Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology
Learn about the difference between qualitative, quantitative and mixed methods research, as well as how to choose the best research methodology for your dissertation, thesis or research project. Emma will guide you through the qual, quant and mixed methods approaches, step by step, so that you can choose the right research methodology, given your research aims.
Qualitative vs Quantitative vs Mixed Methods Research: Overview
00:00 Introduction
01:40 Qualitative, quantitative and mixed methods research 101
03:15 Qualitative research explanation & examples
04:16 Quantitative research explanation & examples
05:10 Mixed methods explanation & examples
07:13 How to choose the right research methodology
08:24 Factor 1
11:43 Factor 2
13:29 Factor 3
16:39 Concluding thoughts
KEY RESOURCES
FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs
FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
ADDITIONAL RESOURCES
Research philosophy & paradigms - gradcoach.com/research-philos...
Qualitative vs quantitative approaches - gradcoach.com/choose-research...
Research design options (qualitative and quantitative) - gradcoach.com/research-design/
Sampling methods - gradcoach.com/sampling-methods/
Qualitative analysis methods - gradcoach.com/qualitative-dat...
Quantitative analysis methods - gradcoach.com/quantitative-da...
Descriptive statistics 101 - • Descriptive Statistics...
Inferential statistics 101 - • Inferential Statistics...
Saunder’s research onion - gradcoach.com/saunders-resear...
To learn more about qualitative, quantitative and mixed methods research, as well as research methodology and research design choices, visit the Grad Coach blog at gradcoach.com/blog/.
For 1-on-1, private coaching and support with your qualitative, quantitative or mixed methods research, check out our service offering at gradcoach.com/.
Our Socials
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Пікірлер: 238
Im about to start with my research proposal and this presentation gave my confidence a considerable boost. Great stuff.
Thank you so much. I am preparing for a research paper and my brain is fried after reading about all of this stuff out of a very dense textbook . This video has helped me to get my head straight.
I failed my first research paper and with the help of your videos I’m certain I’m going to pass my paper.Thank you!!!
@Its_yaBoi18
9 ай бұрын
I'm curious, did you pass?
@kondwanibanda7819
8 ай бұрын
Did you?
@matthewlo55
7 ай бұрын
DID YOU?
@elikajohnson2176
7 ай бұрын
Exactly why I'm here
@yopromv
4 ай бұрын
Did you pass bro 😂
Thank you for your time in giving these jewels to the students out there!
I handed in my dissertation yesterday and I just wnat to say thank you guys so much! Your videos were so sso helpful, from the presentation of the project to the discussion and conclusion, the guided me and I really appreciate the time and effort you put into making the videos! Thank you!!
@GradCoach
2 жыл бұрын
Well done, Shal. Glad to hear that our content was helpful to you :)
@ansakhan..43350
2 жыл бұрын
Hi
@ansakhan..43350
2 жыл бұрын
I need your help dear
Hello, thanks for the insightful info. I passed my Oral preliminary defense and now it’s time to do the interview and collect data. Doing exploratory qualitative case study using thematic analysis. Thanks
Thank you very much.Realyy you helped me. I was writing my thesis titled Public diplomcay and your teachings me allowed me to write well.
These video helps me understand the research approaches and need to watch more of these video
Thanks for your presentation, I learnt a lot and I believe way forward i am confident with my research following your channels
Thank you so much for sharing this awesome video! I am starting with my research proposal and this video helped clarifying my doubts.
I have really learnt a lot from your presentation and will be utilizing the lesson in my research project.
I love the way you explain this it makes it so simple versus reading this from a methodology book which is so confusing... Thank you so much!
@GradCoach
2 жыл бұрын
Glad it was helpful!
You are the best frankly! Thank you so much for this incredible and supportive video!
I got major tips to complete my research work. Thank You!
Great explanation and breakdown! Thank you.
Thank you; teaching is your gift
Thanks a lot for this guide. I just started my MSc programme last month, now am faced with this challenge of drafting a research question, methods and approaches to use and lastly defending this project. I feel relived now and I pray to get it correctly. Thanks
@GradCoach
2 ай бұрын
You can do it!
Thank you vey much, easy and effective to understand
Excellent, thanks, Emma; great information!
Wow finally a useful video.... I've been searching for 7hours... Thank God
Thank you so much❤. Great explaination.
