlog?

  • @robertrobert88887
    @robertrobert888872 ай бұрын

    what about not creating a YT channel and just get a publisher?

  • @iiropeltonen
    @iiropeltonen9 ай бұрын

    Nitpicky but it bothers me that this video is mirrored.

  • @Soroosh.S83
    @Soroosh.S836 ай бұрын

    Should I?

  • @IBelieveInCode
    @IBelieveInCode9 ай бұрын

    "Should You Start a KZread Channel for Your Game?" If you are better at making videos than at making games...

  • @Coco-gg5vp
    @Coco-gg5vp9 ай бұрын

    First

  • @Blaze_ooz

    @Blaze_ooz

    9 ай бұрын

    Kid

  • @Coco-gg5vp

    @Coco-gg5vp

    9 ай бұрын

    @@Blaze_ooz lowkey kinda hurt my feelings

  • @Blaze_ooz

    @Blaze_ooz

    9 ай бұрын

    ​@@Coco-gg5vpdon't say first then

  • @Blaze_ooz

    @Blaze_ooz

    9 ай бұрын

    Cause its annoying

  • @Coco-gg5vp

    @Coco-gg5vp

    9 ай бұрын

    @@Blaze_ooz respectfully i do not care

  • @KenWaite
    @KenWaite9 ай бұрын

    First!

  • @Blaze_ooz

    @Blaze_ooz

    9 ай бұрын

    Kid

  • @exhit-gamedeveloper9971
    @exhit-gamedeveloper99719 ай бұрын

    Second!

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