Session 2, Part 1: Marketing and Sales
MIT 15.S21 Nuts and Bolts of Business Plans, IAP 2014
View the complete course: ocw.mit.edu/15-S21IAP14
Instructor: Bob Jones
This session will discuss these issues and provide guidance on how to approach the marketing section of your business plan.
License: Creative Commons BY-NC-SA
More information at ocw.mit.edu/terms
More courses at ocw.mit.edu
Пікірлер: 83
Everyone explains their success story in details but hide their failures. But this was special, explained why the business failed and what is the biggest mistake the business made.
@shannonnefra9738
10 ай бұрын
💀♥️
@jackwalker9492
4 күн бұрын
The best Business plan I ever wrote (on my time off while working minimum wage in retirement) was about 9 months in the making and I found a regulation which killed it. I never invested time or money in it after that and moved on. A major, major loss, which could have hurt me for life avoided because of facts and logic. Not emotion and idiocy. Adity has a real important point and I wish all of you the best. An old saying is "Learn from your Mistakes." I am retired twice now and still think that if this is true, I will be a "God Damn Genius! (From the movie Forrest Gump)
This guy gave a lot of wisdom and thank you MIT from a bonehead retired Infantryman.
Great real world example of starting a company.
Thank you for this. Even if the rest of the course offers nothing new, it will have been worth it for this lecture alone.
Great lecture and an outstanding lecturer with in depth knowledge of how to take an idea from inception to success learning from trial and error and developing the business Value to the customer.
Outstanding! Thank you for sharing the importance of strategic marketing & sales or the importance of finding out “customer needs” and how to distribute the product.
Gracias por esto, para los latinoamericanos esto es oro porque lamentablemente la educacion es pobre y muy pocos profesores (Que dominan y saben enseñar) estan en las universidades. ❤
Really mind blowing. was worth every single millisecond
I look forward to watching this a second time.
Great lecture, I think we can see in both examples the impact of Clayton Christensen's theory of Jobs To Be Done
That's wonderful! Thank you for these free lectures.
@soccerkills
2 жыл бұрын
T;; 7, 8 z gxd'! C c7z:8^vv8g,z! X ch4 8'e
Gotta love FREE education ;)
@mikemer79
4 жыл бұрын
Bernie Sanders fan ,i pay you feel the burn
@HamHamT
2 жыл бұрын
Trump 2024
@romanempire5904
Жыл бұрын
@@HamHamT hamham 2024
One of the best lectures about business right there.
@oldsachem
2 жыл бұрын
One of the best about diabetes!
This was a rollercoaster of fine education. Wow
@putaschimi2185
4 жыл бұрын
Many thanks, I've been looking for "force management sales training" for a while now, and I think this has helped. Have you ever come across - Royucass Rebuttal Reverser - (search on google ) ? Ive heard some extraordinary things about it and my mate got excellent results with it.
he really understands his customers very well, I need to do market research just like him
So good. The nuances and the little details. True education.
@teddygriffin9510
2 жыл бұрын
private school
Thank you MIT for amazing lectures, love it
@NazriB
2 жыл бұрын
Lies again? Serie A Leader
This was very insightful and valuable. Thanks!
A gold mine of knowledge. Thank You MIT #bobjones #MIT #MITopencourseware
11:40 I love how she looks at him
That is a great line there is _________________ that takes the place of focus.
dude is well spoken
Bob Jones is the goat!!Awesome!!!
Such a good lecture
I couldn't stop myself from pausing the video! I watched it for 43 mins straight
@HamHamT
2 жыл бұрын
Indian pride
And all this is for free! Thank you!
Lot of wisdom and bright guys, but why do I feel like I need to shower after listening to half of these guys?
Great lecture, thank you for sharing!
Wonderful
Why we need investors if we have kr already capital for small business?
Thank you!
Wow exquisite :)
Great !!!
Good lecturelol sorry I posted something about Indian astrology here by mistake , just removed it..
Awesome!
Pure gold
Thanks a lot
it was great lecture ,thanks a lot.
the buck makes a stop with this guy
fantastic
The first student got roasted
Just refreshing from my old college days.. but a sure fire way to not sell to anybody Is he an adult call other adults children with Racial slurs and then make them feel their life is danger because other people are throwing “shade” which if you’ve listened to shade isn’t a great way to sell oneself to a larger market then wonder why a mass amount of public no like you.. Just some good business advice there guys.. especially in a capitalist environment..
good
great experience
@jayant9151
5 жыл бұрын
Outsourcing companies are good to start
study and understand to customer
Very nice
Thanks i’m front Brazil
Profound
Good
wonderful lecture
23:56 Thought it was Big Ed learning about marketing there)))
@pamsb7081
2 жыл бұрын
Same hahahah
Why is bobs part cut out ?
@HamHamT
2 жыл бұрын
Maybe he was too boring
GOOD VIDEO
Three Ys r the beginner questions, entrepreneurs need to work in the beginning...
55:52
12:00
1:11:05
It is so true for what our guest said- once you got the professional job, people think you are smart and handsome even you wear rag and bone style with homeless like long hair. Hahaha.......So true. Still look different from the bums.....Hahaha....STF
👏🏾♥️
Tough crowd, jeez...
@HamHamT
2 жыл бұрын
Prof was roasting the students
😂 You don't need to be smart. You don't need to be good looking. You don't need to get rich. If you have customers, people will think you're smart, you will make money, and if you make enough money, they'll think you're good looking.
brokeness what we fix oportunity important and unique blac and white customer prioirty cuz they busy already Agenda: • Introduction: tell me what you're working on • TIl try to provide a few hot tips to • Find your customers • Succeed with your business • Two examples of product launches • Lessons • That you've learned [ That I hope I've learned • Your turn; Conclusion something value
Bob Jones lol whitest name ever
find your customer cluster of customer cluster of customer find your customer mvs mvp something of value and solution and leverage Agenda: • Introduction: tell me what you're working on • TIl try to provide a few hot tips to • Find your customers • Succeed with your business • Two examples of product launches • Lessons • That you've learned • That I hope I've learned • Your turn; Conclusion
good