Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology

Learn about the difference between qualitative, quantitative and mixed methods research, as well as how to choose the best research methodology for your dissertation, thesis or research project. Emma will guide you through the qual, quant and mixed methods approaches, step by step, so that you can choose the right research methodology, given your research aims.
Qualitative vs Quantitative vs Mixed Methods Research: Overview
00:00 Introduction
01:40 Qualitative, quantitative and mixed methods research 101
03:15 Qualitative research explanation & examples
04:16 Quantitative research explanation & examples
05:10 Mixed methods explanation & examples
07:13 How to choose the right research methodology
08:24 Factor 1
11:43 Factor 2
13:29 Factor 3
16:39 Concluding thoughts
KEY RESOURCES
FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs
FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
ADDITIONAL RESOURCES
Research philosophy & paradigms - gradcoach.com/research-philos...
Qualitative vs quantitative approaches - gradcoach.com/choose-research...
Research design options (qualitative and quantitative) - gradcoach.com/research-design/
Sampling methods - gradcoach.com/sampling-methods/
Qualitative analysis methods - gradcoach.com/qualitative-dat...
Quantitative analysis methods - gradcoach.com/quantitative-da...
Descriptive statistics 101 - • Descriptive Statistics...
Inferential statistics 101 - • Inferential Statistics...
Saunder’s research onion - gradcoach.com/saunders-resear...
To learn more about qualitative, quantitative and mixed methods research, as well as research methodology and research design choices, visit the Grad Coach blog at gradcoach.com/blog/.
For 1-on-1, private coaching and support with your qualitative, quantitative or mixed methods research, check out our service offering at gradcoach.com/.
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Пікірлер: 238

  • @trevorlibra1
    @trevorlibra1 Жыл бұрын

    Im about to start with my research proposal and this presentation gave my confidence a considerable boost. Great stuff.

  • @kyleolin3566
    @kyleolin35662 жыл бұрын

    Thank you so much. I am preparing for a research paper and my brain is fried after reading about all of this stuff out of a very dense textbook . This video has helped me to get my head straight.

  • @simangafoster4504
    @simangafoster45042 жыл бұрын

    I failed my first research paper and with the help of your videos I’m certain I’m going to pass my paper.Thank you!!!

  • @Its_yaBoi18

    @Its_yaBoi18

    9 ай бұрын

    I'm curious, did you pass?

  • @kondwanibanda7819

    @kondwanibanda7819

    8 ай бұрын

    Did you?

  • @matthewlo55

    @matthewlo55

    7 ай бұрын

    DID YOU?

  • @elikajohnson2176

    @elikajohnson2176

    7 ай бұрын

    Exactly why I'm here

  • @yopromv

    @yopromv

    4 ай бұрын

    Did you pass bro 😂

  • @tasneemali4970
    @tasneemali49702 жыл бұрын

    Thank you for your time in giving these jewels to the students out there!

  • @shal5660
    @shal56602 жыл бұрын

    I handed in my dissertation yesterday and I just wnat to say thank you guys so much! Your videos were so sso helpful, from the presentation of the project to the discussion and conclusion, the guided me and I really appreciate the time and effort you put into making the videos! Thank you!!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Well done, Shal. Glad to hear that our content was helpful to you :)

  • @ansakhan..43350

    @ansakhan..43350

    2 жыл бұрын

    Hi

  • @ansakhan..43350

    @ansakhan..43350

    2 жыл бұрын

    I need your help dear

  • @magdabkfitness9775
    @magdabkfitness97752 жыл бұрын

    Hello, thanks for the insightful info. I passed my Oral preliminary defense and now it’s time to do the interview and collect data. Doing exploratory qualitative case study using thematic analysis. Thanks

  • @aydidmahamed6500
    @aydidmahamed6500 Жыл бұрын

    Thank you very much.Realyy you helped me. I was writing my thesis titled Public diplomcay and your teachings me allowed me to write well.