Thank you very much for this video I understand your presentation well
I would like to say thank you so much for this great work , this video makes it clear enough to understand the difference between the 3 research methods .
very useful and well structured info..thanks
WOW this is extremely helpful! Thank u!
Hi! It was such a brilliant lecture and I really learned a lot of useful information and knowledge through. Thanks once again for all your great efforts.
Thank you so much for this informative video.
Very Educative Videos indeed. I am learning a lot and gaining a lot confidence in Research. ✅
This is making the understanding of challenging terminology A LOT more easier / accessible for a neurologically challenged potato like me. THANK YOU!
@GradCoach
Жыл бұрын
You're welcome :)
Good evening. Thank very much for a informative and insightful lecture. Kind regards .
THANK YOU SO MUCH that was so helpful and exactly what I was looking for.
@GradCoach
25 күн бұрын
Glad it was helpful!
I love the video very well taught good presentation i learned so much
Thanks you a million times over. This really helped me in ways you can't begin to imagine. I appreciate you.
@GradCoach
Жыл бұрын
Glad it helped!
Very helpful....Thanks
Great job explaining the concepts! This video was really helpful!
@GradCoach
2 жыл бұрын
Glad it was helpful!
I wish l had seen this video before starting my thesis, it would have made my research easier, but thanks all the same, l gained a lot from your insightful lecture 🙏
@GradCoach
Жыл бұрын
Good luck!
a big applause for this amazing lady ! huge help ! thank you :-)
this channel deserves to be viewed by more people! It's a treasure!
@GradCoach
2 жыл бұрын
Thanks for the kind words :)
Thank you, thank you, thank you. I now finally know how to distinguish the two and how to apply them :)
@GradCoach
2 жыл бұрын
Glad it was helpful!
👏great job.. keep it up
Very helpful for me to undertake my thesis with qualitative desing. thank you so much
@GradCoach
Жыл бұрын
Most welcome 😊
You have improved my knowledge on research. Thank you
@GradCoach
Жыл бұрын
Great to hear that
Very good lecture
I used to get confused about research method methods but to cleared that mist, I am currently undergoing technical research at the company equipment failure. I believe this background will help me to present my research very well
@GradCoach
9 ай бұрын
Glad it was helpful!
Your videos are so helpful and insightful! Thank you so so much for doing this!
@GradCoach
Жыл бұрын
You're so welcome!
grasped some notes from the speech
I know many people have already said this, but thank you for posting this explanation, because I was not understanding this topic until I watched this video lol. So thanks!
@GradCoach
Жыл бұрын
You're very welcome!
Very insightful. Thank you
@GradCoach
Жыл бұрын
You're very welcome
Thank you for this brilliant video on qualitative and quantitative research!!!😊
@GradCoach
Жыл бұрын
Glad you enjoyed it!
Emma. I gave you 17 minutes of my life watching your video. Totally worth it. Thank you.
@GradCoach
Жыл бұрын
Glad it was helpful!
This is extremely helpful. Thank you very much!
@GradCoach
2 жыл бұрын
You're very welcome!
Thank you so much, i like a lot your method in explanation especially when you simplify the idea and make it understandable for all this is why i wish you all the best in your career and more sucess
@GradCoach
2 жыл бұрын
You're very welcome!
Thank you so much, this helped me to gain a lot of clarity!
@GradCoach
Жыл бұрын
Glad it was helpful!
This is great! I would like to data analysis
Great job guys. Really appreciate your favor
@GradCoach
2 жыл бұрын
You're welcome :)
Brilliant service - thank you!!
@GradCoach
Жыл бұрын
Our pleasure!
You made me interested in research and I will stick to it until i reach to the point where I can help others with the knowledge i gain from you and others researchers. By the way what is your best advise for me as well as others who are engaged in improving their research skills. I look forward to hearing from you insha Allah thnx again
Thank you so much... I should write my research paper....
@GradCoach
Ай бұрын
All the best
very useful thx
Thank you!
I really loved it!
Thank you ma'am for that! What type of research design can be use for the following research topic: Perception of undergraduate students of physics education on the use of mobile ICT in learning?
Instructive video-thank you
@GradCoach
Жыл бұрын
Glad it was helpful!
an amazing teaching! continue like this
@GradCoach
6 күн бұрын
Thank you! 😃
thank you so much for the information, its help me alot❣️
@GradCoach
6 ай бұрын
You're so welcome!
