BUY, LEASE OR FINANCE A SEAT ARONA FROM OSV - bit.ly/3qGYwh1
The Arona is SEAT's idea of a small sporty SUV and it's likely to continue to find favour with the increasing number of buyers who would once have simply bought another supermini but now feel the need to get themselves something more interesting and lifestyle-orientated. It's good looking, safe, well connected and very personalisable, especially in this usefully improved form. If this is the kind of car that appeals to you, then an Arona may well tick a lot of boxes.
TIMESTAMPS
00:00​​​​ Introduction
00:41 Background
01:38 Driving Experience
05:20 Design & Build
13:24 Market & Model Range
20:49 Cost of Ownership
22:24 Summary
Background
SEAT's conquest of the SUV segment continued with his Arona. It launched back in 2017 to slot into the Spanish maker's line-up just blow the successful Ateca model, which is based in the running gear of the company's Leon family hatch. The Arona, in contrast, is a supermini-based Crossover, so shares its oily bits with the Barcelona marque's Ibiza supermini.
This car was developed as part of the 900 million Euro investment set aside to create the fifth generation Ibiza. It targets a compact crossover segment which has increased four-fold in size since 2015 and claims to bring to the sector the 'sports DNA dynamism' that SEAT hopes characterises its brand. Here's the lightly revised version launched in mid-2021.
Summary
The Arona, says SEAT, is designed for 'drivers looking for a sense of excitement, distinction and functionality. People who know that age is just a number, not an outlook on life.' In other words, the people who've been busily buying Nissan Jukes and Renault Capturs in considerable numbers over the last five years. The Spanish maker wants in on this lucrative market and the improved version of this little Crossover looks to have everything necessary to entitle them to a useful slice of sales in this segment.
The potential for personalisation will be key to this car's prospects, as will the efficiency made possible by its efficient engines and light, stiff MQB-A0 chassis. It took some time for the Iberian maker to bring us a Crossover of this kind but over 350,000 global sales since this model's original 2017 launch have shown that quite a market exists for it. This crossover's got plenty of life left in it yet.
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