rebrands don't work
This week Ben does a deep dive on Doja Cat's messy "rebrand". Ben compares content creator rebrands to that of musical artists and theorizes why the majority of rebrands fail. Stick around until the end of the episode when Ben reads YOUR drama!
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Пікірлер: 337
honestly, ive always felt kinda off about doja, even before the hair shaving stunt, especially at the height of her career, i liked her music but she always just felt controversial and weird to me and i knew something like this would happen. even if she is just messing around though, its still shitty to call all of your fans idiots for liking her music and making her famous and giving her suppot and money, if she didnt want this, then doja shouldnt have put her music out there, and if she wanted to try out a new genre, she could have just put it out there without calling her fans idiots, and people would still listen and support her. shes acting really bitchy, joke or not
@sakakiswife
Жыл бұрын
agreed
@Twig_ccj
Жыл бұрын
Fr. Outta topic but I love your pfp, Gorillaz!
@On_Melancholyhill
11 ай бұрын
Same xD gorillaz pfp gang 🙌
@Twig_ccj
11 ай бұрын
@@On_Melancholyhill I love your pfp where did you find it?
@finnthedemiboy
11 ай бұрын
agreed! also nice pfp
“7 cups of water is impossible.” Me, sitting here with my nearly empty gallon bottle: 👁️👄👁️
@MissRecarnated
10 ай бұрын
Loll
@Ollysaid
9 ай бұрын
and I bet your still thirsty like at 20:25
time to go drink my liquid iv
@dragonredz956
Жыл бұрын
bro i tried it it taste rlly gross 😭
@R0TTING_B0N3Z_
Жыл бұрын
@@dragonredz956 I tried it to and I didn't like it that much but it's “healthy“ so I drink it anyway 😭
@glitter6017
Жыл бұрын
what’s the best flavor
@R0TTING_B0N3Z_
Жыл бұрын
@@glitter6017 none lol
@saibai7545
Жыл бұрын
@@glitter6017 golden cherry 😨😨😨
genuinely so happy that someone else has my same take about doja cat😭😭😭 all the people i saw were like “thats just her personality!!! shes silly :P” ok that doesnt change the fact that shes literally insulting U?????? like
@-lemonade-9412
Жыл бұрын
I agree, some ppl just say she isn’t being as it’s the truth and we fell for it. I get that but idk either way what she said is still justified
@heardemsayy
9 ай бұрын
She’s a musician, not some kind of goddess. People put others on a pedestal and act all shocked that their favorite celebs don’t actually give a shit about them. You’re really not as important as you think, and neither is Doja Cat. Without her obsessive NEET fanbasr she’d be a dropout.
@elliot__agares
17 күн бұрын
@heardemsayy this is not about being important, it's about how artists start letting fame get to their head and thinking they have what they have because they're amazing little stars. No, they are people, and they are only famous because the fans made them famous. Fans have the right to be offended when artists that only have what they have because of THEM start acting as if they are high and might and fans are nothing, as if they don't have everything because of the "idiot fans" Doja fat is weird, and also supported literal neo nazis until people started seriously hating on her because of it
OR WHEN ARTISTS MAKE THEIR PFPS BLACK AND ARCHIVE ALL OF THEIR POSTS 💀 “something’s coming….”
@lanascherries
Жыл бұрын
fr they’re just taylor wannabes. That was Taylor Swift’s thing, and she did it with reason back in 2017 when everyone hated her and it was her coming back. But she hasn’t done it ever since she just switches pfp’s and that’s it but people are so dramatic they be out there deleting all their posts every SINGLE TIME they release something
@D3V_Official
11 ай бұрын
@@lanascherries Taylor didn't "Create" it... She didn't COPYRIGHT it She doesn't OWN it I'm a swifty myself but shaming other artists for doing similar things as her isn't the best thing
@swaggy3431
11 ай бұрын
@@D3V_Officialyeah but taylor did it when she literally had to go into hiding from the media bcoz of all the hate and death threats she was receiving, artists who do this only do it for like attention or pr and like promoting their new album new era yknow
@YiffKing
9 ай бұрын
Only Mel and Taylor did it right imao
@JotaroKujo-ip5wb
28 күн бұрын
@@YiffKing Yeah mel did it perfectly.
