Introduction to Programmatic DOOH

Ғылым және технология

Digital Out of Home has been around for a while. However, recently companies like The Trade Desk and Google and many others linked these Digital Out Of Home inventory and made it available to buy in a Demand side platform like DV360
At this point almost all major suppliers and publishing houses like JcDecaux and others have plugged their inventory to be bought programmatically
Out of the recent programmatic out-of-home boom, innovation has flourished says Dorota Karc, head of programmatic at WallDecaux, portfolio of JCDecaux German subsidiary Wall GmbH. But, she tells us, there is still a lot more learning to be done
In this video:
0:00 Introduction
1:00 What is DOOH
1:35 Benefits of DOOH
2:53 Programmatic DOOH
6:30 Common Questions
10:23 Conclusion
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Пікірлер: 56

  • @subhrojyotidas6744
    @subhrojyotidas6744 Жыл бұрын

    Really amazing to see how advertising evolving with technology..... In coming years Digital marketing field will be the "Flagship" thing of job catagory 🔥

  • @FlyingVGibson

    @FlyingVGibson

    Жыл бұрын

    yeahhh ! ameen for thatt

  • @brainboostofficial
    @brainboostofficial Жыл бұрын

    Recently got into digital marketing and I have to say your channel is helping me a lot to learn. I wish to work in a digital marketing agency and you my kind sir is helping me a lot in that cause. Thankyou :)

  • @theplugg3517
    @theplugg3517 Жыл бұрын

    This is very educative and equally impressive 👏! Thanks for putting this one together.

  • @luckygarg9315
    @luckygarg9315 Жыл бұрын

    Mind-blowing. It's completely a new world. I think using this Indian railway can earn billion of dollars.

  • @syednafeurrahman146

    @syednafeurrahman146

    Жыл бұрын

    Exactly!

  • @sivamokkala
    @sivamokkala Жыл бұрын

    As usual a great video about Programmatic Digital Out of Home(DooH). Google released this DooH update in August month from one am waiting for your video about Programmatic DooH. How it will be helpful for Digital Marketers now i got an idea. Thank you so much Sir🙏🙏🙏

  • @akshaynaik5358
    @akshaynaik5358 Жыл бұрын

    This is insane. Another great video. Keep it up.

  • @eggpain
    @eggpain Жыл бұрын

    Very insightful video. Thanks for sharing, Ovais.

  • @mohibrashid7607
    @mohibrashid7607 Жыл бұрын

    Great DOOH communication explained. Hopefully I'll create a video on this someday!

  • @shravanchoudhary2425
    @shravanchoudhary2425 Жыл бұрын

    Super insightful. Thanks Ovais!

  • @siddhantkolkar3022
    @siddhantkolkar3022 Жыл бұрын

    Thanks for sharing great info & content! I have one question...will the consumer nature keep on increasing in future? Because currently everything is about making us consume.

  • @sohailkhan-hh2td
    @sohailkhan-hh2td Жыл бұрын

    Nice video @senatorwerunads , can you make any video focusing on which type of ad creative and messaging we should use at top, mid and bottom funnel audience especially for a d2c brand. Thanks

  • @Vikas_k_7
    @Vikas_k_7 Жыл бұрын

    really got to know a totally new thing in digital world seems very intersitng

  • @jaberaljasim456
    @jaberaljasim456 Жыл бұрын

    Hey man, my passion is leading me towards digital marketing. However, I am worried about the ethical and unethical aspects of the job. I know anyone can easily derail from ethics, especially within marketing. But, I am learning more about ethical and relationship marketing and its impact on consumers and the businesses. Could you tell me about your experiences regarding this area?

  • @jonyadv7450
    @jonyadv7450 Жыл бұрын

    Only there is a nuance Static advertising always works for one client But DooH allows you to place 8-12 stories on this digital screen and it's about 10-15 seconds of air time It turns out that a very large percentage of the audience does not see your ad

  • @moelectric

    @moelectric

    9 ай бұрын

    that's right, and also, when it's measured some companies doesn't make the equals between 8 to 12 clients or campaigns, so the numbers as a result can vary

  • @danielbraga-googlepartners9127
    @danielbraga-googlepartners9127 Жыл бұрын

    You are the best ❤ thank you

  • @mohideenshafeeq8283
    @mohideenshafeeq8283 Жыл бұрын

    Please tell me where the billboards are located and what technology they use to charge for viewable impressions. I've been trying to find that out for quite some time.

  • @rosiechong5415
    @rosiechong54152 ай бұрын

    really good quality video!

  • @drakemendel1459
    @drakemendel1459 Жыл бұрын

    how can you know about the reach? Or the number of audience interactions when the ads are shown on billboards?

  • @abhishekananth5618
    @abhishekananth5618 Жыл бұрын

    What are the parameters based on which the pubshishers and advertisers agree on the Impressions Multiplier (the number of probable people who would be viewing the ad in that location)? BTW, this is so insightful. Thanks a bunch, Ovais!

  • @moelectric

    @moelectric

    9 ай бұрын

    Some companies use Google Maps, some other uses audience studies to multiply, that's a point in which I believe it's tricky

  • @jonyadv7450
    @jonyadv7450 Жыл бұрын

    It's also interesting For example, if I request an offer directly from the operator or buy a screen through the DV360 platform Which one will have a cheaper price ?

