Are there different NEEDS for the Innovators, Generic, or OTC manufacturing companies?
Yes, of course. The 1st priority of most Innovators, whether small, medium, or large cap, is to get their new and innovative drug products to market as fast as possible.
The focus for Generic is operational excellence and lower manufacturing costs.
On the other hand, OTC companies are looking to increase productivity and increase their output with low capital investment.
Of course, these are all very high-level NEEDS that can vary from company to company.