This is precious information thank you loots
Thank you for this. What to do if data in concurrent mixed research do not converge( Qualitative and quantitative data diverging)
i teach Research Methodoloy at my unversity, and find this quiet engaging. Keep up the good work
@GradCoach
Жыл бұрын
Thanks, will do!
Thank you so much for this detailed explanations. Please how can I get this video?
Thank you very much because your video helped me in my research
@GradCoach
Жыл бұрын
It's my pleasure
Thank you for this tutorial. However, my question is on the possibility of quantitatively analyzing open ended questions.
Thank u ! But I have a question,in my dissertation which is about "challenges and effectiveness of E-learning during Covid-19 "I have used two questionnaires via Google forms, what methodology should it be here ?
thanks a lot, too much helpful,,
@GradCoach
2 жыл бұрын
Most welcome!
Nice! Thank you so much !
@GradCoach
Жыл бұрын
Our pleasure!
Hello please which approach will I use for the following objectives The main aim of the study is to examine the various sources of energy that mining companies use and the corresponding cost implications to the operations of these companies. Objectives 1.To evaluate the perceived benefits of alternative energy sources at the Goldfields Tarkwa mines. 2.To determine the efficiency and cost of other energy sources used in production in Goldfields Mines. 3.To assess strategies that improve cost and efficient energy mixed for the Goldfields Mines.
Wonderful Video 🙏🙏
@GradCoach
9 ай бұрын
Thank you! Cheers!
thank you so much
A great lecture...
@GradCoach
2 жыл бұрын
Thanks!
By the name of Allah the Almighty, i was in the deep 🌊 🦭 ⛵️, and i was running out of oxygen ! I mean i had been in great trouble for understanding research and how it works because i am determined to be a real researcher with the guidance of Allah the Almighty. Then with the help I obtain from you as well as other researchers. I really appreciate your time and you. You're totally different from other researchers i have been previously following. You absolutely put me back on broad. I will expect many more about research from you, insha Allah. Thanks a million for sharing this helpful information about research again 👍
Hi Grad Coach! It was a sweet, helpful presentation. Thank you and keep up.
@GradCoach
Жыл бұрын
You're welcome :)
Researching methods of research is intense… this is by far the hardest course I have ever taken
@GradCoach
Жыл бұрын
Hang in there, you can do it :)
this has been really helpful
@GradCoach
Жыл бұрын
Great :)
The quality of this video is truly on the other level. You have no idea how much I learned from this video. Thank you for all this.
@GradCoach
11 ай бұрын
Glad it was helpful!
Exploring Grad Coach - This is new to me. I plan to visit this organization to see if it is helpful as I am completing my post-graduate degree.
@GradCoach
Жыл бұрын
Thanks
So helpful
@GradCoach
Жыл бұрын
Glad you think so!
grad coach is always bossssss!!!
Really insightful tips! 😁
@GradCoach
Жыл бұрын
Glad it was helpful!
Your eyes are so beautiful and explain much about your personality just a like an abstract for a research paper.
Should the embedded design have two different research questions? I‘m confused because I have read it only in one paper…but not in the others I have found. I have one research question where I‘m planning to do one qualitative online survey with also quantiative questions to just support the qualitative data. So this would be embedded right?
Excellent! Pls, why is survey generally considered a Quantitive approach?
Nice edxplanation
Thank you very much I'm PhD student I will start my thesis
@GradCoach
Жыл бұрын
Great 👍
Im just starting my Major Project for my final yr of Uni. Bsc in Psychology. Also just started to do my Lit Review too..
@GradCoach
2 жыл бұрын
Good luck with your research!
Thank you Not sure I am going to pass the class but this may give me a chance!
@GradCoach
10 ай бұрын
You got this!
Thank you!!
@benjaminsirach-zk3io
Ай бұрын
Heello handsome
Thanks
I'm confused with the application of this method. for eg. in one objective is both qualitative and quantitative method used or different methods for different objectives
Useful
@GradCoach
2 жыл бұрын
Thanks
My aim is fine solutions about how to calm down patients with MRT…. Should I take quantitative ?
Big thanks
@GradCoach
2 жыл бұрын
You're welcome!