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Are you getting the most out of trade shows?
We talk a lot about the events that we, as planners, host ourselves. But with the right preparation and tools in place, the trade shows we attend can also be massively valuable.
On this episode of Great Events, Host Alyssa Peltier sits down with Sohil Adyanthaya, Product Marketing Strategist at Cvent, to discuss ideal strategies for squeezing every drop out of your trade show experience.
Our conversation zeros in on the critical role trade shows play for businesses of all sizes. From enhancing brand exposure to generating quality leads and improving sales conversions, we’ll cover top tips for planning ahead and explore how technological advances can streamline and optimize your trade show experiences.
So, whether you’re an event newbie or a seasoned pro, you’ll find actionable insights to help you maximize the impact of your trade show participation.
Here are a few key takeaways:
• Collecting quality leads from trade shows requires intentional planning, setting the right meetings with the right people, and utilizing a consistent set of tools.
• Choosing the right technologies, such as Jifflenow and iCapture-recently acquired by Cvent-is key to extracting the most success from each trade show.
• When it comes to improving the relationship between salespeople and those who manage events, it’s all about communicating in one another’s language.
Things to listen for:
[00:00] Trade show lay of the land + technologies that Cvent has to support them
[03:25] Introduction to Sohil Adyanthaya
[04:13] Significant stats around the value of attending trade shows
[05:35] Solving planner problems with a consistent set of tools
[07:18] Technologies to capture the most-pre-, during, & post-from every trade show
[10:25] Intentionality in planning + the people who make it all happen
[12:45] The key to improved relationships between those who execute your trade show program and your salespeople