Retail Media Boom: Why Companies Build Ad Networks
Ғылым және технология
Why every company is building an ad network? We're used to seeing ads on social media, search, and news sites. However, with new revenue and growth opportunity in sight, every company is building an ad network. This is caused by the recent changes on privacy from platforms like Apple iOS 14, Google Android Privacy Sandbox as well as European Union GDPR and California CCPA regulation. Now retail media, media agencies and TV are growing faster than Meta/Facebook.
In this video:
00:00 Intro
00:11 Every company is building an ad network
02:32 Why now?
02:52 Why - Privacy changes
05:40 Why - Economic slowdown
06:48 Why - Growth opportunity
08:47 Implications - Multinational Brands vs SMB Brands
11:29 Implications - Social Platforms vs AdTech & Agencies
Resources:
- Eric Seufert 'Everything is an ad network' bit.ly/everythingisanadnetwork
- LUMA Digital Media Summit 'State of Digital' • LUMA’s State of Digita...
Story/Camera/Editing: Sander Saar
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June 2022, Los Angeles
Пікірлер: 10
Spent over a day trying to understand Retail Media - This was the first video that actually made any sense
you deserve more subscribers
Only just stumbled on this. Really helpful. Thank you!
Thank you very much!
I absolutely loved your explanation. Great job
Great video. I am a marketing professor and this is great supplemental material for my students!
No cookies, no problem!.. Worth checking out Adform's ID Fusion which solves what Google has yet to solve.
Would a company like Criteo be well-positioned in this world considering their huge retailer footprint built on retargeting?
@TheRealMacAndCheese
11 ай бұрын
I was just thinking that. They really would be because of that very reason.
Hey, Sander, really good summary. Since this content has almost a year.... By any chance do you have an updated version of it. I'd love to share it with my team. Thanks and congrats on the great work.