Link to full documentary - Adam Curtis (BBC) KZread page.
/ @justadamcurtis9178
The most shocking documentary I've ever seen about marketing.
How Sigmund Freud, his nephew Edward Bernays, and Freud's daughter Anna changed marketing and society...forever.
Warning: It's eye-opening, but not light.
A cautionary tale for all who seek to persuade through marketing.
Required viewing.
"The Century of the Self" is a 2002 BBC documentary series by filmmaker Adam Curtis that explores how Freudian psychoanalytic theories shaped the way corporations and governments marketed their products and policies in the 20th century.
The four-part series examines the works of Sigmund Freud, his nephew Edward Bernays (considered the father of public relations), and Freud's daughter Anna.
It reveals how Freudian ideas about the unconscious mind and human desires were used to manipulate the masses through advertising, public relations, and politics.
Key Points
Part 1 focuses on Edward Bernays, who applied his uncle's theories to create the public relations industry and influence consumer behavior through advertising.
Part 2 discusses how corporations and governments used Freudian ideas during the Cold War to manage the "inner self" and engineer public consent.
Part 3 explores how the counterculture of the 1960s embraced Freudian concepts of unleashing desire, which corporations co-opted for marketing.
Part 4 examines how politicians used focus groups and psychoanalytic techniques to appeal to voters' unconscious desires.
The series argues that while democracy was supposed to give power to the people, in reality, corporations and politicians have used Freudian psychology to control and manipulate the public's desires and choices.
Link to full documentary - Adam Curtis (BBC) KZread page.
/ @justadamcurtis9178
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