The self-taught super successful behavioural scientist Richard Shotton shares his secret to finding his many incredible insights, as well as chatting about his new book "The Illusion of Choice" + we also discuss how you can get a pay rise too!
Richard's Website: ⁠⁠www.richardshotton.com⁠
Richard's Twitter: ⁠⁠ / rshotton⁠⁠
Richard's new book: ⁠⁠amzn.to/45vPOEr
Timecodes:
0:00 - Intro
0:31 - Richard's new Book, The Illusion of Choice
2:23 - How to get into Behavioural Science
5:31 - Where to find Behavioural Insights
6:55 - His Twitter secrets
7:52 - Threads decline vs Twitter
9:50 - Book chapter design
11:34 - Fairness and Behavioural Science
13:52 - Discount code boxes on e-commerce checkouts?
21:07 - How to get a salary increase using Behavioural Science
23:45 - Round numbers vs precise numbers in negotiation
27:50 - Anchoring and Negotiation
30:46 - The fresh start effect
35:07 - Thanks