  • @user-vc3ud2nl7u
    @user-vc3ud2nl7u2 ай бұрын

    These video helps me understand the research approaches and need to watch more of these video

  • @thembinkosisbusisomasinga2811
    @thembinkosisbusisomasinga28119 ай бұрын

    Thanks for your presentation, I learnt a lot and I believe way forward i am confident with my research following your channels

  • @shreyabadakh8961
    @shreyabadakh896110 ай бұрын

    Thank you so much for sharing this awesome video! I am starting with my research proposal and this video helped clarifying my doubts.

  • @JOSEPHKIMEU-rt7bp
    @JOSEPHKIMEU-rt7bp2 ай бұрын

    I have really learnt a lot from your presentation and will be utilizing the lesson in my research project.

  • @mobeenemmamally8344
    @mobeenemmamally83442 жыл бұрын

    I love the way you explain this it makes it so simple versus reading this from a methodology book which is so confusing... Thank you so much!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad it was helpful!

  • @timethomas8169
    @timethomas81692 жыл бұрын

    You are the best frankly! Thank you so much for this incredible and supportive video!

  • @habtemichael952
    @habtemichael952 Жыл бұрын

    I got major tips to complete my research work. Thank You!

  • @NicoleSmith-gc9vn
    @NicoleSmith-gc9vn3 ай бұрын

    Great explanation and breakdown! Thank you.

  • @beletebelayneh7421
    @beletebelayneh742120 күн бұрын

    Thank you; teaching is your gift

  • @user-fj2kk4qv4x
    @user-fj2kk4qv4x2 ай бұрын

    Thanks a lot for this guide. I just started my MSc programme last month, now am faced with this challenge of drafting a research question, methods and approaches to use and lastly defending this project. I feel relived now and I pray to get it correctly. Thanks

  • @GradCoach

    @GradCoach

    2 ай бұрын

    You can do it!

  • @OmarTahir-xx9yq
    @OmarTahir-xx9yq2 ай бұрын

    Thank you vey much, easy and effective to understand

  • @deborahwilliams9424
    @deborahwilliams9424 Жыл бұрын

    Excellent, thanks, Emma; great information!

  • @tameezrazwkhan5119
    @tameezrazwkhan5119 Жыл бұрын

    Wow finally a useful video.... I've been searching for 7hours... Thank God

  • @Khushb00_30
    @Khushb00_305 ай бұрын

    Thank you so much❤. Great explaination.

  • @mohamedmuctarrjalloh2591
    @mohamedmuctarrjalloh2591 Жыл бұрын

    Thank you very much for this video I understand your presentation well

  • @ikrambouras7479
    @ikrambouras74792 жыл бұрын

    I would like to say thank you so much for this great work , this video makes it clear enough to understand the difference between the 3 research methods .

  • @zahmed7
    @zahmed72 жыл бұрын

    very useful and well structured info..thanks

  • @lampshade3795
    @lampshade37952 жыл бұрын

    WOW this is extremely helpful! Thank u!

  • @salaheldin00
    @salaheldin00 Жыл бұрын

    Hi! It was such a brilliant lecture and I really learned a lot of useful information and knowledge through. Thanks once again for all your great efforts.

  • @rekhairekhai1736
    @rekhairekhai1736 Жыл бұрын

    Thank you so much for this informative video.

  • @norahmauti4843
    @norahmauti4843 Жыл бұрын

    Very Educative Videos indeed. I am learning a lot and gaining a lot confidence in Research. ✅

  • @chips3393
    @chips3393 Жыл бұрын

    This is making the understanding of challenging terminology A LOT more easier / accessible for a neurologically challenged potato like me. THANK YOU!

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're welcome :)

  • @molebiemangkaone8406
    @molebiemangkaone84062 жыл бұрын

    Good evening. Thank very much for a informative and insightful lecture. Kind regards .

  • @StefanObsessed
    @StefanObsessed25 күн бұрын

    THANK YOU SO MUCH that was so helpful and exactly what I was looking for.

  • @GradCoach

    @GradCoach

    25 күн бұрын

    Glad it was helpful!

  • @zebedimuga7049
    @zebedimuga70492 жыл бұрын

    I love the video very well taught good presentation i learned so much

  • @terwaseemmyirtwange1300
    @terwaseemmyirtwange1300 Жыл бұрын

    Thanks you a million times over. This really helped me in ways you can't begin to imagine. I appreciate you.

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad it helped!

