01. 项目规划 Overall Planning
我们非常高兴受Sony Design邀请，一起为上实中心展厅呈现独特的沙盘光影秀。整个投影项目由投影2D拍摄影片的立面与投影3D图像的模型面组成，试图为观众打造一种沉浸式观影体验。其中如何在内容设计上衔接立面与模型面的弧形L型过渡区，协调多台投影，让动画无缝流畅地呈现，是整个项目设计和规呈现的挑战。
We were very happy to be invited by Sony Design to present a unique mapping show for the SIIC Show Room. Combining the 3d content mapped onto the city model with the 2d live footage projected on the elevation, the mapping project creates a rich immersive experience of imagination and prospects for the audience.
02. 视觉叙事&艺术方向：Visual storytelling & Art direction:
我们对点，线，面等的原有平面视觉元素进行深化而形成不同形态的粒子，运用不同层次体量的简约和抽象的设计语言在立体模型上。从叙事的角度，通过自然完整的剪辑和从单一到丰富的颜色运用，让这个关于北外滩从过去到未来的故事层次分明，优雅生动。
We did in-depth studies on visual languages such as dots, lines, and surfaces, to tell a story of the historical origin, modern development, cultural convergence, and future vision of the waterway culture of Shanghai North Bund.
03. 内容设计 Content Design
我们用实时生成艺术创作了不同的粒子系统，用于每一章节的视觉设计，来表述上海北外滩不同时间段的情绪：金色圆点代表历史回顾，蓝色直线叙述现代科技，彩色交织象征文化汇聚等等。除了对粒子形态的有意区分设计，粒子的配色方案也精细地挑选了影片中的颜色重组和投射在地面模型上，让立面和模型面有所呼应。
For each of the 6 chapters, we uses an unique set of generative particle system to represent and express: golden dots for historical retrospect, blue lines for modern technology, colored lines for cultural convergence, etc.
Client: 上实中心
团队介绍/Team introduction:
Project Manager: Jo Wu
Art Director: Vee Hu
VFX Programmer: Taoran Xu
Software Engineer: Wenkai Fang
Mapping Technologist: Allen Ren
特别感谢/Special thanks:
Big Thanks to Sony Design for this collaboration.