Session 2, Part 1: Marketing and Sales

MIT 15.S21 Nuts and Bolts of Business Plans, IAP 2014
View the complete course: ocw.mit.edu/15-S21IAP14
Instructor: Bob Jones
This session will discuss these issues and provide guidance on how to approach the marketing section of your business plan.
License: Creative Commons BY-NC-SA
More information at ocw.mit.edu/terms
More courses at ocw.mit.edu

Пікірлер: 83

  • @adityasingaraju2679
    @adityasingaraju26793 жыл бұрын

    Everyone explains their success story in details but hide their failures. But this was special, explained why the business failed and what is the biggest mistake the business made.

  • @shannonnefra9738

    @shannonnefra9738

    10 ай бұрын

    💀♥️

  • @jackwalker9492

    @jackwalker9492

    4 күн бұрын

    The best Business plan I ever wrote (on my time off while working minimum wage in retirement) was about 9 months in the making and I found a regulation which killed it. I never invested time or money in it after that and moved on. A major, major loss, which could have hurt me for life avoided because of facts and logic. Not emotion and idiocy. Adity has a real important point and I wish all of you the best. An old saying is "Learn from your Mistakes." I am retired twice now and still think that if this is true, I will be a "God Damn Genius! (From the movie Forrest Gump)

  • @jackwalker9492
    @jackwalker94924 күн бұрын

    This guy gave a lot of wisdom and thank you MIT from a bonehead retired Infantryman.

  • @kingal89
    @kingal896 жыл бұрын

    Great real world example of starting a company.

  • @mikebarnettstuff
    @mikebarnettstuff2 жыл бұрын

    Thank you for this. Even if the rest of the course offers nothing new, it will have been worth it for this lecture alone.

  • @AhmedAliIbr
    @AhmedAliIbr2 жыл бұрын

    Great lecture and an outstanding lecturer with in depth knowledge of how to take an idea from inception to success learning from trial and error and developing the business Value to the customer.

  • @Albacore877
    @Albacore877 Жыл бұрын

    Outstanding! Thank you for sharing the importance of strategic marketing & sales or the importance of finding out “customer needs” and how to distribute the product.

  • @blueandblack3911
    @blueandblack39113 жыл бұрын

    Gracias por esto, para los latinoamericanos esto es oro porque lamentablemente la educacion es pobre y muy pocos profesores (Que dominan y saben enseñar) estan en las universidades. ❤

  • @samuelnzekwe2895
    @samuelnzekwe28955 жыл бұрын

    Really mind blowing. was worth every single millisecond

  • @sunriseeternity300
    @sunriseeternity3002 жыл бұрын

    I look forward to watching this a second time.

  • @jorgedominguez3972
    @jorgedominguez3972 Жыл бұрын

    Great lecture, I think we can see in both examples the impact of Clayton Christensen's theory of Jobs To Be Done

  • @Nguoisinhthang3
    @Nguoisinhthang33 жыл бұрын

    That's wonderful! Thank you for these free lectures.

  • @soccerkills

    @soccerkills

    2 жыл бұрын

    T;; 7, 8 z gxd'! C c7z:8^vv8g,z! X ch4 8'e

  • @jasonmason8987
    @jasonmason89877 жыл бұрын

    Gotta love FREE education ;)

  • @mikemer79

    @mikemer79

    4 жыл бұрын

    Bernie Sanders fan ,i pay you feel the burn

  • @HamHamT

    @HamHamT

    2 жыл бұрын

    Trump 2024

  • @romanempire5904

    @romanempire5904

    Жыл бұрын

    ​@@HamHamT hamham 2024

  • @matijabensa
    @matijabensa2 жыл бұрын

    One of the best lectures about business right there.

  • @oldsachem

    @oldsachem

    2 жыл бұрын

    One of the best about diabetes!

