Following the release of the Jordan 4 Retro 'Bred Reimagined,' a spark was ignited. We followed Khumo Morojele, and his community that supports him through sourcing, thrifting and hunting at the Dunusa Market in downtown Johannesburg. Their goal: to create the perfect fit inspired by the Jordan 4 Bred, building from the feet up.
Credits:
Directors- Arcadia (@imraanchristian & @lebogangrasethaba)
Lead Apparel Design & Art Direction- Khumo Morojele (@kmorojele)
Producer- Julia Schnurr (@schnurr_dawg)
DOP- Josh Levi (@joshlevi.za)
Cast- Khumo Morojele (@kmorojele), Aidan Peters (@klnmuis), Thuli Sekati (@sekatixo), Kelvin Ring (@kelvin_mbayo) & Tracy Mokgopo (@tracymokgopo)
Styling & Wardrobe- Nadia Omar (@fromwheretowear)
Audio- Rob Mitchley (@tickaboxcreative)
Edit Grade & Online- Nic Goodwin (@nickythegoodone @thesyndicate_post)