  • @ponginaamatangi6486
    @ponginaamatangi64864 ай бұрын

    Very helpful....Thanks

  • @MsUltimateCookie
    @MsUltimateCookie2 жыл бұрын

    Great job explaining the concepts! This video was really helpful!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad it was helpful!

  • @dubamoomukoro1864
    @dubamoomukoro1864 Жыл бұрын

    I wish l had seen this video before starting my thesis, it would have made my research easier, but thanks all the same, l gained a lot from your insightful lecture 🙏

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Good luck!

  • @nukemairimusic3742
    @nukemairimusic37422 жыл бұрын

    a big applause for this amazing lady ! huge help ! thank you :-)

  • @tippytoes8359
    @tippytoes83592 жыл бұрын

    this channel deserves to be viewed by more people! It's a treasure!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Thanks for the kind words :)

  • @makoboyolandamakhura1974
    @makoboyolandamakhura19742 жыл бұрын

    Thank you, thank you, thank you. I now finally know how to distinguish the two and how to apply them :)

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Glad it was helpful!

  • @fatmaalkamzari8468
    @fatmaalkamzari84682 ай бұрын

    👏great job.. keep it up

  • @agungprasetya9438
    @agungprasetya9438 Жыл бұрын

    Very helpful for me to undertake my thesis with qualitative desing. thank you so much

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Most welcome 😊

  • @meetdocia6212
    @meetdocia6212 Жыл бұрын

    You have improved my knowledge on research. Thank you

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Great to hear that

  • @davidturay4160
    @davidturay41602 жыл бұрын

    Very good lecture

  • @thembinkosisbusisomasinga2811
    @thembinkosisbusisomasinga28119 ай бұрын

    I used to get confused about research method methods but to cleared that mist, I am currently undergoing technical research at the company equipment failure. I believe this background will help me to present my research very well

  • @GradCoach

    @GradCoach

    9 ай бұрын

    Glad it was helpful!

  • @ellysdiary
    @ellysdiary Жыл бұрын

    Your videos are so helpful and insightful! Thank you so so much for doing this!

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're so welcome!

  • @getachewmegersa9207
    @getachewmegersa92072 жыл бұрын

    grasped some notes from the speech

  • @andrewmelendez5051
    @andrewmelendez5051 Жыл бұрын

    I know many people have already said this, but thank you for posting this explanation, because I was not understanding this topic until I watched this video lol. So thanks!

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're very welcome!

  • @virginianjerimwaura7611
    @virginianjerimwaura7611 Жыл бұрын

    Very insightful. Thank you

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're very welcome

  • @IsuriniSirisena23
    @IsuriniSirisena23 Жыл бұрын

    Thank you for this brilliant video on qualitative and quantitative research!!!😊

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad you enjoyed it!

  • @AlMazingpittsburghmagician
    @AlMazingpittsburghmagician Жыл бұрын

    Emma. I gave you 17 minutes of my life watching your video. Totally worth it. Thank you.

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad it was helpful!

  • @cyrildelafuente3393
    @cyrildelafuente33932 жыл бұрын

    This is extremely helpful. Thank you very much!

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    You're very welcome!

  • @coranmavie6606
    @coranmavie66062 жыл бұрын

    Thank you so much, i like a lot your method in explanation especially when you simplify the idea and make it understandable for all this is why i wish you all the best in your career and more sucess

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    You're very welcome!

  • @TheGrumpyProfessor
    @TheGrumpyProfessor Жыл бұрын

    Thank you so much, this helped me to gain a lot of clarity!

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad it was helpful!

  • @robertsizya3488
    @robertsizya34882 жыл бұрын

    This is great! I would like to data analysis

  • @meysamdadashi4464
    @meysamdadashi44642 жыл бұрын

    Great job guys. Really appreciate your favor

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    You're welcome :)

  • @JosieEastwood-ki1pe
    @JosieEastwood-ki1pe Жыл бұрын

    Brilliant service - thank you!!

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Our pleasure!