  • @khushilunkad5544
    @khushilunkad55444 жыл бұрын

    This was a rollercoaster of fine education. Wow

  • @putaschimi2185

    @putaschimi2185

    4 жыл бұрын

    Many thanks, I've been looking for "force management sales training" for a while now, and I think this has helped. Have you ever come across - Royucass Rebuttal Reverser - (search on google ) ? Ive heard some extraordinary things about it and my mate got excellent results with it.

  • @muhammadzackyrizano132
    @muhammadzackyrizano1324 жыл бұрын

    he really understands his customers very well, I need to do market research just like him

  • @KasaBlanca007
    @KasaBlanca0072 жыл бұрын

    So good. The nuances and the little details. True education.

  • @teddygriffin9510

    @teddygriffin9510

    2 жыл бұрын

    private school

  • @MaiFast
    @MaiFast3 жыл бұрын

    Thank you MIT for amazing lectures, love it

  • @NazriB

    @NazriB

    2 жыл бұрын

    Lies again? Serie A Leader

  • @johnthierfelder2180
    @johnthierfelder21802 жыл бұрын

    This was very insightful and valuable. Thanks!

  • @sunriseeternity300
    @sunriseeternity3002 жыл бұрын

    A gold mine of knowledge. Thank You MIT #bobjones #MIT #MITopencourseware

  • @FlunchzProductionZ
    @FlunchzProductionZ Жыл бұрын

    11:40 I love how she looks at him

  • @stevenmusielski9100
    @stevenmusielski91007 жыл бұрын

    That is a great line there is _________________ that takes the place of focus.

  • @arthurjan2482
    @arthurjan24825 жыл бұрын

    dude is well spoken

  • @tiktokdj606
    @tiktokdj6062 жыл бұрын

    Bob Jones is the goat!!Awesome!!!

  • @erikameaganng2098
    @erikameaganng20983 жыл бұрын

    Such a good lecture

  • @Anurag_Saxena
    @Anurag_Saxena2 жыл бұрын

    I couldn't stop myself from pausing the video! I watched it for 43 mins straight

  • @HamHamT

    @HamHamT

    2 жыл бұрын

    Indian pride

  • @benamdii1715
    @benamdii17152 жыл бұрын

    And all this is for free! Thank you!

  • @xxyyzz8464
    @xxyyzz846411 ай бұрын

    Lot of wisdom and bright guys, but why do I feel like I need to shower after listening to half of these guys?

  • @ramonbernal5418
    @ramonbernal54188 ай бұрын

    Great lecture, thank you for sharing!

  • @mauuvare5130
    @mauuvare51306 жыл бұрын

    Wonderful

  • @sachiandcocoy5228
    @sachiandcocoy52282 жыл бұрын

    Why we need investors if we have kr already capital for small business?

  • @carsonpalmer8444
    @carsonpalmer84444 жыл бұрын

    Thank you!

  • @colleenleigh9132
    @colleenleigh91327 жыл бұрын

    Wow exquisite :)

  • @entertainmentlife1917
    @entertainmentlife19176 жыл бұрын

    Great !!!

  • @officergregorystevens5765
    @officergregorystevens57657 жыл бұрын

    Good lecturelol sorry I posted something about Indian astrology here by mistake , just removed it..

  • @vaibhavkumar38
    @vaibhavkumar385 жыл бұрын

    Awesome!

  • @blocktech2788
    @blocktech27883 жыл бұрын

    Pure gold

  • @cnovice
    @cnovice4 жыл бұрын

    Thanks a lot

  • @beratyldrm7879
    @beratyldrm787928 күн бұрын

    it was great lecture ,thanks a lot.

  • @nameonline
    @nameonline2 жыл бұрын

    the buck makes a stop with this guy

  • @dzakysastra
    @dzakysastra5 жыл бұрын

    fantastic

  • @HamHamT
    @HamHamT2 жыл бұрын

    The first student got roasted

  • @lindsaychambers
    @lindsaychambers3 жыл бұрын

    Just refreshing from my old college days.. but a sure fire way to not sell to anybody Is he an adult call other adults children with Racial slurs and then make them feel their life is danger because other people are throwing “shade” which if you’ve listened to shade isn’t a great way to sell oneself to a larger market then wonder why a mass amount of public no like you.. Just some good business advice there guys.. especially in a capitalist environment..

