On 3rd June, the Ministry of Information and Broadcasting, in compliance with a Supreme Court directive, announced a mandate that would require a self-declaration certificate (SDC) to be submitted by advertisers and ad agencies on the Broadcast Seva Portal and Press Council of India portal. The SDC must be submitted before the publication or broadcast of ads.
There was ambiguity and confusion surrounding the SDC. To help us understand its impact on the industry and challenges for advertisers, agencies and media organizations, Storyboard18's editor Delshad Irani spoke to a panel of brand, legal and policy experts to unravel the complexities of such measures.
The panel included-
Gowree Gokhale, Partner at Nishith Desai Associates, she leads IP, technology, media and entertainment law practice of the international law firm.
Lloyd Mathias, business leader, investor, marketer and strategist who has led iconic brands like PepsiCo and HP
Kazim Rizvi who is an important voice in India’s tech policy ecosystem and the Founding Director of The Dialogue, a public policy think-tank.
Ahmed Aftab Naqvi, a trailblazer in India’s digital marketing industry and global CEO and co-founder of homegrown advertising network Gozoop Group.
Watch the full discussion on Media Dialogues With Storyboard18 on CNBC-TV18.
Note to viewers: Revised advisory issued on July 3 by MIB on Food & Health sector only with a provision of an annual declaration. Check Storyboard18.com for detailed advisory.
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