I feel like Joji did a successful rebrand. If I'm not mistaken he slowly transitioned from making edgy content to releasing music and I saw a video about like his whole career a few years back. It was all pretty interesting. He basically successfully transitioned so much so that he even got cancelled by some k-pop stans I think cause they were a fan of his current music and then found out about his whole filthyfrank persona on youtube and got upset lol
@4uiwd
Жыл бұрын
this ^^^
@akxiraz
Жыл бұрын
YESS I NEEDED SOMEONE TO MENTION THIS
@debashri2052
12 күн бұрын
i was thinking the same thing!! Preach.
I live for these podcasts. They are so entertaining.
@GrimaceArmy
Жыл бұрын
I dont😐
@sophie.soupsss
Жыл бұрын
@@GrimaceArmyI didn't ask
@hzlle-77
Жыл бұрын
@@GrimaceArmy this comment is about the commenter, not you 💀
@sophie.soupsss
Жыл бұрын
@@hzlle-77 thank you.
@pixie_himzy
Жыл бұрын
@@GrimaceArmy then why you watching? if you don't like them, literally just watch smth else 💀💀
Heya! This is a story of mine :) So I have D.I.D(dissociative identity disorder) and around the time I figured this out I was dating someone named Destin- I eventually came out to them as a system and almost immediately they said they were also a system a few weeks later with no prior research- I didn't think anything of it until they said they were BORN with alters (which if you didn't know DID is a childhood trauma disorder, to be born with alters is impossible as you have to have had experienced repetitive trauma under the age of 10 for the brain to cause dissociative barriers and 'split') Ofc I broke up with them a few days after that mostly bcuz they did some rlly bad stuff to me but I think the first red flag should have been them claiming to be born with alters.
@ffreelancerr
Жыл бұрын
I actually found our that I had D.I.D by a partner with it, they taught us all we needed to know about it and we kind of learnt we weren't a singlet. That's very weird for them to come out about that almost instantly after you did though. Having alters at birth is also weird, considering it literally cannot happen.
@rextheraptor285
Жыл бұрын
@@ffreelancerr oh yeah we did too! Our partner system's host helped our old host find out we weren't a singlet. I think we've known we're a system for a year or two now? I formed last year and we knew well before then so I'm p sure irs two years now- depending on when we got simply plural(too lazy to google that rn tho)
@smugmari
Жыл бұрын
hey another system!!! :O i've also had partners that did that exact thing lol is it a worldwide experience?
@rextheraptor285
Жыл бұрын
@@smugmari I guess so 😭 glad you got out of that relationship
@smugmari
Жыл бұрын
@@rextheraptor285 glad you got out of yours too XD
Ben, you are literally my favorite KZreadr, person, and idk what else. You are the person I want to be. I can tell you are not one of those fake rude KZreadrs, but you actually are truly kind, pure hearted. Thank you for this and what kind of a person you made me to be. I have been watching for a little bit over a year now, thank you.
@garythesnail1705
9 ай бұрын
this is so me. I love his personality and he seems very sweet
I was proud of Doja for setting boundaries with fans, and then so disappointed when she started actively disrespecting them. It actually is making me dislike her.
I love how he said “ rebranding doesn’t work” like he ain’t rebrand the “I Almost Died Podcast” into “Drama Mamma”
Hey Ben, this is a story of mine.This is a friendship drama about my ex best friend. I guess you could say so will call her Izzy, and I have been friends for about a few months and everything was fine until like a few months ago so I don’t even know how it went wrong. We were just doing really fine and then all of a sudden she started asking people if they liked me if they thought it was pretty and she kept asking my crush if they liked me and she would also ask her crush that about me and it hurt my feelings so then we have like a whole fight which it was so stupid but she paid someone to try to kick me in the head with a volleyball and she almost succeeded but it didn’t hit me it almost did and Izzy called me a lot of names she called me a wh0?e and she said that I was fat like girl don’t even and she said I was a pick me bc I hang out with my bestie who’s a boy that kind of sounds like a pick me thing, but im not even a pick me he doesn’t hang out with other boys, and all of the girls hang out with him and even she does and then she starts liking people when I like them like girl 😭 plz read btw I love your podcast
@gloomy_gal
Жыл бұрын
Oh bestie that hurts. I lost a friend a month ago because she told me that she never said she liked me and I had said I liked her in response to her confession and I'm just a confused teen and my friend was so mean but I was so attached to her 😢
@luv4k23
Жыл бұрын
@@gloomy_gal I’m sorry about that 😭 you will find a good bestie sometime soon🩵
1:16 To skip the ad if you're still watching this today.
