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Gimmick products are items or inventions that rely more on novelty or clever marketing than genuine utility or innovation. They often attract attention with flashy features or unique designs but may not offer much practical value.
Arata founders tell us about their Shark Tank journey and how they built their 100 crore brand by selling shampoos and hair care products.
We will also discuss how to select the perfect haircare product for you, what things to look for your in your shampoo, what to avoid. If you are looking for good personal care products like Shampoo, Conditioner, Hair Gel, Hair Cream etc then you should definitely watch this video.
You will also be able to decide which shampoo is best for dry hair, frizzly hair, dandruff, hair fall,
We will also talk about how to create your own D2C brands and which niches to focus on if you want to become a D2C founder.
They also share their shark tank stories, moments from the pitch, how they convinced Vineeta & Namita to invest in their startup.
They also share the dark secrets of the personal care industry. How the top brands use animals for testing their products, the cruelty free campaign launched by big brands like Body Shop and interesting insights of brands such as Drunk Elephant.