  • @MohamedAli-rd7rn
    @MohamedAli-rd7rn9 ай бұрын

    You made me interested in research and I will stick to it until i reach to the point where I can help others with the knowledge i gain from you and others researchers. By the way what is your best advise for me as well as others who are engaged in improving their research skills. I look forward to hearing from you insha Allah thnx again

  • @bwalyakaela4868
    @bwalyakaela4868Ай бұрын

    Thank you so much... I should write my research paper....

  • @GradCoach

    @GradCoach

    Ай бұрын

    All the best

  • @emilychan1232
    @emilychan12322 ай бұрын

    very useful thx

  • @DrDinooshDeLivera
    @DrDinooshDeLivera2 жыл бұрын

    Thank you!

  • @danieltekle6554
    @danieltekle65546 ай бұрын

    I really loved it!

  • @danladiamunye1556
    @danladiamunye15562 ай бұрын

    Thank you ma'am for that! What type of research design can be use for the following research topic: Perception of undergraduate students of physics education on the use of mobile ICT in learning?

  • @beverleycheddie7275
    @beverleycheddie7275 Жыл бұрын

    Instructive video-thank you

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad it was helpful!

  • @user-fu6vi7gp5g
    @user-fu6vi7gp5g14 күн бұрын

    an amazing teaching! continue like this

  • @GradCoach

    @GradCoach

    6 күн бұрын

    Thank you! 😃

  • @anikmahteny
    @anikmahteny6 ай бұрын

    thank you so much for the information, its help me alot❣️

  • @GradCoach

    @GradCoach

    6 ай бұрын

    You're so welcome!

  • @sohaelimam2766
    @sohaelimam27662 жыл бұрын

    This is precious information thank you loots

  • @ahmednyenga6804
    @ahmednyenga68042 жыл бұрын

    Thank you for this. What to do if data in concurrent mixed research do not converge( Qualitative and quantitative data diverging)

  • @peterokpeh560
    @peterokpeh560 Жыл бұрын

    i teach Research Methodoloy at my unversity, and find this quiet engaging. Keep up the good work

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Thanks, will do!

  • @henryonuoha2576
    @henryonuoha25762 жыл бұрын

    Thank you so much for this detailed explanations. Please how can I get this video?

  • @charlenegiluani5910
    @charlenegiluani5910 Жыл бұрын

    Thank you very much because your video helped me in my research

  • @GradCoach

    @GradCoach

    Жыл бұрын

    It's my pleasure

  • @deborahakejeje4282
    @deborahakejeje4282Ай бұрын

    Thank you for this tutorial. However, my question is on the possibility of quantitatively analyzing open ended questions.

  • @ilhamghr918
    @ilhamghr9182 жыл бұрын

    Thank u ! But I have a question,in my dissertation which is about "challenges and effectiveness of E-learning during Covid-19 "I have used two questionnaires via Google forms, what methodology should it be here ?

  • @abdullahal-mahbashi3414
    @abdullahal-mahbashi34142 жыл бұрын

    thanks a lot, too much helpful,,

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Most welcome!

  • @flaviojorges
    @flaviojorges Жыл бұрын

    Nice! Thank you so much !

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Our pleasure!

  • @TheUltimateshowTEED
    @TheUltimateshowTEED Жыл бұрын

    Hello please which approach will I use for the following objectives The main aim of the study is to examine the various sources of energy that mining companies use and the corresponding cost implications to the operations of these companies. Objectives 1.To evaluate the perceived benefits of alternative energy sources at the Goldfields Tarkwa mines. 2.To determine the efficiency and cost of other energy sources used in production in Goldfields Mines. 3.To assess strategies that improve cost and efficient energy mixed for the Goldfields Mines.

  • @dr.ravindrar.kaikini8020
    @dr.ravindrar.kaikini80209 ай бұрын

    Wonderful Video 🙏🙏

  • @GradCoach

    @GradCoach

    9 ай бұрын

    Thank you! Cheers!

  • @managementtutorials
    @managementtutorials Жыл бұрын

    thank you so much

  • @raiesandrabi694
    @raiesandrabi6942 жыл бұрын

    A great lecture...

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Thanks!