@Sans.Skeletron
Ай бұрын
danke schön
Missed opportunity to talk about Melanie Martinez. She has changed so much with those new songs and character
@imhsbalidwda
Жыл бұрын
i wouldn’t say it’s so much of a rebrand in her case ? like it’s change but it’s still.. very her
@Youtubeuser10873
Жыл бұрын
I was thinking of her too
@Youtubeuser10873
Жыл бұрын
@@imhsbalidwdait’s a rebrand
@Youtubeuser10873
Жыл бұрын
@@imhsbalidwdanew era and new look
@imhsbalidwda
Жыл бұрын
@@KZreaduser10873 spose so but like very different to these other examples
Hey BESTIE my name is Teertha and this is how your podcast saved my damn life! Once upon a time i went to a market 2km away from my house to get veggies that My mom told me to go buy so usually I go by my cycle but it had gone to repair. so on the way back some man started following me. I looked at his hand and guess what was in their hand… a knife and a cloth. But i was listening to your podcast in my one ear and it was the episode about how you almost got your insurance taken away and something else that u said was if someone was following you mutter to yourself. I started acting like a spy agent cuz i was in full black and had only one ear piece so i went off running hid in some bushes along the way and made it home safely cuz the guy got scared and thought i was mental. 2 days later guess whos on the news for rape! The man who was following me! I never told my parents or they would have freaked and sharted. So if youre reading this thank you!
@pookie_04
Жыл бұрын
That sounds terrifying!! Hope you’re doing well❤️❤️
@bii..
Жыл бұрын
oh my god that actually sounds so scary to go through, so glad that you’re safe
just listening to this while doing my homework, love these podcasts
“it’s the internet, it’s forever.” so true
ty ben
I love these podcasts thank you for putting you hard time making these much love!
DRAMAAA: Hi Ben. I broke friends with this girl because she spread a rumour about my bsf that she cheated on her bf. She nearly ruined the entire relationship. A few weeks later, she started a rumour that I was dating this random boy in my class that I barely knew (I thought he was cute). Luckily, he somehow didn't hear about it. That was until she told her mother about the rumour. Her mother knew the guy's parents and talked to his mother about it. Obviously, she knew nothing about it so she asked her son. He also knew nothing. So, he found out the rumour from his own mother!! I'm so embarrassed because now he probably thinks that I'm some psychopath who spread a lie for fun. What do I do?
you really changed a lot ben and i really love seeing the differences between you now and you back then ❤ you seems more mature and chill now and your growth really inspired me to become better person
my drama is I was in love w my ex enemy then friend for 2.5 years then he left our school but we stayed in contact & I learned he used to be in love w our other friend which was upsetting ofc, & main guy started to become an alcoholic so I fell out of love but one night he texted our other mutual friend aka my best friend & said he was gonna kill himself & he was in love w her, so the next morning we both had to stop him from doing that, which ofc put a strain on our relationship & we didn’t talk for like 6 months. I got a partner who I love but not as passionately as I loved him, but a couple months ago he texted a big apology saying he’s sober & his anti depressants are working great. we’ve hung out some & I still haven’t told my best friend bc it was painful for both of us in so many ways bc her biggest fear was having people secretly in love w her (jealous)
@Satans_Niece
Жыл бұрын
this was longer than 2 sentences but it’s a complicated situation lmao
doja shaving her hair shouldnt be a concern to anyone but her. - me
its literally 3:30am and i have school but ben uploaded so i gotta watch it now
i’d love to see you document things they’re one if my favorite kinds of videos. like you know anthpo (although maybe not to that level😭)
Love your podcast ♥︎
my drama: So theres this boy in my grade who is kinda creepy, He followed my friend 2 times from school even tho she clearly was uncomfortable and keeps trying to get close to us with which is weird. Today i noticed he wanted to follow her home again so i told him to go away and started laughing at him with my friends and he got mad so now I'm in trouble from the school... Idk if i was to harsh btw ily
@justaperson6254
Жыл бұрын
girl... of course that was not harsh, that is creepy as fuck and dangerous. the school NEEDS TO SORT HIM OUT. not YOU. personally, i would have been worse because as i said... that's D A N G E R O U S.