  • @narendrapandey9946
    @narendrapandey99467 жыл бұрын

    good

  • @pypushpayadav
    @pypushpayadav7 жыл бұрын

    great experience

  • @jayant9151

    @jayant9151

    5 жыл бұрын

    Outsourcing companies are good to start

  • @cristoballyon7197
    @cristoballyon71972 жыл бұрын

    study and understand to customer

  • @scotchandstocks
    @scotchandstocks3 жыл бұрын

    Very nice

  • @andressasilva858
    @andressasilva858 Жыл бұрын

    Thanks i’m front Brazil

  • @brunoribaric9683
    @brunoribaric96834 жыл бұрын

    Profound

  • @appleifc
    @appleifc2 жыл бұрын

    Good

  • @nayanaAdassuriya
    @nayanaAdassuriya8 жыл бұрын

    wonderful lecture

  • @IsaOscar
    @IsaOscar3 жыл бұрын

    23:56 Thought it was Big Ed learning about marketing there)))

  • @pamsb7081

    @pamsb7081

    2 жыл бұрын

    Same hahahah

  • @delalias5754
    @delalias57544 жыл бұрын

    Why is bobs part cut out ?

  • @HamHamT

    @HamHamT

    2 жыл бұрын

    Maybe he was too boring

  • @mahjuja744
    @mahjuja7442 жыл бұрын

    GOOD VIDEO

  • @PrinceKumar-hh6yn
    @PrinceKumar-hh6yn Жыл бұрын

    Three Ys r the beginner questions, entrepreneurs need to work in the beginning...

  • @waitingyeung2546
    @waitingyeung25462 жыл бұрын

    55:52

  • @hui975
    @hui9758 ай бұрын

    12:00

  • @hui975
    @hui9758 ай бұрын

    1:11:05

  • @arrowb3408
    @arrowb34084 жыл бұрын

    It is so true for what our guest said- once you got the professional job, people think you are smart and handsome even you wear rag and bone style with homeless like long hair. Hahaha.......So true. Still look different from the bums.....Hahaha....STF

  • @shannonnefra9738
    @shannonnefra973810 ай бұрын

    👏🏾♥️

  • @glopesmartins
    @glopesmartins3 жыл бұрын

    Tough crowd, jeez...

  • @HamHamT

    @HamHamT

    2 жыл бұрын

    Prof was roasting the students

  • @HelmuthLammer
    @HelmuthLammer5 ай бұрын

    😂 You don't need to be smart. You don't need to be good looking. You don't need to get rich. If you have customers, people will think you're smart, you will make money, and if you make enough money, they'll think you're good looking.

  • @monotheist..
    @monotheist.. Жыл бұрын

    brokeness what we fix oportunity important and unique blac and white customer prioirty cuz they busy already Agenda: • Introduction: tell me what you're working on • TIl try to provide a few hot tips to • Find your customers • Succeed with your business • Two examples of product launches • Lessons • That you've learned [ That I hope I've learned • Your turn; Conclusion something value

  • @aguy3203
    @aguy32036 жыл бұрын

    Bob Jones lol whitest name ever

  • @monotheist..
    @monotheist.. Жыл бұрын

    find your customer cluster of customer cluster of customer find your customer mvs mvp something of value and solution and leverage Agenda: • Introduction: tell me what you're working on • TIl try to provide a few hot tips to • Find your customers • Succeed with your business • Two examples of product launches • Lessons • That you've learned • That I hope I've learned • Your turn; Conclusion

  • @Adhyankendera
    @Adhyankendera6 жыл бұрын

    good