  • @MohamedAli-rd7rn
    @MohamedAli-rd7rn9 ай бұрын

    By the name of Allah the Almighty, i was in the deep 🌊 🦭 ⛵️, and i was running out of oxygen ! I mean i had been in great trouble for understanding research and how it works because i am determined to be a real researcher with the guidance of Allah the Almighty. Then with the help I obtain from you as well as other researchers. I really appreciate your time and you. You're totally different from other researchers i have been previously following. You absolutely put me back on broad. I will expect many more about research from you, insha Allah. Thanks a million for sharing this helpful information about research again 👍

  • @mengeshagirmay3770
    @mengeshagirmay3770 Жыл бұрын

    Hi Grad Coach! It was a sweet, helpful presentation. Thank you and keep up.

  • @GradCoach

    @GradCoach

    Жыл бұрын

    You're welcome :)

  • @kronicaster
    @kronicaster Жыл бұрын

    Researching methods of research is intense… this is by far the hardest course I have ever taken

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Hang in there, you can do it :)

  • @pearsonmmodzi3399
    @pearsonmmodzi3399 Жыл бұрын

    this has been really helpful

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Great :)

  • @medicalandnursinglectures5641
    @medicalandnursinglectures564111 ай бұрын

    The quality of this video is truly on the other level. You have no idea how much I learned from this video. Thank you for all this.

  • @GradCoach

    @GradCoach

    11 ай бұрын

    Glad it was helpful!

  • @jamescole-rous6609
    @jamescole-rous6609 Жыл бұрын

    Exploring Grad Coach - This is new to me. I plan to visit this organization to see if it is helpful as I am completing my post-graduate degree.

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Thanks

  • @StevenKasudze-jl7cr
    @StevenKasudze-jl7cr Жыл бұрын

    So helpful

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad you think so!

  • @mohammadekramulislam2161
    @mohammadekramulislam2161 Жыл бұрын

    grad coach is always bossssss!!!

  • @shrinkhlaarora5979
    @shrinkhlaarora5979 Жыл бұрын

    Really insightful tips! 😁

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Glad it was helpful!

  • @photowala6405
    @photowala64052 жыл бұрын

    Your eyes are so beautiful and explain much about your personality just a like an abstract for a research paper.

  • @gigi19994
    @gigi1999410 ай бұрын

    Should the embedded design have two different research questions? I‘m confused because I have read it only in one paper…but not in the others I have found. I have one research question where I‘m planning to do one qualitative online survey with also quantiative questions to just support the qualitative data. So this would be embedded right?

  • @funnyclips2696
    @funnyclips2696 Жыл бұрын

    Excellent! Pls, why is survey generally considered a Quantitive approach?

  • @akshitajain2522
    @akshitajain2522 Жыл бұрын

    Nice edxplanation

  • @aymantaha625
    @aymantaha625 Жыл бұрын

    Thank you very much I'm PhD student I will start my thesis

  • @GradCoach

    @GradCoach

    Жыл бұрын

    Great 👍

  • @C4rL72
    @C4rL722 жыл бұрын

    Im just starting my Major Project for my final yr of Uni. Bsc in Psychology. Also just started to do my Lit Review too..

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Good luck with your research!

  • @jennijennij
    @jennijennij10 ай бұрын

    Thank you Not sure I am going to pass the class but this may give me a chance!

  • @GradCoach

    @GradCoach

    10 ай бұрын

    You got this!

  • @fatmaryad8194
    @fatmaryad8194 Жыл бұрын

    Thank you!!

  • @benjaminsirach-zk3io

    @benjaminsirach-zk3io

    Ай бұрын

    Heello handsome

  • @noureddinelas9406
    @noureddinelas94062 жыл бұрын

    Thanks

  • @steffiekharkongor9931
    @steffiekharkongor99312 жыл бұрын

    I'm confused with the application of this method. for eg. in one objective is both qualitative and quantitative method used or different methods for different objectives

  • @studytalkswitharslan8979
    @studytalkswitharslan89792 жыл бұрын

    Useful

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    Thanks

  • @Cutiee1991
    @Cutiee19912 жыл бұрын

    My aim is fine solutions about how to calm down patients with MRT…. Should I take quantitative ?

  • @dulonedhi2733
    @dulonedhi27332 жыл бұрын

    Big thanks

  • @GradCoach

    @GradCoach

    2 жыл бұрын

    You're welcome!