yay now i have something to watch while procrastinating assignments
The liquid IV is actually really good and help with my head aches after I run and after sports.😃
Me sitting in the kitchen eating cheese sticks not knowing anything about doja cat 😂 Also love your Videos❤ Edit thanks for the likes this is the most likes i got im so happy right now 🎉❤
Here's a little bit of drama from my life, Ben. So recently, my bf of 1 year broke up with me for the reason he lost interest. Yeah, it hurt a lot, but I was okay with it if he was happy. We agreed to be friends, but in the past few weeks before we broke up, he kept hanging around this girl and forgetting about me. He continues to hang out with her like me and him used to, and I feel awful every time I see them together. I want to stay his friend but I don't know if I can deal with her being around...what should I do??? (He told me he wasn't interested in anyone else when we broke you tho...sooo?? BTW I LOVE YOUR VIDEOS AND PODCASTS THEY COMFORT ME
Can't wait for another banger to make my week better
I love your freaking podcast
Help Ben I have drama: Shrek won’t stop eating my glitter glue and kidnapping my minions, I have asked him to stop but every time I ask him to stop he just sharts on me. What do I do?
Oh how I do enjoy reading the latest twitters 😂
This is my favorite podcast! 😊
These podcast are so underrated. ❤️
watching this after dojas song came out and it’s the exact same as all her old songs is making me giggle
hey ben! i recently moved provinces from ontario to quebec last year and it’s been really difficult and ever since my life just doesn’t feel the same. i’ve lost a lot of friends and everyone at my school now just kind of acts like i don’t exist. so could you give me any advice on what you think i should do? btw ilysm and ur podcast🫶🏻🤭
Your podcast is the highlight of my day
“Basement dwelling gargoyles” I’ll be using this in my daily vocabulary now. 💀
bro i thought the ad in the start was part of the video so i was listening and agreeing 😭
Great podcast video Ben of the week
Sipping my liquid Iv
Ben you're like my favorite you tuber and you're so amazing
ok u need to do a part two because of the whole paint the town red thing.
ben get that bag but liquid iv taste like you drank toilet water😭lmao but love your podcast💜
12:05 It’s character ✨development✨ 😊
i love your podcasts so much
@user-vf1wy9pu6t
Жыл бұрын
like ur pfp
@ramalabanieh5078
Жыл бұрын
@@user-vf1wy9pu6t ty officer
@user-vf1wy9pu6t
Жыл бұрын
@@ramalabanieh5078 yw
@Youtubeuser10873
Жыл бұрын
Aw
@ramalabanieh5078
9 ай бұрын
lolll cutie pie@@KZreaduser10873
Ive been listening to ben rant since 7:30am or something. Its so far 3:44pm
Dude you just Brightened my day 😎
I just putted a like on his vid before I even see it We love u Ben✨
Keep up the beautiful vids mr ben
imagine someone telling u to say the n word instead of saying cheese in the very last moments of that photo, u literally cant do anything about it. also: idk why i wrote this i just now realised how random this is.
@riro7170
Жыл бұрын
nah good comment
Hi Ben!I need some help w thus onebecause I am so confused on what to do. So basicly this year was my first year back at school since the epidemic. The first friend I made apparently was realt terrible and toxic to my current best friend all year and I'm still friends with the girl who was toxic to my friend and my friend always talks shit on her which is understandable considering what she's done but the girl is currently bad mentally and i don't want her to hurt because my friend told me about her and I leave her, what should I do? I tried to keep it short, love your podcast and your videos!
tf is MOIST HOLES 😭
Ben, hii! Finally I'm early!!! I love your videos! And your from Edmonton right? That's so cool!!! I live just a few minutes from there!!! You're in Japan now right? That's cool too!!! Ah i love your videos!! You make my day! Whenever it's a bad day you make it better. I hope to be able to meet you in person some time! That would be so cool! Anyways this is getting long, thank you for making my days better!
