ROUGH AROUND THE EDGES: 30 Years of RIDE Snowboards

Спорт

RIDE Snowboards is proud to present Rough Around the Edges: 30 Years of RIDE Snowboards. This full-length documentary highlights some of the ups and downs of one of snowboarding's most prominent brands through in-depth interviews from dozens of current and former employees and athletes.
A project over two years in the making, RIDE contracted Homestead Creative to dig into the storied history of the brand. Featuring over 50 in-depth interviews with past and present RIDE team riders, employees and snowboard industry luminaries, this film chronicles many of the stories that have kept the brand alive and well for three decades.
From going public on the NASDAQ in the mid-90s during snowboarding’s historic introduction to mainstream culture and an acquisition that kept them from going under to the signing of the original team in 1992 and the legendary teams and products that followed, Rough Around The Edges: 30 Years of RIDE Snowboards is a story for the people…told by the people who lived it.
Directors: John Cavan & Tom Monterosso
Executive Producers: Jim Linnberg & Tanner McCarty
Producers: Ryan Runke & Aaron Blatt
Art Direction: Joel Brinson & Erik Van Hauer / Noct Bureau
Filmed and Edited: John Cavan
More Ride Content: ride.sb/playlist
Ride Shop: ride.sb/shop
Instagram: ride.sb/insta
Facebook: ride.sb/fb

Пікірлер: 73

  • @ericcervantes8931
    @ericcervantes89313 ай бұрын

    Still rippin my timeless from 01-02 with my Frankenstein EX’s. Never lets me down, and makes me feel like a kid again. 37 now. Started riding at 12. Had no idea what I was apart of until now. Thank you ride. Cheers 🍻

  • @tedore
    @tedore Жыл бұрын

    What a Roller Coaster! Congrats to everyone involved with Ride throughout the years. What a legendary company with even more legendary people.

  • @c.gonzalouribesalina4298

    @c.gonzalouribesalina4298

    Жыл бұрын

    And what a legendary comment

  • @eamonnkelly3020
    @eamonnkelly3020 Жыл бұрын

    I have been in ride bindings 22 years. two pairs... this documentary will ensure I buy a RIDE full set-up next season. Amazing. well told, made me miss the west coast.

  • @c-dublife
    @c-dublife Жыл бұрын

    dale, roan, Russell, were my heros when I was a small kid in Wisconsin

  • @user-yg1zj5dz9f
    @user-yg1zj5dz9f6 ай бұрын

    i had a Tempest 166 in blue with the viking graphics in 2002 and 2003.eventually bowed up at the edges but never broke a rail..nice light freeride board

  • @ericw2519
    @ericw2519 Жыл бұрын

    Timeless

  • @joshcampbell4634
    @joshcampbell4634 Жыл бұрын

    Cavan and T-Bird, you guys crushed this! Well put together story of such an influential brand.

  • @tedore
    @tedore Жыл бұрын

    I want a web series with even more content and more backstories about everything that happened throughout the years. Ride should create a podcast and go deeper into these interviews.

  • @WontSeeReplies
    @WontSeeReplies9 ай бұрын

    As a owner of three 2022 Shadowbans(gave one to my best friend), and someone hoping to buy the gorgeous, classy, 3:56 Deepfake…wow. I never expected to be a fan of Ride. ‘Angry Snowboarder’ changed my perspective with a great recommendation. Please never stop. You’re currently the benchmark. Heads high, Ride. Well done.

  • @snowsliding
    @snowsliding Жыл бұрын

    Oufff what a trip that was! Had a lot of different boards over the years and I enjoyed my Ride I rode. Though I have to say it was the only board I ever had that was stolen right of the rack!!!

  • @kosycat1
    @kosycat1 Жыл бұрын

    My first board was a ride lowride. On a Berzerker 156 now rode it every single day the last to weeks. I can ride that board even on rails. Took a bit of some damage though at sunday river off a side hit they could have had marked off o na count of a rock feild i landed in. Landed on those rock hard and not even halfway to a core shot. i hit all kinds of shark fins at snowbird and those didnt even scratch my base

  • @marttiala-jaaski6876
    @marttiala-jaaski6876 Жыл бұрын

    Such a Gem! Snowboard movie of the year SO out of left field. Remember seeing the Ride team as a kid in Stryn, a Norwegian snowboard summer camp in the 90s and chatting with Circe so star-struck! Great piece of snowboard history here.

  • @ForgottenRebel77
    @ForgottenRebel77 Жыл бұрын

    i still have a board from you guys i got back in the 90s. like 1997. the KX1550. my dad came up on it from a business buddy somehow. not sure how he got it. but i rode that board until about 2004. i still have it in good condition. basically a piece of snowboard history at this point.