  • @moelectric

    @moelectric

    9 ай бұрын

    It depends on the type of bidding.

  • @nomadicyogesa
    @nomadicyogesa Жыл бұрын

    Really! Really! Amazing ❤👌👌

  • @skishakahmedlusan9902
    @skishakahmedlusan9902 Жыл бұрын

    Sir would you please make videos on MediaMath DSP?

  • @gicheruster
    @gicheruster Жыл бұрын

    Hey @SenatorWeRunAds, is there a tech that enables traditional media companies (broadcasters, manual billboard companies etc) to programmaticize their inventory and media buying process? Have been searching around for this and haven't found anything.

  • @mechshakthi9404

    @mechshakthi9404

    11 ай бұрын

    Lemma Technologies

  • @faryyalhassan
    @faryyalhassan Жыл бұрын

    Does anyone know how to become paid member for this channel? As I tried to open the link given on his Google ad series but it does not land on anywhere?

  • @kannekantimanoj431
    @kannekantimanoj431 Жыл бұрын

    Hi, can you do a tutorial on The Trade Desk Dashboard? also, if possible can you answer how do I create an account in the trade desk. I am unable to see any signup page, help would be appreciated

  • @jonyadv7450
    @jonyadv7450 Жыл бұрын

    how the system for approving the launch of creativity also works for example to launch an advertising campaign in Spain you need an additional permission from the state to advertise your product !

  • @moelectric

    @moelectric

    9 ай бұрын

    the system doesn't do that, it only allows you to ad the creatives in the right format.

  • @NavjyotSingh0001
    @NavjyotSingh0001 Жыл бұрын

    Some case studies on successful dooh adverts ???

  • @debrajpaul1349
    @debrajpaul1349 Жыл бұрын

    Can you emphasise a bit more in data providers? What kind of data is it? How is it collected & lastly how is used in campaign?

  • @moelectric

    @moelectric

    9 ай бұрын

    some companies use satellite reading

  • @SoloMotivation
    @SoloMotivation Жыл бұрын

    *SUCCESS IS GUARANTEED WITH THIS* *Fear The Greatest Hinderance Of Success* Fear is the primary reason people fail, or even don’t start something in the first place. But living your life in fear will only cause disappointment in the long run. After all, “we miss 100% of the shots we don’t take,” so don’t let fear stop you from taking your shot. *I LOVE YOU*

  • @siddharthundare6939
    @siddharthundare6939 Жыл бұрын

    We want to change google ads / dv360 creative display according to the cricket score. Is their any solution for that we can do in realtime? like e.g. The cricket score can be integrated on the banner with the moment-based communication in the case of 6, 4, wicket, or any other trigger where there is no 6, 4, or wicket there will be deualt crative. We already have Cricket API.

  • @resolute5029
    @resolute5029 Жыл бұрын

    does motion graphics is the future?

  • @preetineog4245
    @preetineog42453 ай бұрын

    Can you make a video on CTV?

  • @moelectric
    @moelectric9 ай бұрын

    Is it possible to only pay for how many persons in the audience actually saw the ad? I mean, when it comes to when a billboard has a camera attached?

  • @systumm_india
    @systumm_india3 ай бұрын

    how to track the conversion in DOOH? Is there any way to track it? Impressions, views anything?

  • @SenatorWeRunAds

    @SenatorWeRunAds

    3 ай бұрын

    The platforms provide you with an estimate for reach but not conversions

  • @systumm_india

    @systumm_india

    3 ай бұрын

    @@SenatorWeRunAds Adding a tracking camera and then maintaining it will be a costly affair ! Is there any way to track impressions?

  • @aishaish531
    @aishaish531 Жыл бұрын

    Hi do you have tips for a client servicing interview for outdoor pls pls pls it's tomorrow help!

  • @shweta2716
    @shweta27167 ай бұрын

    What kind of ad fraud can happen in DOOH? And how can we identify the same?

  • @minipochinkigamer
    @minipochinkigamer Жыл бұрын

    Hi sir my name is Fahim and I live in Kuwait and I am looking for a Digital Marketing job in your company. So can you help me with the process required to apply.

  • @satyamraut2425
    @satyamraut2425 Жыл бұрын

    Great Intro 😂

  • @muhammadusman4695
    @muhammadusman4695 Жыл бұрын

    Can I call you means some talk about my future need your suggestions thanks

  • @ZACk-yk6qy

    @ZACk-yk6qy

    Жыл бұрын

    It would be really great if senator you would make a guide for freshers/newbies how to make a career in digital marketing.Important skills to learn etc

  • @muhammadusman4695

    @muhammadusman4695

    Жыл бұрын

    @@ZACk-yk6qy thanks but let me clear one thing I am a newborn baby, I am already working on amazon PPC but I need help on how to enhance or shift to google ads and learn to dm but as you as in dm I am newbies now it depends on senator,thanks

  • @JassiAnand
    @JassiAnand Жыл бұрын

    👍

  • @divyeshvyas3438
    @divyeshvyas3438 Жыл бұрын

    Nice, do you also upload some part of your content on your LinkedIn? If no, then you should definitely promote yourselves there, PPL can also share your content there

  • @hansaway7
    @hansaway7 Жыл бұрын

    😊

  • @Naveed_Sharif
    @Naveed_Sharif Жыл бұрын

    #ThumbsUp👍 ☆*☆*☆*☆*☆* ☆*☆* #SevenStar

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