@Izzyisthebee
Жыл бұрын
@slay ohhh! Okkk!! Thanks!
I may need to try liquidiv what’s the best flavors
Ong my day has been shitty and seeing this notification saved my life fr ❤️❤️
love you ben!
Honestly I understand Doja is playing with us, but in my opinion i think it's kinda bitchy....no offense to Doja but it's just what I think. Also that last drama thingy has me speechless...i- 23 FUCKING YEARS OLD WHATT??!?!?!?
Heyyyy Ben, I got a story. So this girlie I was friends with a couple months back, we can call her Lea, decided I was a "terrible" friend to be around. I guess the reason behind this was she was making a "joke" but I never understood the joke she made and it made me upset. Also, apparently I was "forcing my religion on her" when all I did was ask her what she thought about God. She has been spreading rumors like crazy, talks about me everyday to her friends, and deliberately tries to get me in trouble with the school. The other day she even tried to fight me. What do I do ben???
my dramaaaa: i’m a part of this fandom and there’s this girl who’s 19 and she has said she likes a minor and she’s also made weird comments about me (i’m 16). She also shit talks my friends who are mainly 18+ but then she tries to become friends with 12/13 year olds. How do i deal with her bs thanks ben love u
@twentysparrow1019
Жыл бұрын
dang thats so crazy, what fandom is it? my suggestion is block her, sometimes all you can do is save yourself.
@bib4eto656
9 ай бұрын
What platform is this happening on? Report this girl, at the very least. Social medias take this quite seriously.
Jojo siwa gonna join this group soon
⚠️Drama alert⚠️ My best friend doesn’t like me anymore since I came out as agender and bisexual, and now I have no friends. What do I do?
@iforgotmynameagain9287
Жыл бұрын
Try going to social events and making new friends
@FairyHeadquarters
Жыл бұрын
@@iforgotmynameagain9287 I have social anxiety haha 🫠
i love thiss
i got some drama soo... my boyfriend {of 3 years} has his friends over to play video games and sometimes to get my attention he throws his slipper at me one time he hit me in my head everyone laughed now he always trys to hit me in my head what should i do ..
23:24 god finally he talks about his zoom video
THIS PODCAST>>>>>
Huge fan ❤
Hey Y’all ! I got a small drama story… I am friends with this one person and I know they wanna be a little more than what we are currently but I only got eyes for his best friend. Thoughts? Advice? All would be appreciated. 🖤Potato Casserole
LMFAO I FMR WHEN IDUBBZZ DID TGAT NWORD THING 2016 me thought that was peak comedy😭😭
you should look at melanie martinez’s rebranding lol love you ben, you always make my day ❤️
i’m drinking my liquid iv rn 💧
Hey Ben, random thought, do you think natural empathy is becoming a rare thing these days? How do you feel about being kind to those who are not kind to others? They are still human beings, I feel like most of them go through some kind of trauma in their lives that make them very obnoxious towards others... and I think they often reflect on days where they realize how rude or obnoxious they might have came across, but it wasn't their intent. Do you think people like that deserve kindness? Alot of people say things like "stay away from people like this," and I wish it wasn't like thus. I'm sure if they are famous they might feel like they get ganged up on most days, and then everything else they say after that just makes it worse, what if we can gang up on them with kindness and show them that love exists for them too?