  • @RuneRane
    @RuneRane Жыл бұрын

    Thanks for the memories! It was a great time to be a snowboarder.

  • @MarkFankhauser-li8bo
    @MarkFankhauser-li8bo Жыл бұрын

    Just hopped on late. But I disagree with everything Tedore says as a rule. ...just kiddin Tedore. Love ya and what you did.

  • @tedore

    @tedore

    Жыл бұрын

    You are a graphical magician my friend. All the respect in the world. You and the team created and pushed graphics so much further than anyone could imagine. Fabric top sheets, back printed base material, all the emblems, slime wall and the printing on the inside of them. Honestly the list is too long. You , Brandon, Styk and everyone on the design team truly changed how graphics could be applied to a snowboard.

  • @stevenrobare6668
    @stevenrobare6668 Жыл бұрын

    Just stumbled apon this gem, well worth the watch, just knowing the history of it all and the mentality of the group gained you a new customer when I need product...

  • @belibeli5908
    @belibeli5908 Жыл бұрын

    My ride boards: Ride Fleetwood 158 Ride DH 158 Ride Concept TMS 164 Ride Berzerker 167 w Ride Superpig ...still my favourite brend on the market after more than 15 years. Thanks Ride for bringing smiles every season

  • @rufullyequipped
    @rufullyequipped Жыл бұрын

    DEF need to post the full interviews. keep it coming

  • @kyledrums702
    @kyledrums702 Жыл бұрын

    You Guys forgot to interview Brandon Ruff He was a true OG of Ride and 5150.

  • @AL_KING777
    @AL_KING777 Жыл бұрын

    Nice Spotlight on Mahaffy.

  • @AceSpec
    @AceSpec Жыл бұрын

    Thanks for continuing to do what you guys do. After 20 years on the same setup, I just purchased a new Ride board. I’ve been riding goofy all this time and afraid to push myself to ride switch. My two oldest kids 8 & 10 wanted to learn to board this year, so perfect time to force myself to ride switch. What better board to do that on than a Twinpig. Great board guys. More than happy with it. I’m also happy to say my toddler will be joining me up on the hills next year as a little shredder on his own Ride Lowride board. It’s amazing to see how accessible this sport has come to young kids.

  • @snowbro391
    @snowbro391 Жыл бұрын

    Cool video. My first snowboard was Ride Control back around 1997.

  • @elementalfitnesslab
    @elementalfitnesslab Жыл бұрын

    So good! Brings me back to riding Hardscrabble and all the N WI spots in the late 80's with Schnacky, Dale, Roan, Joe Dubs etc...figuring out how to take skate tricks to the snow, then hanging out in Tokyo coupla yrs later with the crew, Ranquet doing in-stores drunk and record shopping with Greyboy.

  • @tedore

    @tedore

    Жыл бұрын

    The Greyboy soundtrack for Toy Soldiers was all time. Someone needs to post that online.

  • @BrustStudio
    @BrustStudio Жыл бұрын

    Big fan! Amazing work on the documentary Cavan! And thank you Ride to keep the roots of snowboarding alive!

  • @Dr_Bombay
    @Dr_Bombay Жыл бұрын

    love, love, love my Ride gear. thanks to all. what a story -- keep up the great work.

  • @DaytonHammel
    @DaytonHammel Жыл бұрын

    This is awesome! Ride fucks hard, new favorite board company

  • @rollingedges9469
    @rollingedges9469 Жыл бұрын

    Make's me love my first year WARPIG even more!🤙 This has the BURN history vibe. Very well done documentary!

  • @aerickvesereu1796
    @aerickvesereu1796 Жыл бұрын

    I'm so happy i have been able to support this amazing brand. I loved my Ride DH that had this amazing glow in the dark white paint. After that I was hooked and I just bought the new Ride Superpig. I can't wait to ride it!

  • @billbyrne5284
    @billbyrne5284 Жыл бұрын

    Awesome.

  • @kempersnowboards
    @kempersnowboards Жыл бұрын

    Cool to be a part of the origin story. Nice work Cavan!

  • @LUKEFOUND
    @LUKEFOUND Жыл бұрын

    Per unusual, the lines look stellar

  • @alotapsnived
    @alotapsnived Жыл бұрын

    I have a few boards of different brands and I always come back to my tried and true Ride Saturday. Rips anything with ease. Great backstory 👍🏼

  • @user-kh9bn6hi7q
    @user-kh9bn6hi7q7 ай бұрын

    Snowboarding is Great!

  • @corbanhardy
    @corbanhardy Жыл бұрын

    SO. FREAKING. GOOD. Probably the best snowboard culture story I've ever heard. So fucking dope!

