Explore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory." In this enlightening session, Shotton delves into the impactful study by Robert Cialdini on towel reuse in hotel rooms, unveiling the potency of social proof in influencing behaviour.
Discover the significant gap between claimed and observed data in behavioural science studies, and how Shotton advocates for a robust approach utilising observed data through techniques like Mantic testing. Uncover the power of simple methodologies in behavioural insights, illustrated through case studies on pricing perceptions and eco-friendly products.
For all of the other Congress 2023 recordings, papers and more, visit the ESOMAR Resource Library: bit.ly/41LRwRy
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