@-lemonade-9412
Жыл бұрын
That’s is a question I would like answers by Ben as well lol
This is so entertaining
hello ben! here’s my story, okay so when i started a new school i became friends with this girl who is now my bestfriend. Although she was friends with this other girl (I’ll call her Stacy) and stacy got angry for everything. So this day she asked me if i wanted to dress like with her like we had uniforms and i kindly denied (bc that’s weird) she then got super angry and started spamming me, i continued to be kind and all that. Then she asked me AFTER she had basicly told me how much of a bad person i am if i wanted to take a bus with her to school that would make us late which i obviously didn’t, i didn’t want to be late and i didnt want to take the bus with her after that. Her sister who’s four years older then started texting me about how much bad of a person i am. I then lose it bc I’ve done literally nothing wrong and i explain on how i am tired of always getting yelled at by her, the conversation ends with stacy saying that i talked bad about her to her sister when i literally just explained what had happened. Next day i ignore her since i had barely slept anything didn’t have the energy to argue. She then sends her sister at me to talk to me. She basicly tells me that i am pathetic for not talking to stacy and that she can see that i am scared to face my ”problems” when i literally have social anxiety. After she had yelled at me i walked away from her into the school and told stacy that i was sorry bc i couldn’t deal with her sis yelling at me. She then asked me what happened and i told her ”Your sister told me how much of a horrible person i am) and walked away. A teacher then came my way and started yelling at me and at the end of the day i had told her i wanted to end the friendship (which i didnt want to be in the first place) after that she called all my friends who also didn’t like her and talked shit about me, thinking they were gonna agree. To this day she looks at me like shes gonna shit herself from anger🥰🥰🤑🤑
I’ve got some drama! My cousin’s dating his elder brother’s ex girlfriend and they both know it
My drama A kid told me I wasnt helping clean up, and I knew, but then another kid laughed, I told him 2 shut is smol mouth up. Then he put the brush (its dirty) into my hair. What do I do after that?
hi my name is ari and my drama is i have a best friend who i dearly love but last month, we were really excited to go to a prom but then suddenly she cancelled her plan to go but didn’t bother to tell me (i found out from other friends who aren’t in our circle) and instead, she told her boy friend :( i was really hurt bc i’m her best friend but it feels like she priorities that boy over me :// she pick that boy over me more than i’d like to admit, should i cut our 5 years friendship off?
@ar1sah
Жыл бұрын
@@ameliaiscool10 i actually get it if she told her boyfriend first then me BUT she didn’t tell me AT ALL i found out she’s not going through my other friends who is not that close with her
hi benn i have some drama! ill keep it short. so maybe its not drama but but bsf is kinda going down the wrong path and idk if i should drop her or not. shes my only real friend but im not trying to get envolved with her actions so yea. love your videos btw!
Omg hi Ben I love your videos
17:41
Mama drama is live
I disagree Doja's music has always been unique and experimental
@Cr4zy.ch1ld.c0spl4ys
Жыл бұрын
Your opinion. I can’t judge
@R0TTING_B0N3Z_
Жыл бұрын
Hey, just saying you could say I respectfully disagree so it sounds a bit nicer. Just a thought though, 😙
@ramalabanieh5078
Жыл бұрын
@@R0TTING_B0N3Z_HELP
@miyuh8715
Жыл бұрын
@@ramalabanieh5078 💀
@maybedefinitely
Жыл бұрын
yeah, her music is cool and unique in a way, but i think the main problem is her calling her fans idiots like thats a stupid thing to do like damn girl sorry for making u famous💀
Real
5:19 saving 4 later
8:53 ANTHONY PADILLA MENTIONED ‼️‼️‼️
Benny boy I have something I want to ask you for your advice about so my bsf didn’t like my bf like as a friend or anything and she has a lot of issues with her relationships and she didn’t like him like at all and she didn’t know we dated till recently and all of a sudden that’s her best friend even though she talked she abt him to me all the time and when she found out we were dating they became bsfs she started posting him all the time and she still is right now it’s been 3 days and she’s still doing it saying that’s her bookie bsf and all I don’t want to be a jealous person but I talked to some other friends about it and they found that weird and she’s liked him before sooooo I don’t know how feel about it can someone help me out (luv your content btw :)
“people would kill their uncle for” he already did that to himself so yk
BEN POSTED
WTFFF I HAVE THAT YUNG LEAN HOODIE TOO :D
these podcasts are my whole personality now lol
1:13 ad ends
23:51 oh nvm HSHHDJDJD
BEN DISS TRACK SOON PLSSSS
new drama mama just dropped
2:24
I hope you reading this, have an amazing day, keep smiling, you deserve the world xx ♡
liquid iv is so good!!!