  • @DMeadia
    @DMeadia Жыл бұрын

    what a great video

  • @FrootNinja
    @FrootNinja Жыл бұрын

    Wow what an awesome documentary I had no idea about some of the things in this. What a time to ride Ride🏂

  • @earth-2-ethan
    @earth-2-ethan Жыл бұрын

    Amazing doc, nice work guys!

  • @jer_hudson
    @jer_hudson Жыл бұрын

    A gift to snowboarding

  • @alexr5856
    @alexr5856 Жыл бұрын

    Great video! Ojo forever❤️

  • @slushyshredder666
    @slushyshredder666 Жыл бұрын

    I've been waiting for this!!! So exciting

  • @samimakesmusic
    @samimakesmusic Жыл бұрын

    Sick! I learned so much and those clips were all insane.

  • @fizzled95
    @fizzled95 Жыл бұрын

    Great film!

  • @Ballsfelloff1998
    @Ballsfelloff1998 Жыл бұрын

    Love your products and the story, my warpig is unlike anything I’ve ever ridden. Thanks for pushing the sport and the story of all mountain boarding to new levels

  • @babayaga6225
    @babayaga6225 Жыл бұрын

    Stoked!

  • @adambalon
    @adambalon Жыл бұрын

    Holy shit. Great job.

  • @mountainlife2411
    @mountainlife2411 Жыл бұрын

    This is awesome!

  • @briansmith960
    @briansmith960 Жыл бұрын

    Brushie didn’t make a cameo. Hmm. Woulda been nice to hear from him. (opinion)

  • @c-dublife

    @c-dublife

    Жыл бұрын

    dad life

  • @ryanmealey5297
    @ryanmealey5297 Жыл бұрын

    Ride for Life. 🤘🤘

  • @snowboardmuseum
    @snowboardmuseum Жыл бұрын

    LEGENDS!

  • @c.gonzalouribesalina4298
    @c.gonzalouribesalina4298 Жыл бұрын

    I am The comment #7, Jesús i hate #7i makes me afraid, all my life when it appears its something too beautiful, thank you Riders for giving me illussions with your videos, i feel kindnof downhill again since 2014 with my mtb at death valley and moon Valley at San Pedro de Atacama and it will be, thank you Ride it has been the most ending of the year 2022,and next one is gonna be the return

  • @kwabenabruni
    @kwabenabruni Жыл бұрын

    Good stuff!! Wish Rogers, Mahaffey and Brushi had been interviewed... Wish some comments would have been made about baseless bindings. Wish a mention of the move to the Thermal factory had been brought up.

  • @laynurz
    @laynurz Жыл бұрын

    awesome video

  • @psalmsurfer1
    @psalmsurfer1 Жыл бұрын

    Bring back JF's Sylvester Tweety reissue

  • @SAINTPONTIUS
    @SAINTPONTIUS Жыл бұрын

    Yo smiled when Stoney came on

  • @daygostreetwear
    @daygostreetwear8 ай бұрын

    Cappel ads at 24:53 😮‍💨🔥

  • @natewebster73
    @natewebster73 Жыл бұрын

    🤙✌🌎🌍🌏🤞🤯💨💨💨😤🤪🙃👌🤘😁🙄🌬❄🌨☃️🏂from LAKES OF THE NORTH, MICHIGAN SHREDDING SCHUSS MOUNTAIN MIDWEEKS

  • @SnowboardJedi
    @SnowboardJedi Жыл бұрын

    My Ride Mountain Pig just arrived today yo!!! About to go nuts this year......yewwwwwww!

  • @bobwitt305
    @bobwitt3059 ай бұрын

    Early ride team was the 86 Mets of snowboarding.

  • @deebo5494
    @deebo5494 Жыл бұрын

    This is crazy

  • @CribbDawg
    @CribbDawg Жыл бұрын

    this is fucking awesome!!!!

  • @liamvena9031
    @liamvena90314 ай бұрын

    Cshr is so real

  • @trickbusterstv
    @trickbusterstv Жыл бұрын

    where is the fucking soundtrack??? so cool guys greets from chile

  • @breakznenta

    @breakznenta

    8 ай бұрын

    Track listing anyone

  • @jakehanson8873
    @jakehanson8873 Жыл бұрын

    This was dope - no hironaka nod though?

  • @iNARiSnowboards
    @iNARiSnowboards Жыл бұрын

    🍄

  • @bossainz3923
    @bossainz3923 Жыл бұрын

    Hahahah WTF my Ride Psychocandy's edges deffinitely aint rough, broke them in 8 parts in a couple of seasons. But I still love riding It!!!

  • @TechnoGuille
    @TechnoGuille Жыл бұрын

    ride boards 5150 dont remember the year

  • @goobah1389
    @goobah1389 Жыл бұрын

    Saved by Satan?

Келесі